Safestay (SSTY) Competitors

GBX 12.50 0.00 (0.00%)

As of 05/15/2026 06:48 AM Eastern

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

Should you buy Safestay stock or one of its competitors? MarketBeat compares Safestay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), Whitbread (WTB), and Millennium & Copthorne Hotels plc (MLC). These companies are all part of the "lodging" industry.

How does Safestay compare to Peel Hotels?

Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap lodging industry companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, dividends, institutional ownership, earnings, media sentiment, valuation and profitability.

Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Peel Hotels	£15.59M	0.00	N/A	£1.50	N/A

6.4% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Peel Hotels	N/A	N/A	N/A

In the previous week, Safestay had 4 more articles in the media than Peel Hotels. MarketBeat recorded 4 mentions for Safestay and 0 mentions for Peel Hotels. Safestay's average media sentiment score of 0.17 beat Peel Hotels' score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Overall Sentiment
Safestay	Neutral
Peel Hotels	Neutral

Summary

Safestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks.

How does Safestay compare to Barkby Group?

Safestay (LON:SSTY) and Barkby Group (LON:BARK) are both small-cap consumer cyclical companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

Barkby Group has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Barkby Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Barkby Group	N/A	N/A	N/A	-£0.06	N/A

Barkby Group has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Barkby Group's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Barkby Group	N/A	N/A	N/A

In the previous week, Safestay had 4 more articles in the media than Barkby Group. MarketBeat recorded 4 mentions for Safestay and 0 mentions for Barkby Group. Safestay's average media sentiment score of 0.17 beat Barkby Group's score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Overall Sentiment
Safestay	Neutral
Barkby Group	Neutral

6.4% of Safestay shares are owned by institutional investors. Comparatively, 2.8% of Barkby Group shares are owned by institutional investors. 1.2% of Safestay shares are owned by insiders. Comparatively, 69.2% of Barkby Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Safestay beats Barkby Group on 6 of the 10 factors compared between the two stocks.

How does Safestay compare to Action Hotels?

Action Hotels (LON:AHCG) and Safestay (LON:SSTY) are both lodging industry companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

Action Hotels has higher earnings, but lower revenue than Safestay.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Action Hotels	N/A	N/A	N/A	N/A	N/A
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A

Action Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Action Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Action Hotels	N/A	N/A	N/A
Safestay	-2.21%	-1.56%	2.22%

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Safestay had 4 more articles in the media than Action Hotels. MarketBeat recorded 4 mentions for Safestay and 0 mentions for Action Hotels. Safestay's average media sentiment score of 0.17 beat Action Hotels' score of 0.00 indicating that Safestay is being referred to more favorably in the news media.

Company	Overall Sentiment
Action Hotels	Neutral
Safestay	Neutral

Summary

Safestay beats Action Hotels on 6 of the 8 factors compared between the two stocks.

How does Safestay compare to Whitbread?

Safestay (LON:SSTY) and Whitbread (LON:WTB) are both consumer cyclical companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, valuation, risk, profitability and institutional ownership.

6.4% of Safestay shares are held by institutional investors. Comparatively, 55.1% of Whitbread shares are held by institutional investors. 1.2% of Safestay shares are held by insiders. Comparatively, 0.4% of Whitbread shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Safestay has a beta of 1.34, meaning that its stock price is 34% more volatile than the broader market. Comparatively, Whitbread has a beta of 0.636, meaning that its stock price is 36% less volatile than the broader market.

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Whitbread	7.29%	6.73%	4.28%

In the previous week, Safestay had 2 more articles in the media than Whitbread. MarketBeat recorded 4 mentions for Safestay and 2 mentions for Whitbread. Safestay's average media sentiment score of 0.17 beat Whitbread's score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Safestay	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Whitbread	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Whitbread has a consensus price target of GBX 3,071.67, indicating a potential upside of 35.05%. Given Whitbread's stronger consensus rating and higher probable upside, analysts clearly believe Whitbread is more favorable than Safestay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Safestay	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Whitbread	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Whitbread	£2.92B	1.30	£234.46M	£122.40	18.58

Summary

Whitbread beats Safestay on 12 of the 16 factors compared between the two stocks.

How does Safestay compare to Millennium & Copthorne Hotels plc?

