Which has better earnings and valuation, SSTY or AHCG?

Action Hotels has lower revenue, but higher earnings than Safestay. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Safestay £21.88M 0.40 -£623.38K -£0.80 N/A Action Hotels N/A N/A N/A N/A N/A

Do analysts recommend WTB or SSTY?

Whitbread presently has a consensus target price of GBX 2,968.33, indicating a potential upside of 25.95%. Given Whitbread's stronger consensus rating and higher probable upside, equities research analysts clearly believe Whitbread is more favorable than Safestay. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Whitbread 0 Sell rating(s) 3 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.57 Safestay 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable earnings and valuation, WTB or SSTY?

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Whitbread £2.92B 1.35 £234.46M £122.40 19.25 Safestay £21.88M 0.40 -£623.38K -£0.80 N/A

Is WTB or SSTY more profitable?

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity. Company Net Margins Return on Equity Return on Assets Whitbread 7.29% 6.73% 4.28% Safestay -2.21% -1.56% 2.22%

Safestay (SSTY) Competitors

GBX 13.50 0.00 (0.00%)

As of 06/5/2026

Compare

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

Should you buy Safestay stock or one of its competitors? MarketBeat compares Safestay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), Whitbread (WTB), and Millennium & Copthorne Hotels plc (MLC). These companies are all part of the "lodging" industry.

How does Safestay compare to Peel Hotels?

Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap lodging industry companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, profitability, analyst recommendations, earnings and media sentiment.

In the previous week, Safestay had 1 more articles in the media than Peel Hotels. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Peel Hotels. Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score.

Company	Overall Sentiment
Safestay	Neutral
Peel Hotels	Neutral

Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A
Peel Hotels	£15.59M	0.00	N/A	£1.50	N/A

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Peel Hotels	N/A	N/A	N/A

Summary

Safestay beats Peel Hotels on 5 of the 9 factors compared between the two stocks.

How does Safestay compare to Barkby Group?

Barkby Group (LON:BARK) and Safestay (LON:SSTY) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, institutional ownership, valuation, profitability, media sentiment, analyst recommendations, earnings and dividends.

Barkby Group has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Barkby Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Barkby Group	N/A	N/A	N/A	-£0.06	N/A
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A

Barkby Group has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Barkby Group's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Barkby Group	N/A	N/A	N/A
Safestay	-2.21%	-1.56%	2.22%

In the previous week, Safestay had 1 more articles in the media than Barkby Group. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Barkby Group. Barkby Group's average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company	Overall Sentiment
Barkby Group	Neutral
Safestay	Neutral

2.8% of Barkby Group shares are owned by institutional investors. Comparatively, 6.4% of Safestay shares are owned by institutional investors. 69.2% of Barkby Group shares are owned by company insiders. Comparatively, 1.2% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Safestay beats Barkby Group on 5 of the 9 factors compared between the two stocks.

How does Safestay compare to Action Hotels?

Safestay (LON:SSTY) and Action Hotels (LON:AHCG) are both lodging industry companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Action Hotels has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Action Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Action Hotels	N/A	N/A	N/A

In the previous week, Safestay had 1 more articles in the media than Action Hotels. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Action Hotels. Safestay's average media sentiment score of 0.00 equaled Action Hotels'average media sentiment score.

Company	Overall Sentiment
Safestay	Neutral
Action Hotels	Neutral

6.4% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Action Hotels has lower revenue, but higher earnings than Safestay.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A
Action Hotels	N/A	N/A	N/A	N/A	N/A

Summary

Safestay beats Action Hotels on 5 of the 7 factors compared between the two stocks.

How does Safestay compare to Whitbread?

Whitbread (LON:WTB) and Safestay (LON:SSTY) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, institutional ownership, earnings, media sentiment, profitability and risk.

In the previous week, Safestay had 1 more articles in the media than Whitbread. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Whitbread. Safestay's average media sentiment score of 0.00 beat Whitbread's score of -0.90 indicating that Safestay is being referred to more favorably in the news media.

Company	Overall Sentiment
Whitbread	Negative
Safestay	Neutral

Whitbread has a beta of 0.649, indicating that its stock price is 35% less volatile than the broader market. Comparatively, Safestay has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market.

Whitbread has a net margin of 7.29% compared to Safestay's net margin of -2.21%. Whitbread's return on equity of 6.73% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whitbread	7.29%	6.73%	4.28%
Safestay	-2.21%	-1.56%	2.22%

Whitbread presently has a consensus target price of GBX 2,968.33, indicating a potential upside of 25.95%. Given Whitbread's stronger consensus rating and higher probable upside, equities research analysts clearly believe Whitbread is more favorable than Safestay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whitbread	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Safestay	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Whitbread has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Whitbread, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whitbread	£2.92B	1.35	£234.46M	£122.40	19.25
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A

55.1% of Whitbread shares are held by institutional investors. Comparatively, 6.4% of Safestay shares are held by institutional investors. 0.4% of Whitbread shares are held by insiders. Comparatively, 1.2% of Safestay shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Whitbread beats Safestay on 12 of the 16 factors compared between the two stocks.

