JD.com (JD) Stock Forecast & Price Target

$26.68 -0.10 (-0.37%)

Closing price 10/14/2026 04:00 PM Eastern

Extended Trading

$26.72 +0.05 (+0.17%)

As of 05:05 AM Eastern

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JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
1

Hold
5

Buy
8

Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 5 have given a hold rating, and 8 have given a buy rating for JD.

Consensus Price Target

$35.33
32.43% Upside

According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $35.33. The highest price target for JD is $42.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 32.43% from the current price of $26.68.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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JD Analyst Ratings Over Time

Type	Current Forecast 10/15/25 to 10/15/26	1 Month Ago 9/15/25 to 9/15/26	3 Months Ago 7/17/25 to 7/17/26	1 Year Ago 10/15/24 to 10/15/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	8 Buy rating(s)	9 Buy rating(s)	10 Buy rating(s)
Hold	5 Hold rating(s)	5 Hold rating(s)	3 Hold rating(s)	5 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$35.33	$35.25	$36.42	$43.00
Forecasted Upside	32.43% Upside	30.12% Upside	22.95% Upside	29.75% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

JD.com Stock vs. The Competition

Type	JD.com	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.50	2.20	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	32.43% Upside	254.41% Upside	19.51% Upside
News Sentiment Rating	Positive News See Recent JD News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/14/2026	Barclays 3 of 5 stars	Jiong Shao 1 of 5 stars	Lower Target	Overweight	$41.00 ➝ $38.00	+41.90%
10/13/2026	Bank of America 4 of 5 stars	Joyce Ju 1 of 5 stars	Lower Target	Buy	$38.00 ➝ $37.00	+38.47%
10/6/2026	Weiss Ratings 3 of 5 stars		Upgrade	Hold (C-) ➝ Hold (C)
9/7/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target	Buy ➝ Neutral	$30.00	+6.16%
8/17/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Shyam Patil Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$35.00 ➝ $30.00	+3.23%
8/14/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Robin Zhu Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
8/14/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings	Fawne Jiang Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy
8/14/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Wei Fang Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$39.00	+33.11%
8/11/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
6/23/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy ➝ Hold	$27.00	+2.80%
Get the Latest News and Ratings for JD and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for JD.com and its competitors with MarketBeat's FREE daily newsletter.
5/15/2026	Nomura Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$40.00 ➝ $41.00	+24.77%
5/13/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Underweight	$25.00 ➝ $27.00	-14.26%
4/14/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Alicia Yap Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$35.00 ➝ $36.00	+24.40%
3/6/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
12/29/2025	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings	Peishan Wang Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$37.00	+25.85%
5/27/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Andre Chang Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$48.00 ➝ $42.00	+28.34%
4/23/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access to unlock brokerage rankings	Ellie Jiang Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform ➝ Neutral	$35.00	+3.95%
2/12/2025	Dbs Bank Subscribe to MarketBeat All Access to unlock brokerage rankings	S. Mittal Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Strong-Buy
10/21/2024	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Rob Sanderson Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Hold ➝ Buy	$49.00 ➝ $48.00	+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:06 AM ET.

Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 14, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

Here are some ways that investors could benefit from investing in JD.com, Inc.:

JD.com, Inc. is currently trading at $26.68, which is significantly below the consensus price target of $35.25 set by analysts who maintain a Moderate Buy rating, suggesting substantial potential for price appreciation if the stock reverts to its mean.
The company is poised to secure European Union approval for its $2.5 billion acquisition of German electronics retailer Ceconomy, a strategic move that expands its international footprint and diversifies revenue streams beyond its domestic Chinese market.
JD.com, Inc. recently reported earnings per share of $0.93 for the quarter, beating analyst consensus estimates of $0.86, demonstrating strong operational execution and profitability despite a slight year-over-year revenue decline.
The stock offers a dividend yield of 3.66%, providing a steady income stream for investors, which is particularly attractive given the company's stable debt-to-equity ratio of 0.19 and current ratio of 1.14.
With a beta of 0.33, JD.com, Inc. exhibits lower volatility compared to the broader market, making it a potentially defensive holding that may offer more stable returns during periods of market uncertainty.

JD.com
Bear Case

Investors should be bearish about investing in JD.com, Inc. for these reasons:

The stock has recently crossed below its 50-day moving average of $28.19, a technical indicator that often signals a shift from an uptrend to a downtrend, raising concerns about short-term momentum.
JD.com, Inc. experienced a year-over-year revenue decline of 2.9% in the most recent quarter, indicating potential challenges in maintaining growth within its core business segments.
Several analysts, including Zacks Research, have recently downgraded their ratings on JD.com, Inc. from strong-buy to hold, reflecting a more cautious outlook on the company's future performance and valuation.
The stock is trading near its 52-week low of $24.51, suggesting that investors have been selling the stock over the past year, which may indicate underlying concerns about the company's long-term prospects.
Short interest in JD.com, Inc. has been relatively high, with 20.54 million shares shorted as of the latest report, indicating that a significant portion of the market is betting against the stock's price appreciation.

JD Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $35.33, with a high forecast of $42.00 and a low forecast of $27.00.

14 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last year. There is currently 1 sell rating, 5 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" JD shares.

According to analysts, JD.com's stock has a predicted upside of 32.43% based on their 12-month stock forecasts.

Over the previous 90 days, JD.com's stock had 2 downgrades and 1 upgrade by analysts.

JD.com has been rated by research analysts at Arete Research, Bank of America, Barclays, Benchmark, Mizuho, Sanford C. Bernstein, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like JD.com more than other "consumer discretionary" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how JD compares to other companies.

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MarketBeat monitors more than a dozen sources for JD.com analyst ratings, with the most recent rating issued on 10/14/2026.

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JD.com (JD) Stock Forecast & Price Target

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

JD Analyst Ratings Over Time

JD Analyst Recommendations By Month

JD Price Targets by Month

JD.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy JD.com Stock? JD Pros and Cons Explained

JD.com
Bull Case

JD.com
Bear Case

JD Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With JD.com Recommendations

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JD.com (JD) Stock Forecast & Price Target

JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

JD Analyst Ratings Over Time

JD Analyst Recommendations By Month

JD Price Targets by Month

JD.com Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy JD.com Stock? JD Pros and Cons Explained

JD.com Bull Case

JD.com Bear Case

JD Forecast - Frequently Asked Questions

What is JD.com's forecast for 2026?

Should I buy or sell JD.com stock right now?

Does JD.com's stock price have much upside?

Has JD.com been upgraded or downgraded by Wall Street analysts recently?

What analysts cover JD.com?

Do Wall Street analysts like JD.com more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With JD.com Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

JD.com
Bull Case

JD.com
Bear Case