Which has preferable valuation and earnings, SSTY or AHCG?

Action Hotels has lower revenue, but higher earnings than Safestay. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Safestay £21.88M 0.37 -£623.38K -£0.80 N/A Action Hotels N/A N/A N/A N/A N/A

Do analysts rate WTB or SSTY?

Whitbread presently has a consensus price target of GBX 6,523.13, suggesting a potential upside of 171.34%. Given Whitbread's stronger consensus rating and higher possible upside, research analysts plainly believe Whitbread is more favorable than Safestay. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Whitbread 0 Sell rating(s) 3 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.63 Safestay 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better earnings & valuation, WTB or SSTY?

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Whitbread £2.92B 1.38 £234.46M £122.40 19.64 Safestay £21.88M 0.37 -£623.38K -£0.80 N/A

Is WTB or SSTY more profitable?

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity. Company Net Margins Return on Equity Return on Assets Whitbread 7.29% 6.73% 4.28% Safestay -2.21% -1.56% 2.22%

Does the media refer more to WTB or SSTY?

In the previous week, Safestay had 2 more articles in the media than Whitbread. MarketBeat recorded 3 mentions for Safestay and 1 mentions for Whitbread. Safestay's average media sentiment score of 0.67 beat Whitbread's score of 0.00 indicating that Safestay is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Whitbread 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Safestay 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Safestay (SSTY) Competitors

GBX 12.32 -2.68 (-17.87%)

As of 05:12 AM Eastern

Compare

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

Should you buy Safestay stock or one of its competitors? MarketBeat compares Safestay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), Whitbread (WTB), and Millennium & Copthorne Hotels plc (MLC). These companies are all part of the "lodging" industry.

How does Safestay compare to Peel Hotels?

Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, media sentiment, valuation, dividends and profitability.

In the previous week, Safestay had 3 more articles in the media than Peel Hotels. MarketBeat recorded 3 mentions for Safestay and 0 mentions for Peel Hotels. Safestay's average media sentiment score of 0.67 beat Peel Hotels' score of 0.00 indicating that Safestay is being referred to more favorably in the news media.

Company	Overall Sentiment
Peel Hotels	Neutral
Safestay	Positive

Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peel Hotels	£15.59M	0.00	N/A	£1.50	N/A
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A

6.4% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peel Hotels	N/A	N/A	N/A
Safestay	-2.21%	-1.56%	2.22%

Summary

Safestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks.

How does Safestay compare to Barkby Group?

Safestay (LON:SSTY) and Barkby Group (LON:BARK) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Barkby Group has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Barkby Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Barkby Group	N/A	N/A	N/A	-£0.06	N/A

Barkby Group has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Barkby Group's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Barkby Group	N/A	N/A	N/A

6.4% of Safestay shares are owned by institutional investors. Comparatively, 2.8% of Barkby Group shares are owned by institutional investors. 1.2% of Safestay shares are owned by company insiders. Comparatively, 69.2% of Barkby Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Safestay had 3 more articles in the media than Barkby Group. MarketBeat recorded 3 mentions for Safestay and 0 mentions for Barkby Group. Safestay's average media sentiment score of 0.67 beat Barkby Group's score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Overall Sentiment
Safestay	Positive
Barkby Group	Neutral

Summary

Safestay beats Barkby Group on 6 of the 10 factors compared between the two stocks.

How does Safestay compare to Action Hotels?

Safestay (LON:SSTY) and Action Hotels (LON:AHCG) are both lodging industry companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

Action Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Action Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Action Hotels	N/A	N/A	N/A

In the previous week, Safestay had 3 more articles in the media than Action Hotels. MarketBeat recorded 3 mentions for Safestay and 0 mentions for Action Hotels. Safestay's average media sentiment score of 0.67 beat Action Hotels' score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Overall Sentiment
Safestay	Positive
Action Hotels	Neutral

Action Hotels has lower revenue, but higher earnings than Safestay.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Action Hotels	N/A	N/A	N/A	N/A	N/A

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Safestay beats Action Hotels on 6 of the 8 factors compared between the two stocks.

How does Safestay compare to Whitbread?

Whitbread (LON:WTB) and Safestay (LON:SSTY) are both consumer cyclical companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, media sentiment, institutional ownership, earnings and risk.

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whitbread	£2.92B	1.38	£234.46M	£122.40	19.64
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A

Whitbread has a beta of 0.649, indicating that its share price is 35% less volatile than the broader market. Comparatively, Safestay has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market.

