S&P 500   4,205.52 (+0.00%)
DOW   33,042.78 (-0.15%)
QQQ   349.98 (+0.45%)
AAPL   177.30 (+1.07%)
MSFT   331.21 (-0.50%)
META   262.52 (+0.18%)
GOOGL   123.67 (-0.75%)
AMZN   121.66 (+1.29%)
TSLA   201.16 (+4.14%)
NVDA   401.11 (+2.99%)
NIO   7.40 (-3.90%)
BABA   78.61 (-2.91%)
AMD   125.27 (-1.39%)
T   15.64 (+0.90%)
F   12.59 (+4.14%)
MU   71.69 (-3.03%)
CGC   0.85 (-3.41%)
GE   102.40 (-0.33%)
DIS   87.82 (-0.54%)
AMC   4.63 (-0.22%)
PFE   37.02 (-1.54%)
PYPL   62.05 (+3.04%)
NFLX   392.98 (+3.72%)
S&P 500   4,205.52 (+0.00%)
DOW   33,042.78 (-0.15%)
QQQ   349.98 (+0.45%)
AAPL   177.30 (+1.07%)
MSFT   331.21 (-0.50%)
META   262.52 (+0.18%)
GOOGL   123.67 (-0.75%)
AMZN   121.66 (+1.29%)
TSLA   201.16 (+4.14%)
NVDA   401.11 (+2.99%)
NIO   7.40 (-3.90%)
BABA   78.61 (-2.91%)
AMD   125.27 (-1.39%)
T   15.64 (+0.90%)
F   12.59 (+4.14%)
MU   71.69 (-3.03%)
CGC   0.85 (-3.41%)
GE   102.40 (-0.33%)
DIS   87.82 (-0.54%)
AMC   4.63 (-0.22%)
PFE   37.02 (-1.54%)
PYPL   62.05 (+3.04%)
NFLX   392.98 (+3.72%)
S&P 500   4,205.52 (+0.00%)
DOW   33,042.78 (-0.15%)
QQQ   349.98 (+0.45%)
AAPL   177.30 (+1.07%)
MSFT   331.21 (-0.50%)
META   262.52 (+0.18%)
GOOGL   123.67 (-0.75%)
AMZN   121.66 (+1.29%)
TSLA   201.16 (+4.14%)
NVDA   401.11 (+2.99%)
NIO   7.40 (-3.90%)
BABA   78.61 (-2.91%)
AMD   125.27 (-1.39%)
T   15.64 (+0.90%)
F   12.59 (+4.14%)
MU   71.69 (-3.03%)
CGC   0.85 (-3.41%)
GE   102.40 (-0.33%)
DIS   87.82 (-0.54%)
AMC   4.63 (-0.22%)
PFE   37.02 (-1.54%)
PYPL   62.05 (+3.04%)
NFLX   392.98 (+3.72%)
S&P 500   4,205.52 (+0.00%)
DOW   33,042.78 (-0.15%)
QQQ   349.98 (+0.45%)
AAPL   177.30 (+1.07%)
MSFT   331.21 (-0.50%)
META   262.52 (+0.18%)
GOOGL   123.67 (-0.75%)
AMZN   121.66 (+1.29%)
TSLA   201.16 (+4.14%)
NVDA   401.11 (+2.99%)
NIO   7.40 (-3.90%)
BABA   78.61 (-2.91%)
AMD   125.27 (-1.39%)
T   15.64 (+0.90%)
F   12.59 (+4.14%)
MU   71.69 (-3.03%)
CGC   0.85 (-3.41%)
GE   102.40 (-0.33%)
DIS   87.82 (-0.54%)
AMC   4.63 (-0.22%)
PFE   37.02 (-1.54%)
PYPL   62.05 (+3.04%)
NFLX   392.98 (+3.72%)
Followed 687 TimesTop FollowedMost-Upgraded StocksMost-UpgradedSearched 747 TimesTop Searched
NASDAQ:AAPL

Apple (AAPL) Stock Forecast, Price & News

$177.30
+1.87 (+1.07%)
(As of 05/30/2023 ET)
Compare
Today's Range
$176.57
▼
$178.99
50-Day Range
$157.65
▼
$175.43
52-Week Range
$124.17
▼
$178.99
Volume
55.89 million shs
Average Volume
62.91 million shs
Market Capitalization
$2.79 trillion
P/E Ratio
30.10
Dividend Yield
0.54%
Price Target
$174.73
ProfileAnalyst RatingsChartCompetitorsDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Apple MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.73 Rating Score
Upside/​Downside
1.4% Downside
$174.73 Price Target
Short Interest
Healthy
0.70% of Shares Sold Short
Dividend Strength
Strong
Based on Four Factors
Sustainability
-1.96
Upright™ Environmental Score
News Sentiment
0.28mentions of Apple in the last 14 days
Based on 47 Articles This Week
Insider Trading
Selling Shares
$71.70 M Sold Last Quarter
Proj. Earnings Growth
10.85%
From $5.99 to $6.64 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.71 out of 5 stars

Computer And Technology Sector

80th out of 618 stocks

Electronic Computers Industry

2nd out of 5 stocks

See Top Rated MarketRank™ Stocks Here

AAPL stock logo

About Apple (NASDAQ:AAPL) Stock

Apple Inc. is among the world's most iconic brands. Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, it is now the leading producer of consumer electronics and an economy all of its own. The was valued at over $2.6 trillion in 2022 and brought in $0.4 trillion in revenue making it equal in size to the economies of Thailand and Belgium which are ranked 24th and 23rd largest worldwide.

Founders Jobs and Wozniak, both college dropouts, founded the company with the idea of changing the way people looked at computers. Their vision coincided with a revolution within the PC industry and helped to create personal computing as we know it today. The company’s first product was a personal computer known as the Apple 1 but the product line has since evolved to include a wide range of desirable personal computing devices.

Tim Cook took over the role of CEO in 2011 shortly before the death of Steve Jobs. Cook joined the company in 1988 as Senior VP of Global Sales and went on to become Executive VP of Global Operations before taking on the chief executive role. In his tenure, Mr. Cook has more than doubled Apple’s revenue and earnings while growing the company’s value by more than 450%.

The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Apple also provides and sells related platforms and services to power them and is the host of a widely-used digital ecosystem. The digital ecosystem revolves around the Apple App Store which lists thousands of games and applications for iOS users. The App Store also features digital content like music, TV, and movies as well as books, podcasts, and other forms of digital content.

Apple is headquartered in Apple Park, an ultra-modern campus built in Cupertino, California. The campus features a massive circular building nicknamed The Spaceship and provides working space for over 12,000 employees. The circular shape houses a park and a pond and there are many amenities within the facility including cafes, a wellness center, care clinics, and terminals for the shuttle system.

The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. Other product lines include Mac (a line of computers), iPad (a line of tablets), AirPods (wifi-enabled earbuds), wearables like the Watch, home accessories such as Apple TV, and smart-home devices like the HomePod.

Finally, Apple provides AppleCare support services, cloud store services, and a host of other service offerings intended to simplify life. Among them are Apple News (subscription news), Apple TV+ (subscription TV with original content), Apple Card (consumer credit card), and Apple Pay (mobile cashless pay feature).

Apple computers and wifi-enabled smart devices are in demand by consumers, small and mid-sized businesses, the education sector, enterprises, and governments worldwide because they are high-quality, long-lasting, powerful devices. The company sells its products through an omnichannel network of DTC, wholesales, and eCommerce channels including mobile carriers, retailers, and resellers.

