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BRP (DOOO) Competitors

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$60.34 +0.21 (+0.34%)
As of 07/24/2026

DOOO vs. MGA, LI, XPEV, NIO, and ALV

Should you buy BRP stock or one of its competitors? MarketBeat compares BRP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with BRP include Magna International (MGA), Li Auto (LI), XPENG (XPEV), NIO (NIO), and Autoliv (ALV). These companies are all part of the "automobiles and trucks" industry.

How does BRP compare to Magna International?

BRP (NASDAQ:DOOO) and Magna International (NYSE:MGA) are both auto/tires/trucks companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, media sentiment, valuation, dividends and analyst recommendations.

BRP pays an annual dividend of $0.61 per share and has a dividend yield of 1.0%. Magna International pays an annual dividend of $1.98 per share and has a dividend yield of 3.0%. BRP pays out 164.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Magna International pays out 82.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. BRP has raised its dividend for 2 consecutive years and Magna International has raised its dividend for 6 consecutive years. Magna International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

BRP has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market. Comparatively, Magna International has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market.

Magna International has a net margin of 1.60% compared to BRP's net margin of 0.45%. BRP's return on equity of 67.30% beat Magna International's return on equity.

Company Net Margins Return on Equity Return on Assets
BRP0.45% 67.30% 4.72%
Magna International 1.60%14.01%5.53%

Magna International has higher revenue and earnings than BRP. Magna International is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRP$8.03B0.55-$154.60M$0.37163.08
Magna International$42.01B0.42$829M$2.3927.46

In the previous week, Magna International had 13 more articles in the media than BRP. MarketBeat recorded 13 mentions for Magna International and 0 mentions for BRP. BRP's average media sentiment score of 0.92 beat Magna International's score of 0.66 indicating that BRP is being referred to more favorably in the media.

Company Overall Sentiment
BRP Positive
Magna International Positive

BRP presently has a consensus price target of $94.75, suggesting a potential upside of 57.03%. Magna International has a consensus price target of $65.73, suggesting a potential upside of 0.16%. Given BRP's stronger consensus rating and higher possible upside, equities analysts plainly believe BRP is more favorable than Magna International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77
Magna International
1 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.45

67.5% of Magna International shares are held by institutional investors. 0.5% of Magna International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Magna International beats BRP on 12 of the 18 factors compared between the two stocks.

How does BRP compare to Li Auto?

Li Auto (NASDAQ:LI) and BRP (NASDAQ:DOOO) are both auto/tires/trucks companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, media sentiment, earnings, analyst recommendations, profitability and risk.

Li Auto has a beta of 0.56, meaning that its stock price is 44% less volatile than the broader market. Comparatively, BRP has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market.

Li Auto presently has a consensus price target of $17.30, indicating a potential upside of 42.74%. BRP has a consensus price target of $94.75, indicating a potential upside of 57.03%. Given BRP's stronger consensus rating and higher possible upside, analysts clearly believe BRP is more favorable than Li Auto.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Li Auto
3 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.00
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77

BRP has a net margin of 0.45% compared to Li Auto's net margin of -1.72%. BRP's return on equity of 67.30% beat Li Auto's return on equity.

Company Net Margins Return on Equity Return on Assets
Li Auto-1.72% -2.58% -1.22%
BRP 0.45%67.30%4.72%

9.9% of Li Auto shares are held by institutional investors. 48.5% of Li Auto shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Li Auto has higher revenue and earnings than BRP. Li Auto is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Li Auto$16.06B0.81$160.79M-$0.28N/A
BRP$8.03B0.55-$154.60M$0.37163.08

In the previous week, Li Auto had 5 more articles in the media than BRP. MarketBeat recorded 5 mentions for Li Auto and 0 mentions for BRP. Li Auto's average media sentiment score of 1.11 beat BRP's score of 0.92 indicating that Li Auto is being referred to more favorably in the media.

Company Overall Sentiment
Li Auto Positive
BRP Positive

Summary

BRP beats Li Auto on 8 of the 15 factors compared between the two stocks.

How does BRP compare to XPENG?

XPENG (NYSE:XPEV) and BRP (NASDAQ:DOOO) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, profitability, dividends, analyst recommendations, valuation, institutional ownership, risk and media sentiment.

In the previous week, XPENG had 5 more articles in the media than BRP. MarketBeat recorded 5 mentions for XPENG and 0 mentions for BRP. BRP's average media sentiment score of 0.92 beat XPENG's score of 0.20 indicating that BRP is being referred to more favorably in the news media.

Company Overall Sentiment
XPENG Neutral
BRP Positive

BRP has lower revenue, but higher earnings than XPENG. XPENG is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
XPENG$10.97B1.07-$158.50M-$0.34N/A
BRP$8.03B0.55-$154.60M$0.37163.08

XPENG presently has a consensus target price of $25.40, indicating a potential upside of 105.75%. BRP has a consensus target price of $94.75, indicating a potential upside of 57.03%. Given XPENG's higher possible upside, analysts clearly believe XPENG is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XPENG
4 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.40
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77

21.1% of XPENG shares are held by institutional investors. 27.6% of XPENG shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

BRP has a net margin of 0.45% compared to XPENG's net margin of -3.09%. BRP's return on equity of 67.30% beat XPENG's return on equity.

Company Net Margins Return on Equity Return on Assets
XPENG-3.09% -7.72% -2.33%
BRP 0.45%67.30%4.72%

XPENG has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market. Comparatively, BRP has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market.

