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S&P 500   4,109.31
DOW   33,274.15
QQQ   320.93
Closing prices for crude oil, gold and other commodities
5 Stocks to Buy Immediately (Ad)pixel
MarketBeat Week in Review – 3/27 - 3/31
UK travelers face hours-long waits for ferries to France
5 Stocks to Buy Immediately (Ad)pixel
UN body mulls deep sea mining amid demand for minerals
Intensity and insults rise as lawmakers debate debt ceiling
5 Stocks to Buy Immediately (Ad)pixel
Credit Suisse takeover hits heart of Swiss banking, identity
Canada approves largest telecom deal in country's history
S&P 500   4,109.31
DOW   33,274.15
QQQ   320.93
Closing prices for crude oil, gold and other commodities
5 Stocks to Buy Immediately (Ad)pixel
MarketBeat Week in Review – 3/27 - 3/31
UK travelers face hours-long waits for ferries to France
5 Stocks to Buy Immediately (Ad)pixel
UN body mulls deep sea mining amid demand for minerals
Intensity and insults rise as lawmakers debate debt ceiling
5 Stocks to Buy Immediately (Ad)pixel
Credit Suisse takeover hits heart of Swiss banking, identity
Canada approves largest telecom deal in country's history
S&P 500   4,109.31
DOW   33,274.15
QQQ   320.93
Closing prices for crude oil, gold and other commodities
5 Stocks to Buy Immediately (Ad)pixel
MarketBeat Week in Review – 3/27 - 3/31
UK travelers face hours-long waits for ferries to France
5 Stocks to Buy Immediately (Ad)pixel
UN body mulls deep sea mining amid demand for minerals
Intensity and insults rise as lawmakers debate debt ceiling
5 Stocks to Buy Immediately (Ad)pixel
Credit Suisse takeover hits heart of Swiss banking, identity
Canada approves largest telecom deal in country's history
Followed 804 Times   Most-Downgraded Stocks   Searched 639 Times  
NASDAQ:AAPL

Apple - AAPL Stock Forecast, Price & News

$164.90
+2.54 (+1.56%)
(As of 03/31/2023 12:00 AM ET)
Add
Compare
Today's Range
$161.91
▼
$165.00
50-Day Range
$141.11
▼
$164.90
52-Week Range
$124.17
▼
$179.61
Volume
68.75 million shs
Average Volume
67.34 million shs
Market Capitalization
$2.61 trillion
P/E Ratio
28.00
Dividend Yield
0.56%
Price Target
$168.03

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.75 Rating Score
Upside/​Downside
1.9% Upside
$168.03 Price Target
Short Interest
Healthy
0.68% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-2.11
Upright™ Environmental Score
News Sentiment
0.49mentions of Apple in the last 14 days
Based on 114 Articles This Week
Insider Trading
Selling Shares
$29.99 M Sold Last Quarter
Proj. Earnings Growth
10.60%
From $6.04 to $6.68 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.54 out of 5 stars