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AAPL Stock News Headlines

May 30, 2023 | marketbeat.com
Apple App Store - Top Apps
Apple App Store - Top Apps week ending 5/28/2023
May 30, 2023 | marketbeat.com
The "How" and "Why" of Investing in 5G Stocks (AAPL)
Want to invest in 5G? You don't have to dig into just the top cellphone carriers. Learn how to invest in 5G stocks in a few different ways.
May 30, 2023 | Behind the Markets (Ad)
[BREAKING] New "Living Missile" to Replace Nuclear Missiles
CBS News Reports: "It's an entirely new type of weapon." The New York Times Reports: "No existing defense can stop it." And one small company is building them for the Pentagon!
May 26, 2023 | marketbeat.com
Is Apple a Growth Stock or a Value Stock? (AAPL)
Is Apple a growth stock or a value stock? Learn more about how to categorize this popular FAANG stock with MarketBeat and how to approach investing in Apple.
May 25, 2023 | marketbeat.com
'NFL Sunday Ticket' will continue to be available to DirecTV for Business customers
The NFL’s “Sunday Ticket” package will continue to be available to restaurants, bars, hotels and other businesses that have DirecTV for Business
May 25, 2023 | marketbeat.com
Meet the Nasdaq's 3 Biggest Dividend Payers (AAPL)
Income-focused investors need not dismiss the Nasdaq as a place to find dividend-paying stocks with good growth prospects.
May 23, 2023 | marketbeat.com
Will Dividends Take Center Stage In The Second Half Of 2023? (AAPL)
The NYSE Composite's sideways trade since early 2021 could be a warning sign, suggesting that a shift toward dividend strategies may be prudent.
May 17, 2023 | marketbeat.com
STMicroelectronics, NetEase, HP Enterprise: Undervalued Techs? (AAPL)
STMicroelectronics, NetEase, and HP Enterprise may be undervalued relative to their intrinsic value, as well as versus industry peers.
May 30, 2023 | Behind the Markets (Ad)
Our #1 Laser Stock for May
The Pentagon calls laser weapons "the future." This small cap just won a $1.65 billion contract to make them. See why this stock could soar 2,476% >>>
May 17, 2023 | marketbeat.com
Buffett's Latest Buys: What Stocks Is He Adding to His Portfolio? (AAPL)
Berkshire Hathaway buys $13.2 billion stake in Occidental Petroleum. Capital One is a new large holding, while stakes in Bank of America and Citigroup increase.
May 16, 2023 | marketbeat.com
How to Calculate Stock Growth
Stocks can help your portfolio grow. Learn how to calculate stock growth rates to get the most out of your investment with MarketBeat.
May 16, 2023 | marketbeat.com
How to Calculate Stock Growth (AAPL)
Stocks can help your portfolio grow. Learn how to calculate stock growth rates to get the most out of your investment with MarketBeat.
May 30, 2023 | msn.com
This Is What Whales Are Betting On Apple
May 30, 2023 | finance.yahoo.com
5G Stocks To Buy Amid Apple Launch Of Mixed Reality Headset
May 30, 2023 | finance.yahoo.com
Apple Reportedly Seeks 'Concrete Reasons' To Take Down Betting Apps In India
May 29, 2023 | msn.com
A Look At Apple Stock Heading Into The Week
May 29, 2023 | msn.com
Apple's Expensive Mistake: $50M Settlement Cleared For MacBook's Keyboard Fiasco
May 29, 2023 | benzinga.com
If You Invested $1000 In Apple When It Made Its Biggest Acquisition 9 Years Ago, Here's How Much You'd Have Now
May 29, 2023 | msn.com
Apple: Here’s What Goldman Analyst Expects AAPL to Reveal at WWDC
May 29, 2023 | seekingalpha.com
Apple: Time To Consider Valuation
May 28, 2023 | msn.com
Apple's Mixed-Reality Headset Clash With Meta To Play Out Same Way As Former's 15-Year Fight With Google's Android, Says Gurman
May 28, 2023 | investorplace.com
Could Apple’s 5G Deal Be a Game-Changer for AAPL Stock?
May 28, 2023 | msn.com
Apple Climbs Higher In Channel Pattern: Is The Stock Headed For Blue Skies?
May 28, 2023 | americanbankingnews.com
Apple Inc. (NASDAQ:AAPL) Sees Significant Decrease in Short Interest
May 27, 2023 | finance.yahoo.com
Walmart's Grocery Success and Other Retail News
May 26, 2023 | reuters.com
US judge rejects challenges to Apple's $50 mln keyboard settlement
May 26, 2023 | finance.yahoo.com
Apple’s Mixed-Reality Headset Is Still Virtual. Here’s What We May Know About It.
See More Headlines
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AAPL Company Calendar

Last Earnings
5/04/2023
Ex-Dividend for 5/18 Dividend
5/12/2023
Dividend Payable
5/18/2023
Today
5/30/2023
Next Earnings (Estimated)
7/27/2023
Fiscal Year End
9/30/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Electronic computers
Sub-Industry
Computer Hardware
Sector
Computer and Technology
Current Symbol
NASDAQ:AAPL
CUSIP
03783310
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
164,000
Year Founded
1976

Price Target and Rating

Average Stock Price Forecast
$174.73
High Stock Price Forecast
$205.00
Low Stock Price Forecast
$54.00
Forecasted Upside/Downside
-1.3%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.73
Research Coverage
33 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$5.89
Trailing P/E Ratio
30.07
Forward P/E Ratio
29.56
P/E Growth
2.34
Net Income
$99.80 billion
Net Margins
24.49%
Pretax Margin
29.01%
Return on Equity
165.72%
Return on Assets
27.58%

