Betterware de México, S.A.P.I. de C.V. is a Mexican direct-to-consumer company specializing in household and home-organization products. The company designs, sources and markets a wide range of plastic and metal items for kitchen, laundry, bathroom and general home use. Betterware’s product suite also includes storage solutions, cleaning accessories, garden tools and seasonal décor, all of which are positioned to help consumers maximize space and streamline daily chores.
To reach its customers, Betterware employs a hybrid distribution model combining a network of independent advisors with digital sales channels. Consultants distribute printed catalogs, collect orders and facilitate home delivery, while the company’s e-commerce platform offers an alternative online shopping experience. This dual approach enables Betterware to serve urban and suburban areas across Mexico, as well as select markets in Latin America where it has established advisor networks and local distribution points.
Founded in Puebla, Mexico, in 1995, Betterware has grown from a small catalog operation into one of the country’s leading direct-selling household goods providers. The company went public on the NASDAQ under the ticker BWMX in mid-2021, underscoring its commitment to expanding both its product portfolio and geographic footprint. Betterware is led by a management team with deep experience in retail, supply chain and consumer marketing, focused on enhancing operational efficiency and accelerating digital adoption among its sales force.
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