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NASDAQ:PRPL

PURPLE INNOVATION (PRPL) Stock Price, News & Analysis

PURPLE INNOVATION logo
$0.73 +0.02 (+2.17%)
Closing price 07/10/2025 04:00 PM Eastern
Extended Trading
$0.73 +0.00 (+0.37%)
As of 07/10/2025 07:49 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About PURPLE INNOVATION Stock (NASDAQ:PRPL)

Key Stats

Today's Range
$0.71
$0.74
50-Day Range
$0.66
$0.94
52-Week Range
$0.56
$1.50
Volume
680,096 shs
Average Volume
555,960 shs
Market Capitalization
$78.66 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$1.25
Consensus Rating
Hold

Company Overview

PURPLE INNOVATION Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
38th Percentile Overall Score

PRPL MarketRank™: 

PURPLE INNOVATION scored higher than 38% of companies evaluated by MarketBeat, and ranked 113th out of 147 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    PURPLE INNOVATION has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    PURPLE INNOVATION has received no research coverage in the past 90 days.

  • Read more about PURPLE INNOVATION's stock forecast and price target.
  • Earnings Growth

    Earnings for PURPLE INNOVATION are expected to grow in the coming year, from ($0.47) to ($0.28) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of PURPLE INNOVATION is -1.18, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of PURPLE INNOVATION is -1.18, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    PURPLE INNOVATION has a P/B Ratio of 3.84. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about PURPLE INNOVATION's valuation and earnings.
  • Percentage of Shares Shorted

    7.03% of the float of PURPLE INNOVATION has been sold short.
  • Short Interest Ratio / Days to Cover

    PURPLE INNOVATION has a short interest ratio ("days to cover") of 5.7.
  • Change versus previous month

    Short interest in PURPLE INNOVATION has recently increased by 4.18%, indicating that investor sentiment is decreasing.
  • Dividend Yield

    PURPLE INNOVATION does not currently pay a dividend.

  • Dividend Growth

    PURPLE INNOVATION does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    7.03% of the float of PURPLE INNOVATION has been sold short.
  • Short Interest Ratio / Days to Cover

    PURPLE INNOVATION has a short interest ratio ("days to cover") of 5.7.
  • Change versus previous month

    Short interest in PURPLE INNOVATION has recently increased by 4.18%, indicating that investor sentiment is decreasing.
  • News Coverage This Week

    MarketBeat has tracked 1 news article for PURPLE INNOVATION this week, compared to 1 article on an average week.
  • Search Interest

    2 people have searched for PRPL on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.
  • MarketBeat Follows

    1 people have added PURPLE INNOVATION to their MarketBeat watchlist in the last 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, PURPLE INNOVATION insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    53.90% of the stock of PURPLE INNOVATION is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    88.41% of the stock of PURPLE INNOVATION is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about PURPLE INNOVATION's insider trading history.
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PRPL Stock News Headlines

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PRPL Stock Analysis - Frequently Asked Questions

PURPLE INNOVATION's stock was trading at $0.78 on January 1st, 2025. Since then, PRPL shares have decreased by 6.4% and is now trading at $0.7303.

PURPLE INNOVATION, INC. (NASDAQ:PRPL) released its quarterly earnings results on Tuesday, May, 6th. The company reported ($0.11) earnings per share for the quarter, topping analysts' consensus estimates of ($0.14) by $0.03. The business had revenue of $104.17 million for the quarter, compared to the consensus estimate of $104.17 million. PURPLE INNOVATION had a negative trailing twelve-month return on equity of 145.52% and a negative net margin of 14.16%.
Read the conference call transcript
.

Top institutional investors of PURPLE INNOVATION include Crumly & Associates Inc. (0.24%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy.
View institutional ownership trends
.

Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that PURPLE INNOVATION investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM).

Company Calendar

Last Earnings
5/06/2025
Today
7/10/2025
Next Earnings (Estimated)
8/04/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
CONS PD - MISC STPL
Sub-Industry
Consumer Goods
Current Symbol
NASDAQ:PRPL
CIK
1643953
Fax
N/A
Employees
1,200
Year Founded
N/A

Price Target and Rating

High Price Target
$1.50
Low Price Target
$1.00
Potential Upside/Downside
+71.2%
Consensus Rating
Hold
Rating Score (0-4)
2.00
Research Coverage
2 Analysts

Profitability

EPS (Trailing Twelve Months)
($0.62)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$97.90 million
Net Margins
-14.16%
Pretax Margin
-14.18%
Return on Equity
-145.52%
Return on Assets
-13.27%

Debt

Debt-to-Equity Ratio
54.69
Current Ratio
1.36
Quick Ratio
0.64

Sales & Book Value

Annual Sales
$487.88 million
Price / Sales
0.16
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
$0.19 per share
Price / Book
3.84

Miscellaneous

Outstanding Shares
107,710,000
Free Float
49,654,000
Market Cap
$78.66 million
Optionable
Optionable
Beta
1.51

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This page (NASDAQ:PRPL) was last updated on 7/11/2025 by MarketBeat.com Staff
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