Mattel (MAT) Stock Price, News & Analysis

Company Overview

Mattel, Inc. is a leading global toy company headquartered in El Segundo, California. Founded in 1945 by Harold “Matt” Matson and Elliot and Ruth Handler, the company has grown into a major player in the toy and family products industry. Mattel designs, manufactures, and markets a broad range of toys, games and entertainment products under well-known brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and Matchbox. In addition to its proprietary labels, Mattel holds licenses with global entertainment franchises, partnering with Disney, Warner Bros., WWE and other studios to create character-driven play experiences.

Over its history, Mattel has pursued a strategy of brand extension and innovation. The introduction of Barbie in 1959 transformed the doll category and established a flagship franchise that continues to evolve through diverse fashion lines, media content and digital initiatives. Hot Wheels, launched in 1968, remains one of the best-selling die-cast car brands worldwide. Through the development of Mattel Films in 2018, the company has expanded into theatrical and streaming entertainment, aiming to leverage its iconic brands for broader media audiences.

Mattel’s products are distributed in more than 150 countries, with major regional operations in North America, Europe, Latin America and Asia-Pacific. The company sells through a mix of mass-market retailers, specialty toy stores, e-commerce platforms and direct-to-consumer channels. Emerging markets have become an increasingly important growth driver, as Mattel adapts its global brand portfolio to local tastes and cultural trends.

Since April 2018, Ynon Kreiz has served as Chairman and Chief Executive Officer, guiding Mattel’s strategic transformation toward digital engagement, streamlined operations and a focused brand portfolio. Under his leadership, the company is investing in product innovation, sustainability initiatives and consumer insights to maintain its position as one of the world’s premier toy manufacturers.

Key Stats

• Today's Range: $14.97 to $15.40
• 50-Day Range: $14.16 to $17.50
• 52-Week Range: $14.10 to $22.48
• Volume: 5.10 million shs
• Average Volume: 4.72 million shs
• Market Capitalization: $4.38 billion
• P/E Ratio: 9.54
• Dividend Yield: N/A
• Price Target: $18.22
• Consensus Rating: Hold

Mattel Stock Analysis - MarketRank™

Mattel scored higher than 84% of companies evaluated by MarketBeat, and ranked 75th out of 272 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Hold

Consensus Rating

Mattel has received a consensus rating of Hold. The company's average rating score is 2.38, and is based on 1 strong buy rating, 4 buy ratings, 7 hold ratings, and 1 sell rating.

Upside Potential

Mattel has a consensus price target of $18.22, representing about 20.8% upside from its current price of $15.08.

Amount of Analyst Coverage

Mattel has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 15.15%

Earnings Growth

Earnings for Mattel are expected to grow by 15.15% in the coming year, from $1.32 to $1.52 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Mattel is 9.54, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.48.

Price to Earnings Ratio vs. Sector

The P/E ratio of Mattel is 9.54, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 17.34.

Price to Earnings Growth Ratio

Mattel has a PEG Ratio of 1.31. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Mattel has a P/B Ratio of 2.08. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.57% of the float of Mattel has been sold short.

Short Interest Ratio / Days to Cover

Mattel has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Mattel has recently increased by 10.07%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.8 / 5
• Dividend Strength: N/A

Dividend Yield

Mattel does not currently pay a dividend.

Dividend Growth

Mattel does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Mattel will have a dividend payout ratio of 39.47% next year. This indicates that Mattel will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.49

News Sentiment

Mattel has a news sentiment score of 0.49. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 26 news articles for Mattel this week, compared to 10 articles on an average week.

Search Interest

Only 1 people have searched for MAT on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

2 people have added Mattel to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Mattel insiders have not sold or bought any company stock.

Percentage Held by Insiders

1.90% of the stock of Mattel is held by insiders.

Percentage Held by Institutions

97.15% of the stock of Mattel is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

MAT Stock Analysis - Frequently Asked Questions

How have MAT shares performed this year?

Mattel's stock was trading at $19.84 at the beginning of 2026. Since then, MAT stock has decreased by 24.0% and is now trading at $15.08.

How were Mattel's earnings last quarter?

Mattel, Inc. (NASDAQ:MAT) posted its quarterly earnings results on Wednesday, April, 29th. The company reported ($0.20) earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($0.24) by $0.04. The firm's revenue was up 4.3% compared to the same quarter last year.
Read the conference call transcript.

Who are Mattel's major shareholders?

Mattel's top institutional investors include Bank of New York Mellon Corp (0.67%), Principal Financial Group Inc. (0.24%), New York State Teachers Retirement System (0.11%) and Illinois Municipal Retirement Fund (0.10%). Insiders that own company stock include Zanatta Roberto Jacobo Isaias, Steve Totzke, Jonathan Anschell, Richard Todd Bradley and Yoon J Hugh.
View institutional ownership trends.

How do I buy shares of Mattel?

Shares of MAT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Mattel own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Mattel investors own include NVIDIA (NVDA), AbbVie (ABBV), Meta Platforms (META), Advanced Micro Devices (AMD), GE Aerospace (GE), Tesla (TSLA) and Intel (INTC).

Company Calendar

• Last Earnings: 4/29/2026
• Today: 5/06/2026
• Next Earnings (Estimated): 7/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: TOYS/GAME/HOBBY
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:MAT
• CIK: 63276
• Web: www.mattel.com
• Phone: (310) 252-2000
• Fax: 31-10-275-5589
• Employees: 31,000
• Year Founded: 1945

Price Target and Rating

• Average Price Target for Mattel: $18.22
• High Price Target: $28.00
• Low Price Target: $13.00
• Potential Upside/Downside: +20.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.38
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.58
• Trailing P/E Ratio: 9.54
• Forward P/E Ratio: 11.42
• P/E Growth: 1.31
• Net Income: $397.58 million
• Net Margins: 9.27%
• Pretax Margin: 10.47%
• Return on Equity: 18.67%
• Return on Assets: 6.34%

Debt

• Debt-to-Equity Ratio: 1.11
• Current Ratio: 2.06
• Quick Ratio: 1.50

Sales & Book Value

• Annual Sales: $5.35 billion
• Price / Sales: 0.82
• Cash Flow: $2.21 per share
• Price / Cash Flow: 6.82
• Book Value: $7.25 per share
• Price / Book: 2.08

Miscellaneous

• Outstanding Shares: 290,600,000
• Free Float: 285,036,000
• Market Cap: $4.38 billion
• Optionable: Optionable
• Beta: 0.74