MOGU (MOGU) Stock Price, News & Analysis

Company Overview

MOGU Inc operates a leading fashion-focused social commerce platform in China, offering a blend of community-driven content and e-commerce services. Through its flagship mobile applications and desktop site, the company connects young female consumers with a broad range of apparel, footwear, accessories, beauty and lifestyle products. By integrating user-generated content, live streaming, and interactive shopping features, MOGU aims to enhance the online purchasing experience beyond traditional retail channels.

The platform’s core offering combines fashion discovery tools—such as trend reports, style guides and influencer posts—with direct purchasing options. Users can engage with fashion influencers, participate in live stream shopping events and access personalized recommendations based on browsing behavior and purchase history. MOGU also collaborates with domestic and international brands to host flash sales, limited-edition product drops and exclusive promotions, thereby strengthening its position in China’s competitive e-commerce market.

Founded in 2011 and headquartered in Shanghai, MOGU has grown from a niche fashion community into a publicly traded company. It completed its initial public offering on the New York Stock Exchange in March 2018, marking a key milestone in its expansion strategy. The company currently serves consumers across mainland China and continues to invest in technology solutions—such as artificial intelligence and big-data analytics—to refine product recommendations and optimize supply chain management.

Key Stats

• Today's Range: $3.02 to $3.08
• 50-Day Range: $2.12 to $5.00
• 52-Week Range: $1.83 to $8.10
• Volume: 5,136 shs
• Average Volume: 23,633 shs
• Market Capitalization: $21.99 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

MOGU Stock Analysis - MarketRank™

MOGU scored higher than 22% of companies evaluated by MarketBeat, and ranked 187th out of 214 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for MOGU.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

MOGU has a P/B Ratio of 0.34. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.59% of the float of MOGU has been sold short.

Short Interest Ratio / Days to Cover

MOGU has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in MOGU has recently decreased by 68.11%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MOGU does not currently pay a dividend.

Dividend Growth

MOGU does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.59% of the float of MOGU has been sold short.

Short Interest Ratio / Days to Cover

MOGU has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in MOGU has recently decreased by 68.11%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.33

News Sentiment

MOGU has a news sentiment score of 0.33. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for MOGU this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, MOGU insiders have not sold or bought any company stock.

Percentage Held by Insiders

19.80% of the stock of MOGU is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 19.12% of the stock of MOGU is held by institutions.

MOGU Stock Analysis - Frequently Asked Questions

How have MOGU shares performed this year?

MOGU's stock was trading at $2.17 at the beginning of 2025. Since then, MOGU stock has increased by 41.5% and is now trading at $3.07.

How were MOGU's earnings last quarter?

MOGU Inc. Sponsored ADR (NYSE:MOGU) released its earnings results on Sunday, November, 29th. The company reported ($1.32) EPS for the quarter, topping analysts' consensus estimates of ($2.28) by $0.96. The company had revenue of $16.57 million for the quarter.

When did MOGU's stock split?

MOGU shares reverse split on the morning of Monday, March 28th 2022.The 1-12 reverse split was announced on Monday, March 28th 2022. The number of shares owned by shareholders was adjusted after the closing bell on Monday, March 28th 2022. An investor that had 100 shares of stock prior to the reverse split would have 8 shares after the split.

Does MOGU have any subsidiaries?

The following companies are subsidiaries of MOGU: Meilishuo, Beijing Meilishikong Network and Technology Co., Hangzhou Juangua, Hangzhou Shiqu, Meili Group Limited, and Meilishuo (Beijing) Network Technology Co..

When did MOGU IPO?

MOGU (MOGU) raised $72 million in an initial public offering on Thursday, December 6th 2018. The company issued 4,800,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Credit Suisse and China Renaissance Securities acted as the underwriters for the IPO.

How do I buy shares of MOGU?

Shares of MOGU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of MOGU own?

Based on aggregate information from My MarketBeat watchlists, some other companies that MOGU investors own include Broadcom (AVGO), NVIDIA (NVDA), Arista Networks (ANET), CymaBay Therapeutics (CBAY), e.l.f. Beauty (ELF), GE Aerospace (GE) and Jabil (JBL).

Company Calendar

• Last Earnings: 11/29/2020
• Today: 10/20/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - APP/SHOE
• Sub-Industry: Business Services
• Current Symbol: NYSE:MOGU
• CIK: 1743971
• Web: www.mogu-inc.com
• Phone: 8657185308201
• Fax: N/A
• Employees: 470
• Year Founded: 2016

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.51
• Quick Ratio: 1.51

Sales & Book Value

• Annual Sales: $19.46 million
• Price / Sales: 1.13
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $9.01 per share
• Price / Book: 0.34

Miscellaneous

• Outstanding Shares: 7,160,000
• Free Float: 5,745,000
• Market Cap: $21.98 million
• Optionable: Not Optionable
• Beta: 0.28