Safestay (SSTY) Competitors GBX 25.40 +0.90 (+3.67%) As of 11:59 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and MRKShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Marks Electrical Group (MRK). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Marks Electrical Group Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, valuation, dividends, risk, media sentiment and earnings. Does the media favor PHO or SSTY? In the previous week, Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score. Company Overall Sentiment Peel Hotels Neutral Safestay Neutral Do insiders and institutionals have more ownership in PHO or SSTY? 61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Is PHO or SSTY more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Peel HotelsN/A N/A N/A Safestay -1.74%-1.16%2.22% Which has better valuation and earnings, PHO or SSTY? Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPeel Hotels£15.59M0.00N/A£1.50N/ASafestay£35.79M0.46-£623.38K-£0.96-26.46 SummaryPeel Hotels and Safestay tied by winning 4 of the 8 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address Media Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£16.49M£3.70B£3.42B£3.01BDividend Yield0.49%3.56%3.53%5.02%P/E Ratio-26.4613.6774.27149.14Price / Sales0.46134.8971.95254,247.76Price / Cash1.859.5531.1627.97Price / Book0.311.123.774.57Net Income-£623.38K£258.53M£264.31M£5.90B7 Day Performance8.78%4.68%0.97%7.45%1 Month Performance13.39%6.92%2.80%11.33%1 Year Performance27.00%12.87%2,629.86%81.11% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 25.40+3.7%N/A+16.8%£16.49M£35.79M-26.46226High Trading VolumePHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.4461 of 5 starsGBX 8,550.29+0.9%GBX 6,159-28.0%+7.5%£17.14B£5.19B28.0611,200WTBWhitbread1.2749 of 5 starsGBX 2,899-0.7%GBX 2,413.33-16.8%+2.3%£5.17B£2.90B22.4239,000Analyst ForecastMLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group1.5826 of 5 starsGBX 557+3.6%GBX 480-13.8%+65.5%£1.41B£704.67M17.8995,000Gap DownPPHPPHE Hotel Group0.5119 of 5 starsGBX 1,641.48+0.1%GBX 758.50-53.8%+20.0%£688.57M£423.18M31.704,700EZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeMRKMarks Electrical Group0.8217 of 5 starsGBX 60.90-3.3%GBX 73+19.9%-11.7%£63.91M£114.24M149.71200Gap Down Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Marks Electrical Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 7/10/2025 by MarketBeat.com Staff From Our PartnersA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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