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JD.com (JD) Stock Forecast & Price Target

JD.com logo
$26.75 -0.41 (-1.51%)
Closing price 04:00 PM Eastern
Extended Trading
$26.78 +0.03 (+0.11%)
As of 06:24 PM Eastern
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JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
5
Buy
8

Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 5 have given a hold rating, and 8 have given a buy rating for JD.

Consensus Price Target

$35.25
31.78% Upside
According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $35.25. The highest price target for JD is $42.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 31.78% from the current price of $26.75.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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JD Analyst Ratings Over Time

TypeCurrent Forecast
9/24/25 to 9/24/26
1 Month Ago
8/25/25 to 8/25/26
3 Months Ago
6/26/25 to 6/26/26
1 Year Ago
9/24/24 to 9/24/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
8 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
9 Buy rating(s)
Hold
5 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
4 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$35.25$35.83$37.62$43.31
Forecasted Upside31.78% Upside22.05% Upside48.15% Upside24.34% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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JD.com Stock vs. The Competition

TypeJD.comConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.50
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside31.70% Upside220.08% Upside19.46% Upside
News Sentiment Rating
Neutral News

See Recent JD News
Neutral News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/7/2026
Arete Research logo
Arete Research
5 of 5 stars
 Set TargetBuy ➝ Neutral$30.00+6.16%
8/17/2026
Susquehanna logo
Susquehanna
4 of 5 stars
Shyam Patil
2 of 5 stars
Lower TargetNeutral$35.00 ➝ $30.00+3.23%
8/14/2026
Robin Zhu
Not Rated
Reiterated RatingOutperform
8/14/2026Reiterated RatingBuy
8/14/2026Set Target$39.00+33.11%
8/11/2026 DowngradeStrong-Buy ➝ Hold
7/15/2026Lower TargetOverweight$43.00 ➝ $41.00+42.16%
7/13/2026 UpgradeSell (D+) ➝ Hold (C-)
6/23/2026 Reiterated RatingBuy ➝ Hold$27.00+2.80%
5/15/2026 Boost TargetBuy$40.00 ➝ $41.00+24.77%
5/13/2026 Boost TargetUnderweight$25.00 ➝ $27.00-14.26%
4/14/2026Boost TargetBuy$35.00 ➝ $36.00+24.40%
3/6/2026 Reiterated RatingBuy
3/5/2026Reiterated RatingBuy$33.00+29.56%
12/29/2025Reiterated RatingBuy$37.00+25.85%
5/27/2025Lower TargetOverweight$48.00 ➝ $42.00+28.34%
4/23/2025Reiterated RatingOutperform ➝ Neutral$35.00+3.95%
2/12/2025UpgradeStrong-Buy
10/21/2024UpgradeHold ➝ Buy$49.00 ➝ $48.00+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:33 PM ET.


Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 23, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in JD.com, Inc.:

  • JD.com, Inc. currently trades at $27.16, a price that is significantly below the consensus price target of $35.25 set by analysts who maintain a Moderate Buy rating, suggesting substantial upside potential for investors entering the position now.
  • The company possesses a robust balance sheet with approximately $26.8 billion in cash and marketable securities, which represents nearly 70% of its market capitalization, providing a strong financial cushion that supports aggressive share buybacks and protects against economic downturns.
  • Recent financial results demonstrate strong operational efficiency, with the company reporting $0.93 in earnings per share for the latest quarter, which exceeded the consensus estimate of $0.86, and generating robust free cash flow of $4.69 billion despite macro headwinds.
  • JD.com, Inc. is actively expanding its technology and service offerings, such as the launch of CHEFRESH for AI meal planning and robotic cooking, and the deployment of intelligent food trucks, which diversifies its revenue streams beyond traditional e-commerce and positions it as a leader in supply chain innovation.
  • Institutional investors are showing renewed confidence in the stock, with Tidal Investments LLC increasing its stake by 109.1% in the second quarter and other firms like SG Americas Securities LLC and SIH Partners LLLP significantly boosting their holdings, indicating a trend of professional capital flowing into the company.

JD.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in JD.com, Inc. for these reasons:

  • The stock has recently passed below its 50-day moving average of $29.56, a technical indicator that often signals a shift in short-term momentum and potential downward pressure on the share price in the near term.
  • Revenue growth has stalled, with the company reporting a 2.9% year-over-year decline in revenue for the most recent quarter, suggesting that the core e-commerce business is facing headwinds from a slowing consumer market or increased competition.
  • Regulatory and geopolitical risks remain elevated, as evidenced by recent reports of a Beijing AI probe that has negatively impacted the broader Chinese technology sector, creating uncertainty for JD.com, Inc. and its peers in the U.S.-listed market.
  • The company faces competitive pushback in international markets, specifically regarding its Ceconomy deal, where rival companies have reacted negatively to the commitments submitted to the European Commission, potentially complicating its expansion strategy in Europe.
  • Short interest in the stock has fluctuated, with recent data showing an increase in shares shorted to approximately 23.99 million as of late August, indicating that a portion of the market is betting against the stock's performance and could contribute to volatility.

JD Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $35.25, with a high forecast of $42.00 and a low forecast of $27.00.

14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last twelve months. There is currently 1 sell rating, 5 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" JD shares.

According to analysts, JD.com's stock has a predicted upside of 31.78% based on their 12-month stock forecasts.

Over the previous 90 days, JD.com's stock had 2 upgrades and 2 downgrades by analysts.

JD.com has been rated by research analysts at Arete Research, Barclays, Benchmark, Mizuho, Sanford C. Bernstein, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like JD.com more than other "consumer discretionary" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how JD compares to other companies.


MarketBeat monitors more than a dozen sources for JD.com analyst ratings, with the most recent rating issued on 9/7/2026.
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