Color Star Technology (ADD) Stock Price, News & Analysis

Company Overview

Color Star Technology (NASDAQ:ADD) is a global culture and entertainment technology group that provides end-to-end services spanning film and television production, music and live events, interactive digital content, and blockchain-based asset management. The company’s core offerings include studio production and post-production services, virtual reality (VR) and augmented reality (AR) immersive experiences, IP licensing and development, and a proprietary digital wallet platform for the creation, storage, and transfer of digital collectibles and non-fungible tokens (NFTs).

In its film and television segment, Color Star collaborates with established studios and independent producers to finance, develop, and distribute content across traditional and streaming channels. The company’s digital entertainment arm focuses on next-generation interactive content, leveraging VR/AR technology to create location-based entertainment venues, online gaming interfaces, and virtual event experiences. Through its blockchain division, Color Star supports content creators and rights holders with tokenization solutions that simplify royalty tracking and enhance monetization opportunities.

Color Star operates in key entertainment hubs across Asia and North America, with regional offices in Beijing, Hangzhou, and Los Angeles. Its cross-border approach enables partnerships with major distributors in China and the United States, as well as emerging markets throughout Southeast Asia and Europe. This international footprint supports a diverse slate of projects, ranging from domestic theatrical releases to global streaming launches and live performances.

Founded in 2014, Color Star Technology went public on the Nasdaq Capital Market under the ticker symbol ADD in 2019. The company is guided by an experienced management team drawn from film studios, technology firms, and financial institutions. By integrating traditional content production with cutting-edge digital solutions, Color Star aims to redefine how audiences engage with entertainment across multiple platforms and delivery channels.

Key Stats

• Today's Range: $0.95 to $1.03
• 50-Day Range: $0.80 to $1.03
• 52-Week Range: $0.56 to $185.00
• Volume: 179,471 shs
• Average Volume: 787,466 shs
• Market Capitalization: $527.28 thousand
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Color Star Technology Stock Analysis - MarketRank™

Color Star Technology scored higher than 32% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Color Star Technology.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Color Star Technology has a P/B Ratio of 0.03. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.39% of the float of Color Star Technology has been sold short.

Short Interest Ratio / Days to Cover

Color Star Technology has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Color Star Technology has recently decreased by 53.32%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Color Star Technology does not currently pay a dividend.

Dividend Growth

Color Star Technology does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.39% of the float of Color Star Technology has been sold short.

Short Interest Ratio / Days to Cover

Color Star Technology has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Color Star Technology has recently decreased by 53.32%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: N/A

News Sentiment

Color Star Technology has a news sentiment score of 1.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.94 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Color Star Technology this week, compared to 1 article on an average week.

Search Interest

Only 1 people have searched for ADD on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Color Star Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

38.90% of the stock of Color Star Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 3.44% of the stock of Color Star Technology is held by institutions.

ADD Stock Analysis - Frequently Asked Questions

How have ADD shares performed this year?

Color Star Technology's stock was trading at $2.37 at the beginning of the year. Since then, ADD shares have decreased by 57.2% and is now trading at $1.0140.

When did Color Star Technology's stock split?

Shares of Color Star Technology reverse split on the morning of Friday, November 15th 2024.A 1-100 reverse split was announced. The number of shares owned by shareholders was adjusted after the market closes on Thursday, November 14th 2024. An investor that had 100 shares of stock prior to the reverse split would have 1 shares after the split.

How do I buy shares of Color Star Technology?

Shares of ADD stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Color Star Technology own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Color Star Technology investors own include NVIDIA (NVDA), Broadcom (AVGO), Advanced Micro Devices (AMD), Arista Networks (ANET), CrowdStrike (CRWD), e.l.f. Beauty (ELF) and Disc Medicine (IRON).

Company Calendar

• Today: 7/13/2025
• Fiscal Year End: 6/30/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Personal Services
• Current Symbol: NASDAQ:ADD
• CIK: 1747661
• Web: colorstarinternational.com
• Phone: (929) 317-2699
• Fax: 868-252-5354
• Employees: 50
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.61
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: $2.83 million
• Price / Sales: 0.19
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $35.35 per share
• Price / Book: 0.03

Miscellaneous

• Outstanding Shares: 520,000
• Free Float: 320,000
• Market Cap: $527.28 thousand
• Optionable: Not Optionable
• Beta: 2.57