Computer And Technology Sector

141st out of 618 stocks

Electronic Computers Industry

2nd out of 5 stocks

See Top Rated MarketRank™ Stocks Here

AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

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AAPL Stock News Headlines

March 29, 2023 | marketbeat.com
The Most Important Warren Buffett Stock for Investors: His Own (AAPL)
Investors could do worse than buying stocks owned by Warren Buffett including stock in Buffett’s own holding company, Berkshire Hathaway Inc.
March 29, 2023 | marketbeat.com
3 Tech Stocks Well Positioned For Growth At A Reasonable Price (AAPL)
Fund manager Peter Lynch became famous for Growth at a Reasonable Price, a strategy that can be applied to Super Micro Computer, Cohu, and STMicroelectronics.
April 1, 2023 | Legacy Research (Affiliate) (Ad)
Bear market expert makes new prediction
Nobody believed Larry Benedict's prediction in February 2020. The DOW plunged 3.5%, and he told CNBC, "It seems like there's much more to come." Within a month, the market plummeted 34%. Then, nobody believed Larry at the start of last year, either. He predicted that "all the indexes will be negative for the year," with the Nasdaq leading the way. Once again, he was spot-on.
March 28, 2023 | marketbeat.com
Apple rolls out buy now, pay later service, with guardrails
Apple is getting into the buy now, pay later space with a few tweaks to the existing model, including no option to pay with a credit card
March 28, 2023 | marketbeat.com
Meta Breaks Out Of A Base, Looks Like A Growth Stock Again (AAPL)
Meta Platforms has shown renewed technical strength since November. It's acting like a growth stock again, with analysts eyeing double-digit earnings growth.
March 28, 2023 | marketbeat.com
3 Cash-Rich Companies That Buy-and-Hold Investors Can Love (AAPL)
Companies with strong cash balances allow investors to use a dollar cost averaging strategy to buy its stocks without excessive concerns about price movement
March 21, 2023 | marketbeat.com
Apple-Apps-Top-10
Apple-Apps-Top-10 for week ending 3/19/2023
March 21, 2023 | marketbeat.com
Apple-Movies-Top-10
Apple-Movies-Top-10 for week ending 3/19/2023
April 1, 2023 | Legacy Research (Affiliate) (Ad)
Bear market expert makes new prediction
Nobody believed Larry Benedict's prediction in February 2020. The DOW plunged 3.5%, and he told CNBC, "It seems like there's much more to come." Within a month, the market plummeted 34%. Then, nobody believed Larry at the start of last year, either. He predicted that "all the indexes will be negative for the year," with the Nasdaq leading the way. Once again, he was spot-on.
March 14, 2023 | marketbeat.com
Diversify Your Income with These 2 High-Yielding Dividend ETFs (AAPL)
Diversification is a term widely used when it comes to investing in the stock market. It means spreading your investment across different sectors and indust
March 13, 2023 | marketbeat.com
Snap Stock Snaps Back on Prospects for a TikTok Ban (AAPL)
Social media platform Snap Inc. (NYSE: SNAP) stock has been rallying as Congress persists in its efforts to ban social media video platform TikTok in the U.S.
March 9, 2023 | marketbeat.com
Fossil Group: Should You Bet On Consumer Discretionary In 2023?  (AAPL)
Fossil Group, Inc had a rough quarter and is guiding for another tough year but there is an opportunity brewing for the 2nd half of the year.
March 31, 2023 | finance.yahoo.com
Is the metaverse a fad or the future of tech?
March 31, 2023 | finance.yahoo.com
Buy now, pay later industry has seen progressive ‘soft checks on people’s credit’: Analyst
March 31, 2023 | finance.yahoo.com
Better VR Stock: AMD vs. Apple
March 31, 2023 | investorplace.com
Cost to Borrow Virgin Orbit (VORB) Stock Surges Higher
March 31, 2023 | finance.yahoo.com
How Apple Pay Later Will Pressure PayPal, Cash App And Affirm
March 31, 2023 | finance.yahoo.com
UPDATE 1-Apple wins appeal against UK's decision to investigate its mobile browser
March 31, 2023 | finance.yahoo.com
Apple wins appeal against UK's decision to investigate its mobile browser
March 31, 2023 | finance.yahoo.com
Apple Is Quietly Worrying About its Answer to the Metaverse
March 31, 2023 | investorplace.com
3 Healthcare Stocks to Watch As the Industry Evolves
March 31, 2023 | investorplace.com
Why Is Rumble (RUM) Stock Up 7% Today?
March 31, 2023 | investorplace.com
What Analysts Are Saying About Rivian Stock
March 31, 2023 | investorplace.com
Why Are Trump Stocks RUM, DWAC Up Today?
March 31, 2023 | investorplace.com
Virgin Orbit Layoffs 2023: What to Know About the Latest VORB Job Cuts
March 31, 2023 | investorplace.com
Dear HLBZ Stock Fans, Get Ready for Micromobility.com (MCOM) Stock
March 31, 2023 | latimes.com
Apple joins the 'buy now, pay later' lending trend. Do you know about the downsides?
See More Headlines
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AAPL Company Calendar

Last Earnings
2/02/2023
Ex-Dividend for 2/16 Dividend
2/10/2023
Dividend Payable
2/16/2023
Today
4/01/2023
Next Earnings (Estimated)
4/27/2023
Fiscal Year End
9/30/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Electronic computers
Sub-Industry
Computer Hardware
Sector
Computer and Technology
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
164,000
Year Founded
1976

Price Target and Rating

Average Stock Price Forecast
$168.03
High Stock Price Forecast
$199.00
Low Stock Price Forecast
$54.00
Forecasted Upside/Downside
+1.9%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.75
Research Coverage
32 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$5.89
Trailing P/E Ratio
28.00
Forward P/E Ratio
27.30
P/E Growth
2.09
Net Income
$99.80 billion
Net Margins
24.56%
Pretax Margin
29.28%
Return on Equity
163.45%
Return on Assets
27.46%

Debt

Debt-to-Equity Ratio
1.76
Current Ratio
0.94
Quick Ratio
0.89

Sales & Book Value

Annual Sales
$394.33 billion
Price / Sales
6.62
Cash Flow
$7.29 per share
Price / Cash Flow
22.61
Book Value
$3.19 per share
Price / Book
51.69

Miscellaneous

Outstanding Shares
15,821,950,000
Free Float
15,812,453,000
Market Cap
$2.61 trillion
Optionable
Optionable
Beta
1.30

Social Links


Key Executives

  • Tim Cook
    Chief Executive Officer & Director
  • Jeffrey E. WilliamsJeffrey E. Williams
    Chief Operating Officer
  • Luca MaestriLuca Maestri
    Chief Financial Officer & Senior Vice President
  • Kevin M. Lynch
    Vice President-Technology
  • Timothy Campos
    Chief Information Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

32 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 4 hold ratings and 26 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.

What is Apple's stock price forecast for 2023?

32 analysts have issued 12 month target prices for Apple's stock. Their AAPL share price forecasts range from $54.00 to $199.00. On average, they expect the company's share price to reach $168.03 in the next year. This suggests a possible upside of 1.9% from the stock's current price.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the start of the year. Since then, AAPL shares have increased by 26.9% and is now trading at $164.90.
View the best growth stocks for 2023 here.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, April 27th 2023.
View our AAPL earnings forecast.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) issued its earnings results on Thursday, February, 2nd. The iPhone maker reported $1.88 earnings per share for the quarter, missing the consensus estimate of $1.93 by $0.05. The iPhone maker had revenue of $117.15 billion for the quarter, compared to analysts' expectations of $121.67 billion. Apple had a trailing twelve-month return on equity of 163.45% and a net margin of 24.56%. The firm's revenue was down 5.5% compared to the same quarter last year. During the same quarter in the prior year, the business posted $2.10 earnings per share.
Read the conference call transcript.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple declared a quarterly dividend on Thursday, February 2nd. Investors of record on Monday, February 13th will be paid a dividend of $0.23 per share on Thursday, February 16th. This represents a $0.92 dividend on an annualized basis and a dividend yield of 0.56%. The ex-dividend date is Friday, February 10th. This is a positive change from the stock's previous quarterly dividend of $0.17.
Read our dividend analysis for AAPL.

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK), Fidelity MSCI Information Technology Index ETF (FTEC), Vanguard Information Technology ETF (VGT), iShares Global Tech ETF (IXN), iShares U.S. Technology ETF (IYW), Direxion AAPL Bull 1.5X Shares (AAPU), iShares Russell Top 200 Growth ETF (IWY) and Vanguard Mega Cap Growth ETF (MGK).

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.92 per share and currently has a dividend yield of 0.58%. The company has been increasing its dividend for 11 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 15.62%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 13.77% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple shares split before market open on Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly minted shares were payable to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its Board of Directors has authorized a share repurchase program on Thursday, April 28th 2022, which permits the company to repurchase $90,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization permits the company to repurchase up to 3.5% of its shares through open market purchases. Shares repurchase programs are typically an indication that the company's leadership believes its shares are undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $164.90.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.61 trillion and generates $394.33 billion in revenue each year. The iPhone maker earns $99.80 billion in net income (profit) each year or $5.89 on an earnings per share basis.

How many employees does Apple have?

The company employs 164,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 4/1/2023 by MarketBeat.com Staff