Baosheng Media Group (BAOS) Stock Price, News & Analysis

Company Overview

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

Key Stats

• Today's Range: $1.75 to $1.98
• 50-Day Range: $1.70 to $3.21
• 52-Week Range: $1.44 to $13.66
• Volume: 10,306 shs
• Average Volume: 363,666 shs
• Market Capitalization: $2.85 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Baosheng Media Group Stock Analysis - MarketRank™

Baosheng Media Group scored higher than 17% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Baosheng Media Group.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Baosheng Media Group has a P/B Ratio of 0.07. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.17% of the float of Baosheng Media Group has been sold short.

Short Interest Ratio / Days to Cover

Baosheng Media Group has a short interest ratio ("days to cover") of 0.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baosheng Media Group has recently increased by 11.65%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baosheng Media Group does not currently pay a dividend.

Dividend Growth

Baosheng Media Group does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

8.17% of the float of Baosheng Media Group has been sold short.

Short Interest Ratio / Days to Cover

Baosheng Media Group has a short interest ratio ("days to cover") of 0.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baosheng Media Group has recently increased by 11.65%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: N/A

News Sentiment

Baosheng Media Group has a news sentiment score of 1.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.88 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Baosheng Media Group this week, compared to 0 articles on an average week.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baosheng Media Group insiders have not sold or bought any company stock.

Percentage Held by Insiders

22.56% of the stock of Baosheng Media Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 6.34% of the stock of Baosheng Media Group is held by institutions.

BAOS Stock Analysis - Frequently Asked Questions

How have BAOS shares performed this year?

Baosheng Media Group's stock was trading at $2.56 at the beginning of 2025. Since then, BAOS shares have decreased by 26.0% and is now trading at $1.8950.
View the best growth stocks for 2025 here.

When did Baosheng Media Group's stock split?

Baosheng Media Group's stock reverse split before market open on Wednesday, May 25th 2022. The 1-3.200000 reverse split was announced on Wednesday, May 25th 2022. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, May 25th 2022. An investor that had 100 shares of stock prior to the reverse split would have 31 shares after the split.

When did Baosheng Media Group IPO?

Baosheng Media Group (BAOS) raised $30 million in an initial public offering (IPO) on the week of February 8th 2021. The company issued 6,000,000 shares at $5.00 per share. Univest Securities served as the underwriter for the IPO.

How do I buy shares of Baosheng Media Group?

Shares of BAOS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Baosheng Media Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Baosheng Media Group investors own include Zomedica (ZOM), Jumia Technologies (JMIA), Nano Dimension (NNDM), AST SpaceMobile (ASTS), NVIDIA (NVDA), Disc Medicine (IRON) and Builders FirstSource (BLDR).

Company Calendar

• Today: 5/02/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Business services, not elsewhere classified
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:BAOS
• CIK: 1811216
• Web: www.bsacme.com
• Phone: 86-134-8888-6502
• Fax: N/A
• Employees: 130
• Year Founded: N/A

Profitability

• EPS (Most Recent Fiscal Year): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 5.08
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: $859,226.00
• Price / Sales: 3.31
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $27.60 per share
• Price / Book: 0.07

Miscellaneous

• Outstanding Shares: 1,530,000
• Free Float: 1,189,000
• Market Cap: $2.85 million
• Optionable: Not Optionable
• Beta: 1.27