Kraft Heinz (KHC) Stock Forecast & Price Target

$25.70 +0.57 (+2.27%)

As of 08/28/2026 04:00 PM Eastern

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Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 18 Analyst Ratings

Sell
5

Hold
12

Buy
1

Based on 18 Wall Street analysts who have issued ratings for Kraft Heinz in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 18 analysts, 5 have given a sell rating, 12 have given a hold rating, and 1 has given a strong buy rating for KHC.

Consensus Price Target

$23.63
-8.07% Downside

According to the 18 analysts' twelve-month price targets for Kraft Heinz, the average price target is $23.63. The highest price target for KHC is $28.00, while the lowest price target for KHC is $19.00. The average price target represents a forecasted downside of -8.07% from the current price of $25.70.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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KHC Analyst Ratings Over Time

Type	Current Forecast 8/29/25 to 8/29/26	1 Month Ago 7/30/25 to 7/30/26	3 Months Ago 5/31/25 to 5/31/26	1 Year Ago 8/29/24 to 8/29/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)
Hold	12 Hold rating(s)	13 Hold rating(s)	15 Hold rating(s)	16 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	4 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$23.63	$23.19	$23.06	$30.12
Forecasted Upside	-8.07% Downside	-12.10% Downside	-3.95% Downside	7.68% Upside
Consensus Rating	Reduce	Reduce	Reduce	Reduce

KHC Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KHC Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kraft Heinz Stock vs. The Competition

Type	Kraft Heinz	Consumer Staples Companies	Broader Market
Consensus Rating Score	1.83	2.23	2.53
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	-8.07% Downside	141.94% Upside	13.01% Upside
News Sentiment Rating	Positive News See Recent KHC News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/7/2026	Barclays 3 of 5 stars	Andrew Lazar 1 of 5 stars	Boost Target	Equal Weight	$25.00 ➝ $26.00	+4.17%
8/6/2026	Weiss Ratings 5 of 5 stars		Downgrade	Sell (D) ➝ Sell (D-)
8/6/2026	Piper Sandler 2 of 5 stars	Michael Lavery 3 of 5 stars	Boost Target	Neutral	$24.00 ➝ $25.00	+0.18%
8/6/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$24.00	-3.83%
8/6/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$20.00 ➝ $22.00	-12.35%
8/6/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$25.00 ➝ $27.00	+7.57%
7/15/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$21.00 ➝ $22.00	-12.28%
7/8/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$23.00 ➝ $25.00	-1.19%
6/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Max Gumport Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$17.00 ➝ $19.00	-21.46%
6/3/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alexia Howard Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Perform ➝ Underperform	$25.00 ➝ $21.00	-9.99%
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5/7/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$20.00 ➝ $22.00	-4.64%
4/23/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$22.00	-0.24%
4/21/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
4/13/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Dickerson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral
3/30/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$23.00 ➝ $20.00	-9.39%
2/23/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Baumgartner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$27.00 ➝ $25.00	+2.46%
2/12/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$23.00	-5.99%
10/30/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$29.00 ➝ $27.00	+9.14%
9/19/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
9/3/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Smith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$30.00 ➝ $28.00	+7.61%
4/16/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
4/4/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$28.00 ➝ $27.00	-12.37%
2/13/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Spillane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Underperform	$36.00 ➝ $30.00	+4.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:03 AM ET.

Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 28, 2026. Please send any questions or comments about these Kraft Heinz pros and cons to contact@marketbeat.com.

Kraft Heinz
Bull Case

Here are some ways that investors could benefit from investing in The Kraft Heinz Company:

The Kraft Heinz Company recently reported earnings per share of $0.56, exceeding analyst expectations, which indicates strong financial performance and potential for growth.
The company has set its fiscal year 2026 guidance at an earnings per share range of 2.030-2.090, suggesting optimism about future profitability.
With a current stock price around $23.62, analysts have a consensus target price that suggests potential upside, making it an attractive option for investors looking for value.
The Kraft Heinz Company has a solid dividend yield of 6.3%, providing a steady income stream for investors, despite a negative dividend payout ratio indicating reinvestment in growth.
Recent analyst upgrades, including price target increases from firms like Barclays and Wells Fargo, reflect positive sentiment and confidence in the company's future performance.

Kraft Heinz
Bear Case

Investors should be bearish about investing in The Kraft Heinz Company for these reasons:

The company has a negative net margin of 13.64%, which indicates that it is currently spending more than it earns, raising concerns about long-term profitability.
Quarterly revenue was down 1.4% year-over-year, suggesting potential challenges in maintaining sales growth in a competitive market.
Analysts have issued a mix of ratings, with five giving a Sell rating, indicating that some market experts are cautious about the stock's future performance.
The Kraft Heinz Company's dividend payout ratio is negative, which may signal financial strain or a need to prioritize reinvestment over returning cash to shareholders.
Despite recent upgrades, the overall consensus rating remains "Reduce," suggesting that many analysts believe the stock may not be a strong buy at this time.

KHC Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Kraft Heinz is $23.63, with a high forecast of $28.00 and a low forecast of $19.00.

18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kraft Heinz in the last year. There are currently 5 sell ratings, 12 hold ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "reduce" KHC shares.

According to analysts, Kraft Heinz's stock has a predicted downside of -8.07% based on their 12-month stock forecasts.

Over the previous 90 days, Kraft Heinz's stock had 3 downgrades by analysts.

Kraft Heinz has been rated by research analysts at Barclays, BNP Paribas Exane, Evercore, JPMorgan Chase & Co., Piper Sandler, Sanford C. Bernstein, TD Cowen, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Kraft Heinz less than other "consumer staples" companies. The consensus rating for Kraft Heinz is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KHC compares to other companies.

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MarketBeat monitors more than a dozen sources for Kraft Heinz analyst ratings, with the most recent rating issued on 8/7/2026.

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Kraft Heinz (KHC) Stock Forecast & Price Target

Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

KHC Analyst Ratings Over Time

KHC Analyst Recommendations By Month

KHC Price Targets by Month

Kraft Heinz Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

Kraft Heinz
Bull Case

Kraft Heinz
Bear Case

KHC Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Kraft Heinz Recommendations

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Kraft Heinz (KHC) Stock Forecast & Price Target

Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

KHC Analyst Ratings Over Time

KHC Analyst Recommendations By Month

KHC Price Targets by Month

Kraft Heinz Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

Kraft Heinz Bull Case

Kraft Heinz Bear Case

KHC Forecast - Frequently Asked Questions

What is Kraft Heinz's forecast for 2026?

Should I buy or sell Kraft Heinz stock right now?

Does Kraft Heinz's stock price have much downside?

Has Kraft Heinz been downgraded by Wall Street analysts recently?

What analysts cover Kraft Heinz?

Do Wall Street analysts like Kraft Heinz more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Kraft Heinz Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Kraft Heinz
Bull Case

Kraft Heinz
Bear Case