S&P 500   4,228.48 (-1.29%)
DOW   33,706.74 (-0.86%)
QQQ   322.86 (-1.95%)
AAPL   171.52 (-1.51%)
MSFT   286.15 (-1.39%)
META   167.96 (-3.84%)
GOOGL   117.21 (-2.46%)
AMZN   138.23 (-2.86%)
TSLA   890.00 (-2.05%)
NVDA   178.49 (-4.92%)
NIO   19.05 (-4.32%)
BABA   89.63 (-1.22%)
AMD   95.95 (-4.47%)
T   18.43 (+0.00%)
MU   60.51 (-3.92%)
CGC   3.82 (+0.26%)
F   15.88 (-1.67%)
GE   77.72 (-1.88%)
DIS   120.14 (-2.06%)
AMC   18.02 (-6.58%)
PYPL   96.56 (-3.30%)
PFE   49.15 (+1.17%)
NFLX   241.16 (-1.64%)
S&P 500   4,228.48 (-1.29%)
DOW   33,706.74 (-0.86%)
QQQ   322.86 (-1.95%)
AAPL   171.52 (-1.51%)
MSFT   286.15 (-1.39%)
META   167.96 (-3.84%)
GOOGL   117.21 (-2.46%)
AMZN   138.23 (-2.86%)
TSLA   890.00 (-2.05%)
NVDA   178.49 (-4.92%)
NIO   19.05 (-4.32%)
BABA   89.63 (-1.22%)
AMD   95.95 (-4.47%)
T   18.43 (+0.00%)
MU   60.51 (-3.92%)
CGC   3.82 (+0.26%)
F   15.88 (-1.67%)
GE   77.72 (-1.88%)
DIS   120.14 (-2.06%)
AMC   18.02 (-6.58%)
PYPL   96.56 (-3.30%)
PFE   49.15 (+1.17%)
NFLX   241.16 (-1.64%)
S&P 500   4,228.48 (-1.29%)
DOW   33,706.74 (-0.86%)
QQQ   322.86 (-1.95%)
AAPL   171.52 (-1.51%)
MSFT   286.15 (-1.39%)
META   167.96 (-3.84%)
GOOGL   117.21 (-2.46%)
AMZN   138.23 (-2.86%)
TSLA   890.00 (-2.05%)
NVDA   178.49 (-4.92%)
NIO   19.05 (-4.32%)
BABA   89.63 (-1.22%)
AMD   95.95 (-4.47%)
T   18.43 (+0.00%)
MU   60.51 (-3.92%)
CGC   3.82 (+0.26%)
F   15.88 (-1.67%)
GE   77.72 (-1.88%)
DIS   120.14 (-2.06%)
AMC   18.02 (-6.58%)
PYPL   96.56 (-3.30%)
PFE   49.15 (+1.17%)
NFLX   241.16 (-1.64%)
S&P 500   4,228.48 (-1.29%)
DOW   33,706.74 (-0.86%)
QQQ   322.86 (-1.95%)
AAPL   171.52 (-1.51%)
MSFT   286.15 (-1.39%)
META   167.96 (-3.84%)
GOOGL   117.21 (-2.46%)
AMZN   138.23 (-2.86%)
TSLA   890.00 (-2.05%)
NVDA   178.49 (-4.92%)
NIO   19.05 (-4.32%)
BABA   89.63 (-1.22%)
AMD   95.95 (-4.47%)
T   18.43 (+0.00%)
MU   60.51 (-3.92%)
CGC   3.82 (+0.26%)
F   15.88 (-1.67%)
GE   77.72 (-1.88%)
DIS   120.14 (-2.06%)
AMC   18.02 (-6.58%)
PYPL   96.56 (-3.30%)
PFE   49.15 (+1.17%)
NFLX   241.16 (-1.64%)

Apple - AAPL Stock Forecast, Price & News

-2.63 (-1.51%)
(As of 08/19/2022 12:00 AM ET)
Today's Range
50-Day Range
52-Week Range
69.74 million shs
Average Volume
89.11 million shs
Market Capitalization
$2.76 trillion
P/E Ratio
Dividend Yield
Price Target

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.73 Rating Score
5.7% Upside
$181.38 Price Target
Short Interest
0.67% of Shares Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.82mentions of Apple in the last 14 days
Based on 103 Articles This Week
Insider Trading
Selling Shares
$4.12 M Sold Last Quarter
Proj. Earnings Growth
From $6.10 to $6.49 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.57 out of 5 stars

Computer And Technology Sector

188th out of 653 stocks

Electronic Computers Industry

3rd out of 5 stocks

AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. was founded by Steve Jobs and Steve Wozniak in 1976. Today, the company sells its technology products in 520 stores in 25 countries around the world.

