Dutch Bros (BROS) Stock Price, News & Analysis

Company Overview

Dutch Bros Coffee, trading on the NYSE under the ticker BROS, is an American drive-through coffee chain known for its quick-service model and community-focused brand. Founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon, the company began as a single coffee stand and has since expanded its footprint across numerous U.S. markets. Dutch Bros specializes in handcrafted espresso drinks, drip coffee, cold brew, energy drinks, smoothies, teas, and a variety of signature “Dutch Freeze” and “Dutch Frost” blended beverages.

The company operates a mix of company-owned and franchised locations, placing a strong emphasis on speed and customer engagement. Dutch Bros’ drive-through model is supported by streamlined order processes, mobile app ordering, and loyalty programs designed to enhance customer convenience. In addition to its core beverage offerings, the chain periodically introduces seasonal and promotional drinks, leveraging social media and local partnerships to drive brand awareness and community participation.

Headquartered in Grants Pass, Oregon, Dutch Bros has gradually penetrated markets throughout the Western and Southwestern United States, often targeting suburban and small-town communities. The company’s growth strategy includes careful market selection, real estate partnerships, and ongoing support for franchisees to ensure consistency in service and product quality. While the brand has established a strong regional presence, it continues to explore new geographic opportunities to bring its drive-through coffee concept to underserved areas.

Leadership at Dutch Bros remains closely tied to its founding values of customer service, community involvement, and employee engagement. Co-founders Dane and Travis Boersma laid the foundation for a highly engaged workforce, and the executive team has upheld those principles as the company has matured. Dutch Bros continues to invest in barista training programs and community outreach initiatives, reinforcing its reputation as a culture-driven coffee chain.

Key Stats

• Today's Range: $50.98 to $53.24
• 50-Day Range: $52.94 to $73.46
• 52-Week Range: $44.58 to $74.65
• Volume: 3.81 million shs
• Average Volume: 4.31 million shs
• Market Capitalization: $8.97 billion
• P/E Ratio: 71.38
• Dividend Yield: N/A
• Price Target: $77.15
• Consensus Rating: Moderate Buy

Dutch Bros Stock Analysis - MarketRank™

Dutch Bros scored higher than 90% of companies evaluated by MarketBeat, and ranked 96th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Dutch Bros has received a consensus rating of Moderate Buy. The company's average rating score is 2.91, and is based on 1 strong buy rating, 18 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Dutch Bros has a consensus price target of $77.15, representing about 50.4% upside from its current price of $51.28.

Amount of Analyst Coverage

Dutch Bros has been the subject of 12 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 33.33%

Earnings Growth

Earnings for Dutch Bros are expected to grow by 33.33% in the coming year, from $0.84 to $1.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Dutch Bros is 71.23, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.46.

Price to Earnings Ratio vs. Sector

The P/E ratio of Dutch Bros is 71.23, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.66.

Price to Earnings Growth Ratio

Dutch Bros has a PEG Ratio of 1.96. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Dutch Bros has a P/B Ratio of 9.39. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

13.16% of the float of Dutch Bros has been sold short.

Short Interest Ratio / Days to Cover

Dutch Bros has a short interest ratio ("days to cover") of 4.71.

Change versus previous month

Short interest in Dutch Bros has recently decreased by 1.75%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Dutch Bros does not currently pay a dividend.

Dividend Growth

Dutch Bros does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.46

News Sentiment

Dutch Bros has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 37 news articles for Dutch Bros this week, compared to 7 articles on an average week.

Search Interest

52 people have searched for BROS on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

26 people have added Dutch Bros to their MarketBeat watchlist in the last 30 days. This is an increase of 271% compared to the previous 30 days.

Company Ownership

• Score: 2.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Dutch Bros insiders have sold 237,365.09% more of their company's stock than they have bought. Specifically, they have bought $102,340.00 in company stock and sold $243,021,771.00 in company stock.

Percentage Held by Insiders

38.90% of the stock of Dutch Bros is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

85.54% of the stock of Dutch Bros is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Today: 8/10/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Restaurants
• Current Symbol: NYSE:BROS
• CIK: 1866581
• Web: www.dutchbros.com
• Phone: 541-955-4700
• Fax: N/A
• Employees: 32,000
• Year Founded: 1992

Price Target and Rating

• Average Price Target for Dutch Bros: $77.15
• High Price Target: $88.00
• Low Price Target: $68.00
• Potential Upside/Downside: +51.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.91
• Research Coverage: 22 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.72
• Trailing P/E Ratio: 71.03
• Forward P/E Ratio: 60.77
• P/E Growth: 1.96
• Net Income: $79.84 million
• Net Margins: 4.91%
• Pretax Margin: 8.36%
• Return on Equity: 10.01%
• Return on Assets: 2.95%

Debt

• Debt-to-Equity Ratio: 0.20
• Current Ratio: 1.35
• Quick Ratio: 1.19

Sales & Book Value

• Annual Sales: $1.64 billion
• Price / Sales: 5.44
• Cash Flow: $1.15 per share
• Price / Cash Flow: 44.54
• Book Value: $5.46 per share
• Price / Book: 9.35

Miscellaneous

• Outstanding Shares: 174,650,000
• Free Float: 106,710,000
• Market Cap: $8.92 billion
• Optionable: Optionable
• Beta: 2.32