Debt

Debt-to-Equity Ratio
1.56
Current Ratio
0.94
Quick Ratio
0.88

Sales & Book Value

Annual Sales
$394.33 billion
Price / Sales
7.06
Cash Flow
$7.04 per share
Price / Cash Flow
25.16
Book Value
$3.19 per share
Price / Book
55.51

Miscellaneous

Outstanding Shares
15,728,700,000
Free Float
15,719,265,000
Market Cap
$2.79 trillion
Optionable
Optionable
Beta
1.29

Social Links


Key Executives

  • Tim Cook
    Chief Executive Officer & Director
  • Jeffrey E. WilliamsJeffrey E. Williams
    Chief Operating Officer
  • Luca MaestriLuca Maestri
    Chief Financial Officer & Senior Vice President
  • Kevin M. Lynch
    Vice President-Technology
  • Timothy Campos
    Chief Information Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













AAPL Stock - Frequently Asked Questions

Should I buy or sell Apple stock right now?

33 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 2 sell ratings, 5 hold ratings and 26 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" AAPL shares.
View AAPL analyst ratings or view top-rated stocks.

What is Apple's stock price forecast for 2023?

33 equities research analysts have issued 12-month price targets for Apple's shares. Their AAPL share price forecasts range from $54.00 to $205.00. On average, they anticipate the company's share price to reach $174.73 in the next twelve months. This suggests that the stock has a possible downside of 1.3%.
View analysts price targets for AAPL or view top-rated stocks among Wall Street analysts.

How have AAPL shares performed in 2023?

Apple's stock was trading at $129.93 at the beginning of 2023. Since then, AAPL shares have increased by 36.3% and is now trading at $177.09.
View the best growth stocks for 2023 here.

Are investors shorting Apple?

Apple saw a drop in short interest in the month of May. As of May 15th, there was short interest totaling 109,880,000 shares, a drop of 11.9% from the April 30th total of 124,660,000 shares. Based on an average trading volume of 57,900,000 shares, the days-to-cover ratio is currently 1.9 days.
View Apple's Short Interest.

When is Apple's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, July 27th 2023.
View our AAPL earnings forecast.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) issued its quarterly earnings results on Thursday, May, 4th. The iPhone maker reported $1.52 earnings per share for the quarter, beating analysts' consensus estimates of $1.44 by $0.08. The iPhone maker had revenue of $94.84 billion for the quarter, compared to analysts' expectations of $92.84 billion. Apple had a net margin of 24.49% and a trailing twelve-month return on equity of 165.72%. The company's revenue for the quarter was down 2.5% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.52 earnings per share.
Read the conference call transcript.

How often does Apple pay dividends? What is the dividend yield for Apple?

Apple announced a quarterly dividend on Thursday, May 4th. Shareholders of record on Monday, May 15th will be paid a dividend of $0.24 per share on Thursday, May 18th. This represents a $0.96 dividend on an annualized basis and a dividend yield of 0.54%. The ex-dividend date of this dividend is Friday, May 12th. This is a positive change from the stock's previous quarterly dividend of $0.23.
Read our dividend analysis for AAPL.

What ETFs hold Apple's stock?

ETFs with the largest weight of Apple (NASDAQ:AAPL) stock in their portfolio include Technology Select Sector SPDR Fund (XLK), Fidelity MSCI Information Technology Index ETF (FTEC), Vanguard Information Technology ETF (VGT), iShares Global Tech ETF (IXN), iShares U.S. Technology ETF (IYW), Direxion AAPL Bull 1.5X Shares (AAPU), ProShares Ultra Technology (ROM) and Direxion Daily Technology Bull 3X Shares (TECL).

Is Apple a good dividend stock?

Apple (NASDAQ:AAPL) pays an annual dividend of $0.96 per share and currently has a dividend yield of 0.55%. The company has been increasing its dividend for 12 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 16.30%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, AAPL will have a dividend payout ratio of 14.46% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for AAPL.

When did Apple's stock split?

Apple shares split on the morning of Monday, August 31st 2020. The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were distributed to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple declared that its board has approved a share buyback plan on Thursday, May 4th 2023, which permits the company to repurchase $90,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization permits the company to purchase up to 3.4% of its stock through open market purchases. Stock repurchase plans are usually a sign that the company's board believes its stock is undervalued.

What is Tim Cook's approval rating as Apple's CEO?

11,001 employees have rated Apple Chief Executive Officer Tim Cook on Glassdoor.com. Tim Cook has an approval rating of 94% among the company's employees. This puts Tim Cook in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Apple investors own include NVIDIA (NVDA), Alibaba Group (BABA), Tesla (TSLA), Micron Technology (MU), Netflix (NFLX), General Electric (GE), Walt Disney (DIS), Advanced Micro Devices (AMD), AT&T (T) and Boeing (BA).

