Niu Technologies is a China-based company that designs, manufactures and sells smart electric two-wheelers and related mobility products. Its portfolio includes electric scooters, mopeds, motorcycles and kick scooters marketed under the NIU brand. The company integrates connected technology into its vehicles, including mobile applications, onboard electronics and cloud-based systems designed to support functions such as vehicle monitoring, diagnostics, navigation and battery management.
Niu’s product families have included the NQi, MQi, UQi and RQi electric two-wheeler lines, as well as the KQi series of electric kick scooters. The company sells vehicles and accessories through a combination of online channels, company-operated and third-party retail locations, distributors and other sales partners. Its offerings are intended for personal transportation, commuting and urban mobility.
Founded in 2014, Niu Technologies is headquartered in China and has expanded its presence beyond the domestic Chinese market into international regions, including parts of Europe, Southeast Asia and the Americas. The company is led by founder and Chief Executive Officer Yan Li, who has overseen its development as a connected electric mobility company.
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