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NASDAQ:AAPL

Apple - AAPL Stock Forecast, Price & News

$143.79
-2.14 (-1.47%)
(As of 01/30/2023 11:59 AM ET)
Add
Compare
Today's Range
$143.37
▼
$145.55
50-Day Range
$125.02
▼
$151.07
52-Week Range
$124.17
▼
$179.61
Volume
23.14 million shs
Average Volume
70.36 million shs
Market Capitalization
$2.28 trillion
P/E Ratio
23.53
Dividend Yield
0.63%
Price Target
$166.16

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.71 Rating Score
Upside/​Downside
12.7% Upside
$163.15 Price Target
Short Interest
Healthy
0.77% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-2.11
Upright™ Environmental Score
News Sentiment
0.50mentions of Apple in the last 14 days
Based on 91 Articles This Week
Insider Trading
Selling Shares
$3 M Sold Last Quarter
Proj. Earnings Growth
8.27%
From $6.17 to $6.68 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.95 out of 5 stars

Computer And Technology Sector

35th out of 630 stocks

Electronic Computers Industry

2nd out of 5 stocks

See Top Rated MarketRank™ Stocks Here

AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

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AAPL Stock News Headlines

January 30, 2023 | marketbeat.com
InterDigital Raises Its Earnings Guidance (AAPL)
Mobile and video technology development company InterDigital Inc. (NASDAQ: IDCC) stock has been on a four-week surge since breaking out of its weekly rectangle
January 30, 2023 | marketbeat.com
Can Yext A.I. Search Platform Drive Growth in 2023? (AAPL)
Enterprise artificial intelligence (A.I.) powered search platform provider Yext Inc. (NASDAQ: YEXT) stock has been rising as it implements its restructuring
January 30, 2023 | UNKNOWN (Ad)
Become an Investor in Brooklyn Gin
Award winning super-premium craft gin and upcoming Brooklyn distillerypixel
January 29, 2023 | marketbeat.com
Why This “RAVEN” 10%+ Dividend Strategy Will Win in 2023
January 28, 2023 | marketbeat.com
MarketBeat Week in Review – 1/23- 1/27 (AAPL)
Markets were pushing hard to continue the rally as.recession fears and layoff announcements offset two data points that suggest inflation may be easing
January 26, 2023 | marketbeat.com
Chevron Delights Shareholders with $75 Billion in Share Buybacks (AAPL)
Chevron Corporation's $75 billion share buyback program is a nice reward for shareholders of CVX stock the day before the company reports earnings
January 26, 2023 | marketbeat.com
What Does Apple's Move to India Mean for Investors? (AAPL)
Apple could look to rapidly scale its production capabilities in India as it pivots away from China as a production base.
January 25, 2023 | marketbeat.com
Should You Bet Against The Nasdaq 100 With This Inverse ETF? (AAPL)
As big-tech layoffs pile up, more investors are betting against the sector, as evidenced by flows of $913.74 million into the ProShares UltraPro Short QQQ.
January 30, 2023 | Investing Trends (Ad)
"We need batteries. Literally everywhere."
Pretty much every technological megatrend today requires batteries. That includes EVs... 5G... AI... charging stations... and smart energy storage systems. Find out why the U.S. just added graphite to a list of super-critical minerals, calling it "essential for America's National Defense."
January 24, 2023 | marketbeat.com
Apple-Apps-Top-10
The top 10 apps on the Apple Store for week ending 1/22/2023
January 17, 2023 | marketbeat.com
Don't Miss These 2 Mid-Cap Techs That Broke Out Last Week (AAPL)
Apple component supplier mid-cap Jabil Inc. (NYSE: JBL) is up 14.24% in the past week as the stock broke out of a base that began in early December.
January 13, 2023 | marketbeat.com
Apple CEO Tim Cook to take more than 40% pay cut
Apple CEO Tim Cook will take a more than 40% pay cut this year from a year earlier as the company adjusts how it calculates his compensation
January 30, 2023 | investorplace.com
3 Pharma Stocks That Will Mint Millionaires
January 30, 2023 | investorplace.com
Lucid (LCID) Stock Gains 10% as Buyout Rumors Swirl
January 30, 2023 | investorplace.com
My MULN Stock Price Prediction for 2023
January 30, 2023 | investorplace.com
5 Investors Betting Big on SOFI Stock in 2023
January 30, 2023 | nasdaq.com
Amazon, Alphabet, Apple, Intel and Microsoft are part of Zacks Earnings Preview
January 30, 2023 | msn.com
Apple's India supplier Jabil making AirPods parts for export-Bloomberg
January 30, 2023 | finance.yahoo.com
Apple (NASDAQ:AAPL) stock performs better than its underlying earnings growth over last five years
January 30, 2023 | msn.com
Apple is likely to report a weak Q1, but eyes will be on its outlook
January 30, 2023 | msn.com
Will Apple Follow Tech Peers In Announcing A Mass Layoff This Week? Analyst Says iPhone Maker In A 'Unique' Position
January 30, 2023 | investorplace.com
EV Stocks Face-Off: MULN vs. FFIE vs. RIDE
January 30, 2023 | rttnews.com
Asian Shares Mostly Lower In Cautious Trade; China Reopens On Positive Note
January 30, 2023 | seekingalpha.com
Apple's Q1 2023: This Earnings Report Might Be Different
January 30, 2023 | finance.yahoo.com
GLOBAL MARKETS-Asia shares turn cagey as rate hikes, earnings loom
January 30, 2023 | finance.yahoo.com
UPDATE 1-China's 2022 smartphone sales plunge to lowest level in a decade
January 30, 2023 | finance.yahoo.com
Huawei Spinoff Is Lone Winner in Dire Year for China Smartphones
See More Headlines
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AAPL Company Calendar

Last Earnings
10/27/2021
Ex-Dividend for 11/10 Dividend
11/04/2022
Dividend Payable
11/10/2022
Today
1/30/2023
Next Earnings (Confirmed)
2/02/2023
Fiscal Year End
9/30/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Electronic computers
Sub-Industry
Computer Hardware
Sector
Computer and Technology
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
164,000
Year Founded
1976

Price Target and Rating

Average Stock Price Forecast
$163.15
High Stock Price Forecast
$210.00
Low Stock Price Forecast
$54.00
Forecasted Upside/Downside
+15.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.71
Research Coverage
28 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$6.11
Trailing P/E Ratio
23.53
Forward P/E Ratio
23.30
P/E Growth
1.89
Net Income
$99.80 billion
Net Margins
25.31%
Pretax Margin
30.20%
Return on Equity
160.90%
Return on Assets
28.09%

Debt

Debt-to-Equity Ratio
1.95
Current Ratio
0.88
Quick Ratio
0.85

Sales & Book Value

Annual Sales
$394.33 billion
Price / Sales
5.77
Cash Flow
$6.87 per share
Price / Cash Flow
20.93
Book Value
$3.19 per share
Price / Book
45.08

Miscellaneous

Outstanding Shares
15,836,210,000
Free Float
15,826,711,000
Market Cap
$2.28 trillion
Optionable
Optionable
Beta
1.24

Social Links


Key Executives

  • Tim Cook
    Chief Executive Officer & Director
  • Jeffrey E. WilliamsJeffrey E. Williams
    Chief Operating Officer
  • Luca MaestriLuca Maestri
    Chief Financial Officer & Senior Vice President
  • Kevin M. Lynch
    Vice President-Technology
  • Kate Adams
    Secretary, Senior Vice President & General Counsel

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

28 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 2 sell ratings, 5 hold ratings, 20 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.

What is Apple's stock price forecast for 2023?

28 brokers have issued twelve-month price objectives for Apple's stock. Their AAPL share price forecasts range from $54.00 to $210.00. On average, they predict the company's stock price to reach $163.15 in the next year. This suggests a possible upside of 11.8% from the stock's current price.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 on January 1st, 2023. Since then, AAPL stock has increased by 12.3% and is now trading at $145.93.
View the best growth stocks for 2023 here.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 2nd 2023.
View our AAPL earnings forecast.

How can I listen to Apple's earnings call?

Apple will be holding an earnings conference call on Thursday, February 2nd at 5:00 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) released its quarterly earnings data on Wednesday, October, 27th. The iPhone maker reported $1.24 EPS for the quarter, hitting analysts' consensus estimates of $1.24. The iPhone maker had revenue of $83.40 billion for the quarter, compared to the consensus estimate of $84.94 billion. Apple had a trailing twelve-month return on equity of 160.90% and a net margin of 25.31%. Apple's quarterly revenue was up 28.9% compared to the same quarter last year. During the same quarter last year, the company earned $0.73 earnings per share.
Read the conference call transcript.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, October 27th. Stockholders of record on Monday, November 7th will be paid a dividend of $0.23 per share on Thursday, November 10th. This represents a $0.92 annualized dividend and a dividend yield of 0.63%. The ex-dividend date of this dividend is Friday, November 4th.
Read our dividend analysis for AAPL.

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.92 per share and currently has a dividend yield of 0.64%. The company has been increasing its dividend for 11 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.06%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.77% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple's stock split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were payable to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple announced that its Board of Directors has authorized a share buyback plan on Thursday, April 28th 2022, which permits the company to buyback $90,000,000,000.00 in shares, according to EventVestor. This buyback authorization permits the company to reacquire up to 3.5% of its stock through open market purchases. Stock buyback plans are usually an indication that the company's management believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

Who are Apple's major shareholders?

Apple's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include New York State Teachers Retirement System (0.11%), Strs Ohio (0.04%), International Assets Investment Management LLC (0.04%), Fifth Third Bancorp (0.04%), Allspring Global Investments Holdings LLC (0.04%) and Cottage Street Advisors LLC (0.03%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $145.93.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.31 trillion and generates $394.33 billion in revenue each year. The iPhone maker earns $99.80 billion in net income (profit) each year or $6.11 on an earnings per share basis.

How many employees does Apple have?

The company employs 164,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 1/30/2023 by MarketBeat.com Staff