Apple was the first successful personal computer company, building its success on its powerful graphics capabilities. Today, it the world’s largest electronics company.

From its first product—the $500 Apple I—Apple has stayed true to its roots of constant innovation, focusing on consumer-centric devices that are unconventional, aesthetically designed, easy to use, and created with quality as the driving development tool.

Apple’s focus on selling through subscriptions has been a tremendous boon to its bottom line. With its subscription products growing, Apple is fast becoming Apple-as-a-Service company, allowing subscribers to purchase services for a monthly fee.

The company’s product line began with computers, but Apple has expanded into a diversified line of technology, entertainment merchandise, and services. The company has continually surpassed its competition by aggressive Research & Development (about 7% of revenues) of new products with cutting-edge technology improvements.

Apple’s iCloud securely stores and automatically updates photos, files, notes, passwords, and other data. The App Store has 30 million developers who have created more than 5 million phone apps including books, business, entertainment, fitness, video games, finance food, lifestyle, medical, music, education, podcasts, navigation, shopping, photo & video, travel, weather, and many more.

Apple’s devices include its flagship smartphones (iPhones), tablets (iPads), media players (iPods), AirPods, wireless headphones, HomePod speakers, Beats products, and wearables such as the Apple watch and glasses.

Apple created its streaming service Apple TV+ in 2007, which provides original content to more than 40 million subscribers. The company also offers game subscription service Apple Arcade (including more than 200 free games), and Apple Music, offering access to streaming, on-demand radio stations, or existing playlists.

Additionally, its Apple News+ provides a subscription-based service to more than 300 newspapers and magazines. And Apple CarPlay turns an automobile display into a controller for Apple devices, enabling users to navigate, listen to messages and music, and make and receive calls. This technology is used in more than 600 car models from automobile manufacturers.

Lastly, Apple provides payments services through its Apple Card co-branded credit card, with 6.7 million subscribers, and Apple Pay, its cashless payment service with more than 45 million users (more than 75% of the company’s iPhone users).

Future growth for the company will focus on the three A’s: Artificial Intelligence (AI), Augmented Reality (AR), and Autonomy. Apple’s SIRI is an example of the company’s foray into AI; and AR glasses and headsets are fast becoming a reality, as is the company’s venture into the future Apple Car.

The company’s key customers are consumers, Server Message Block (SMB), education, enterprise, and government markets. They include General Electric, SoFi Technologies, Verizon, Ring Central, Paycom, Overstock, and eBay, just to name a few.

In addition to its own stores and online sales, Apple sells its products through third-party cellular network carriers, wholesalers, retailers, and resellers.

The lion’s share of Apple’s revenues come from the Americas and Asia-Pacific regions of the world, with China accounting for more than one-half of that region’s sales. Product-wise, iPhones account for almost two-thirds of the company’s revenues, with iMacs and iPads each around 8%, and Apple’s services comprise some 20% of the company’s revenues.

The company has been paying steady dividends since 2012.


Apple Trading Down 1.5 %

Shares of Apple stock traded down $2.63 during mid-day trading on Friday, hitting $171.52. The stock had a trading volume of 69,736,466 shares, compared to its average volume of 89,110,852. The firm has a market cap of $2.76 trillion, a P/E ratio of 28.30, a price-to-earnings-growth ratio of 2.26 and a beta of 1.23. The company has a quick ratio of 0.82, a current ratio of 0.86 and a debt-to-equity ratio of 1.63. The firm has a 50-day moving average of $150.45 and a two-hundred day moving average of $157.51. Apple has a 12-month low of $129.04 and a 12-month high of $182.94.

Apple (NASDAQ:AAPL - Get Rating) last posted its earnings results on Thursday, July 28th. The iPhone maker reported $1.20 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.14 by $0.06. The company had revenue of $82.96 billion during the quarter, compared to analysts' expectations of $82.97 billion. Apple had a return on equity of 152.97% and a net margin of 25.71%. The firm's quarterly revenue was up 1.9% compared to the same quarter last year. During the same quarter last year, the firm earned $1.30 earnings per share. Sell-side analysts forecast that Apple will post 6.1 earnings per share for the current year.

