Niu Technologies, listed on the NASDAQ under the ticker NIU, is a Beijing-based designer and manufacturer of smart electric two-wheel vehicles. Founded in 2014 by CEO Li Min, the company focuses on developing high-performance, energy-efficient scooters and motorcycles. Its product lineup is built around a modular battery system, lightweight frame design and telematics integration, enabling riders to track vehicle diagnostics and performance through a dedicated mobile application.
The company’s core offerings include urban electric scooters and electric motorcycles, each equipped with a proprietary battery management system. Niu’s vehicles feature over-the-air firmware updates, real-time GPS tracking and an array of safety features such as anti-theft alarms and intelligent braking systems. Beyond hardware, Niu provides customers with a connected ecosystem of accessories, aftermarket services and subscription-based software solutions to optimize battery health and vehicle uptime.
Niu has established a global presence, serving markets in mainland China, Europe, North America, Latin America and Asia-Pacific. Its distribution strategy combines direct online sales, a network of franchised dealers and collaboration with ride-sharing platforms. The company operates manufacturing facilities in China and maintains R&D centers in Beijing and Shenzhen, emphasizing continuous innovation in battery chemistry, electric drivetrains and smart vehicle architecture.
Under the leadership of founder and CEO Li Min, supported by a management team with expertise in automotive engineering, digital platforms and supply-chain operations, Niu has expanded its product range and geographic footprint since its initial public offering in 2018. The company has earned multiple design awards for aesthetics and functionality, reflecting its commitment to urban mobility solutions that prioritize sustainability, convenience and user experience.
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