Groupon (GRPN) Stock Price, News & Analysis

Company Overview

Groupon, Inc. (NASDAQ: GRPN) operates a global e-commerce marketplace designed to connect consumers with local merchants through curated deals and discounts. The company’s platform aggregates offers on products, services, travel, and experiences, enabling users to discover savings on everything from dining and wellness services to entertainment and retail goods. Through an online and mobile interface, Groupon leverages data-driven personalization and targeted marketing to drive customer engagement and merchant revenue.

Founded in November 2008 by Andrew Mason as a spin-out from ThePoint, Groupon quickly gained traction with its daily deal model, securing rapid funding rounds and expanding into multiple international markets. The company went public in November 2011, marking one of the largest technology IPOs of that year. Over time, Groupon evolved from a narrow focus on daily bargains to a broader marketplace offering both digital coupons and a full suite of e-commerce services, emphasizing sustained merchant partnerships and long-term customer retention.

Groupon’s product portfolio includes local deals on dining, health and beauty services, and fitness, alongside an extensive catalog of goods spanning electronics, home goods, and fashion. The platform also features travel deals under Groupon Getaways and provides merchants with software tools for customer relationship management, payments processing and marketing analytics. By hosting user reviews and leveraging machine learning, Groupon refines its offer selection to boost conversion rates and enhance the overall shopping experience for consumers.

Headquartered in Chicago, Illinois, Groupon maintains operations across North America, Europe, Latin America and parts of Asia-Pacific, serving millions of active subscribers. The company is led by CEO Kedar Deshpande, who took the helm in 2023, supported by a leadership team that includes co-founder and executive chairman Eric Lefkofsky. Through ongoing technology investments and strategic partnerships, Groupon aims to strengthen its position as a leading destination for value-oriented shoppers and small-to-mid-sized businesses seeking to grow their customer base.

Key Stats

• Today's Range: $32.18 to $33.94
• 50-Day Range: $24.96 to $37.37
• 52-Week Range: $7.75 to $41.26
• Volume: 850,706 shs
• Average Volume: 1.44 million shs
• Market Capitalization: $1.29 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $28.00
• Consensus Rating: Moderate Buy

Groupon Stock Analysis - MarketRank™

Groupon scored higher than 47% of companies evaluated by MarketBeat, and ranked 156th out of 212 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Groupon has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on 4 buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Groupon has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Groupon are expected to grow in the coming year, from ($0.31) to ($0.20) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Groupon is -34.14, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Groupon is -34.14, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Groupon has a P/B Ratio of 31.49. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

41.47% of the float of Groupon has been sold short.

Short Interest Ratio / Days to Cover

Groupon has a short interest ratio ("days to cover") of 5.2.

Change versus previous month

Short interest in Groupon has recently increased by 10.90%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Groupon does not currently pay a dividend.

Dividend Growth

Groupon does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.9 / 5
• Environmental Score: -2.27

Percentage of Shares Shorted

41.47% of the float of Groupon has been sold short.

Short Interest Ratio / Days to Cover

Groupon has a short interest ratio ("days to cover") of 5.2.

Change versus previous month

Short interest in Groupon has recently increased by 10.90%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.70

News Sentiment

Groupon has a news sentiment score of 0.70. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Groupon this week, compared to 4 articles on an average week.

Search Interest

Only 7 people have searched for GRPN on MarketBeat in the last 30 days. This is a decrease of -42% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Groupon insiders have not sold or bought any company stock.

Percentage Held by Insiders

35.66% of the stock of Groupon is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

90.05% of the stock of Groupon is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

GRPN Stock Analysis - Frequently Asked Questions

How have GRPN shares performed this year?

Groupon's stock was trading at $12.15 on January 1st, 2025. Since then, GRPN shares have increased by 166.9% and is now trading at $32.43.

How were Groupon's earnings last quarter?

Groupon, Inc. (NASDAQ:GRPN) announced its quarterly earnings data on Wednesday, May, 7th. The coupon company reported $0.18 EPS for the quarter, topping the consensus estimate of ($0.20) by $0.38. The coupon company earned $117.19 million during the quarter, compared to analyst estimates of $115.51 million. Groupon had a negative trailing twelve-month return on equity of 83.07% and a negative net margin of 8.13%.
Read the conference call transcript.

When did Groupon's stock split?

Shares of Groupon reverse split on the morning of Thursday, June 11th 2020.The 1-20 reverse split was announced on Wednesday, June 10th 2020. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, June 10th 2020. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

Who are Groupon's major shareholders?

Groupon's top institutional investors include Generali Investments CEE investicni spolecnost a.s. (0.32%), Range Financial Group LLC (0.09%), Assenagon Asset Management S.A. (0.04%) and Counterpoint Mutual Funds LLC (0.03%). Insiders that own company stock include Dusan Senkypl, Jan Barta, Maple Rock Capital Partners In, Robert J Bass and Jason Harinstein.
View institutional ownership trends.

How do I buy shares of Groupon?

Shares of GRPN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Groupon own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Groupon investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), GE Aerospace (GE), Adobe (ADBE) and Arista Networks (ANET).

Company Calendar

• Last Earnings: 5/07/2025
• Today: 7/18/2025
• Next Earnings (Estimated): 7/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:GRPN
• CIK: 1490281
• Web: www.groupon.com
• Phone: (312) 334-1579
• Fax: 312-276-3231
• Employees: 2,079
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Groupon: $28.00
• High Price Target: $47.00
• Low Price Target: $15.00
• Potential Upside/Downside: -16.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.95)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$59.03 million
• Net Margins: -8.13%
• Pretax Margin: -3.21%
• Return on Equity: -83.07%
• Return on Assets: -5.94%

Debt

• Debt-to-Equity Ratio: 4.23
• Current Ratio: 0.89
• Quick Ratio: 0.89

Sales & Book Value

• Annual Sales: $492.56 million
• Price / Sales: 2.70
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.03 per share
• Price / Book: 32.37

Miscellaneous

• Outstanding Shares: 39,820,000
• Free Float: 25,618,000
• Market Cap: $1.33 billion
• Optionable: Optionable
• Beta: 1.08