BRP Inc. (NASDAQ: DOOO) is a global leader in the design, development and manufacturing of powersports vehicles and propulsion systems. The company’s core product lines include Ski-Doo snowmobiles, Sea-Doo personal watercraft, Can-Am off-road vehicles (ATVs and side-by-sides) and the Can-Am Spyder and Ryker three-wheeled roadsters. Through its Rotax division, BRP also produces lightweight engines and propulsion solutions for marine and light aviation applications.
Founded in 2003 as a spin-off from Bombardier Inc., BRP carries forward the innovation heritage of founder Joseph-Armand Bombardier, whose invention of the first snowmobile in 1959 sparked the powersports industry. Since its incorporation, BRP has continuously pursued product enhancements—such as turbocharged engines, electronic fuel injection, and integrated digital displays—while exploring new technologies in electrification and connectivity to meet evolving customer demands.
Headquartered in Valcourt, Quebec, BRP operates manufacturing facilities, research and development centers, and assembly plants across North America and Europe. Its extensive dealer and distribution network spans more than 100 countries, supporting seasonal markets in snow, water and off-road recreation. This global footprint enables BRP to serve both enthusiast consumers and commercial customers in tourism, security and utility sectors.
Under the leadership of President and Chief Executive Officer José Boisjoli, BRP has emphasized lean manufacturing, customer-centric product design and strategic partnerships to drive growth. The company continues to invest in innovation, with a focus on expanding its product portfolio, enhancing digital services and entering new markets where demand for recreational vehicles and advanced propulsion technologies is on the rise.
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