Bowlero Corporation (NYSE: BOWL) is a leading proprietor and operator of bowling entertainment centers across the United States. Through its branded venues—Bowlero, AMF Bowling Co., and Bowlmor Lanes—the company offers recreational bowling, league play, and competitive tournaments. Beyond traditional bowling lanes, Bowlero facilities feature a full suite of amenities including food and beverage services, arcade games, billiards, and party rooms designed to host birthdays, corporate events, and social gatherings.
The origins of Bowlero trace back to the early 20th century with American Machine and Foundry’s (AMF) pioneering of automated pinsetting and bowling center operations. In 1998, Bowlmor Lanes opened as a boutique, upscale bowling concept in New York City, introducing a new model focused on premium F&B and event-driven experiences. Following strategic acquisitions and the merger of Bowlmor and AMF assets, the combined entity rebranded as Bowlero Corporation in 2018 and established its headquarters in Plano, Texas.
With a network of over 300 centers spanning more than 30 states, Bowlero serves a wide demographic—from casual family outings to dedicated league bowlers. The company has invested in digital platforms and mobile applications that streamline reservations, league sign-ups, and rewards programs, reinforcing its position in the rapidly evolving sports and entertainment sector. Each venue emphasizes immersive lighting, music, and design to enhance the guest experience and drive repeat visitation.
Under the leadership of Chief Executive Officer Tom Shannon, Bowlero continues to expand its footprint while refining its entertainment offerings. The executive team has prioritized data-driven marketing, partnerships, and strategic real estate growth to capitalize on shifting consumer preferences toward experiential leisure activities. As Bowlero evolves, it remains focused on combining the heritage of traditional bowling with innovative amenities and digital enhancements.
AI Generated. May Contain Errors.