Purple Innovation Stock Forecast, Price & News

+2.19 (+6.57 %)
(As of 04/16/2021 12:00 AM ET)
Today's Range
Now: $35.54
50-Day Range
MA: $32.69
52-Week Range
Now: $35.54
Volume638,145 shs
Average Volume1.17 million shs
Market Capitalization$2.37 billion
P/E RatioN/A
Dividend YieldN/A
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, bed frames, seat cushions, and weighted blankets and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.
Purple Innovation logo

Industry, Sector and Symbol

Industry Household furniture
Current SymbolNASDAQ:PRPL
Year FoundedN/A



Sales & Book Value

Annual Sales$428.36 million
Cash Flow$0.35 per share
Book Value($0.09) per share


Net Income$-4,030,000.00


Market Cap$2.37 billion
Next Earnings Date5/10/2021 (Estimated)
OptionableNot Optionable


Is PRPL Stock A Buy or Sell?
April 8, 2021 |
Purple Announces Upcoming Conference Participation
March 5, 2021 |
Purple Innovation: Q4 Earnings Insights
March 4, 2021 |
Purple Innovation: Q4 Earnings Snapshot
March 4, 2021 |
Preview: Purple Innovation's Earnings
March 3, 2021 |
Purple Innovation Inc Registered Shs hosts conference call for investors
February 26, 2021 |
See More Headlines


Overall MarketRank

1.88 out of 5 stars

Consumer Staples Sector

37th out of 301 stocks

Household Furniture Industry

3rd out of 14 stocks

Analyst Opinion: 1.5Community Rank: 2.7Dividend Strength: 0.0Insider Behavior: 3.3Valuation: 1.9 5 -4 -3 -2 -1 -
+2.19 (+6.57 %)
(As of 04/16/2021 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Purple Innovation (NASDAQ:PRPL) Frequently Asked Questions

Is Purple Innovation a buy right now?

10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 10 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" Purple Innovation stock.
View analyst ratings for Purple Innovation
or view top-rated stocks.

What stocks does MarketBeat like better than Purple Innovation?

Wall Street analysts have given Purple Innovation a "Buy" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Purple Innovation wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

Are investors shorting Purple Innovation?

Purple Innovation saw a increase in short interest during the month of March. As of March 15th, there was short interest totaling 3,580,000 shares, an increase of 32.6% from the February 28th total of 2,700,000 shares. Based on an average daily trading volume, of 1,300,000 shares, the short-interest ratio is currently 2.8 days.
View Purple Innovation's Short Interest

When is Purple Innovation's next earnings date?

Purple Innovation is scheduled to release its next quarterly earnings announcement on Monday, May 10th 2021.
View our earnings forecast for Purple Innovation

How were Purple Innovation's earnings last quarter?

Purple Innovation, Inc. (NASDAQ:PRPL) issued its quarterly earnings results on Thursday, March, 4th. The company reported $0.07 earnings per share for the quarter, missing analysts' consensus estimates of $0.11 by $0.04. The company earned $173.90 million during the quarter, compared to analysts' expectations of $196.19 million. Purple Innovation had a trailing twelve-month return on equity of 363.58% and a net margin of 0.28%. The company's revenue for the quarter was up 39.9% on a year-over-year basis. During the same period last year, the company posted ($0.29) EPS.
View Purple Innovation's earnings history

How has Purple Innovation's stock price been impacted by Coronavirus (COVID-19)?

Purple Innovation's stock was trading at $8.29 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization. Since then, PRPL stock has increased by 328.7% and is now trading at $35.54.
View which stocks have been most impacted by COVID-19

What guidance has Purple Innovation issued on next quarter's earnings?

Purple Innovation updated its FY 2021 Pre-Market earnings guidance on Thursday, March, 4th. The company provided EPS guidance of for the period. The company issued revenue guidance of $840-880 million, compared to the consensus revenue estimate of $826.53 million.

What price target have analysts set for PRPL?

10 equities research analysts have issued twelve-month price targets for Purple Innovation's stock. Their forecasts range from $32.00 to $41.00. On average, they anticipate Purple Innovation's stock price to reach $35.67 in the next year. This suggests a possible upside of 0.4% from the stock's current price.
View analysts' price targets for Purple Innovation
or view top-rated stocks among Wall Street analysts.

Who are Purple Innovation's key executives?

Purple Innovation's management team includes the following people:
  • Mr. Joseph B. Megibow, CEO & Director (Age 52, Pay $952.42k)
  • Mr. Craig Lee Phillips, CFO & Treasurer (Age 54, Pay $798.65k)
  • Mr. John A. Legg, Chief Operating Officer (Age 59, Pay $573.11k)
  • Mr. Casey K. McGarvey, Chief Legal Officer & Sec. (Age 61)
  • Misty Bond, Director of Communications
  • Ms. Jodi Morrison Deputy, Head of People (Age 47)
  • Mr. Verdi Ray White III, Chief Retail Officer (Age 41)

What is Joe Megibow's approval rating as Purple Innovation's CEO?

39 employees have rated Purple Innovation CEO Joe Megibow on Joe Megibow has an approval rating of 77% among Purple Innovation's employees.

Who are some of Purple Innovation's key competitors?

What other stocks do shareholders of Purple Innovation own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), Raytheon Technologies (RTX), Tesla (TSLA), NVIDIA (NVDA), The Procter & Gamble (PG), QUALCOMM (QCOM), Alibaba Group (BABA), Johnson & Johnson (JNJ) and AT&T (T).

What is Purple Innovation's stock symbol?

Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL."

Who are Purple Innovation's major shareholders?

Purple Innovation's stock is owned by a number of retail and institutional investors. Top institutional investors include Calamos Advisors LLC (0.16%). Company insiders that own Purple Innovation stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Craig Lee Phillips, Innohold, Llc, John A Legg, John W Gann Jr, Joseph B Megibow, Pano Anthos, Paul J Zepf, Tony Marion Pearce and Verdi Ray White III.
View institutional ownership trends for Purple Innovation

Which major investors are selling Purple Innovation stock?

PRPL stock was sold by a variety of institutional investors in the last quarter, including Calamos Advisors LLC. Company insiders that have sold Purple Innovation company stock in the last year include Casey Kale Mcgarvey, Craig Lee Phillips, John A Legg, Pano Anthos, Paul J Zepf, Tony Marion Pearce, and Verdi Ray White III.
View insider buying and selling activity for Purple Innovation
or view top insider-selling stocks.

How do I buy shares of Purple Innovation?

Shares of PRPL can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Purple Innovation's stock price today?

One share of PRPL stock can currently be purchased for approximately $35.54.

How much money does Purple Innovation make?

Purple Innovation has a market capitalization of $2.37 billion and generates $428.36 million in revenue each year. The company earns $-4,030,000.00 in net income (profit) each year or $1.42 on an earnings per share basis.

How many employees does Purple Innovation have?

Purple Innovation employs 1,600 workers across the globe.

What is Purple Innovation's official website?

The official website for Purple Innovation is

Where are Purple Innovation's headquarters?

Purple Innovation is headquartered at 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043.

How can I contact Purple Innovation?

Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company can be reached via phone at 801-756-2600 or via email at [email protected]

This page was last updated on 4/18/2021 by Staff
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