NASDAQ:PRPLPurple Innovation Stock Price, Forecast & News Adding Choose a watchlist: Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat Daily Premium to add more stocks to your watchlist. Adding Purple Innovation Inc Please log in to your account or sign up in order to add this asset to your watchlist. Log In and Add $18.47 -0.51 (-2.69 %) (As of 07/10/2020 04:00 PM ET) Add Compare Share Today's Range$17.98Now: $18.47▼$19.1250-Day Range$13.62MA: $16.38▼$18.9852-Week Range$4.42Now: $18.47▼$19.80Volume681,900 shsAverage Volume620,105 shsMarket Capitalization$995.31 millionP/E RatioN/ADividend YieldN/ABeta1.83 ProfileAnalyst RatingsAdvanced ChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesSEC FilingsSocial Media Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, platform bases, and foundations. The company markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, and third-party online retailers. Purple Innovation, Inc. was founded in 2010 and is headquartered in Alpine, Utah.Read More Beat the Market (BTM) Rank™ 2.5 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 7 buy ratings, no hold ratings, and no sell ratings.Price Target Upside/DownsideAccording to analysts' consensus price target of $16.57, Purple Innovation has a potential downside of 10.3% from its current price of $18.47.Amount of Analyst CoveragePurple Innovation has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock. Previous Next 2.6 Community Rank Outperform VotesPurple Innovation has received 217 “outperform” votes. (Add your “outperform” vote.)Underperform VotesPurple Innovation has received 202 “underperform” votes. (Add your “underperform” vote.)Community SentimentPurple Innovation has received 51.79% “outperform” votes from our community.MarketBeat's community ratings are surveys of what our community members think about Purple Innovation and other stocks. Vote “Outperform” if you believe PRPL will outperform the S&P 500 over the long term. Vote “Underperform” if you believe PRPL will underperform the S&P 500 over the long term. You may vote once every thirty days. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next 2.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $135,381,658.00 in company stock.Percentage Held by Insiders75.10% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions38.56% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 0.0 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to decrease by -4.76% in the coming year, from $0.63 to $0.60 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -102.61, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -102.61, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Growth RatioPurple Innovation has a PEG Ratio of 1.59. PEG Ratios above 1 indicate that a company could be overvalued. Previous Next Analyst Opinion: 2.5Community Rank: 2.6Dividend Strength: 0.0Insider Behavior: 2.0Valuation: 0.0 5 -4 -3 -2 -1 -Overall Beat the Market Rank™1.42 out of 5 stars Industry, Sector and Symbol Stock Exchange NASDAQ Industry Household furniture Sub-IndustryN/A SectorConsumer Staples Current SymbolNASDAQ:PRPL Previous Symbol CUSIPN/A CIK1643953 Webwww.purple.com Phone801-756-2600Debt Debt-to-Equity Ratio2.43 Current Ratio1.44 Quick Ratio0.83Price-To-Earnings Trailing P/E RatioN/A Forward P/E Ratio29.32 P/E Growth1.59 Sales & Book Value Annual Sales$428.36 million Price / Sales2.32 Cash Flow$0.33 per share Price / Cash Flow55.30 Book Value($0.09) per share Price / Book-205.22Profitability EPS (Most Recent Fiscal Year)$1.42 Net Income$-4,030,000.00 Net Margins1.06% Return on Equity528.14% Return on Assets15.51%Miscellaneous Employees620 Outstanding Shares53,888,000Market Cap$995.31 million Next Earnings Date8/11/2020 (Estimated) OptionableNot Optionable NASDAQ:PRPL Rates by TradingView Receive PRPL News and Ratings via Email Sign-up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Purple Innovation (NASDAQ:PRPL) Frequently Asked Questions How has Purple Innovation's stock been impacted by COVID-19 (Coronavirus)? Purple Innovation's stock was trading at $8.29 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization (WHO). Since then, PRPL stock has increased by 122.8% and is now trading at $18.47. View which stocks have been most impacted by Coronavirus. Do Wall Street analysts recommend investors buy shares of Purple Innovation? 7 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 7 buy ratings for the stock, resulting in a consensus recommendation of "Buy." View analyst ratings for Purple Innovation. When is Purple Innovation's next earnings date? Purple Innovation is scheduled to release its next quarterly earnings announcement on Tuesday, August 11th 2020. View our earnings forecast for Purple Innovation. How were Purple Innovation's earnings last quarter? Purple Innovation Inc (NASDAQ:PRPL) announced its quarterly earnings data on Monday, May, 11th. The company reported $0.11 earnings per share for the quarter, beating the Thomson Reuters' consensus estimate of $0.05 by $0.06. The business earned $122.38 million during the quarter, compared to analysts' expectations of $104.80 million. Purple Innovation had a net margin of 1.06% and a return on equity of 528.14%. View Purple Innovation's earnings history. What price target have analysts set for PRPL? 7 equities research analysts have issued 12 month target prices for Purple Innovation's shares. Their forecasts range from $10.00 to $23.00. On average, they expect Purple Innovation's share price to reach $16.57 in the next year. This suggests that the stock has a possible downside of 10.3%. View analysts' price targets for Purple Innovation. Has Purple Innovation been receiving favorable news coverage? News stories about PRPL stock have trended somewhat negative on Saturday, InfoTrie reports. The research firm identifies negative and positive news coverage by analyzing more than six thousand news and blog sources. The firm ranks coverage of publicly-traded companies on a scale of negative five to positive five, with scores closest to five being the most favorable. Purple Innovation earned a coverage optimism score of -1.8 on InfoTrie's scale. They also assigned news stories about the company a news buzz of 0.0 out of 10, meaning that recent news coverage is extremely unlikely to have an impact on the stock's share price in the next few days. View the latest news about Purple Innovation. Who are some of Purple Innovation's key competitors? Some companies that are related to Purple Innovation include Tempur Sealy International (TPX), Sleep Number (SNBR), La-Z-Boy (LZB), Compass Diversified (CODI), Kimball International (KBAL), Hooker Furniture (HOFT), Flexsteel Industries (FLXS), Natuzzi, S.p.A (NTZ), Nova Lifestyle (NVFY) and Luvu Brands (LUVU). View all competitors. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include AT&T (T), Honeywell International (HON), Verizon Communications (VZ), Cisco Systems (CSCO), CVS Health (CVS), Home Depot (HD), Johnson & Johnson (JNJ), Procter & Gamble (PG), QUALCOMM (QCOM) and Tesla (TSLA). Who are Purple Innovation's key executives? Purple Innovation's management team includes the following people: Mr. Terry V. Pearce, Co-founder, Chairman and Co-Director of R&D (Age 70)Mr. Joseph B. Megibow, CEO & Director (Age 50)Mr. Tony Marion Pearce, Co-founder, Co-Director of R&D and Director (Age 63)Mr. Craig Lee Phillips, Interim Chief Financial Officer (Age 53)Mr. John A. Legg, Chief Operating Officer (Age 57) What is Purple Innovation's stock symbol? Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL." Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Envestnet Asset Management Inc. (0.05%). Company insiders that own Purple Innovation stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Innohold, Llc, John A Legg, John W Gann Jr, Joseph B Megibow and Tony Marion Pearce. View institutional ownership trends for Purple Innovation. Which institutional investors are buying Purple Innovation stock? PRPL stock was bought by a variety of institutional investors in the last quarter, including Envestnet Asset Management Inc.. Company insiders that have bought Purple Innovation stock in the last two years include Coliseum Capital Management, L, John A Legg, and Joseph B Megibow. View insider buying and selling activity for Purple Innovation. How do I buy shares of Purple Innovation? Shares of PRPL can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. What is Purple Innovation's stock price today? One share of PRPL stock can currently be purchased for approximately $18.47. How big of a company is Purple Innovation? Purple Innovation has a market capitalization of $995.31 million and generates $428.36 million in revenue each year. The company earns $-4,030,000.00 in net income (profit) each year or $1.42 on an earnings per share basis. Purple Innovation employs 620 workers across the globe. What is Purple Innovation's official website? The official website for Purple Innovation is www.purple.com. How can I contact Purple Innovation? Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company can be reached via phone at 801-756-2600 or via email at [email protected] This page was last updated on 7/11/2020 by MarketBeat.com Staff 30 Days of MarketBeat All Access for $1.00 Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools: Best-in-Class Portfolio Monitoring View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio. Stock Ideas and Recommendations Get daily stock ideas top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. View which stocks are hot on social media with MarketBeat's trending stocks report. 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