How does Safestay compare to Millennium & Copthorne Hotels plc?

Safestay (LON:SSTY) and Millennium & Copthorne Hotels plc (LON:MLC) are both consumer cyclical companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability, institutional ownership and media sentiment.

In the previous week, Safestay had 1 more articles in the media than Millennium & Copthorne Hotels plc. MarketBeat recorded 1 mentions for Safestay and 0 mentions for Millennium & Copthorne Hotels plc. Safestay's average media sentiment score of 0.00 equaled Millennium & Copthorne Hotels plc'saverage media sentiment score.

Company	Overall Sentiment
Safestay	Neutral
Millennium & Copthorne Hotels plc	Neutral

Millennium & Copthorne Hotels plc has a net margin of 0.00% compared to Safestay's net margin of -2.21%. Millennium & Copthorne Hotels plc's return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Safestay	-2.21%	-1.56%	2.22%
Millennium & Copthorne Hotels plc	N/A	N/A	N/A

6.4% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Millennium & Copthorne Hotels plc has higher revenue and earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Millennium & Copthorne Hotels plc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Safestay	£21.88M	0.40	-£623.38K	-£0.80	N/A
Millennium & Copthorne Hotels plc	£992M	0.00	N/A	£11.30	N/A

Summary

Millennium & Copthorne Hotels plc beats Safestay on 5 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SSTY vs. The Competition

Export

Metric	Safestay	Lodging Industry	Cyclical Sector	LON Exchange
Market Cap	£8.77M	£2.66B	£3.92B	£2.74B
Dividend Yield	0.49%	2.18%	3.47%	6.16%
P/E Ratio	-16.88	14.29	78.18	366.44
Price / Sales	0.40	68.33	307.48	87,084.52
Price / Cash	1.85	9.98	30.80	27.85
Price / Book	0.16	1.20	3.25	7.61
Net Income	-£623.38K	£236.80M	£249.12M	£5.89B
7 Day Performance	5.88%	-0.42%	-0.99%	-0.95%
1 Month Performance	9.76%	2.18%	0.42%	1.56%
1 Year Performance	-37.21%	-4.19%	0.30%	72.41%

Safestay Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SSTY Safestay	N/A	GBX 13.50 flat	N/A	-37.2%	£8.77M	£21.88M	N/A	226
PHO Peel Hotels	N/A	N/A	N/A	N/A	£7.01M	£15.59M	33.33	426	High Trading Volume
BARK Barkby Group	N/A	N/A	N/A	N/A	£5.17M	N/A	N/A	2,021	Gap Up
AHCG Action Hotels	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	N/A
WTB Whitbread	3.635 of 5 stars	GBX 2,353 -1.1%	GBX 2,968.33 +26.2%	-17.2%	£3.93B	£2.92B	19.22	39,000

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This page (LON:SSTY) was last updated on 6/8/2026 by MarketBeat.com Staff.

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Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Summary

How does Safestay compare to Barkby Group?

Summary

How does Safestay compare to Action Hotels?

Summary

How does Safestay compare to Whitbread?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

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Stock Ideas and Recommendations

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Safestay (SSTY) Competitors

SSTY vs. PHO, BARK, AHCG, WTB, and MLC

How does Safestay compare to Peel Hotels?

Does the media favor SSTY or PHO?

Which has preferable valuation & earnings, SSTY or PHO?

Do insiders and institutionals have more ownership in SSTY or PHO?

Is SSTY or PHO more profitable?

Summary

How does Safestay compare to Barkby Group?

Which has higher valuation & earnings, BARK or SSTY?

Is BARK or SSTY more profitable?

Does the media refer more to BARK or SSTY?

Do institutionals and insiders believe in BARK or SSTY?

Summary

How does Safestay compare to Action Hotels?

Is SSTY or AHCG more profitable?

Does the media refer more to SSTY or AHCG?

Do institutionals and insiders hold more shares of SSTY or AHCG?

Which has better earnings and valuation, SSTY or AHCG?

Summary

How does Safestay compare to Whitbread?

Does the media prefer WTB or SSTY?

Which has more volatility and risk, WTB or SSTY?

Is WTB or SSTY more profitable?

Do analysts recommend WTB or SSTY?

Which has preferable earnings and valuation, WTB or SSTY?

Do institutionals & insiders believe in WTB or SSTY?

Summary

How does Safestay compare to Millennium & Copthorne Hotels plc?

Does the media favor SSTY or MLC?

Is SSTY or MLC more profitable?

Do insiders & institutionals hold more shares of SSTY or MLC?

Which has preferable earnings & valuation, SSTY or MLC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SSTY vs. The Competition

Safestay Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools