Digimarc Corporation (NASDAQ:DMRC) is a global leader in digital identification and watermarking technologies, offering solutions that enhance the security, traceability, and user engagement of printed and digital assets. Headquartered in Beaverton, Oregon, the company develops software and services that embed imperceptible digital watermarks into images, audio, video, packaging and labels. These watermarks enable seamless, automated detection by smartphones, scanners and other devices, unlocking new avenues for consumer interaction, brand protection and anti-counterfeiting measures.
The company’s core product suite includes Digimarc Barcode™, which extends traditional Universal Product Code (UPC) barcodes across the entire label or package surface for faster, more accurate scanning in retail environments. Complementing this, the Digimarc Discover™ platform provides an end-to-end solution for converting watermarked content into actionable digital experiences, supporting marketing campaigns, sustainable packaging initiatives and loyalty programs. Digimarc also offers software tools for enterprise adoption, integration services and developer APIs that allow businesses to incorporate watermark detection into existing workflows and mobile applications.
Founded in 1995, Digimarc has garnered a robust patent portfolio in digital watermarking and signal processing technologies. Over the years, the company has formed strategic partnerships with major consumer packaged goods firms, retailers and technology providers to drive widespread implementation of its solutions. Digimarc’s technology has been adopted in over 100,000 consumer products worldwide, spanning industries such as food and beverage, personal care, publishing and media entertainment.
Operating across North America, Europe and Asia, Digimarc serves a diverse client base ranging from multinational corporations to mid-sized enterprises. The company is led by President and Chief Executive Officer Robert J. “Bob” McMahon, who brings extensive experience in enterprise software and digital media. Under his leadership, Digimarc continues to innovate in areas such as sustainable packaging, supply chain transparency and digital rights management, positioning itself at the convergence of physical products and digital engagement.
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