Natural Health Trends Corp. is a U.S.-based holding company that develops, markets and distributes a range of plant-based health supplements, nutritional products and personal care items. The company’s product portfolio spans weight management, skin care, men’s health, nutritional supplements and wellness solutions designed to support overall health and beauty. Natural Health Trends focuses on delivering scientifically formulated products through modern e-commerce channels and direct selling platforms.
Through its principal subsidiaries in the People’s Republic of China—including Shanghai NHTC Health Products Co., Ltd. and NutriVision Pharma Co., Ltd.—Natural Health Trends operates an integrated digital sales model. The company leverages proprietary online storefronts, mobile applications and a network of independent distributors to reach consumers in urban and rural regions. Its direct selling approach combines social media marketing with virtual training events to engage end users and strengthen brand loyalty.
Founded in 2002 and headquartered in Irvine, California, Natural Health Trends has made the Chinese market its primary focus, where it generates the majority of its revenues. Over time, the company has expanded its research and development capabilities, established quality-control laboratories and forged strategic partnerships with packaging and logistics providers. This infrastructure supports its goal of delivering safe, compliant and high-purity products to a growing base of health-conscious consumers.
Natural Health Trends is led by President and Chief Executive Officer Winston Tan, whose background in international e-commerce and health sciences has guided the company’s digital growth strategy. Under his leadership, the management team continues to refine the company’s online distribution channels, enhance customer service platforms and explore product innovation opportunities within the global wellness market.
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