Which has better earnings and valuation, AHCG or SSTY?

Action Hotels has higher earnings, but lower revenue than Safestay. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Action Hotels N/A N/A N/A N/A N/A Safestay £21.88M 0.40 -£623.38K -£0.80 N/A

Do analysts prefer WTB or SSTY?

Whitbread presently has a consensus target price of GBX 2,968.33, indicating a potential upside of 25.95%. Given Whitbread's stronger consensus rating and higher possible upside, equities research analysts clearly believe Whitbread is more favorable than Safestay. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Whitbread 0 Sell rating(s) 3 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.57 Safestay 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better earnings & valuation, WTB or SSTY?

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Whitbread £2.92B 1.35 £234.46M £122.40 19.25 Safestay £21.88M 0.40 -£623.38K -£0.80 N/A

Is WTB or SSTY more profitable?

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity. Company Net Margins Return on Equity Return on Assets Whitbread 7.29% 6.73% 4.28% Safestay -2.21% -1.56% 2.22%

Safestay (SSTY) Competitors

GBX 13.50 0.00 (0.00%)

As of 06/5/2026

Compare

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

Should you buy Safestay stock or one of its competitors? MarketBeat compares Safestay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), Whitbread (WTB), and Millennium & Copthorne Hotels plc (MLC). These companies are all part of the "lodging" industry.

How does Safestay compare to Peel Hotels?

Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, institutional ownership, risk, dividends, earnings, profitability, media sentiment and analyst recommendations.

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peel Hotels	N/A	N/A	N/A
Safestay	-2.21%	-1.56%	2.22%

In the previous week, Safestay had 1 more articles in the media than Peel Hotels. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Peel Hotels. Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Overall Sentiment
Peel Hotels	Neutral
Safestay	Neutral

Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peel Hotels	£15.59M	0.00	N/A	£1.50	N/A
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Safestay beats Peel Hotels on 5 of the 9 factors compared between the two stocks.

How does Safestay compare to Barkby Group?

Safestay (LON:SSTY) and Barkby Group (LON:BARK) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

Barkby Group has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Barkby Group's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Barkby Group	N/A	N/A	N/A

Barkby Group has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Barkby Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A
Barkby Group	N/A	N/A	N/A	-£0.06	N/A

In the previous week, Safestay had 1 more articles in the media than Barkby Group. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Barkby Group. Safestay's average media sentiment score of 0.00 equaled Barkby Group'saverage media sentiment score.

Company	Overall Sentiment
Safestay	Neutral
Barkby Group	Neutral

6.4% of Safestay shares are owned by institutional investors. Comparatively, 2.8% of Barkby Group shares are owned by institutional investors. 1.2% of Safestay shares are owned by company insiders. Comparatively, 69.2% of Barkby Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Safestay beats Barkby Group on 5 of the 9 factors compared between the two stocks.

How does Safestay compare to Action Hotels?

Action Hotels (LON:AHCG) and Safestay (LON:SSTY) are both lodging industry companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, valuation, institutional ownership, dividends, media sentiment and profitability.

In the previous week, Safestay had 1 more articles in the media than Action Hotels. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Action Hotels. Action Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Overall Sentiment
Action Hotels	Neutral
Safestay	Neutral

6.4% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Action Hotels has higher earnings, but lower revenue than Safestay.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Action Hotels	N/A	N/A	N/A	N/A	N/A
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A

Action Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Action Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Action Hotels	N/A	N/A	N/A
Safestay	-2.21%	-1.56%	2.22%

Summary

Safestay beats Action Hotels on 5 of the 7 factors compared between the two stocks.

How does Safestay compare to Whitbread?

Whitbread (LON:WTB) and Safestay (LON:SSTY) are both consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitability, analyst recommendations and media sentiment.

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whitbread	7.29%	6.73%	4.28%
Safestay	-2.21%	-1.56%	2.22%

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whitbread	£2.92B	1.35	£234.46M	£122.40	19.25
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A

Whitbread has a beta of 0.649, suggesting that its share price is 35% less volatile than the broader market. Comparatively, Safestay has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market.

In the previous week, Safestay had 1 more articles in the media than Whitbread. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Whitbread. Safestay's average media sentiment score of 0.00 beat Whitbread's score of -0.90 indicating that Safestay is being referred to more favorably in the news media.

Company	Overall Sentiment
Whitbread	Negative
Safestay	Neutral

Whitbread presently has a consensus target price of GBX 2,968.33, indicating a potential upside of 25.95%. Given Whitbread's stronger consensus rating and higher possible upside, equities research analysts clearly believe Whitbread is more favorable than Safestay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whitbread	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Safestay	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

55.1% of Whitbread shares are owned by institutional investors. Comparatively, 6.4% of Safestay shares are owned by institutional investors. 0.4% of Whitbread shares are owned by insiders. Comparatively, 1.2% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Whitbread beats Safestay on 12 of the 16 factors compared between the two stocks.

How does Safestay compare to Millennium & Copthorne Hotels plc?

Safestay (LON:SSTY) and Millennium & Copthorne Hotels plc (LON:MLC) are both consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Safestay had 1 more articles in the media than Millennium & Copthorne Hotels plc. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Millennium & Copthorne Hotels plc. Safestay's average media sentiment score of 0.00 equaled Millennium & Copthorne Hotels plc'saverage media sentiment score.

Company	Overall Sentiment
Safestay	Neutral
Millennium & Copthorne Hotels plc	Neutral

Millennium & Copthorne Hotels plc has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Millennium & Copthorne Hotels plc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A
Millennium & Copthorne Hotels plc	£992M	0.00	N/A	£11.30	N/A

Millennium & Copthorne Hotels plc has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Millennium & Copthorne Hotels plc's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Millennium & Copthorne Hotels plc	N/A	N/A	N/A

Summary

Millennium & Copthorne Hotels plc beats Safestay on 5 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SSTY vs. The Competition

Export

Metric	Safestay	Lodging Industry	Cyclical Sector	LON Exchange
Market Cap	£8.77M	£2.66B	£3.93B	£2.74B
Dividend Yield	0.49%	2.18%	3.47%	6.16%
P/E Ratio	-16.88	14.29	78.18	366.44
Price / Sales	0.40	68.33	307.48	87,084.52
Price / Cash	1.85	9.98	30.80	27.85
Price / Book	0.16	1.20	3.25	7.61
Net Income	-£623.38K	£236.80M	£249.12M	£5.89B
7 Day Performance	5.88%	-0.42%	-0.99%	-0.95%
1 Month Performance	9.76%	2.18%	0.42%	1.56%
1 Year Performance	-37.21%	-4.19%	0.30%	72.41%

Safestay Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SSTY Safestay	N/A	GBX 13.50 flat	N/A	-37.2%	£8.77M	£21.88M	N/A	226
PHO Peel Hotels	N/A	N/A	N/A	N/A	£7.01M	£15.59M	33.33	426	High Trading Volume
BARK Barkby Group	N/A	N/A	N/A	N/A	£5.17M	N/A	N/A	2,021	Gap Up
AHCG Action Hotels	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	N/A
WTB Whitbread	3.6247 of 5 stars	GBX 2,353 -1.1%	GBX 2,968.33 +26.2%	-17.2%	£3.93B	£2.92B	19.22	39,000

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This page (LON:SSTY) was last updated on 6/8/2026 by MarketBeat.com Staff.

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Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Summary

How does Safestay compare to Barkby Group?

Summary

How does Safestay compare to Action Hotels?

Summary

How does Safestay compare to Whitbread?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

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Stock Ideas and Recommendations

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Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Is PHO or SSTY more profitable?

Does the media refer more to PHO or SSTY?

Which has better valuation and earnings, PHO or SSTY?

Do institutionals and insiders have more ownership in PHO or SSTY?

Summary

How does Safestay compare to Barkby Group?

Is SSTY or BARK more profitable?

Which has preferable earnings & valuation, SSTY or BARK?

Does the media prefer SSTY or BARK?

Do institutionals and insiders have more ownership in SSTY or BARK?

Summary

How does Safestay compare to Action Hotels?

Does the media prefer AHCG or SSTY?

Do institutionals and insiders have more ownership in AHCG or SSTY?

Which has better earnings and valuation, AHCG or SSTY?

Is AHCG or SSTY more profitable?

Summary

How does Safestay compare to Whitbread?

Is WTB or SSTY more profitable?

Which has better earnings & valuation, WTB or SSTY?

Which has more risk & volatility, WTB or SSTY?

Does the media favor WTB or SSTY?

Do analysts prefer WTB or SSTY?

Do institutionals & insiders have more ownership in WTB or SSTY?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Do insiders and institutionals hold more shares of SSTY or MLC?

Does the media prefer SSTY or MLC?

Which has higher earnings & valuation, SSTY or MLC?

Is SSTY or MLC more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools