NASDAQ:PRPL Purple Innovation - PRPL Stock Forecast, Price & News Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat Daily Premium to add more stocks to your watchlist. Adding Purple Innovation, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. $6.19 +0.39 (+6.72%) (As of 02/1/2023 12:00 AM ET) Add Compare Share Share Today's Range$5.51▼$6.2550-Day Range$4.31▼$6.1952-Week Range$2.65▼$8.60Volume1.30 million shsAverage Volume403,937 shsMarket Capitalization$568.43 millionP/E RatioN/ADividend YieldN/APrice Target$6.11 ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesSEC FilingsShort InterestSocial Media Purple Innovation MarketRank™ ForecastAnalyst RatingHold2.25 Rating ScoreUpside/Downside1.3% Downside$6.11 Price TargetShort InterestHealthy5.38% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment0.73Based on 7 Articles This WeekInsider TradingN/AProj. Earnings GrowthGrowingFrom ($0.31) to ($0.08) Per ShareSee Full Details Hide Full Details Overall MarketRank™MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.1.57 out of 5 starsConsumer Staples Sector129th out of 140 stocksHousehold Furniture Industry6th out of 8 stocks 1.1 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on 3 buy ratings, 4 hold ratings, and 1 sell rating.Price Target Upside/DownsideAccording to analysts' consensus price target of $6.11, Purple Innovation has a forecasted downside of 1.3% from its current price of $6.19.Amount of Analyst CoveragePurple Innovation has only been the subject of 3 research reports in the past 90 days. Previous Next 3.0 Short Interest Percentage of Shares Shorted5.38% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 7.5.Change versus previous monthShort interest in Purple Innovation has recently decreased by 5.54%, indicating that investor sentiment is improving significantly. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 3.2 News and Social Media Coverage News SentimentPurple Innovation has a news sentiment score of 0.73. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 7 news articles for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 5 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -38% compared to the previous 30 days.MarketBeat Follows1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. Previous Next 3.3 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders24.92% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions92.19% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 0.6 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.31) to ($0.08) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -9.38, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -9.38, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 2.83. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here About Purple Innovation (NASDAQ:PRPL) StockPurple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.Read More Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesJanuary 30, 2023 | finance.yahoo.comPurple Innovation (PRPL) is an Incredible Growth Stock: 3 Reasons WhyJanuary 30, 2023 | msn.comPurple Innovation stock plunges on disappointing pre-announcementFebruary 2, 2023 | Investor Place Media (Ad)Cash Holders STILL Aren't Taking Steps to PrepareStocks are crashing... inflation is through the roof... multiple industries are getting hit hard... Americans are fearful of what might happen to their stock portfolios right now -- and who's to blame them? But former Wall Street money manager Louis Navellier says all it takes is being on the right side of this force driving the massive divide. Take action today and watch his exclusive presentation -- absolutely free of charge -- to see how you should be prepping for this phenomenon.January 30, 2023 | seekingalpha.comPurple Innovation stock slides on disappointing pre-announcementJanuary 30, 2023 | finance.yahoo.comPurple Innovation Announces Preliminary Estimated Fiscal 2022 Results in Conjunction with Presenting its New Premium Mattress Lineup at Las Vegas MarketJanuary 25, 2023 | americanbankingnews.comPurple Innovation (NASDAQ:PRPL) Stock Price Up 8.3%January 23, 2023 | americanbankingnews.comAnalysts Set Purple Innovation, Inc. (NASDAQ:PRPL) Target Price at $6.19January 20, 2023 | finance.yahoo.comDespite Fast-paced Momentum, Purple Innovation (PRPL) Is Still a Bargain StockFebruary 2, 2023 | Tradewins (Ad)Know Your Profit Potential BEFORE You Trade!I’m Chuck Hughes, ten-time trading champion and author of the coveted e-book, “Options Trading Made Easy”, the strategy guide that will teach you to calculate your trade’s profit potential before you risk any capital. Click here for a free copy now! January 19, 2023 | finance.yahoo.comPurple Innovation Special Committee of the Board Comments on Coliseum Capital Management's Amended 13DJanuary 19, 2023 | finance.yahoo.comMattress company Purple Innovation ‘disappointed’ that hedge fund Coliseum wants to replace most of its board after making bid for companyJanuary 16, 2023 | seekingalpha.comPurple Innovation is downgraded at BofA after passing on M&A offerJanuary 13, 2023 | finance.yahoo.comPURPLE APPOINTS SCOTT KERBY AS CHIEF OF OWNED RETAILJanuary 13, 2023 | nasdaq.comPurple Innovation Board Slams The Door Shut On Coliseum Capitals Takeover OfferJanuary 12, 2023 | marketwatch.comPurple Innovation: Bd Committee Rejects Coliseum Capital's Unsolicited ProposalJanuary 12, 2023 | finance.yahoo.comPurple Innovation Rejects Unsolicited Proposal from Coliseum Capital ManagementJanuary 12, 2023 | markets.businessinsider.comKeyBanc Keeps Their Buy Rating on Purple Innovation (PRPL)January 4, 2023 | finance.yahoo.comPurple to Participate in 2023 ICR ConferenceDecember 27, 2022 | msn.comPurple Innovation stock slips on mixed shelf offeringDecember 25, 2022 | seekingalpha.comPRPL Purple Innovation, Inc.December 12, 2022 | msn.comLooking Into Purple Innovation's Return On Capital EmployedDecember 7, 2022 | finance.yahoo.comPurple Innovation (PRPL) Is Attractively Priced Despite Fast-paced MomentumNovember 23, 2022 | seekingalpha.comPurple Innovation: Higher Offer Is LikelyNovember 14, 2022 | finance.yahoo.comFast-paced Momentum Stock Purple Innovation (PRPL) Is Still Trading at a BargainNovember 14, 2022 | finance.yahoo.comHow Much Upside is Left in Purple Innovation (PRPL)? Wall Street Analysts Think 75%November 10, 2022 | 247wallst.comPurple Swings To Profits In Q3 And Surprises Investors With Guidance Upgrade, Sending Shares Up 15%November 10, 2022 | seekingalpha.comPurple Innovation stock gains 37% on raised outlook as efforts to manage costs pay offSee More Headlines View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Company Calendar Last Earnings11/09/2022Today2/01/2023Next Earnings (Estimated)3/07/2023Fiscal Year End12/31/2023Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ Industry Household furniture Sub-IndustryN/A SectorConsumer Staples Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,800Year FoundedN/APrice Target and Rating Average Stock Price Forecast$6.11 High Stock Price Forecast$8.00 Low Stock Price Forecast$4.50 Forecasted Upside/Downside-1.3%Consensus RatingHold Rating Score (0-4)2.25 Research Coverage8 Analysts Profitability EPS (Most Recent Fiscal Year)($0.66) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$4.03 million Net Margins-6.66% Pretax Margin-8.16% Return on Equity-22.09% Return on Assets-7.15% Debt Debt-to-Equity Ratio0.15 Current Ratio1.79 Quick Ratio0.95 Sales & Book Value Annual Sales$726.23 million Price / Sales0.78 Cash FlowN/A Price / Cash FlowN/A Book Value$2.19 per share Price / Book2.83Miscellaneous Outstanding Shares91,830,000Free Float68,944,000Market Cap$568.43 million OptionableNot Optionable Beta1.58 Key ExecutivesRobert T. DeMartiniChief Executive Officer & DirectorEric HaynorChief Operating OfficerBennett L. NussbaumChief Financial OfficerRussell WhatcottInnovation DirectorVerdi Ray WhiteChief Retail OfficerKey CompetitorsBenson HillNYSE:BHILSeneca FoodsNASDAQ:SENEACarriage ServicesNYSE:CSVCalavo GrowersNASDAQ:CVGWCresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y AgropecuariaNASDAQ:CRESYView All CompetitorsInsiders & InstitutionsBank of Montreal CanSold 212,500 shares on 2/1/2023Ownership: 0.000%Ironwood Investment Management LLCSold 2,796 shares on 1/31/2023Ownership: 0.030%New York State Common Retirement FundBought 25,687 shares on 1/30/2023Ownership: 0.043%Lapides Asset Management LLCSold 25,400 shares on 1/27/2023Ownership: 0.546%Quent Capital LLCBought 5,000 shares on 1/19/2023Ownership: 0.087%View All Insider TransactionsView All Institutional Transactions PRPL Stock - Frequently Asked Questions Should I buy or sell Purple Innovation stock right now? 8 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 1 sell rating, 4 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" PRPL shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PRPL, but not buy additional shares or sell existing shares. View PRPL analyst ratings or view top-rated stocks. What is Purple Innovation's stock price forecast for 2023? 