YouGov (YOU) News Today

YouGov plc (LON:YOU) shares have edged higher as investors react to a flurry of high-profile poll releases demonstrating the firm’s leading role in public opinion research across political, economic and social issues. Recent media citations of YouGov-commissioned surveys underscore growing demand for real-time sentiment data, even as broader economic negativity and a government shutdown raise questions about client spending.

• Positive Sentiment: New poll shows Jimmy Kimmel leading former President Trump by 16 points in net approval, showcasing YouGov’s influence in entertainment-politics polling. NEW POLL: Jimmy Kimmel Clobbers Trump By 16 Points In Net Approval
• Positive Sentiment: Coverage that Trump voters are losing confidence in the country’s direction highlights YouGov’s reach in tracking voter sentiment shifts. Trump Voters Are Losing Confidence in Direction of Country
• Positive Sentiment: YouGov-sourced survey finds most Americans expect a short government shutdown (two weeks or less), reinforcing its strength in fast-turnaround political polling. Most Americans believe the shutdown will last two weeks or less: Survey
• Neutral Sentiment: Analysis of why Americans are embracing buy-now-pay-later over traditional credit cards demonstrates the breadth of YouGov’s consumer finance research. Your Credit Card Isn’t Enough — Why Americans Are Embracing BNPL
• Neutral Sentiment: Poll finding that only 15% of Americans believe Tylenol causes autism highlights continued interest in YouGov’s health-related survey work. Poll: Only 15% of Americans agree with the unproven claim that Tylenol causes autism
• Neutral Sentiment: Current polling on President Trump’s approval amid the shutdown underscores ongoing demand for up-to-the-minute political sentiment tracking. What's Trump approval rating right now? Current poll numbers amid government shutdown
• Neutral Sentiment: Analysis reporting that Trump voters now oppose the MAGA policies they once backed highlights the nuanced insights YouGov can provide clients. Trump voters now hate the MAGA policies they voted for: analysis
• Neutral Sentiment: Survey showing a majority of Democratic voters demand harsh sanctions on Israel underscores YouGov’s international public-opinion capabilities. Majority of Democratic Voters Demand Harsh Sanctions on Israel over Gaza Massacres
• Negative Sentiment: Widespread negativity on the economy, job market and AI impact may signal thinner corporate budgets for external research services. CBS News poll finds negativity on economy, job market and concerns about AI's impact
• Negative Sentiment: Government shutdown delaying key jobs data has boosted economic pessimism, potentially disrupting market-research cycles and client spending. Government shutdown delays jobs report as pessimism on economy reaches all-time high