Kraft Heinz (KHC) Stock Forecast & Price Target

$22.47 +0.49 (+2.22%)

Closing price 10/8/2026 03:59 PM Eastern

Extended Trading

$22.55 +0.08 (+0.36%)

As of 10/8/2026 08:00 PM Eastern

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Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 17 Analyst Ratings

Sell
5

Hold
11

Buy
1

Based on 17 Wall Street analysts who have issued ratings for Kraft Heinz in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 17 analysts, 5 have given a sell rating, 11 have given a hold rating, and 1 has given a buy rating for KHC.

Consensus Price Target

$23.75
5.70% Upside

According to the 17 analysts' twelve-month price targets for Kraft Heinz, the average price target is $23.75. The highest price target for KHC is $32.00, while the lowest price target for KHC is $19.00. The average price target represents a forecasted upside of 5.70% from the current price of $22.47.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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KHC Analyst Ratings Over Time

Type	Current Forecast 10/9/25 to 10/9/26	1 Month Ago 9/9/25 to 9/9/26	3 Months Ago 7/11/25 to 7/11/26	1 Year Ago 10/9/24 to 10/9/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	1 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)
Hold	11 Hold rating(s)	11 Hold rating(s)	13 Hold rating(s)	16 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	5 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$23.75	$23.33	$23.00	$29.71
Forecasted Upside	5.70% Upside	-5.19% Downside	-7.44% Downside	18.63% Upside
Consensus Rating	Reduce	Reduce	Reduce	Reduce

KHC Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KHC Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kraft Heinz Stock vs. The Competition

Type	Kraft Heinz	Consumer Staples Companies	Broader Market
Consensus Rating Score	1.76	2.22	2.52
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	5.70% Upside	166.83% Upside	19.63% Upside
News Sentiment Rating	Positive News See Recent KHC News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/5/2026	Wells Fargo & Company 3 of 5 stars	Chris Carey 3 of 5 stars	Lower Target	Equal Weight	$25.00 ➝ $23.00	+4.54%
9/24/2026	Royal Bank Of Canada 3 of 5 stars	Nik Modi 2 of 5 stars	Reiterated Rating	Outperform	$32.00	+33.42%
9/22/2026	TD Cowen 3 of 5 stars	Robert Moskow Not Rated	Reiterated Rating	Hold	$22.00	-9.64%
8/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Lazar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$25.00 ➝ $26.00	+4.17%
8/6/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Sell (D) ➝ Sell (D-)
8/6/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$24.00 ➝ $25.00	+0.18%
8/6/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$24.00	-3.83%
8/6/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$25.00 ➝ $27.00	+7.57%
7/15/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$21.00 ➝ $22.00	-12.28%
6/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Max Gumport Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$17.00 ➝ $19.00	-21.46%
Get the Latest News and Ratings for KHC and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kraft Heinz and its competitors with MarketBeat's FREE daily newsletter.
6/3/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alexia Howard Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Perform ➝ Underperform	$25.00 ➝ $21.00	-9.99%
5/7/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$20.00 ➝ $22.00	-4.64%
4/23/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$22.00	-0.24%
4/21/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
4/13/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Dickerson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral
3/30/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$23.00 ➝ $20.00	-9.39%
2/23/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Baumgartner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$27.00 ➝ $25.00	+2.46%
2/12/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$23.00	-5.99%
10/30/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$29.00 ➝ $27.00	+9.14%
9/19/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
9/3/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Smith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$30.00 ➝ $28.00	+7.61%
4/16/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
4/4/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$28.00 ➝ $27.00	-12.37%
2/13/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bryan Spillane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Underperform	$36.00 ➝ $30.00	+4.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:29 AM ET.

Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 7, 2026. Please send any questions or comments about these Kraft Heinz pros and cons to contact@marketbeat.com.

