Does the media prefer MEX or SSTY?

In the previous week, Tortilla Mexican Grill and Tortilla Mexican Grill both had 1 articles in the media. Tortilla Mexican Grill's average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Tortilla Mexican Grill 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Safestay 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has preferable valuation and earnings, B90 or SSTY?

Safestay has higher revenue and earnings than B90. Safestay is trading at a lower price-to-earnings ratio than B90, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio B90 £7.15M 2.29 -£5.39M £0.09 41.36 Safestay £20.59M 0.38 -£623.38K -£15.48 N/A

Is B90 or SSTY more profitable?

B90 has a net margin of 5.52% compared to Safestay's net margin of -48.84%. B90's return on equity of 5.70% beat Safestay's return on equity. Company Net Margins Return on Equity Return on Assets B90 5.52% 5.70% -21.95% Safestay -48.84% -44.19% 2.22%

Does the media prefer SSTY or HVT?

In the previous week, Safestay and Safestay both had 1 articles in the media. Safestay's average media sentiment score of 0.00 equaled Heavitree Brewery'saverage media sentiment score. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Safestay 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Heavitree Brewery 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has higher earnings & valuation, TAST or SSTY?

Tasty has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Tasty, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Tasty £36.62M 0.34 £7.32M £0.09 6.29 Safestay £20.59M 0.38 -£623.38K -£15.48 N/A

Is TAST or SSTY more profitable?

Tasty has a net margin of 43.83% compared to Safestay's net margin of -48.84%. Safestay's return on equity of -44.19% beat Tasty's return on equity. Company Net Margins Return on Equity Return on Assets Tasty 43.83% -198.14% 26.29% Safestay -48.84% -44.19% 2.22%

Safestay (SSTY) Competitors

GBX 12.02 -0.48 (-3.84%)

As of 06:00 AM Eastern

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SSTY vs. MEX, VARE, B90, HVT, and TAST

Should you buy Safestay stock or one of its competitors? Safestay's main competitors and comparable companies include Tortilla Mexican Grill (MEX), Various Eateries (VARE), B90 (B90), Heavitree Brewery (HVT), and Tasty (TAST). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "hotels, restaurants & leisure" industry.

How does Safestay compare to Tortilla Mexican Grill?

Tortilla Mexican Grill (LON:MEX) and Safestay (LON:SSTY) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, media sentiment, earnings, risk and analyst recommendations.

25.7% of Tortilla Mexican Grill shares are owned by institutional investors. Comparatively, 6.4% of Safestay shares are owned by institutional investors. 33.4% of Tortilla Mexican Grill shares are owned by insiders. Comparatively, 9.4% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Tortilla Mexican Grill has a beta of 0.16, suggesting that its stock price is 84% less volatile than the broader market. Comparatively, Safestay has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market.

In the previous week, Tortilla Mexican Grill and Tortilla Mexican Grill both had 1 articles in the media. Tortilla Mexican Grill's average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Tortilla Mexican Grill	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Safestay	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Tortilla Mexican Grill has a net margin of -20.42% compared to Safestay's net margin of -48.84%. Tortilla Mexican Grill's return on equity of 166.34% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Tortilla Mexican Grill	-20.42%	166.34%	1.87%
Safestay	-48.84%	-44.19%	2.22%

Safestay has lower revenue, but higher earnings than Tortilla Mexican Grill. Tortilla Mexican Grill is trading at a lower price-to-earnings ratio than Safestay, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tortilla Mexican Grill	£73.99M	0.37	-£708.94K	-£39.10	N/A
Safestay	£20.59M	0.38	-£623.38K	-£15.48	N/A

Summary

Safestay beats Tortilla Mexican Grill on 6 of the 11 factors compared between the two stocks.

How does Safestay compare to Various Eateries?

Various Eateries (LON:VARE) and Safestay (LON:SSTY) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, dividends, risk, profitability, earnings and media sentiment.

Various Eateries has a beta of 0.075, suggesting that its share price is 93% less volatile than the broader market. Comparatively, Safestay has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market.

