Fluent (FLNT) Stock Price, News & Analysis

Company Overview

Fluent, Inc. (NASDAQ: FLNT) is a data-driven performance marketing company that specializes in customer acquisition and engagement across digital channels. The firm leverages proprietary technology to collect and analyze consumer data, enabling precise targeting for brands in sectors such as financial services, health and wellness, home services, and e‐commerce. Fluent’s platform integrates real‐time decisioning with personalized messaging to drive measurable outcomes, including lead generation, app installs, and sales conversions.

The company’s suite of products includes multi‐channel campaigns spanning email, mobile, social, display and video advertising. Fluent’s Email Marketing solution deploys dynamic content and automation workflows to nurture prospects, while its Mobile Marketing and Retargeting products re‐engage users through in‐app notifications and programmatic display. In addition, Fluent offers a consumer insights service built on first‐party data assets, which helps clients refine creative strategies and optimize customer lifetime value.

Founded in 1999 and headquartered in New York City, Fluent has expanded its operations beyond North America into the United Kingdom, serving a diverse roster of advertisers and publishers. Over its 20‐plus year history, the company has evolved from a lead generation provider into a full‐service performance marketing partner, emphasizing transparency, compliance and data privacy. Fluent maintains partnerships with major digital platforms, publishers and affiliate networks to maximize scale and efficiency for its clients.

Leadership at Fluent is led by CEO Michael Harty, who co‐founded the business and has guided its strategic shift toward first‐party data solutions. The management team comprises seasoned executives in technology, marketing and finance, including Chief Financial Officer Scott Caldwell and Chief Technology Officer Michael DeCarlo. Together, they oversee Fluent’s ongoing innovation roadmap, which focuses on advanced analytics, machine learning capabilities and cross‐channel integration to meet the evolving needs of performance‐driven advertisers.

Key Stats

• Today's Range: $2.17 to $2.32
• 50-Day Range: $1.56 to $2.42
• 52-Week Range: $1.50 to $3.83
• Volume: 2,064 shs
• Average Volume: 17,063 shs
• Market Capitalization: $47.07 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.00
• Consensus Rating: Hold

Fluent Stock Analysis - MarketRank™

Fluent scored higher than 62% of companies evaluated by MarketBeat, and ranked 129th out of 317 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Fluent has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Fluent has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Fluent are expected to grow in the coming year, from ($1.82) to ($0.65) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Fluent is -1.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Fluent is -1.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Fluent has a P/B Ratio of 1.54. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.46% of the float of Fluent has been sold short.

Short Interest Ratio / Days to Cover

Fluent has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Fluent has recently decreased by 10.00%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Fluent does not currently pay a dividend.

Dividend Growth

Fluent does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.46% of the float of Fluent has been sold short.

Short Interest Ratio / Days to Cover

Fluent has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Fluent has recently decreased by 10.00%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.33

News Sentiment

Fluent has a news sentiment score of 0.33. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.94 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for Fluent this week, compared to 4 articles on an average week.

MarketBeat Follows

1 people have added Fluent to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Fluent insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $50,991.00 in company stock.

Percentage Held by Insiders

43.51% of the stock of Fluent is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 23.33% of the stock of Fluent is held by institutions.

FLNT Stock Analysis - Frequently Asked Questions

How have FLNT shares performed this year?

Fluent's stock was trading at $2.52 at the beginning of 2025. Since then, FLNT stock has decreased by 9.5% and is now trading at $2.28.

How were Fluent's earnings last quarter?

Fluent, Inc. (NASDAQ:FLNT) posted its quarterly earnings data on Thursday, May, 15th. The company reported ($0.31) EPS for the quarter, beating analysts' consensus estimates of ($0.38) by $0.07. The firm earned $55.21 million during the quarter, compared to analyst estimates of $57.29 million. Fluent had a negative trailing twelve-month return on equity of 95.81% and a negative net margin of 12.82%.
Read the conference call transcript.

When did Fluent's stock split?

Shares of Fluent reverse split on Friday, April 12th 2024.The 1-6 reverse split was announced on Friday, April 12th 2024. The number of shares owned by shareholders was adjusted after the market closes on Friday, April 12th 2024. An investor that had 100 shares of stock prior to the reverse split would have 17 shares after the split.

How do I buy shares of Fluent?

Shares of FLNT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Fluent own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Fluent investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Broadcom (AVGO), GE Aerospace (GE), Arista Networks (ANET) and CrowdStrike (CRWD).

Company Calendar

• Last Earnings: 5/15/2025
• Today: 7/13/2025
• Next Earnings (Estimated): 8/18/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: ADVERTISING/MKTG SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:FLNT
• CIK: 1460329
• Web: www.fluentco.com
• Phone: (646) 669-7272
• Fax: 86-21-3461-5667
• Employees: 260
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Fluent: $3.00
• High Price Target: $3.00
• Low Price Target: $3.00
• Potential Upside/Downside: +31.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.81)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$29.28 million
• Net Margins: -12.82%
• Pretax Margin: -13.84%
• Return on Equity: -95.81%
• Return on Assets: -24.75%

Debt

• Debt-to-Equity Ratio: 0.17
• Current Ratio: 0.99
• Quick Ratio: 0.99

Sales & Book Value

• Annual Sales: $243.85 million
• Price / Sales: 0.19
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.48 per share
• Price / Book: 1.54

Miscellaneous

• Outstanding Shares: 20,644,000
• Free Float: 11,662,000
• Market Cap: $47.07 million
• Optionable: Optionable
• Beta: 1.58