Gambling.com Group is a global performance marketing company specializing in the online gambling sector. Through its network of affiliate websites and digital channels, the company provides comprehensive content, reviews, and comparison tools for casino, sports betting and poker operators. By leveraging search engine optimization, data analytics and targeted advertising, Gambling.com Group connects millions of prospective players with licensed gaming platforms, earning commissions on referred customer activity and acquisition.
The company’s product offering spans online editorial content, proprietary comparison engines and player acquisition services. Its websites feature in-depth guides on betting strategies, regulatory updates, payment methods and operator bonuses. In addition to consumer-facing portals, Gambling.com Group delivers white-label affiliate solutions and bespoke lead generation campaigns for established brands seeking to expand into regulated markets. The firm’s proprietary technology stack allows for real-time performance tracking, fraud prevention and audience segmentation across desktop and mobile channels.
Headquartered in London, Gambling.com Group serves audiences across North America, Europe, Latin America and select markets in Asia and Africa. The company holds partnerships with major operators in the United States, United Kingdom, Canada and the European Union, navigating a complex regulatory landscape to maintain compliance in jurisdictions such as New Jersey, Pennsylvania, Ontario, the UK and Spain. Localized content teams ensure that language, cultural preferences and legal requirements are addressed for each market.
Founded in the late 2000s, Gambling.com Group has grown organically and through strategic acquisitions to establish one of the largest footprints in digital sports and casino affiliate marketing. The company went public on the NASDAQ in mid-2021 and is led by a management team with deep expertise in iGaming regulation, digital advertising and data science. Its board of directors comprises industry veterans from technology, media and gaming sectors, guiding the group’s ongoing expansion into newly regulated jurisdictions worldwide.
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