NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $2.79 -0.04 (-1.41%) Closing price 04:00 PM EasternExtended Trading$2.67 -0.12 (-4.44%) As of 05:36 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsTrendsBuy This Stock About Direct Digital Stock (NASDAQ:DRCT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Direct Digital alerts:Sign Up Key Stats Today's Range$2.75▼$2.8750-Day Range$2.43▼$6.5152-Week Range$2.17▼$172.70Volume10,114 shsAverage Volume459,539 shsMarket Capitalization$2.07 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingReduce Company Overview Direct Digital Holdings, Inc. (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets. The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility. Additional modules provide branded content libraries, social media publishing, analytics dashboards and compliance tracking. Direct Digital also offers consulting services, training and technical support to help organizations implement best practices and maximize return on investment. Headquartered in Eden Prairie, Minnesota, Direct Digital serves a diverse customer base across the United States and Canada, ranging from independent mortgage brokers to national broker-dealer networks and real estate brokerages. The company has expanded its platform through strategic partnerships and product enhancements, positioning itself as a one-stop digital marketing solution for the housing finance and property sectors. With a leadership team experienced in technology, financial services and marketing, Direct Digital continues to evolve its suite of offerings to address the changing needs of its clients.AI Generated. May Contain Errors. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks17th Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 17% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.8 / 5Analyst RatingReduce Consensus RatingDirect Digital has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.Amount of Analyst CoverageDirect Digital has received no research coverage in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($12.75) to ($5.15) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Direct Digital's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted1.87% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.47, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 43.98%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. News and Social Media0.6 / 5News SentimentN/A Search InterestOnly 1 people have searched for DRCT on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.MarketBeat Follows1 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. Company Ownership0.8 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have not sold or bought any company stock.Percentage Held by Insiders25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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DRCT Stock News HeadlinesDirect Digital Holdings Adds Independent Director to BoardJune 4, 2026 | tipranks.comOhad Harlev Appointed to the Board of Directors of Direct Digital HoldingsJune 4, 2026 | prnewswire.comBuy this stock todayMarc Chaikin, founder of Chaikin Analytics, is sharing a strategy he calls 'Sell This, Buy That' - a way to move out of overpriced AI stocks before the tech trade breaks down and into lesser-known names with real potential to challenge the Mag 7. One pick he calls 'an upgrade to Tesla stock' is a little-known company that just inked a partnership with Nvidia, positioning it ahead of Tesla in the autonomous vehicle race.June 24 at 1:00 AM | Chaikin Analytics (Ad)Direct Digital (DRCT) Q4 2025 Earnings TranscriptJune 2, 2026 | finance.yahoo.comAnalysts Offer Insights on Communication Services Companies: Direct Digital Holdings (DRCT) and StubHub Holdings Incorporation Class A (STUB)May 14, 2026 | theglobeandmail.comDirect Digital Holdings Balances Margin Gains With Revenue StrainMay 14, 2026 | theglobeandmail.comDirect Digital (DRCT) Q1 2026 Earnings TranscriptMay 13, 2026 | fool.comDirect Digital Holdings, Inc. (NASDAQ:DRCT) Q1 2026 Earnings Call TranscriptMay 12, 2026 | insidermonkey.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.1680 on January 1st, 2026. Since then, DRCT shares have decreased by 80.1% and is now trading at $2.8150. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) announced its quarterly earnings data on Monday, May, 11th. The company reported ($7.25) earnings per share for the quarter, topping analysts' consensus estimates of ($7.74) by $0.49. The company earned $6.68 million during the quarter, compared to analyst estimates of $6.82 million. Read the conference call transcript. When did Direct Digital's stock split? Direct Digital shares reverse split on the morning of Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the closing bell on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings5/11/2026Today6/24/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (4m+) 1-Year History Jun 25 Sep 25 Dec 25 Mar 26 Jun 26 DRCT's financial health is in the Yellow zone, according to TradeSmith. DRCT has been in this zone for over 4 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry ADVERTISING/MKTG SVCS Sub-IndustryBusiness Services Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/AProfitability EPS (Trailing Twelve Months)($201.62) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$18.95 million Net Margins-65.75% Pretax Margin-82.35% Return on EquityN/A Return on Assets-59.57% Debt Debt-to-Equity RatioN/A Current Ratio0.16 Quick Ratio0.16 Sales & Book Value Annual Sales$33.22 million Price / Sales0.06 Cash FlowN/A Price / Cash FlowN/A Book Value($18.82) per share Price / Book-0.15Miscellaneous Outstanding Shares743,000Free Float553,000Market Cap$2.07 million OptionableNot Optionable Beta5.33 10 Stocks Powering The Next AI Boom The AI boom is creating opportunities across semiconductors, cloud computing, enterprise software, infrastructure, cybersecurity, and automation. Inside this report, you’ll find 10 companies positioned to benefit as artificial intelligence moves from hype to real-world deployment and becomes a core growth driver for corporate America.Get This Free Report This page (NASDAQ:DRCT) was last updated on 6/24/2026 by MarketBeat.com Staff. From Our PartnersThe Treasury just bought its own debtOn April 16th, the U.S. Treasury executed a $15 billion buyback of its own debt - the largest in history - whi...Golden Portfolio | SponsoredFirm That Predicted 2008, 2020, 2022: Right Now Looks WorseThe firm that predicted the dot-com crash, the 2008 financial crisis, the 2020 COVID crash, and the 2022 bear ...TradeSmith | SponsoredSpaceX IPO “cancelled”?SpaceX is approaching what could be a $1.6 trillion IPO - potentially the largest in history. But Louis Navell...InvestorPlace | SponsoredBlackRock is hoarding it. JPMorgan is hoarding it. 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