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NASDAQ:PRPL - Purple Innovation Stock Price, Forecast & News

-0.57 (-3.85 %)
(As of 02/18/2020 08:45 AM ET)
Today's Range
Now: $14.25
50-Day Range
MA: $11.61
52-Week Range
Now: $14.25
Volume583,425 shs
Average Volume432,433 shs
Market Capitalization$292.41 million
P/E RatioN/A
Dividend YieldN/A
Purple Innovation, Inc designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, platform bases, and foundations. The company markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, and third-party online retailers. Purple Innovation, Inc was founded in 2010 and is headquartered in Alpine, Utah.

Industry, Sector and Symbol

Industry Household furniture
SectorConsumer Staples
Current SymbolNASDAQ:PRPL



Sales & Book Value

Annual Sales$285.79 million
Book Value($0.04) per share


Net Income$-4,320,000.00
Return on Equity-57,779.57%


Market Cap$292.41 million
Next Earnings Date3/10/2020 (Estimated)
OptionableNot Optionable

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Purple Innovation (NASDAQ:PRPL) Frequently Asked Questions

What is Purple Innovation's stock symbol?

Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL."

When is Purple Innovation's next earnings date?

Purple Innovation is scheduled to release their next quarterly earnings announcement on Tuesday, March 10th 2020. View Earnings Estimates for Purple Innovation.

What price target have analysts set for PRPL?

6 Wall Street analysts have issued twelve-month price objectives for Purple Innovation's stock. Their forecasts range from $10.00 to $19.00. On average, they anticipate Purple Innovation's stock price to reach $13.17 in the next twelve months. This suggests that the stock has a possible downside of 7.6%. View Analyst Price Targets for Purple Innovation.

What is the consensus analysts' recommendation for Purple Innovation?

6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 6 buy ratings for the stock, resulting in a consensus recommendation of "Buy." View Analyst Ratings for Purple Innovation.

Has Purple Innovation been receiving favorable news coverage?

News articles about PRPL stock have been trending somewhat positive this week, InfoTrie reports. The research group scores the sentiment of news coverage by analyzing more than six thousand news and blog sources. The firm ranks coverage of companies on a scale of negative five to five, with scores closest to five being the most favorable. Purple Innovation earned a media sentiment score of 1.8 on InfoTrie's scale. They also assigned news headlines about the company a news buzz of 0.0 out of 10, meaning that recent news coverage is extremely unlikely to have an effect on the company's share price in the near future. View News Stories for Purple Innovation.

Are investors shorting Purple Innovation?

Purple Innovation saw a increase in short interest during the month of January. As of January 15th, there was short interest totalling 674,100 shares, an increase of 28.9% from the December 31st total of 522,800 shares. Based on an average trading volume of 263,400 shares, the days-to-cover ratio is presently 2.6 days. Approximately 7.0% of the shares of the company are short sold. View Purple Innovation's Current Options Chain.

Who are some of Purple Innovation's key competitors?

What other stocks do shareholders of Purple Innovation own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include QUALCOMM (QCOM), Tesla (TSLA), Procter & Gamble (PG), Verizon Communications (VZ), Cisco Systems (CSCO), Alibaba Group (BABA), Home Depot (HD), Honeywell International (HON), Johnson & Johnson (JNJ) and AT&T (T).

Who are Purple Innovation's key executives?

Purple Innovation's management team includes the folowing people:
  • Mr. Terry V. Pearce, Co-founder, Chairman and Co-Director of R&D (Age 70)
  • Mr. Joseph B. Megibow, CEO & Director (Age 50)
  • Mr. Tony Marion Pearce, Co-founder, Co-Director of R&D and Director (Age 63)
  • Mr. Craig Lee Phillips, Interim Chief Financial Officer (Age 53)
  • Mr. John A. Legg, Chief Operating Officer (Age 57)

Who are Purple Innovation's major shareholders?

Purple Innovation's stock is owned by a variety of of retail and institutional investors. Top institutional shareholders include Coliseum Capital Management LLC (40.09%), J. Goldman & Co LP (3.63%), Dynamo Internacional Gestao DE Recursos LTDA. (1.17%), Manatuck Hill Partners LLC (0.97%), Renaissance Technologies LLC (0.91%) and Sei Investments Co. (0.68%). Company insiders that own Purple Innovation stock include Coliseum Capital Management, L, Innohold, Llc, John A Legg, John W Gann Jr, Joseph B Megibow, Mvm Funds Llc and Tony Marion Pearce. View Institutional Ownership Trends for Purple Innovation.

Which major investors are selling Purple Innovation stock?

PRPL stock was sold by a variety of institutional investors in the last quarter, including Bank of New York Mellon Corp. Company insiders that have sold Purple Innovation company stock in the last year include Innohold, Llc, John W Gann Jr and Tony Marion Pearce. View Insider Buying and Selling for Purple Innovation.

Which major investors are buying Purple Innovation stock?

PRPL stock was acquired by a variety of institutional investors in the last quarter, including Coliseum Capital Management LLC, J. Goldman & Co LP, Dynamo Internacional Gestao DE Recursos LTDA., Manatuck Hill Partners LLC, Sei Investments Co., Monarch Partners Asset Management LLC, Renaissance Technologies LLC and Quantitative Systematic Strategies LLC. Company insiders that have bought Purple Innovation stock in the last two years include Coliseum Capital Management, L, John A Legg, Joseph B Megibow and Mvm Funds Llc. View Insider Buying and Selling for Purple Innovation.

How do I buy shares of Purple Innovation?

Shares of PRPL can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity and Charles Schwab.

What is Purple Innovation's stock price today?

One share of PRPL stock can currently be purchased for approximately $14.25.

How big of a company is Purple Innovation?

Purple Innovation has a market capitalization of $292.41 million and generates $285.79 million in revenue each year. The company earns $-4,320,000.00 in net income (profit) each year or ($0.51) on an earnings per share basis. Purple Innovation employs 620 workers across the globe.View Additional Information About Purple Innovation.

What is Purple Innovation's official website?

The official website for Purple Innovation is http://www.purple.com/.

How can I contact Purple Innovation?

Purple Innovation's mailing address is 123 E. 200 N., ALPINE UT, 84004. The company can be reached via phone at 801-756-2600 or via email at [email protected]

MarketBeat Community Rating for Purple Innovation (NASDAQ PRPL)

Community Ranking:  2.5 out of 5 (star star half star)
Outperform Votes:  195 (Vote Outperform)
Underperform Votes:  191 (Vote Underperform)
Total Votes:  386
MarketBeat's community ratings are surveys of what our community members think about Purple Innovation and other stocks. Vote "Outperform" if you believe PRPL will outperform the S&P 500 over the long term. Vote "Underperform" if you believe PRPL will underperform the S&P 500 over the long term. You may vote once every thirty days.
This page was last updated on 2/18/2020 by MarketBeat.com Staff

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