Safestay (LON:SSTY) and Millennium & Copthorne Hotels plc (LON:MLC) are both consumer cyclical companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, profitability, valuation, institutional ownership, analyst recommendations, earnings, risk and dividends.

Millennium & Copthorne Hotels plc has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Millennium & Copthorne Hotels plc's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Millennium & Copthorne Hotels plc	N/A	N/A	N/A

Millennium & Copthorne Hotels plc has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Millennium & Copthorne Hotels plc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.37	-£623.38K	-£0.80	N/A
Millennium & Copthorne Hotels plc	£992M	0.00	N/A	£11.30	N/A

In the previous week, Safestay had 4 more articles in the media than Millennium & Copthorne Hotels plc. MarketBeat recorded 4 mentions for Safestay and 0 mentions for Millennium & Copthorne Hotels plc. Safestay's average media sentiment score of 0.17 beat Millennium & Copthorne Hotels plc's score of 0.00 indicating that Safestay is being referred to more favorably in the media.

Company	Overall Sentiment
Safestay	Neutral
Millennium & Copthorne Hotels plc	Neutral

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Safestay and Millennium & Copthorne Hotels plc tied by winning 5 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SSTY vs. The Competition

Export

Metric	Safestay	Lodging Industry	Cyclical Sector	LON Exchange
Market Cap	£8.12M	£2.57B	£3.89B	£2.74B
Dividend Yield	0.49%	3.46%	3.61%	6.15%
P/E Ratio	-15.63	12.57	77.47	365.72
Price / Sales	0.37	63.08	328.18	88,197.72
Price / Cash	1.85	9.92	30.86	27.89
Price / Book	0.15	1.16	3.15	7.63
Net Income	-£623.38K	£236.80M	£247.50M	£5.89B
7 Day Performance	1.63%	-0.19%	0.29%	6.37%
1 Month Performance	-16.67%	-3.04%	-1.07%	0.57%
1 Year Performance	-37.50%	-3.15%	1.24%	77.05%

Safestay Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SSTY Safestay	N/A	GBX 12.50 flat	N/A	-37.5%	£8.12M	£21.88M	N/A	226	Gap Down
PHO Peel Hotels	N/A	N/A	N/A	N/A	£7.01M	£15.59M	33.33	426	High Trading Volume
BARK Barkby Group	N/A	N/A	N/A	N/A	£5.17M	N/A	N/A	2,021	Gap Up
AHCG Action Hotels	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	N/A
WTB Whitbread	3.7564 of 5 stars	GBX 2,289.32 -2.2%	GBX 3,071.67 +34.2%	-19.1%	£3.82B	£2.92B	18.70	39,000	Positive News High Trading Volume

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This page (LON:SSTY) was last updated on 5/18/2026 by MarketBeat.com Staff.

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Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Summary

How does Safestay compare to Barkby Group?

Summary

How does Safestay compare to Action Hotels?

Summary

How does Safestay compare to Whitbread?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

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Stock Ideas and Recommendations

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Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Which has stronger earnings & valuation, SSTY or PHO?

Do insiders & institutionals believe in SSTY or PHO?

Is SSTY or PHO more profitable?

Does the media prefer SSTY or PHO?

Summary

How does Safestay compare to Barkby Group?

Which has stronger earnings & valuation, SSTY or BARK?

Is SSTY or BARK more profitable?

Does the media favor SSTY or BARK?

Do institutionals and insiders believe in SSTY or BARK?

Summary

How does Safestay compare to Action Hotels?

Which has better valuation & earnings, AHCG or SSTY?

Is AHCG or SSTY more profitable?

Do institutionals and insiders believe in AHCG or SSTY?

Does the media prefer AHCG or SSTY?

Summary

How does Safestay compare to Whitbread?

Do insiders & institutionals hold more shares of SSTY or WTB?

Which has more risk & volatility, SSTY or WTB?

Is SSTY or WTB more profitable?

Does the media favor SSTY or WTB?

Do analysts prefer SSTY or WTB?

Which has stronger earnings and valuation, SSTY or WTB?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Is SSTY or MLC more profitable?

Which has preferable earnings and valuation, SSTY or MLC?

Does the media favor SSTY or MLC?

Do insiders & institutionals believe in SSTY or MLC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools