Natural Health Trends (NHTC) Competitors

Natural Health Trends (NASDAQ:NHTC) and PLBY Group (NASDAQ:PLBY) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, community ranking, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Do analysts recommend NHTC or PLBY?

PLBY Group has a consensus price target of $2.67, suggesting a potential upside of 198.28%. Given PLBY Group's higher probable upside, analysts clearly believe PLBY Group is more favorable than Natural Health Trends.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natural Health Trends	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
PLBY Group	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Which has better earnings & valuation, NHTC or PLBY?

Natural Health Trends has higher earnings, but lower revenue than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natural Health Trends	$43.92M	1.75	$570K	$0.05	133.60
PLBY Group	$142.95M	0.45	-$180.42M	-$2.61	-0.34

Which has more risk and volatility, NHTC or PLBY?

Natural Health Trends has a beta of 0.83, suggesting that its stock price is 17% less volatile than the S&P 500. Comparatively, PLBY Group has a beta of 2.53, suggesting that its stock price is 153% more volatile than the S&P 500.

Is NHTC or PLBY more profitable?

Natural Health Trends has a net margin of 1.29% compared to PLBY Group's net margin of -119.60%. Natural Health Trends' return on equity of 1.27% beat PLBY Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natural Health Trends	1.29%	1.27%	0.77%
PLBY Group	-119.60%	-93.57%	-19.31%

Does the MarketBeat Community favor NHTC or PLBY?

Natural Health Trends received 135 more outperform votes than PLBY Group when rated by MarketBeat users. Likewise, 67.33% of users gave Natural Health Trends an outperform vote while only 66.67% of users gave PLBY Group an outperform vote.

Company	Underperform	Outperform
Natural Health Trends	Outperform Votes 169 67.33%	Underperform Votes 82 32.67%
PLBY Group	Outperform Votes 34 66.67%	Underperform Votes 17 33.33%

Does the media prefer NHTC or PLBY?

In the previous week, Natural Health Trends had 2 more articles in the media than PLBY Group. MarketBeat recorded 2 mentions for Natural Health Trends and 0 mentions for PLBY Group. Natural Health Trends' average media sentiment score of 0.89 beat PLBY Group's score of 0.00 indicating that Natural Health Trends is being referred to more favorably in the media.

Company	Overall Sentiment
Natural Health Trends	Positive
PLBY Group	Neutral

Do insiders & institutionals believe in NHTC or PLBY?

10.1% of Natural Health Trends shares are held by institutional investors. Comparatively, 32.5% of PLBY Group shares are held by institutional investors. 13.3% of Natural Health Trends shares are held by insiders. Comparatively, 29.0% of PLBY Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Natural Health Trends beats PLBY Group on 11 of the 17 factors compared between the two stocks.