JD.com (JD) Stock Forecast & Price Target

Q: What analysts cover JD.com?

JD.com has been rated by research analysts at Barclays , Benchmark , Daiwa Securities Group , Mizuho , Sanford C. Bernstein , Susquehanna , Weiss Ratings , and Zacks Research in the past 90 days.

$28.24 +0.51 (+1.82%)

As of 03:55 PM Eastern

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JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
1

Hold
4

Buy
9

Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 4 have given a hold rating, and 9 have given a buy rating for JD.

Consensus Price Target

$35.83
26.87% Upside

According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $35.83. The highest price target for JD is $42.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 26.87% from the current price of $28.25.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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JD Analyst Ratings Over Time

Type	Current Forecast 9/4/25 to 9/4/26	1 Month Ago 8/5/25 to 8/5/26	3 Months Ago 6/6/25 to 6/6/26	1 Year Ago 9/4/24 to 9/4/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)
Hold	4 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$35.83	$36.42	$38.50	$43.31
Forecasted Upside	26.87% Upside	11.91% Upside	33.31% Upside	40.02% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

JD.com Stock vs. The Competition

Type	JD.com	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.57	2.21	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	29.18% Upside	209.68% Upside	13.65% Upside
News Sentiment Rating	Positive News See Recent JD News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/17/2026	Susquehanna 4 of 5 stars	Shyam Patil 2 of 5 stars	Lower Target	Neutral	$35.00 ➝ $30.00	+3.23%
8/14/2026	Sanford C. Bernstein 3 of 5 stars	Robin Zhu Not Rated	Reiterated Rating	Outperform
8/14/2026	Benchmark 4 of 5 stars	Fawne Jiang 2 of 5 stars	Reiterated Rating	Buy
8/14/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wei Fang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$39.00	+33.11%
8/11/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
7/15/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$43.00 ➝ $41.00	+42.16%
7/13/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D+) ➝ Hold (C-)
6/23/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$27.00	+2.80%
5/15/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$40.00 ➝ $41.00	+24.77%
5/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Underweight	$25.00 ➝ $27.00	-14.26%
Get the Latest News and Ratings for JD and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for JD.com and its competitors with MarketBeat's FREE daily newsletter.
4/17/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$37.00	+16.26%
4/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$35.00 ➝ $36.00	+24.40%
3/6/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joyce Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$33.00	+29.56%
12/29/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peishan Wang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$37.00	+25.85%
5/27/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andre Chang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$48.00 ➝ $42.00	+28.34%
4/23/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ellie Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Neutral	$35.00	+3.95%
2/12/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Mittal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
10/21/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$49.00 ➝ $48.00	+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:48 PM ET.

Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 2, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

Here are some ways that investors could benefit from investing in JD.com, Inc.:

JD.com, Inc. is currently trading at $27.83, which is significantly below the consensus price target of $35.83 set by fourteen analysts who have assigned the stock a "Moderate Buy" rating, suggesting substantial potential for price appreciation as the market re-evaluates the company's value.
High-profile investor Michael Burry recently shifted his portfolio by exiting Alibaba and significantly increasing his position in JD.com, a move that has drawn market attention and may signal confidence in JD.com's relative stability and valuation compared to its peers in the Chinese e-commerce sector.
The company demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $0.93, which beat analyst estimates of $0.86, while also achieving a net margin of 1.13% and a return on equity of 6.78%, indicating improved profitability despite a slight year-over-year revenue decline.
JD.com, Inc. is expanding its strategic footprint through a joint venture in Hong Kong's Northern Metropolis to build logistics infrastructure and mixed-use projects, signaling a broader role beyond core e-commerce and strengthening its presence in Greater China through deeper involvement in regional logistics and real estate.
The stock offers a dividend yield of 3.41%, providing income to investors, while the company maintains a low debt-to-equity ratio of 0.19 and a current ratio of 1.14, reflecting a conservative balance sheet and solid liquidity position that supports long-term stability.

JD.com
Bear Case

Investors should be bearish about investing in JD.com, Inc. for these reasons:

JD.com, Inc. faces significant geopolitical and regulatory risk, as China has officially rejected the European Union's probe into its Ceconomy acquisition, warning firms against cooperating and threatening retaliation, which could complicate the company's international expansion and create uncertainty for global investors.
The company's revenue for the most recent quarter was down 2.9% on a year-over-year basis, indicating a contraction in top-line growth that may pressure future earnings and limit the company's ability to drive significant market share gains in a competitive retail environment.
Several major brokerages have recently downgraded their outlook on the stock, including Susquehanna cutting its target price from $35.00 to $30.00 and Zacks Research downgrading from "strong-buy" to "hold," reflecting growing concerns among institutional investors about the company's near-term growth trajectory and valuation.
Institutional investors have shown mixed sentiment, with notable funds such as Maple Rock Capital Partners Inc. reducing their holdings by 11.8% in the second quarter and NewEdge Advisors LLC cutting its position by 84.6% in the first quarter, suggesting that some large players are de-risking their exposure to the stock.
The stock has experienced a decline in its 52-week performance, with the share price currently at $27.83, well below its 52-week high of $36.86, and the company's 1-year total shareholder return is down 4.48%, indicating a lack of positive momentum and potential underperformance relative to broader market indices.

JD Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $35.83, with a high forecast of $42.00 and a low forecast of $27.00.

14 Wall Street analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last twelve months. There is currently 1 sell rating, 4 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" JD shares.

According to analysts, JD.com's stock has a predicted upside of 26.87% based on their 12-month stock forecasts.

Over the previous 90 days, JD.com's stock had 2 upgrades and 2 downgrades by analysts.

JD.com has been rated by research analysts at Barclays, Benchmark, Daiwa Securities Group, Mizuho, Sanford C. Bernstein, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like JD.com more than other "consumer discretionary" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how JD compares to other companies.

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MarketBeat monitors more than a dozen sources for JD.com analyst ratings, with the most recent rating issued on 8/17/2026.

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JD.com (JD) Stock Forecast & Price Target