What is Apple's stock symbol?

Apple trades on the NASDAQ under the ticker symbol "AAPL."

Who are Apple's major shareholders?

Apple's stock is owned by many different retail and institutional investors. Top institutional shareholders include Berkshire Hathaway Inc (5.82%), State Street Corp (3.66%), FMR LLC (1.97%), Geode Capital Management LLC (1.81%), Price T Rowe Associates Inc. MD (1.49%) and Bank of New York Mellon Corp (0.82%). Insiders that own company stock include Arthur D Levinson, Chris Kondo, Deirdre O'brien, Jeffrey E Williams, Jeffrey E Williams, Katherine L Adams, Katherine L Adams, Luca Maestri and Timothy D Cook.
View institutional ownership trends.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Apple's stock price today?

One share of AAPL stock can currently be purchased for approximately $177.09.

How much money does Apple make?

Apple (NASDAQ:AAPL) has a market capitalization of $2.79 trillion and generates $394.33 billion in revenue each year. The iPhone maker earns $99.80 billion in net income (profit) each year or $5.89 on an earnings per share basis.

How many employees does Apple have?

The company employs 164,000 workers across the globe.

Does Apple have any subsidiaries?
The following companies are subsidiares of Apple: AI Music, Acunu, Akonia Holographics, AlgoTrim, Anobit Technologies, Apple Asia LLC, Apple Asia Limited, Apple Canada Inc., Apple Computer Trading Shanghai Co. Ltd., Apple Distribution International Limited, Apple Insurance Company Inc., Apple Japan Inc., Apple Korea Limited, Apple Operations Europe Limited, Apple Operations International Limited, Apple Operations Limited, Apple Pty Limited, Apple Sales International Limited, Apple South Asia Thailand Limited, Asaii Inc, AuthenTec, Beats, Beddit, Blue Fish Labs, Blue Spruce Technologies, Booklamp, Braeburn Capital Inc., BroadMap, Buddybuild, Burstly, C3 Technologies, Camel Audio, Camerai, Catch.com, Chomp, Coherent Navigation, Color Labs, Concept.io, Coral Software, Credit Kudos, Cue, DataTiger, Dialog Semiconductor, Drive.ai, Dryft, Emagic, Embark1, Emotient, Fashwell, Fingerworks, Fleetsmith, Flyby Media, FoundationDB, Gliimpse, HopStop.com, IKinema LTD, InVisage Technologies, Inductiv, Intel's smartphone modem business, Intrinsity, Joby Aviation, Lala, Laserlike, Lattice, LearnSprout, LegbaCore, Limited Liability Company Apple Rus, Linx Imaging, Locationary, LuxVue Technology, MOG, Mapsense, Matcha, Mobeewave, Nashoba Systems, NeXT, NetSelector, Network Innovations, Next Issue Media, NextVR, Nothing Real, Novauris, Orion Network Systems, OttoCat, PA Semi, Particle, Passif Semiconductor, Paws Inc, Perceptio, Placebase, Platoon, Polar Rose, Poly9, Pop Up Archive, Power Computing, PowerSchool, PowerbyProxi, PrimeSense, Primephonic, Prismo Graphics, Privaris, Propel Software, Propel Software Corporation, Proximity, Prss, PullString, Quattro Wireless, RareLight, Raycer Graphics, RealFace, Redmatica, Regaind, SMI Holding, SchemaSoft, Scout FM, Semetric, Shazam, Silicon Color, Silk Labs, Siri, SnappyLabs, SourceDNA, Spaces, Spectral Edge, Spektral, Spotsetter, Stamplay, Styleware, Texture by Next Issue, The Dark Sky Company, Topsy Labs, Tueo Health, Turi, Union Bay Networks, Vilynx, VocalIQ, Voysis, Vrvana, WiFiSLAM, Workflow, Xnor.ai, Zayante, faceshift, iTunes K.K., imsense, indoor.io, metaio, and tuplejump.
Read More
How can I contact Apple?

Apple's mailing address is ONE APPLE PARK WAY, CUPERTINO CA, 95014. The official website for the company is www.apple.com. The iPhone maker can be reached via phone at (408) 996-1010, via email at tgala@apple.com, or via fax at 408-974-2483.

This page (NASDAQ:AAPL) was last updated on 5/30/2023 by MarketBeat.com Staff

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