Perion Network (PERI) Stock Price, News & Analysis

Company Overview

Perion Network Ltd. (NASDAQ: PERI) is a global digital advertising technology company that develops and operates a range of platforms designed to help brands, publishers and agencies optimize their online marketing efforts. The company’s solutions span search monetization, contextual advertising, native ad formats and video inventory management. By leveraging proprietary algorithms and data science, Perion delivers highly targeted ad experiences across desktop and mobile environments, enabling clients to reach audiences at scale while improving return on ad spend.

Originally founded in 1996 as IncrediMail, Perion shifted its focus from consumer desktop applications to digital advertising and rebranded under its current name in 2010. The company went public on the NASDAQ in 2014, marking a new era of growth fueled by strategic acquisitions and technological innovation. Over the years, Perion has integrated complementary platforms—including Undertone for premium display and video, PubNative for mobile programmatic native advertising and other specialty ad networks—to broaden its service offering and enhance cross-channel capabilities.

Perion operates in key markets across North America, Europe and the Asia-Pacific region, serving a diverse client base that includes major consumer brands, e-commerce retailers and leading online publishers. Its multi-channel approach encompasses direct campaigns, programmatic exchanges and private marketplaces, enabling marketers to execute performance-driven strategies while maintaining brand safety and compliance standards. Publishers benefit from scalable monetization tools that increase yield and streamline ad operations.

Under the leadership of CEO Doron Gerstel, Perion continues to invest in machine learning, contextual targeting and identity resolution technologies to address evolving privacy regulations and consumer preferences. The company’s management team draws on decades of experience in ad tech, software development and digital media, positioning Perion as an independent player committed to innovation in a rapidly changing industry. As digital advertising shifts toward more transparent, performance-oriented models, Perion aims to help clients navigate the convergence of data privacy, emerging formats and cross-device audience engagement.

Key Stats

• Today's Range: $10.95 to $11.12
• 50-Day Range: $9.18 to $11.38
• 52-Week Range: $7.00 to $11.79
• Volume: 87,802 shs
• Average Volume: 401,847 shs
• Market Capitalization: $497.16 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $12.38
• Consensus Rating: Moderate Buy

Perion Network Stock Analysis - MarketRank™

Perion Network scored higher than 44% of companies evaluated by MarketBeat, and ranked 430th out of 662 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Perion Network has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on 3 buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Perion Network has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Perion Network is -65.24, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Perion Network is -65.24, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Perion Network has a PEG Ratio of 1.07. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Perion Network has a P/B Ratio of 0.74. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.46% of the float of Perion Network has been sold short.

Short Interest Ratio / Days to Cover

Perion Network has a short interest ratio ("days to cover") of 1.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Perion Network has recently decreased by 9.48%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Perion Network does not currently pay a dividend.

Dividend Growth

Perion Network does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.46% of the float of Perion Network has been sold short.

Short Interest Ratio / Days to Cover

Perion Network has a short interest ratio ("days to cover") of 1.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Perion Network has recently decreased by 9.48%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.57

News Sentiment

Perion Network has a news sentiment score of 0.57. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Perion Network this week, compared to 3 articles on an average week.

MarketBeat Follows

Only 1 people have added Perion Network to their MarketBeat watchlist in the last 30 days. This is a decrease of -80% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Perion Network insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 2.78% of the stock of Perion Network is held by insiders.

Percentage Held by Institutions

68.12% of the stock of Perion Network is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PERI Stock Analysis - Frequently Asked Questions

How have PERI shares performed this year?

Perion Network's stock was trading at $8.47 on January 1st, 2025. Since then, PERI shares have increased by 30.9% and is now trading at $11.09.

How were Perion Network's earnings last quarter?

Perion Network Ltd (NASDAQ:PERI) posted its quarterly earnings data on Wednesday, February, 19th. The technology company reported $0.19 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.34 by $0.15. The technology company had revenue of $129.58 million for the quarter, compared to analyst estimates of $130.44 million. Perion Network had a negative net margin of 1.75% and a positive trailing twelve-month return on equity of 2.88%.
Read the conference call transcript.

When did Perion Network's stock split?

Perion Network's stock reverse split on Monday, August 27th 2018.The 1-3 reverse split was announced on Thursday, August 23rd 2018. The number of shares owned by shareholders was adjusted after the market closes on Friday, August 24th 2018. An investor that had 100 shares of stock prior to the reverse split would have 33 shares after the split.

How do I buy shares of Perion Network?

Shares of PERI stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Perion Network own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Perion Network investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), Arista Networks (ANET), ServiceNow (NOW), Novo Nordisk A/S (NVO) and Super Micro Computer (SMCI).

Company Calendar

• Last Earnings: 2/19/2025
• Today: 7/07/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET CONTENT
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:PERI
• Previous Symbol: NASDAQ:MAIL
• CIK: 1338940
• Web: www.perion.com
• Phone: 972733981582
• Fax: 972-3644-5502
• Employees: 420
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $12.38
• High Stock Price Target: $14.00
• Low Stock Price Target: $7.50
• Potential Upside/Downside: +11.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.17)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 21.75
• P/E Growth: 1.07
• Net Income: $12.61 million
• Net Margins: -1.75%
• Pretax Margin: -1.89%
• Return on Equity: 2.88%
• Return on Assets: 2.30%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.97
• Quick Ratio: 3.97

Sales & Book Value

• Annual Sales: $498.29 million
• Price / Sales: 1.00
• Cash Flow: $1.17 per share
• Price / Cash Flow: 9.50
• Book Value: $15.02 per share
• Price / Book: 0.74

Miscellaneous

• Outstanding Shares: 44,830,000
• Free Float: 43,579,000
• Market Cap: $497.16 million
• Optionable: Optionable
• Beta: 1.44