Various Eateries has a net margin of -4.14% compared to Safestay's net margin of -48.84%. Various Eateries' return on equity of -8.21% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Various Eateries	-4.14%	-8.21%	-3.07%
Safestay	-48.84%	-44.19%	2.22%

14.5% of Various Eateries shares are held by institutional investors. Comparatively, 6.4% of Safestay shares are held by institutional investors. 68.1% of Various Eateries shares are held by insiders. Comparatively, 9.4% of Safestay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Safestay has lower revenue, but higher earnings than Various Eateries. Various Eateries is trading at a lower price-to-earnings ratio than Safestay, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Various Eateries	£52.38M	0.51	-£6.50M	-£1.60	N/A
Safestay	£20.59M	0.38	-£623.38K	-£15.48	N/A

In the previous week, Safestay had 1 more articles in the media than Various Eateries. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Various Eateries. Various Eateries' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Overall Sentiment
Various Eateries	Neutral
Safestay	Neutral

Summary

Various Eateries beats Safestay on 7 of the 12 factors compared between the two stocks.

How does Safestay compare to B90?

B90 (LON:B90) and Safestay (LON:SSTY) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, risk, profitability, valuation and earnings.

In the previous week, Safestay had 1 more articles in the media than B90. MarketBeat recorded 1 mentions for Safestay and 0 mentions for B90. B90's average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Overall Sentiment
B90	Neutral
Safestay	Neutral

B90 has a beta of 0.667, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, Safestay has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market.

B90 has a net margin of 5.52% compared to Safestay's net margin of -48.84%. B90's return on equity of 5.70% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
B90	5.52%	5.70%	-21.95%
Safestay	-48.84%	-44.19%	2.22%

5.5% of B90 shares are owned by institutional investors. Comparatively, 6.4% of Safestay shares are owned by institutional investors. 20.6% of B90 shares are owned by insiders. Comparatively, 9.4% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Safestay has higher revenue and earnings than B90. Safestay is trading at a lower price-to-earnings ratio than B90, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
B90	£7.15M	2.29	-£5.39M	£0.09	41.36
Safestay	£20.59M	0.38	-£623.38K	-£15.48	N/A

Summary

B90 and Safestay tied by winning 6 of the 12 factors compared between the two stocks.

How does Safestay compare to Heavitree Brewery?

Safestay (LON:SSTY) and Heavitree Brewery (LON:HVT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, valuation, dividends, profitability, earnings, analyst recommendations and risk.

Heavitree Brewery has a net margin of 24.41% compared to Safestay's net margin of -48.84%. Heavitree Brewery's return on equity of 9.40% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-48.84%	-44.19%	2.22%
Heavitree Brewery	24.41%	9.40%	3.05%

Heavitree Brewery has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Heavitree Brewery, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£20.59M	0.38	-£623.38K	-£15.48	N/A
Heavitree Brewery	£7.57M	1.88	£974.98K	£38.40	7.68

Safestay has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market. Comparatively, Heavitree Brewery has a beta of 0.53, indicating that its share price is 47% less volatile than the broader market.

In the previous week, Safestay and Safestay both had 1 articles in the media. Safestay's average media sentiment score of 0.00 equaled Heavitree Brewery'saverage media sentiment score.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Safestay	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Heavitree Brewery	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

6.4% of Safestay shares are owned by institutional investors. 9.4% of Safestay shares are owned by company insiders. Comparatively, 20.2% of Heavitree Brewery shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Heavitree Brewery beats Safestay on 8 of the 11 factors compared between the two stocks.

How does Safestay compare to Tasty?

Tasty (LON:TAST) and Safestay (LON:SSTY) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, media sentiment, analyst recommendations, risk, institutional ownership, profitability and earnings.

Tasty has a net margin of 43.83% compared to Safestay's net margin of -48.84%. Safestay's return on equity of -44.19% beat Tasty's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Tasty	43.83%	-198.14%	26.29%
Safestay	-48.84%	-44.19%	2.22%

1.8% of Tasty shares are owned by institutional investors. Comparatively, 6.4% of Safestay shares are owned by institutional investors. 2.3% of Tasty shares are owned by insiders. Comparatively, 9.4% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Tasty has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Tasty, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tasty	£36.62M	0.34	£7.32M	£0.09	6.29
Safestay	£20.59M	0.38	-£623.38K	-£15.48	N/A

Tasty has a beta of 1.77, suggesting that its stock price is 77% more volatile than the broader market. Comparatively, Safestay has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market.