Kraft Heinz
Bull Case

Here are some ways that investors could benefit from investing in The Kraft Heinz Company:

The stock currently trades at $21.99, which is below the average analyst price target of $23.75, suggesting potential upside for investors who believe the market is undervaluing the company's recent earnings beats and brand innovation efforts.
The company offers a high dividend yield of 7.12%, providing a substantial income stream for investors, as the firm recently paid a quarterly dividend of $0.40 per share, representing a $1.60 annualized payout.
Recent financial results show strong performance, with the company reporting $0.56 earnings per share in its latest quarter, which exceeded the consensus estimate of $0.53, indicating effective cost management and operational efficiency.
The company is actively driving growth through product innovation, such as the launch of Kraft Mac & Cheese Cheesy Ramen, which marks the brand's entry into a new category for the first time in nearly 20 years and targets younger consumer demographics.
With a beta of 0.12, the stock exhibits low volatility compared to the broader market, making it a defensive holding that may provide stability in a portfolio during periods of economic uncertainty.

Kraft Heinz
Bear Case

Investors should be bearish about investing in The Kraft Heinz Company for these reasons:

The consensus rating from seventeen sell-side analysts is "Reduce," with five analysts issuing sell recommendations and eleven issuing hold recommendations, reflecting a general lack of enthusiasm for the stock's future growth potential.
The company has a negative P/E ratio of -7.69, indicating that it is currently posting a net loss, which is a significant concern for investors focused on profitability and sustainable earnings growth.
Revenue has been declining, with the most recent quarter showing a year-over-year decrease of 1.4%, suggesting that the company is struggling to maintain sales momentum despite its strong brand portfolio.
Short interest has been increasing, with the number of shares shorted rising to 98,608,940 in the most recent reporting period, indicating that a significant portion of the market is betting against the stock's price appreciation.
Several major financial institutions have recently lowered their price targets, such as Wells Fargo cutting its target from $25.00 to $23.00, which may signal a broader reassessment of the company's valuation and future earnings potential.

KHC Forecast - Frequently Asked Questions

According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Kraft Heinz is $23.75, with a high forecast of $32.00 and a low forecast of $19.00.

17 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Kraft Heinz in the last twelve months. There are currently 5 sell ratings, 11 hold ratings and 1 buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" KHC shares.

According to analysts, Kraft Heinz's stock has a predicted upside of 5.70% based on their 12-month stock forecasts.

Over the previous 90 days, Kraft Heinz's stock had 1 downgrade by analysts.

Kraft Heinz has been rated by research analysts at Barclays, Evercore, JPMorgan Chase & Co., Piper Sandler, Royal Bank Of Canada, TD Cowen, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Kraft Heinz less than other "consumer staples" companies. The consensus rating for Kraft Heinz is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KHC compares to other companies.

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MarketBeat monitors more than a dozen sources for Kraft Heinz analyst ratings, with the most recent rating issued on 10/5/2026.

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Kraft Heinz (KHC) Stock Forecast & Price Target

Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

KHC Analyst Ratings Over Time

KHC Analyst Recommendations By Month

KHC Price Targets by Month

Kraft Heinz Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

Kraft Heinz
Bull Case

Kraft Heinz
Bear Case

KHC Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

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Brokerages With Kraft Heinz Recommendations

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Kraft Heinz (KHC) Stock Forecast & Price Target

Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

KHC Analyst Ratings Over Time

KHC Analyst Recommendations By Month

KHC Price Targets by Month

Kraft Heinz Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

Kraft Heinz Bull Case

Kraft Heinz Bear Case

KHC Forecast - Frequently Asked Questions

What is Kraft Heinz's forecast for 2026?

Should I buy or sell Kraft Heinz stock right now?

Does Kraft Heinz's stock price have much upside?

Has Kraft Heinz been downgraded by Wall Street analysts recently?

What analysts cover Kraft Heinz?

Do Wall Street analysts like Kraft Heinz more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Kraft Heinz Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Kraft Heinz
Bull Case

Kraft Heinz
Bear Case