Summary

BRP beats XPENG on 9 of the 16 factors compared between the two stocks.

How does BRP compare to NIO?

NIO (NYSE:NIO) and BRP (NASDAQ:DOOO) are both auto/tires/trucks companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, profitability, media sentiment, analyst recommendations, institutional ownership, risk, valuation and dividends.

48.6% of NIO shares are held by institutional investors. 1.0% of NIO shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

BRP has a net margin of 0.45% compared to NIO's net margin of -8.78%. BRP's return on equity of 67.30% beat NIO's return on equity.

Company Net Margins Return on Equity Return on Assets
NIO-8.78% -318.96% -7.67%
BRP 0.45%67.30%4.72%

NIO currently has a consensus price target of $6.70, indicating a potential upside of 49.39%. BRP has a consensus price target of $94.75, indicating a potential upside of 57.03%. Given BRP's stronger consensus rating and higher probable upside, analysts plainly believe BRP is more favorable than NIO.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIO
2 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.38
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77

In the previous week, NIO had 7 more articles in the media than BRP. MarketBeat recorded 7 mentions for NIO and 0 mentions for BRP. BRP's average media sentiment score of 0.92 beat NIO's score of 0.38 indicating that BRP is being referred to more favorably in the news media.

Company Overall Sentiment
NIO Neutral
BRP Positive

NIO has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market. Comparatively, BRP has a beta of 1.26, indicating that its share price is 26% more volatile than the broader market.

BRP has lower revenue, but higher earnings than NIO. NIO is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIO$12.51B0.89-$2.14B-$0.55N/A
BRP$8.03B0.55-$154.60M$0.37163.08

Summary

BRP beats NIO on 12 of the 17 factors compared between the two stocks.

How does BRP compare to Autoliv?

Autoliv (NYSE:ALV) and BRP (NASDAQ:DOOO) are both mid-cap auto/tires/trucks companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends, media sentiment and valuation.

69.6% of Autoliv shares are held by institutional investors. 0.3% of Autoliv shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Autoliv has a net margin of 5.79% compared to BRP's net margin of 0.45%. BRP's return on equity of 67.30% beat Autoliv's return on equity.

Company Net Margins Return on Equity Return on Assets
Autoliv5.79% 29.36% 8.86%
BRP 0.45%67.30%4.72%

Autoliv has a beta of 1.35, suggesting that its share price is 35% more volatile than the broader market. Comparatively, BRP has a beta of 1.26, suggesting that its share price is 26% more volatile than the broader market.

In the previous week, Autoliv had 9 more articles in the media than BRP. MarketBeat recorded 9 mentions for Autoliv and 0 mentions for BRP. BRP's average media sentiment score of 0.92 beat Autoliv's score of 0.60 indicating that BRP is being referred to more favorably in the news media.

Company Overall Sentiment
Autoliv Positive
BRP Positive

Autoliv pays an annual dividend of $3.48 per share and has a dividend yield of 3.0%. BRP pays an annual dividend of $0.61 per share and has a dividend yield of 1.0%. Autoliv pays out 41.0% of its earnings in the form of a dividend. BRP pays out 164.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Autoliv has increased its dividend for 1 consecutive years and BRP has increased its dividend for 2 consecutive years. Autoliv is clearly the better dividend stock, given its higher yield and lower payout ratio.

Autoliv presently has a consensus target price of $135.93, indicating a potential upside of 15.70%. BRP has a consensus target price of $94.75, indicating a potential upside of 57.03%. Given BRP's stronger consensus rating and higher possible upside, analysts clearly believe BRP is more favorable than Autoliv.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autoliv
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
BRP
0 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.77

Autoliv has higher revenue and earnings than BRP. Autoliv is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Autoliv$10.82B0.80$735M$8.4913.84
BRP$8.03B0.55-$154.60M$0.37163.08

Summary

Autoliv beats BRP on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOOO vs. The Competition

MetricBRPAUTO/TRUCK IndustryAuto SectorNASDAQ Exchange
Market Cap$4.41B$5.95B$19.46B$12.25B
Dividend Yield0.81%2.03%2.53%9.79%
P/E Ratio163.0821.7218.4423.64
Price / Sales0.5565.8539.8189.03
Price / Cash10.1311.2511.2859.64
Price / Book24.636.854.206.07
Net Income-$154.60M$183.58M$335.18M$331.99M
7 Day Performance-1.60%-2.01%32.92%-0.63%
1 Month Performance-2.58%-4.68%14.71%-2.00%
1 Year Performance20.70%-4.73%-10.79%13.62%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOOO
BRP
N/A$60.34
+0.3%
$94.75
+57.0%
+20.5%$4.41B$8.03B163.0816,500
MGA
Magna International
3.735 of 5 stars
$66.07
-0.6%
$65.73
-0.5%
+53.4%$17.77B$42.01B27.64156,000
LI
Li Auto
2.9829 of 5 stars
$12.37
-0.2%
$17.30
+39.9%
-59.0%$13.27B$16.06BN/A30,728
XPEV
XPENG
2.9526 of 5 stars
$13.17
-2.6%
$25.40
+92.8%
-35.6%$12.92B$10.97BN/A19,884
NIO
NIO
2.6857 of 5 stars
$4.83
-1.1%
$6.70
+38.9%
-7.0%$12.12B$12.51BN/A35,032

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This page (NASDAQ:DOOO) was last updated on 7/25/2026 by MarketBeat.com Staff.
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