In the previous week, Safestay had 2 more articles in the media than Whitbread. MarketBeat recorded 3 mentions for Safestay and 1 mentions for Whitbread. Safestay's average media sentiment score of 0.67 beat Whitbread's score of 0.00 indicating that Safestay is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whitbread	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Safestay	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whitbread	7.29%	6.73%	4.28%
Safestay	-2.21%	-1.56%	2.22%

Whitbread presently has a consensus price target of GBX 6,523.13, suggesting a potential upside of 171.34%. Given Whitbread's stronger consensus rating and higher possible upside, research analysts plainly believe Whitbread is more favorable than Safestay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whitbread	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.63
Safestay	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

55.1% of Whitbread shares are owned by institutional investors. Comparatively, 6.4% of Safestay shares are owned by institutional investors. 0.4% of Whitbread shares are owned by company insiders. Comparatively, 1.2% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Whitbread beats Safestay on 12 of the 16 factors compared between the two stocks.

How does Safestay compare to Millennium & Copthorne Hotels plc?

Safestay (LON:SSTY) and Millennium & Copthorne Hotels plc (LON:MLC) are both consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, profitability, risk, analyst recommendations, media sentiment, institutional ownership, dividends and earnings.

Millennium & Copthorne Hotels plc has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Millennium & Copthorne Hotels plc's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Millennium & Copthorne Hotels plc	N/A	N/A	N/A

6.4% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Millennium & Copthorne Hotels plc has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Millennium & Copthorne Hotels plc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Millennium & Copthorne Hotels plc	£992M	0.00	N/A	£11.30	N/A

In the previous week, Safestay had 3 more articles in the media than Millennium & Copthorne Hotels plc. MarketBeat recorded 3 mentions for Safestay and 0 mentions for Millennium & Copthorne Hotels plc. Safestay's average media sentiment score of 0.67 beat Millennium & Copthorne Hotels plc's score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Overall Sentiment
Safestay	Positive
Millennium & Copthorne Hotels plc	Neutral

Summary

Safestay and Millennium & Copthorne Hotels plc tied by winning 5 of the 10 factors compared between the two stocks.

Get Safestay News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SSTY vs. The Competition

Export

Metric	Safestay	Lodging Industry	Cyclical Sector	LON Exchange
Market Cap	£8M	£2.82B	£3.87B	£2.78B
Dividend Yield	0.49%	3.44%	3.48%	6.14%
P/E Ratio	-15.40	13.41	78.75	366.56
Price / Sales	0.37	65.77	324.14	85,983.13
Price / Cash	1.85	10.13	30.80	27.87
Price / Book	0.15	1.20	3.45	7.77
Net Income	-£623.38K	£236.80M	£249.12M	£5.89B
7 Day Performance	0.16%	0.44%	0.35%	-0.97%
1 Month Performance	-3.37%	0.09%	-0.76%	-1.70%
1 Year Performance	-46.92%	-3.29%	-0.92%	65.61%

Safestay Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SSTY Safestay	N/A	GBX 12.32 -17.9%	N/A	-35.4%	£8M	£21.88M	N/A	226	Earnings Report Analyst Forecast
PHO Peel Hotels	N/A	N/A	N/A	N/A	£7.01M	£15.59M	33.33	426	High Trading Volume
BARK Barkby Group	N/A	N/A	N/A	N/A	£5.17M	N/A	N/A	2,021	Gap Up
AHCG Action Hotels	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	N/A
WTB Whitbread	3.7775 of 5 stars	GBX 2,436 -3.6%	GBX 6,523.13 +167.8%	-13.9%	£4.07B	£2.92B	19.90	39,000	High Trading Volume

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (LON:SSTY) was last updated on 6/29/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Summary

How does Safestay compare to Barkby Group?

Summary

How does Safestay compare to Action Hotels?

Summary

How does Safestay compare to Whitbread?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Does the media prefer PHO or SSTY?

Which has better earnings and valuation, PHO or SSTY?

Do institutionals and insiders hold more shares of PHO or SSTY?

Is PHO or SSTY more profitable?

Summary

How does Safestay compare to Barkby Group?

Which has better valuation & earnings, SSTY or BARK?

Is SSTY or BARK more profitable?

Do insiders & institutionals hold more shares of SSTY or BARK?

Does the media refer more to SSTY or BARK?

Summary

How does Safestay compare to Action Hotels?

Is SSTY or AHCG more profitable?

Does the media prefer SSTY or AHCG?

Which has preferable valuation and earnings, SSTY or AHCG?

Do institutionals & insiders hold more shares of SSTY or AHCG?

Summary

How does Safestay compare to Whitbread?

Which has better earnings & valuation, WTB or SSTY?

Which has more volatility & risk, WTB or SSTY?

Does the media refer more to WTB or SSTY?

Is WTB or SSTY more profitable?

Do analysts rate WTB or SSTY?

Do institutionals and insiders hold more shares of WTB or SSTY?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Is SSTY or MLC more profitable?

Do insiders & institutionals have more ownership in SSTY or MLC?

Which has higher earnings & valuation, SSTY or MLC?

Does the media prefer SSTY or MLC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools