JD.com (JD) Stock Forecast & Price Target

$29.68 -0.36 (-1.20%)

Closing price 04:00 PM Eastern

Extended Trading

$29.73 +0.05 (+0.17%)

As of 07:56 PM Eastern

Compare

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 15 Analyst Ratings

Sell
1

Hold
3

Buy
11

Based on 15 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 15 analysts, 1 has given a sell rating, 3 have given a hold rating, and 11 have given a buy rating for JD.

Consensus Price Target

$37.38
25.96% Upside

According to the 15 analysts' twelve-month price targets for JD.com, the average price target is $37.38. The highest price target for JD is $50.00, while the lowest price target for JD is $25.00. The average price target represents a forecasted upside of 25.96% from the current price of $29.68.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for JD and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for JD.com and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

JD Analyst Ratings Over Time

Type	Current Forecast 5/5/25 to 5/5/26	1 Month Ago 4/5/25 to 4/5/26	3 Months Ago 2/4/25 to 2/4/26	1 Year Ago 5/5/24 to 5/5/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	11 Buy rating(s)	11 Buy rating(s)	11 Buy rating(s)	9 Buy rating(s)
Hold	3 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$37.38	$36.36	$38.71	$49.27
Forecasted Upside	25.96% Upside	27.75% Upside	40.57% Upside	44.66% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

JD.com Stock vs. The Competition

Type	JD.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.67	2.15	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	25.68% Upside	86.54% Upside	14.87% Upside
News Sentiment Rating	Positive News See Recent JD News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
4/27/2026	Weiss Ratings Not Rated		Upgrade	Sell (D+) ➝ Hold (C-)
4/17/2026	Arete Research Not Rated		Set Target		$37.00	+16.26%
4/16/2026	Sanford C. Bernstein 4 of 5 stars	Robin Zhu Not Rated	Boost Target	Outperform	$34.00 ➝ $36.00	+14.39%
4/15/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Underweight	$22.00 ➝ $25.00	-20.00%
4/14/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$34.00 ➝ $41.00	+32.41%
4/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$35.00 ➝ $36.00	+24.40%
3/9/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$32.00 ➝ $30.00	+10.99%
3/9/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$37.00 ➝ $40.00	+47.98%
3/6/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
3/6/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Fawne Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
Get the Latest News and Ratings for JD and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for JD.com and its competitors with MarketBeat's FREE daily newsletter.
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joyce Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$33.00	+29.56%
3/2/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
12/29/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peishan Wang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$37.00	+25.85%
10/22/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wei Fang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$41.00	+24.90%
5/27/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andre Chang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$48.00 ➝ $42.00	+28.34%
4/23/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ellie Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Neutral	$35.00	+3.95%
2/12/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Mittal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
10/21/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$49.00 ➝ $48.00	+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:32 PM ET.

Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, May 3, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

Here are some ways that investors could benefit from investing in JD.com, Inc.:

The current stock price is around $30.61, which is significantly below its fifty-two week high of $39.27, indicating potential for price appreciation.
JD.com, Inc. recently increased its annual dividend to $1.00 per share, up from $0.76, reflecting a commitment to returning value to shareholders.
The company reported a substantial revenue of $50.35 billion for its latest quarter, showcasing strong sales performance in the competitive e-commerce market.
Analysts have a consensus rating of "Moderate Buy" for JD.com, Inc., with several firms recently raising their price targets, indicating positive market sentiment.
With a return on equity of 7.56%, JD.com, Inc. demonstrates effective management of shareholder equity, which can be attractive to investors looking for efficient capital use.

JD.com
Bear Case

Investors should be bearish about investing in JD.com, Inc. for these reasons:

Despite the revenue growth, JD.com, Inc. has a relatively low net margin of 1.48%, which may raise concerns about profitability in a competitive landscape.
Several analysts have issued "sell" ratings, indicating that there are concerns about the stock's future performance and potential risks.
The company's debt-to-equity ratio of 0.21 suggests a conservative approach to leverage, but it may also limit growth opportunities compared to more aggressive competitors.
JD.com, Inc. has faced recent downgrades from some brokerages, which could signal a lack of confidence in its short-term performance.
Market volatility and economic uncertainties in the e-commerce sector could impact JD.com, Inc.'s stock performance, making it a riskier investment choice.

JD Forecast - Frequently Asked Questions

: According to the research reports of 15 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $37.38, with a high forecast of $50.00 and a low forecast of $25.00.
: 15 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last twelve months. There is currently 1 sell rating, 3 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" JD shares.
: According to analysts, JD.com's stock has a predicted upside of 25.96% based on their 12-month stock forecasts.
: Over the previous 90 days, JD.com's stock had 4 upgrades and 2 downgrades by analysts.
: JD.com has been rated by research analysts at Arete Research, Bank of America, Barclays, Benchmark, Citigroup, Morgan Stanley, Nomura, Sanford C. Bernstein, Susquehanna, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.
: Analysts like JD.com more than other "retail/wholesale" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how JD compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With JD.com Recommendations

This page (NASDAQ:JD) was last updated on 5/5/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

JD.com (JD) Stock Forecast & Price Target

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

JD Analyst Ratings Over Time

JD Analyst Recommendations By Month

JD Price Targets by Month

JD.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy JD.com Stock? JD Pros and Cons Explained

JD.com
Bull Case

JD.com
Bear Case

JD Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With JD.com Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

JD.com (JD) Stock Forecast & Price Target

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

JD Analyst Ratings Over Time

JD Analyst Recommendations By Month

JD Price Targets by Month

JD.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy JD.com Stock? JD Pros and Cons Explained

JD.com Bull Case

JD.com Bear Case

JD Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With JD.com Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

JD.com
Bull Case

JD.com
Bear Case