In the previous week, Safestay had 1 more articles in the media than Tasty. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Tasty. Tasty's average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Overall Sentiment
Tasty	Neutral
Safestay	Neutral

Summary

Tasty beats Safestay on 7 of the 12 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SSTY vs. The Competition

Export

Metric	Safestay	Hotels, Restaurants & Leisure Industry	Consumer Discretionary Sector	LON Exchange
Market Cap	£7.81M	£7.34B	£12.62B	£2.88B
Dividend Yield	0.49%	3.94%	60.55%	6.22%
P/E Ratio	-0.78	20.80	44.05	366.48
Price / Sales	0.38	339.45	93.35	90,069.93
Price / Cash	1.85	21.22	28.52	27.89
Price / Book	0.15	4.37	3.89	6.39
Net Income	-£623.38K	£262.26M	£445.57M	£5.89B
7 Day Performance	0.17%	-1.65%	-1.10%	-0.04%
1 Month Performance	-3.06%	-8.46%	-5.44%	6.15%
1 Year Performance	-40.20%	-8.25%	-7.99%	19.05%

Safestay Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SSTY Safestay	N/A	GBX 12.02 -3.8%	N/A	-45.0%	£7.81M	£20.59M	N/A	305	News Coverage Gap Down
MEX Tortilla Mexican Grill	N/A	GBX 73 flat	N/A	+91.3%	£28.23M	£73.99M	N/A	1,146	News Coverage
VARE Various Eateries	N/A	GBX 15.25 flat	N/A	+45.2%	£26.69M	£52.38M	N/A	1,013
B90 B90	N/A	GBX 4.80 +1.1%	N/A	-10.9%	£21.16M	£7.15M	53.33	N/A	Gap Up High Trading Volume
HVT Heavitree Brewery	N/A	GBX 295 flat	N/A	N/A	£14.23M	£7.57M	7.68	2,840

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This page (LON:SSTY) was last updated on 9/24/2026 by MarketBeat.com Staff.

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Safestay (SSTY) Competitors

SSTY vs. MEX, VARE, B90, HVT, and TAST

How does Safestay compare to Tortilla Mexican Grill?

Summary

How does Safestay compare to Various Eateries?

Summary

How does Safestay compare to B90?

Summary

How does Safestay compare to Heavitree Brewery?

Summary

How does Safestay compare to Tasty?

Summary

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

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Safestay (SSTY) Competitors

SSTY vs. MEX, VARE, B90, HVT, and TAST

How does Safestay compare to Tortilla Mexican Grill?

Do insiders & institutionals believe in MEX or SSTY?

Which has more volatility & risk, MEX or SSTY?

Does the media prefer MEX or SSTY?

Is MEX or SSTY more profitable?

Which has better valuation & earnings, MEX or SSTY?

Summary

How does Safestay compare to Various Eateries?

Which has more volatility and risk, VARE or SSTY?

Is VARE or SSTY more profitable?

Do insiders & institutionals hold more shares of VARE or SSTY?

Which has better valuation and earnings, VARE or SSTY?

Does the media prefer VARE or SSTY?

Summary

How does Safestay compare to B90?

Does the media refer more to B90 or SSTY?

Which has more risk and volatility, B90 or SSTY?

Is B90 or SSTY more profitable?

Do institutionals & insiders have more ownership in B90 or SSTY?

Which has preferable valuation and earnings, B90 or SSTY?

Summary

How does Safestay compare to Heavitree Brewery?

Is SSTY or HVT more profitable?

Which has better earnings & valuation, SSTY or HVT?

Which has more risk & volatility, SSTY or HVT?

Does the media prefer SSTY or HVT?

Do institutionals & insiders hold more shares of SSTY or HVT?

Summary

How does Safestay compare to Tasty?

Is TAST or SSTY more profitable?

Do insiders and institutionals have more ownership in TAST or SSTY?

Which has higher earnings & valuation, TAST or SSTY?

Which has more volatility & risk, TAST or SSTY?

Does the media prefer TAST or SSTY?

Summary

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools