GameSquare Holdings, Inc. is a gaming and media company that connects brands with audiences across esports, gaming, entertainment and digital culture. The company provides marketing, advertising, content production, talent representation and experiential services designed to help businesses reach gaming and youth-oriented audiences.
GameSquare’s portfolio has included esports organizations, gaming talent and media properties such as FaZe Clan and Complexity Gaming. Its operations also include capabilities in esports and gaming management, branded content, influencer marketing, creative production and live experiences. Through these businesses, GameSquare works with advertisers, publishers and other commercial partners across gaming and entertainment channels.
The company was previously known as Engine Gaming and Media before adopting the GameSquare name. In 2024, GameSquare completed its acquisition of FaZe Holdings, bringing the FaZe brand into its broader gaming and media platform. GameSquare is headquartered in Frisco, Texas, and is led by Chief Executive Officer Justin Kenna.
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