The Sage Group (SGE) Competitors

Haleon (LON:HLN) and The Sage Group (LON:SGE) are both large-cap consumer goods companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

Is HLN or SGE more profitable?

The Sage Group has a net margin of 11.87% compared to Haleon's net margin of 9.66%. The Sage Group's return on equity of 24.48% beat Haleon's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Haleon	9.66%	6.54%	4.45%
The Sage Group	11.87%	24.48%	7.58%

Do analysts prefer HLN or SGE?

Haleon presently has a consensus price target of GBX 457, suggesting a potential upside of 20.93%. The Sage Group has a consensus price target of GBX 3,906, suggesting a potential upside of 222.28%. Given The Sage Group's higher probable upside, analysts clearly believe The Sage Group is more favorable than Haleon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Haleon	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
The Sage Group	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do insiders and institutionals hold more shares of HLN or SGE?

43.9% of Haleon shares are held by institutional investors. Comparatively, 67.0% of The Sage Group shares are held by institutional investors. 10.7% of Haleon shares are held by insiders. Comparatively, 1.1% of The Sage Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Which has more risk & volatility, HLN or SGE?

Haleon has a beta of 0.19, meaning that its stock price is 81% less volatile than the S&P 500. Comparatively, The Sage Group has a beta of 0.53, meaning that its stock price is 47% less volatile than the S&P 500.

Which has preferable valuation and earnings, HLN or SGE?

Haleon has higher revenue and earnings than The Sage Group. Haleon is trading at a lower price-to-earnings ratio than The Sage Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Haleon	£11.07B	3.08	£1.07B	£11.89	31.78
The Sage Group	£2.14B	5.59	£254.60M	£25.73	47.11

Does the media favor HLN or SGE?

In the previous week, The Sage Group had 6 more articles in the media than Haleon. MarketBeat recorded 9 mentions for The Sage Group and 3 mentions for Haleon. The Sage Group's average media sentiment score of 0.96 beat Haleon's score of -0.74 indicating that The Sage Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Haleon	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative
The Sage Group	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is HLN or SGE a better dividend stock?

Haleon pays an annual dividend of GBX 6 per share and has a dividend yield of 1.6%. The Sage Group pays an annual dividend of GBX 20 per share and has a dividend yield of 1.7%. Haleon pays out 50.5% of its earnings in the form of a dividend. The Sage Group pays out 77.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

The Sage Group beats Haleon on 13 of the 18 factors compared between the two stocks.