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BRP (DOOO) Competitors

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$48.36 +0.05 (+0.10%)
Closing price 07/16/2025 04:00 PM Eastern
Extended Trading
$48.38 +0.02 (+0.04%)
As of 07/16/2025 04:42 PM Eastern
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DOOO vs. BC, PII, RIVN, MGA, ALV, VFS, NIO, ZK, LCID, and IEP

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include Brunswick (BC), Polaris (PII), Rivian Automotive (RIVN), Magna International (MGA), Autoliv (ALV), VinFast Auto (VFS), NIO (NIO), ZEEKR Intelligent Technology (ZK), Lucid Group (LCID), and Icahn Enterprises (IEP).

BRP vs. Its Competitors

Brunswick (NYSE:BC) and BRP (NASDAQ:DOOO) are related mid-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, media sentiment, dividends and analyst recommendations.

In the previous week, Brunswick had 18 more articles in the media than BRP. MarketBeat recorded 19 mentions for Brunswick and 1 mentions for BRP. Brunswick's average media sentiment score of 0.96 beat BRP's score of 0.47 indicating that Brunswick is being referred to more favorably in the media.

Company Overall Sentiment
Brunswick Positive
BRP Neutral

Brunswick presently has a consensus price target of $70.00, indicating a potential upside of 19.92%. BRP has a consensus price target of $43.00, indicating a potential downside of 11.08%. Given Brunswick's higher probable upside, research analysts clearly believe Brunswick is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.50
BRP
0 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
2.58

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.9%. BRP pays an annual dividend of $0.63 per share and has a dividend yield of 1.3%. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. BRP pays out -153.7% of its earnings in the form of a dividend. Brunswick has increased its dividend for 13 consecutive years and BRP has increased its dividend for 2 consecutive years. Brunswick is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Brunswick has higher earnings, but lower revenue than BRP. BRP is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.24B0.73$130.10M$1.2148.24
BRP$5.44B0.65-$154.60M-$0.41-117.95

Brunswick has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, BRP has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500.

99.3% of Brunswick shares are held by institutional investors. 0.8% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Brunswick has a net margin of 1.62% compared to BRP's net margin of -0.55%. BRP's return on equity of 54.71% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick1.62% 12.88% 4.20%
BRP -0.55%54.71%3.88%

Summary

Brunswick beats BRP on 15 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOOO vs. The Competition

MetricBRPAUTO/TRUCK IndustryAuto SectorNASDAQ Exchange
Market Cap$3.53B$5.85B$17.89B$9.31B
Dividend Yield1.31%2.53%2.95%4.10%
P/E Ratio-117.9547.7124.4119.69
Price / Sales0.6511.3331.42100.42
Price / Cash6.3928.3818.3557.53
Price / Book19.743.042.805.67
Net Income-$154.60M$173.36M$812.57M$257.51M
7 Day Performance-5.57%1.28%-0.16%-0.16%
1 Month Performance2.44%14.81%8.99%9.89%
1 Year Performance-31.58%19.98%-2.61%15.08%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOOO
BRP
1.7113 of 5 stars
$48.36
+0.1%
$43.00
-11.1%
-31.8%$3.53B$5.44B-117.9516,500Gap Down
BC
Brunswick
4.6836 of 5 stars
$58.21
-2.1%
$70.00
+20.3%
-29.1%$3.90B$5.09B48.1115,000News Coverage
Upcoming Earnings
Dividend Announcement
PII
Polaris
3.2289 of 5 stars
$45.83
-1.3%
$46.00
+0.4%
-45.0%$2.61B$7.18B63.6515,000News Coverage
RIVN
Rivian Automotive
1.905 of 5 stars
$12.75
-2.4%
$14.38
+12.8%
-30.9%$14.78B$4.97B-3.4314,861Trending News
Analyst Downgrade
MGA
Magna International
4.3673 of 5 stars
$40.93
-1.7%
$41.44
+1.2%
-8.1%$11.73B$42.84B10.23170,000Analyst Forecast
ALV
Autoliv
4.2041 of 5 stars
$116.19
-1.3%
$117.06
+0.8%
+5.1%$9.10B$10.39B13.3765,200Upcoming Earnings
Analyst Forecast
VFS
VinFast Auto
3.0477 of 5 stars
$3.51
-3.6%
$5.75
+63.8%
-24.7%$8.51B$1.81B-2.5117,823
NIO
NIO
1.7984 of 5 stars
$3.41
-2.8%
$4.74
+39.1%
-16.0%$7.33B$9.01B-2.1045,635Trending News
Analyst Forecast
ZK
ZEEKR Intelligent Technology
1.8966 of 5 stars
$25.99
+0.1%
$31.91
+22.8%
+51.5%$6.60B$10.40B-8.9317,439News Coverage
Positive News
LCID
Lucid Group
1.5919 of 5 stars
$2.11
-2.3%
$2.68
+26.8%
-42.3%$6.59B$870.14M-1.746,800Trending News
IEP
Icahn Enterprises
0.9142 of 5 stars
$8.47
-1.1%
N/A-46.3%$4.67B$10.02B-5.1315,037

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This page (NASDAQ:DOOO) was last updated on 7/17/2025 by MarketBeat.com Staff
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