Fluent (FLNT) Stock Price, News & Analysis

Company Overview

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

Key Stats

• Today's Range: $2.00 to $2.19
• 50-Day Range: $1.56 to $2.63
• 52-Week Range: $1.50 to $3.83
• Volume: 4,906 shs
• Average Volume: 21,898 shs
• Market Capitalization: $43.34 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.00
• Consensus Rating: Hold

Fluent Stock Analysis - MarketRank™

Fluent scored higher than 52% of companies evaluated by MarketBeat, and ranked 170th out of 305 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Fluent has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Fluent has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Fluent are expected to grow in the coming year, from ($1.82) to ($0.65) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Fluent is -1.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Fluent is -1.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Fluent has a P/B Ratio of 1.42. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.56% of the float of Fluent has been sold short.

Short Interest Ratio / Days to Cover

Fluent has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Fluent has recently increased by 41.76%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Fluent does not currently pay a dividend.

Dividend Growth

Fluent does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.56% of the float of Fluent has been sold short.

Short Interest Ratio / Days to Cover

Fluent has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Fluent has recently increased by 41.76%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: N/A

News Sentiment

Fluent has a news sentiment score of 0.99. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.55 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Fluent this week, compared to 4 articles on an average week.

MarketBeat Follows

1 people have added Fluent to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Fluent insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $50,991.00 in company stock.

Percentage Held by Insiders

43.51% of the stock of Fluent is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 23.33% of the stock of Fluent is held by institutions.

FLNT Stock Analysis - Frequently Asked Questions

How have FLNT shares performed this year?

Fluent's stock was trading at $2.52 at the beginning of 2025. Since then, FLNT stock has decreased by 16.7% and is now trading at $2.10.

How were Fluent's earnings last quarter?

Fluent, Inc. (NASDAQ:FLNT) posted its earnings results on Thursday, May, 15th. The company reported ($0.31) earnings per share for the quarter, topping the consensus estimate of ($0.38) by $0.07. The business earned $55.21 million during the quarter, compared to analysts' expectations of $57.29 million. Fluent had a negative net margin of 12.82% and a negative trailing twelve-month return on equity of 95.81%.
Read the conference call transcript.

When did Fluent's stock split?

Shares of Fluent reverse split on the morning of Friday, April 12th 2024.The 1-6 reverse split was announced on Friday, April 12th 2024. The number of shares owned by shareholders was adjusted after the closing bell on Friday, April 12th 2024. An investor that had 100 shares of stock prior to the reverse split would have 17 shares after the split.

How do I buy shares of Fluent?

Shares of FLNT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Fluent own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Fluent investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Broadcom (AVGO), GE Aerospace (GE), Arista Networks (ANET) and CrowdStrike (CRWD).

Company Calendar

• Last Earnings: 5/15/2025
• Today: 8/02/2025
• Next Earnings (Estimated): 8/18/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: ADVERTISING/MKTG SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:FLNT
• CIK: 1460329
• Web: www.fluentco.com
• Phone: (646) 669-7272
• Fax: 86-21-3461-5667
• Employees: 260
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Fluent: $3.00
• High Price Target: $3.00
• Low Price Target: $3.00
• Potential Upside/Downside: +42.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.81)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$29.28 million
• Net Margins: -12.82%
• Pretax Margin: -13.84%
• Return on Equity: -95.81%
• Return on Assets: -24.75%

Debt

• Debt-to-Equity Ratio: 0.17
• Current Ratio: 0.99
• Quick Ratio: 0.99

Sales & Book Value

• Annual Sales: $254.62 million
• Price / Sales: 0.17
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.48 per share
• Price / Book: 1.42

Miscellaneous

• Outstanding Shares: 20,640,000
• Free Float: 11,662,000
• Market Cap: $43.34 million
• Optionable: Optionable
• Beta: 1.61