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BRP (DOOO) Competitors

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$57.86 -0.85 (-1.44%)
As of 07/2/2026

DOOO vs. MGA, LI, NIO, XPEV, and ALV

Should you buy BRP stock or one of its competitors? MarketBeat compares BRP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with BRP include Magna International (MGA), Li Auto (LI), NIO (NIO), XPENG (XPEV), and Autoliv (ALV). These companies are all part of the "automobiles and trucks" industry.

How does BRP compare to Magna International?

Magna International (NYSE:MGA) and BRP (NASDAQ:DOOO) are both auto/tires/trucks companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, analyst recommendations, institutional ownership and risk.

67.5% of Magna International shares are held by institutional investors. 0.5% of Magna International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Magna International currently has a consensus target price of $65.47, suggesting a potential upside of 4.40%. BRP has a consensus target price of $94.75, suggesting a potential upside of 63.74%. Given BRP's stronger consensus rating and higher possible upside, analysts clearly believe BRP is more favorable than Magna International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magna International
1 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.45
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77

Magna International pays an annual dividend of $1.98 per share and has a dividend yield of 3.2%. BRP pays an annual dividend of $0.61 per share and has a dividend yield of 1.1%. Magna International pays out 82.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. BRP pays out 164.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Magna International has increased its dividend for 6 consecutive years and BRP has increased its dividend for 2 consecutive years. Magna International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Magna International had 1 more articles in the media than BRP. MarketBeat recorded 1 mentions for Magna International and 0 mentions for BRP. Magna International's average media sentiment score of 0.67 beat BRP's score of 0.00 indicating that Magna International is being referred to more favorably in the media.

Company Overall Sentiment
Magna International Positive
BRP Neutral

Magna International has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market. Comparatively, BRP has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market.

Magna International has higher revenue and earnings than BRP. Magna International is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magna International$42.32B0.40$829M$2.3926.24
BRP$8.03B0.53-$154.60M$0.37156.39

Magna International has a net margin of 1.60% compared to BRP's net margin of 0.45%. BRP's return on equity of 67.30% beat Magna International's return on equity.

Company Net Margins Return on Equity Return on Assets
Magna International1.60% 14.01% 5.53%
BRP 0.45%67.30%4.72%

Summary

Magna International beats BRP on 13 of the 18 factors compared between the two stocks.

How does BRP compare to Li Auto?

BRP (NASDAQ:DOOO) and Li Auto (NASDAQ:LI) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends.

Li Auto has higher revenue and earnings than BRP. Li Auto is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRP$8.03B0.53-$154.60M$0.37156.39
Li Auto$16.06B0.80$160.79M-$0.28N/A

In the previous week, Li Auto had 9 more articles in the media than BRP. MarketBeat recorded 9 mentions for Li Auto and 0 mentions for BRP. Li Auto's average media sentiment score of 0.61 beat BRP's score of 0.00 indicating that Li Auto is being referred to more favorably in the news media.

Company Overall Sentiment
BRP Neutral
Li Auto Positive

BRP has a beta of 1.26, suggesting that its share price is 26% more volatile than the broader market. Comparatively, Li Auto has a beta of 0.56, suggesting that its share price is 44% less volatile than the broader market.

BRP presently has a consensus price target of $94.75, suggesting a potential upside of 63.74%. Li Auto has a consensus price target of $17.30, suggesting a potential upside of 43.93%. Given BRP's stronger consensus rating and higher probable upside, equities analysts plainly believe BRP is more favorable than Li Auto.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77
Li Auto
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

BRP has a net margin of 0.45% compared to Li Auto's net margin of -1.72%. BRP's return on equity of 67.30% beat Li Auto's return on equity.

Company Net Margins Return on Equity Return on Assets
BRP0.45% 67.30% 4.72%
Li Auto -1.72%-2.58%-1.22%

9.9% of Li Auto shares are owned by institutional investors. 48.5% of Li Auto shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

BRP beats Li Auto on 9 of the 16 factors compared between the two stocks.

How does BRP compare to NIO?

BRP (NASDAQ:DOOO) and NIO (NYSE:NIO) are both auto/tires/trucks companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, institutional ownership, profitability, dividends, analyst recommendations, media sentiment and valuation.

BRP has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market. Comparatively, NIO has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market.

BRP has a net margin of 0.45% compared to NIO's net margin of -8.78%. BRP's return on equity of 67.30% beat NIO's return on equity.

Company Net Margins Return on Equity Return on Assets
BRP0.45% 67.30% 4.72%
NIO -8.78%-318.96%-7.67%

BRP has higher earnings, but lower revenue than NIO. NIO is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRP$8.03B0.53-$154.60M$0.37156.39
NIO$12.51B0.95-$2.14B-$0.55N/A

48.6% of NIO shares are owned by institutional investors. 1.0% of NIO shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, NIO had 13 more articles in the media than BRP. MarketBeat recorded 13 mentions for NIO and 0 mentions for BRP. NIO's average media sentiment score of 0.46 beat BRP's score of 0.00 indicating that NIO is being referred to more favorably in the news media.

Company Overall Sentiment
BRP Neutral
NIO Neutral

BRP presently has a consensus target price of $94.75, indicating a potential upside of 63.74%. NIO has a consensus target price of $6.70, indicating a potential upside of 39.79%. Given BRP's stronger consensus rating and higher possible upside, equities research analysts plainly believe BRP is more favorable than NIO.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77
NIO
2 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.36

Summary

BRP beats NIO on 11 of the 17 factors compared between the two stocks.

How does BRP compare to XPENG?

XPENG (NYSE:XPEV) and BRP (NASDAQ:DOOO) are both auto/tires/trucks companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, media sentiment, profitability, valuation, earnings and institutional ownership.

In the previous week, XPENG had 8 more articles in the media than BRP. MarketBeat recorded 8 mentions for XPENG and 0 mentions for BRP. XPENG's average media sentiment score of 0.37 beat BRP's score of 0.00 indicating that XPENG is being referred to more favorably in the media.

Company Overall Sentiment
XPENG Neutral
BRP Neutral

21.1% of XPENG shares are owned by institutional investors. 27.6% of XPENG shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

XPENG presently has a consensus price target of $25.51, suggesting a potential upside of 95.26%. BRP has a consensus price target of $94.75, suggesting a potential upside of 63.74%. Given XPENG's higher possible upside, analysts plainly believe XPENG is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XPENG
4 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.40
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77

XPENG has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, BRP has a beta of 1.26, meaning that its share price is 26% more volatile than the broader market.

BRP has a net margin of 0.45% compared to XPENG's net margin of -3.09%. BRP's return on equity of 67.30% beat XPENG's return on equity.

Company Net Margins Return on Equity Return on Assets
XPENG-3.09% -7.72% -2.33%
BRP 0.45%67.30%4.72%

BRP has lower revenue, but higher earnings than XPENG. XPENG is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
XPENG$10.97B1.13-$158.50M-$0.34N/A
BRP$8.03B0.53-$154.60M$0.37156.39

Summary

BRP beats XPENG on 9 of the 17 factors compared between the two stocks.

How does BRP compare to Autoliv?

BRP (NASDAQ:DOOO) and Autoliv (NYSE:ALV) are both mid-cap auto/tires/trucks companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, institutional ownership, valuation, dividends and profitability.

BRP pays an annual dividend of $0.61 per share and has a dividend yield of 1.1%. Autoliv pays an annual dividend of $3.48 per share and has a dividend yield of 3.0%. BRP pays out 164.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Autoliv pays out 37.4% of its earnings in the form of a dividend. BRP has raised its dividend for 2 consecutive years and Autoliv has raised its dividend for 1 consecutive years. Autoliv is clearly the better dividend stock, given its higher yield and lower payout ratio.

69.6% of Autoliv shares are owned by institutional investors. 0.3% of Autoliv shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Autoliv had 6 more articles in the media than BRP. MarketBeat recorded 6 mentions for Autoliv and 0 mentions for BRP. Autoliv's average media sentiment score of 0.95 beat BRP's score of 0.00 indicating that Autoliv is being referred to more favorably in the news media.

Company Overall Sentiment
BRP Neutral
Autoliv Positive

Autoliv has higher revenue and earnings than BRP. Autoliv is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRP$8.03B0.53-$154.60M$0.37156.39
Autoliv$10.99B0.79$735M$9.3012.50

BRP presently has a consensus target price of $94.75, suggesting a potential upside of 63.74%. Autoliv has a consensus target price of $135.27, suggesting a potential upside of 16.34%. Given BRP's stronger consensus rating and higher possible upside, analysts clearly believe BRP is more favorable than Autoliv.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77
Autoliv
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

BRP has a beta of 1.26, suggesting that its share price is 26% more volatile than the broader market. Comparatively, Autoliv has a beta of 1.35, suggesting that its share price is 35% more volatile than the broader market.

Autoliv has a net margin of 6.45% compared to BRP's net margin of 0.45%. BRP's return on equity of 67.30% beat Autoliv's return on equity.

Company Net Margins Return on Equity Return on Assets
BRP0.45% 67.30% 4.72%
Autoliv 6.45%29.03%8.75%

Summary

Autoliv beats BRP on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOOO vs. The Competition

MetricBRPAUTO/TRUCK IndustryAuto SectorNASDAQ Exchange
Market Cap$4.23B$6.01B$21.07B$12.48B
Dividend Yield0.81%2.13%2.60%6.52%
P/E Ratio156.3921.2518.7224.70
Price / Sales0.5323.0116.3999.42
Price / Cash10.1311.2011.4557.09
Price / Book23.624.723.286.46
Net Income-$154.60M$184.01M$332.96M$337.01M
7 Day Performance-7.15%-0.62%0.25%1.69%
1 Month Performance-7.89%-3.24%-2.01%3.81%
1 Year Performance10.51%-3.15%-8.66%23.90%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOOO
BRP
N/A$57.87
-1.4%
$94.75
+63.7%
+10.5%$4.23B$8.03B156.3916,500
MGA
Magna International
4.4117 of 5 stars
$64.79
+0.4%
$65.47
+1.0%
+51.8%$17.57B$42.01B27.11156,000
LI
Li Auto
3.4072 of 5 stars
$11.89
-1.2%
$17.30
+45.5%
-54.0%$12.90B$16.06BN/A30,728
NIO
NIO
2.9367 of 5 stars
$4.97
+2.2%
$6.70
+34.9%
+37.1%$12.07B$12.51BN/A35,032
XPEV
XPENG
2.9228 of 5 stars
$12.79
+5.8%
$25.51
+99.5%
-30.4%$11.47B$10.97BN/A19,884

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This page (NASDAQ:DOOO) was last updated on 7/5/2026 by MarketBeat.com Staff.
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