Playtika (PLTK) Stock Price, News & Analysis

Company Overview

Playtika Ltd. (NASDAQ: PLTK) is a leading developer and publisher of free-to-play mobile and social games. Established in 2010 and headquartered in Herzliya, Israel, the company has built a reputation for creating engaging, social casino and casual gaming experiences. Playtika’s platform leverages data-driven analytics and in-game community features to drive player retention and monetization across multiple titles.

The company’s diverse portfolio includes flagship social casino games such as Slotomania, Bingo Blitz and Caesars Casino, as well as skill-based and casual offerings like World Series of Poker and House of Fun. Each title is designed to foster player engagement through daily challenges, social tournaments and in-game rewards. Playtika continually updates its games with new content and technology enhancements to maintain strong user loyalty and long-term play patterns.

Since its acquisition by a strategic investor consortium in 2016 and its subsequent initial public offering in January 2021, Playtika has pursued a growth strategy combining organic development with selective studio acquisitions. Its global footprint spans key markets in North America, Europe and Asia, supported by development teams in Israel, Canada, the United States and several European hubs. The company’s operating model emphasizes cross-studio collaboration and the sharing of best practices in game design, user acquisition and live operations.

Playtika’s leadership team is led by co-founder and Chief Executive Officer Robert Antokol, who brings extensive experience in technology start-ups and digital entertainment. Under his guidance, the company has expanded its product roadmap and strengthened its data science capabilities to better understand player behavior and optimize game performance. Playtika remains focused on innovation in interactive entertainment and sustained global growth in the competitive mobile gaming landscape.

Key Stats

• Today's Range: $3.57 to $3.77
• 50-Day Range: $3.55 to $4.93
• 52-Week Range: $3.52 to $8.80
• Volume: 2.03 million shs
• Average Volume: 1.95 million shs
• Market Capitalization: $1.35 billion
• P/E Ratio: 14.92
• Dividend Yield: 11.17%
• Price Target: $6.66
• Consensus Rating: Hold

Playtika Stock Analysis - MarketRank™

Playtika scored higher than 78% of companies evaluated by MarketBeat, and ranked 95th out of 294 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Hold

Consensus Rating

Playtika has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 3 buy ratings, 6 hold ratings, and no sell ratings.

Upside Potential

Playtika has a consensus price target of $6.66, representing about 85.9% upside from its current price of $3.58.

Amount of Analyst Coverage

Playtika has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.23%

Earnings Growth

Earnings for Playtika are expected to grow by 9.23% in the coming year, from $0.65 to $0.71 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Playtika is 14.92, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.32.

Price to Earnings Ratio vs. Sector

The P/E ratio of Playtika is 14.92, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.43.

Price to Earnings Growth Ratio

Playtika has a PEG Ratio of 1.26. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

12.25% of the float of Playtika has been sold short.

Short Interest Ratio / Days to Cover

Playtika has a short interest ratio ("days to cover") of 5.

Change versus previous month

Short interest in Playtika has recently increased by 13.54%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Playtika is a leading dividend payer. It pays a dividend yield of 10.67%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Playtika does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Playtika is 166.67%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Playtika will have a dividend payout ratio of 56.34% next year. This indicates that Playtika will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.1 / 5
• Environmental Score: -0.86

Percentage of Shares Shorted

12.25% of the float of Playtika has been sold short.

Short Interest Ratio / Days to Cover

Playtika has a short interest ratio ("days to cover") of 5.

Change versus previous month

Short interest in Playtika has recently increased by 13.54%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.82

News Sentiment

Playtika has a news sentiment score of 0.82. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.93 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Playtika this week, compared to 5 articles on an average week.

Search Interest

Only 6 people have searched for PLTK on MarketBeat in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Playtika to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Playtika insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 4.80% of the stock of Playtika is held by insiders.

Percentage Held by Institutions

Only 11.94% of the stock of Playtika is held by institutions.

PLTK Stock Analysis - Frequently Asked Questions

How have PLTK shares performed this year?

Playtika's stock was trading at $6.94 at the beginning of 2025. Since then, PLTK stock has decreased by 48.4% and is now trading at $3.58.

How were Playtika's earnings last quarter?

Playtika Holding Corp. (NASDAQ:PLTK) posted its quarterly earnings data on Thursday, August, 7th. The company reported $0.02 earnings per share for the quarter, missing the consensus estimate of $0.15 by $0.13. Playtika's revenue for the quarter was up 11.0% on a year-over-year basis.
Read the conference call transcript.

When did Playtika IPO?

Playtika (PLTK) raised $1.6 billion in an IPO on Friday, January 15th 2021. The company issued 69,500,000 shares at a price of $22.00-$24.00 per share. Morgan Stanley, Credit Suisse, Citigroup, Goldman Sachs, UBS Investment Bank and BofA Securities acted as the underwriters for the IPO and Baird, Cowen, Stifel and Wedbush Securities were co-managers.

Who are Playtika's major shareholders?

Top institutional shareholders of Playtika include LSV Asset Management (1.74%), AQR Capital Management LLC (1.68%), The Manufacturers Life Insurance Company (0.99%) and Acadian Asset Management LLC (0.53%). Insiders that own company stock include Holding Uk Ltd Playtika II, On Chau, Gili Brudno and Dana Rebecca Gross.
View institutional ownership trends.

How do I buy shares of Playtika?

Shares of PLTK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Playtika own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Playtika investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Voyager Therapeutics (VYGR), DiamondRock Hospitality (DRH) and iShares Micro-Cap ETF (IWC).

Company Calendar

• Record date for 7/7 Dividend: 6/23/2025
• Ex-Dividend for 7/7 Dividend: 6/23/2025
• Dividend Payable: 7/07/2025
• Last Earnings: 8/07/2025
• Today: 9/15/2025
• Record date for 10/10 Dividend: 9/26/2025
• Ex-Dividend for 10/10 Dividend: 9/26/2025
• Dividend Payable: 10/10/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: GAMING
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:PLTK
• CIK: 1828016
• Web: www.playtika.com
• Phone: 972-73-316-3251
• Fax: N/A
• Employees: 3,500
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Playtika: $6.66
• High Price Target: $9.00
• Low Price Target: $4.00
• Potential Upside/Downside: +85.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.24
• Trailing P/E Ratio: 14.92
• Forward P/E Ratio: 5.51
• P/E Growth: 1.26
• Net Income: $162.20 million
• Net Margins: 3.23%
• Pretax Margin: 6.42%
• Return on Equity: -83.90%
• Return on Assets: 2.59%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.38
• Quick Ratio: 1.38

Sales & Book Value

• Annual Sales: $2.55 billion
• Price / Sales: 0.53
• Cash Flow: $0.94 per share
• Price / Cash Flow: 3.81
• Book Value: ($0.35) per share
• Price / Book: -10.23

Miscellaneous

• Outstanding Shares: 375,800,000
• Free Float: 357,759,000
• Market Cap: $1.35 billion
• Optionable: Optionable
• Beta: 0.84