Apple Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, August 11th. Shareholders of record on Monday, August 8th were given a $0.23 dividend. This represents a $0.92 dividend on an annualized basis and a yield of 0.54%. The ex-dividend date of this dividend was Friday, August 5th. Apple's payout ratio is 15.18%.

Analyst Upgrades and Downgrades

AAPL has been the subject of several recent analyst reports. Fundamental Research set a $177.07 price objective on shares of Apple and gave the stock a "buy" rating in a research note on Thursday, August 4th. The Goldman Sachs Group set a $139.00 price target on Apple in a research report on Friday, July 29th. Wedbush raised their price objective on Apple from $200.00 to $220.00 and gave the stock an "outperform" rating in a research report on Wednesday. Loop Capital reduced their target price on Apple from $210.00 to $180.00 and set a "buy" rating on the stock in a research report on Wednesday, May 25th. Finally, Itaú Unibanco began coverage on Apple in a report on Tuesday, July 26th. They issued an "underperform" rating and a $136.00 price target for the company. Two equities research analysts have rated the stock with a sell rating, seven have assigned a hold rating, twenty-four have given a buy rating and one has issued a strong buy rating to the stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus price target of $181.18.

Insiders Place Their Bets

In other news, SVP Katherine L. Adams sold 25,000 shares of Apple stock in a transaction on Wednesday, August 3rd. The stock was sold at an average price of $164.77, for a total value of $4,119,250.00. Following the completion of the sale, the senior vice president now directly owns 427,334 shares of the company's stock, valued at $70,411,823.18. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. 0.06% of the stock is owned by insiders.

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AAPL Stock News Headlines

MarketBeat: Week in Review 8/15 - 8/19 (AAPL)
The economic reports continue to signal volatility. You can count on MarketBeat analysts to bring you the stocks and stories that are driving the market.
Apple’s Stock Could Be On The Verge Of Another 30% Rally
It's been a good summer for equities in general after a torrid first half of the year, but Apple (NASDAQ: AAPL) is having a particularly sunny couple of months.
The Coming Copper Bull Run
Copper prices have nearly doubled since last year -- driven by the explosive growth in electric vehicles and soaring demand for green-powered electricity. But copper demand far outpaces supply. Multinational investment banks are predicting a 50% to 100% rise in copper prices by 2025. And this "backdoor" play may be a move to consider.
Why Blue-Chip Tech Like Cisco Systems Is Rebounding (AAPL)
Blue chip tech like Cisco Systems is rebounding because of the strength of the business, the value, and the dividend yield ... and Cisco is among the highest.
Why Apple is Primed to Take a Bite Out of Live Sports
Apple is still a relatively small player in the streaming market. But it has big plans which we’ll be reviewing in this article
3 Stocks Set to Lead the Nasdaq Bull Market
Whether the current Nasdaq bull amounts to a temporary ride or an extended stampede remains to be seen. Here are the three stocks set to lead the charge.
The Trade Desk Proves Digital Advertising Is Not Dead (AAPL)
Digital advertising technology (AdTech) company The Trade Desk (NYSE: TTD) stock took a dump when digital advertising networks signaled the slowdown.
What to Expect from the Markets in a Recession (AAPL)
The big R word is upon us. A recession is defined as two consecutive quarters of declining gross domestic product (GDP).
Potential Gold Rush For Investors Sparked By USA Vs. China Trade War
Right now, China has the US Military in a stranglehold. They hold a monopoly on one of our most CRITICAL defense elements. But thanks to executive orders from both Biden and Trump...
MarketBeat: Week in Review 8/1 - 8/5 (AAPL)
The hot jobs report is dispelling any notion that interest rates will level off. But the market moves on and here are some of the stocks and stories to follow.
Why Apple Could Be At All-Time Highs By Year End
Most investors in Apple (NASDAQ: AAPL) would have been happy with the company simply smashing analyst estimations in their fiscal Q3 earnings report last week.
There Are Different Types of Stock To Invest In
Stocks are divided into categories for specific reasons that may have a bearing on your investments Companies are most commonly divided by market capitalization
10 Best Fidelity Funds to Buy Now
7 Stocks to Sell Before the 2022 Housing Market Crash
7 Tech Stocks Reporting Earnings the Week of August 22
Brokerages Set Apple Inc. (NASDAQ:AAPL) PT at $179.27
7 Stocks to Buy to Easily Outperform the Market
3 Wheat Stocks to Buy as the Shortage Continues
GigaCloud (GCT) Stock Pops 40% on First Day of Trading
7 Stocks Taking a Hit From Tech Layoffs 2022
7 Stocks That Win When the Fed Hikes Interest Rates
Can Apple Sell 200 Million iPhone 14s?
See More Headlines
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AAPL Company Calendar

Last Earnings
Ex-Dividend for 8/11 Dividend
Dividend Payable
Fiscal Year End
Next Earnings (Estimated)

Industry, Sector and Symbol

Electronic computers
Computer Hardware
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Forecast
High Stock Price Forecast
Low Stock Price Forecast
Forecasted Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
33 Analysts


Net Income
$94.68 billion
Pretax Margin


Sales & Book Value

Annual Sales
$365.82 billion
Cash Flow
$6.35 per share
Book Value
$3.62 per share


Outstanding Shares
Free Float
Market Cap
$2.76 trillion

Social Links

Key Executives

  • Mr. Timothy D. CookMr. Timothy D. Cook (Age 61)
    CEO & Director
    Comp: $16.39M
  • Mr. Luca MaestriMr. Luca Maestri (Age 58)
    CFO & Sr. VP
    Comp: $5.02M
  • Mr. Jeffrey E. WilliamsMr. Jeffrey E. Williams (Age 58)
    Chief Operating Officer
    Comp: $5.02M
  • Ms. Katherine L. AdamsMs. Katherine L. Adams (Age 58)
    Sr. VP, Gen. Counsel & Sec.
    Comp: $5.01M
  • Ms. Deirdre O'Brien (Age 55)
    Sr. VP of People & Retail
    Comp: $5.06M
  • Mr. Chris KondoMr. Chris Kondo
    Sr. Director of Corp. Accounting
  • Mr. James Wilson
    Chief Technology Officer
  • Ms. Mary Demby
    Chief Information Officer
  • Ms. Nancy Paxton
    Sr. Director of Investor Relations & Treasury
  • Mr. Greg Joswiak
    Sr. VP of Worldwide Marketing

AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 6 hold ratings, 24 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" AAPL shares.
View AAPL analyst ratings
or view top-rated stocks.

What is Apple's stock price forecast for 2022?

33 brokerages have issued twelve-month price objectives for Apple's stock. Their AAPL share price forecasts range from $136.00 to $220.00. On average, they predict the company's stock price to reach $181.38 in the next twelve months. This suggests a possible upside of 5.7% from the stock's current price.
View analysts price targets for AAPL
or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2022?

Apple's stock was trading at $177.57 at the start of the year. Since then, AAPL stock has decreased by 3.4% and is now trading at $171.52.
View the best growth stocks for 2022 here

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, October 27th 2022.
View our AAPL earnings forecast

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its quarterly earnings data on Thursday, July, 28th. The iPhone maker reported $1.20 earnings per share for the quarter, beating the consensus estimate of $1.14 by $0.06. The iPhone maker had revenue of $82.96 billion for the quarter, compared to analyst estimates of $82.97 billion. Apple had a trailing twelve-month return on equity of 152.97% and a net margin of 25.71%. The company's revenue for the quarter was up 1.9% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.30 EPS.
Read the conference call transcript

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, July 28th. Investors of record on Monday, August 8th will be given a dividend of $0.23 per share on Thursday, August 11th. This represents a $0.92 dividend on an annualized basis and a yield of 0.54%. The ex-dividend date is Friday, August 5th.
Read our dividend analysis for AAPL

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.92 per share and currently has a dividend yield of 0.53%. The company has been increasing its dividend for 11 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.18%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 14.18% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple shares split on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were payable to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its board has initiated a share buyback plan on Thursday, April 28th 2022, which authorizes the company to repurchase $90,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization authorizes the company to reacquire up to 3.5% of its shares through open market purchases. Shares repurchase plans are often a sign that the company's leadership believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

Who are Apple's major shareholders?

Apple's stock is owned by many different retail and institutional investors. Top institutional shareholders include State Street Corp (3.72%), FMR LLC (2.14%), Price T Rowe Associates Inc. MD (1.48%), Northern Trust Corp (1.12%), UBS Asset Management Americas Inc. (0.50%) and Swiss National Bank (0.44%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $171.52.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.76 trillion and generates $365.82 billion in revenue each year. The iPhone maker earns $94.68 billion in net income (profit) each year or $6.06 on an earnings per share basis.

How many employees does Apple have?

The company employs 154,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats Electronics, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SchemaSoft, Scout FM, Semetric, SensoMotoric Instruments (SMI), Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
When was Apple founded?

Apple was founded in 1976.

How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 8/19/2022 by MarketBeat.com Staff

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