Natural Health Trends Corporation (NASDAQ:NHTC) is a global direct-selling company specializing in the development, manufacturing and distribution of health and wellness products. Headquartered in Addison, Texas, the company’s core business model revolves around a network of independent distributors who market dietary supplements, personal care items and nutritional products to consumers around the world. Natural Health Trends leverages e-commerce platforms alongside traditional direct-selling methods, enabling distributors to offer products through both in-person presentations and online storefronts.
The company’s product portfolio spans multiple categories, including weight management, anti-aging supplements, skin care, hair care and general health maintenance. Signature offerings include proprietary collagen blends, botanical extracts and custom vitamin formulations designed to support joint health, cardiovascular wellness and overall vitality. Products are manufactured in facilities that adhere to current Good Manufacturing Practices (cGMP) and are subject to ongoing quality assurance protocols, ensuring compliance with international regulatory standards.
Originally founded in 1999, Natural Health Trends embarked on its first international expansion in the mid-2000s and now serves markets across Asia, Latin America, Eastern Europe and the Middle East. Key regions include Hong Kong, Taiwan, China, Brazil and Mexico, where the company has established local support offices to train and equip its distributor force. This global footprint allows Natural Health Trends to capitalize on fast-growing wellness trends in emerging economies while maintaining a stable presence in North America.
Natural Health Trends is guided by an executive leadership team with extensive experience in consumer goods and direct-selling operations. The board and senior management emphasize research and development, often collaborating with external laboratories and nutrition experts to introduce innovative products. As the wellness industry continues to evolve, the company remains focused on expanding its product range, enhancing digital sales tools and strengthening its distributor community to drive long-term growth.
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