8 analysts have issued 12 month price targets for Purple Innovation's stock. Their PRPL share price forecasts range from $4.50 to $8.00. On average, they expect the company's share price to reach $6.11 in the next year. This suggests that the stock has a possible downside of 1.3%. View analysts price targets for PRPL or view top-rated stocks among Wall Street analysts. How have PRPL shares performed in 2023? Purple Innovation's stock was trading at $4.79 on January 1st, 2023. Since then, PRPL stock has increased by 29.2% and is now trading at $6.19. View the best growth stocks for 2023 here. When is Purple Innovation's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Tuesday, March 7th 2023. View our PRPL earnings forecast. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) announced its quarterly earnings results on Wednesday, November, 9th. The company reported $0.03 earnings per share for the quarter, topping analysts' consensus estimates of ($0.06) by $0.09. The company earned $143.28 million during the quarter, compared to analysts' expectations of $138.57 million. Purple Innovation had a negative net margin of 6.66% and a negative trailing twelve-month return on equity of 22.09%. What guidance has Purple Innovation issued on next quarter's earnings? Purple Innovation updated its earnings guidance on Monday, January, 30th. The company provided earnings per share (EPS) guidance of for the period. The company issued revenue guidance of $574.00 million-$574.00 million, compared to the consensus revenue estimate of $579.75 million. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), Raytheon Technologies (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T). What is Purple Innovation's stock symbol? Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL." Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by many different retail and institutional investors. Top institutional shareholders include Lapides Asset Management LLC (0.55%), Quent Capital LLC (0.09%), New York State Common Retirement Fund (0.04%), Ironwood Investment Management LLC (0.03%), Bank of Montreal Can (0.00%) and Concourse Financial Group Securities Inc. (0.00%). Insiders that own company stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Craig Lee Phillips, Gary T Dicamillo, Jack Roddy, John A Legg, Pano Anthos, Paul J Zepf, Tony Marion Pearce and Verdi Ray White III. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here. What is Purple Innovation's stock price today? One share of PRPL stock can currently be purchased for approximately $6.19. How much money does Purple Innovation make? Purple Innovation (NASDAQ:PRPL) has a market capitalization of $568.43 million and generates $726.23 million in revenue each year. The company earns $4.03 million in net income (profit) each year or ($0.66) on an earnings per share basis. How many employees does Purple Innovation have? The company employs 1,800 workers across the globe. How can I contact Purple Innovation? Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The official website for the company is www.purple.com. The company can be reached via phone at (801) 756-2600 or via email at ir@purple.com. This page (NASDAQ:PRPL) was last updated on 2/2/2023 by MarketBeat.com Staff Get 30 Days of MarketBeat All Access Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools: Best-in-Class Portfolio Monitoring View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio. Stock Ideas and Recommendations Get daily stock ideas from top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. View which stocks are hot on social media with MarketBeat's trending stocks report. Advanced Stock Screeners and Research Tools Identify stocks that meet your criteria using seven unique stock screeners. See what's happening in the market right now with MarketBeat's real-time news feed. Export data to Excel for your own analysis. 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