NASDAQ:PRPLPurple Innovation Stock Price, Forecast & News Adding Choose a watchlist: Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat Daily Premium to add more stocks to your watchlist. Adding Purple Innovation Inc Please log in to your account or sign up in order to add this asset to your watchlist. Log In and Add $22.27 -2.08 (-8.54 %) (As of 08/14/2020 01:13 PM ET) Add Compare Share Today's Range$21.22Now: $22.27▼$23.4950-Day Range$17.25MA: $20.40▼$26.1652-Week Range$4.42Now: $22.27▼$27.75Volume104,535 shsAverage Volume742,571 shsMarket Capitalization$1.20 billionP/E RatioN/ADividend YieldN/ABeta1.94 ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesSEC FilingsShort InterestSocial Media Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, platform bases, and foundations. The company markets and sells its products through direct-to-consumer online channels, traditional wholesale partners, and third-party online retailers. Purple Innovation, Inc. was founded in 2010 and is headquartered in Alpine, Utah.Read More Beat the Market (BTM) Rank™ 2.5 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 8 buy ratings, no hold ratings, and no sell ratings.Price Target Upside/DownsideAccording to analysts' consensus price target of $22.88, Purple Innovation has a potential upside of 2.7% from its current price of $22.27.Amount of Analyst CoveragePurple Innovation has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock. Previous Next 2.6 Community Rank Outperform VotesPurple Innovation has received 225 “outperform” votes. (Add your “outperform” vote.)Underperform VotesPurple Innovation has received 203 “underperform” votes. (Add your “underperform” vote.)Community SentimentPurple Innovation has received 52.57% “outperform” votes from our community.MarketBeat's community ratings are surveys of what our community members think about Purple Innovation and other stocks. Vote “Outperform” if you believe PRPL will outperform the S&P 500 over the long term. Vote “Underperform” if you believe PRPL will underperform the S&P 500 over the long term. You may vote once every thirty days. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next 2.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $135,381,658.00 in company stock.Percentage Held by Insiders75.10% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions38.57% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company. Previous Next 0.0 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to decrease by -4.76% in the coming year, from $0.63 to $0.60 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -123.72, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -123.72, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Growth RatioPurple Innovation has a PEG Ratio of 2.01. PEG Ratios above 1 indicate that a company could be overvalued. Previous Next Analyst Opinion: 2.5Community Rank: 2.6Dividend Strength: 0.0Insider Behavior: 2.0Valuation: 0.0 5 -4 -3 -2 -1 -Overall Beat the Market Rank™1.42 out of 5 stars Industry, Sector and Symbol Stock Exchange NASDAQ Industry Household furniture Sub-IndustryN/A SectorConsumer Staples Current SymbolNASDAQ:PRPL Previous Symbol CUSIPN/A CIK1643953 Webwww.purple.com Phone801-756-2600Debt Debt-to-Equity Ratio2.43 Current Ratio1.44 Quick Ratio0.83Price-To-Earnings Trailing P/E RatioN/A Forward P/E Ratio35.35 P/E Growth2.01 Sales & Book Value Annual Sales$428.36 million Price / Sales2.80 Cash Flow$0.32 per share Price / Cash Flow69.78 Book Value($0.09) per share Price / Book-247.44Profitability EPS (Most Recent Fiscal Year)$1.42 Net Income$-4,030,000.00 Net Margins1.06% Return on Equity528.14% Return on Assets15.51%Miscellaneous Employees620 Outstanding Shares53,888,000Market Cap$1.20 billion Next Earnings Date11/4/2020 (Estimated) OptionableNot Optionable $22.27 -2.08 (-8.54 %) (As of 08/14/2020 01:13 PM ET) 30 days | 90 days | 365 days | Advanced Chart Receive PRPL News and Ratings via Email Sign-up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Purple Innovation (NASDAQ:PRPL) Frequently Asked Questions How has Purple Innovation's stock price been impacted by COVID-19 (Coronavirus)? Purple Innovation's stock was trading at $8.29 on March 11th, 2020 when COVID-19 (Coronavirus) reached pandemic status according to the World Health Organization. Since then, PRPL shares have increased by 168.6% and is now trading at $22.27. View which stocks have been most impacted by COVID-19. Do Wall Street analysts recommend investors buy shares of Purple Innovation? 8 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last year. There are currently 8 buy ratings for the stock, resulting in a consensus recommendation of "Buy." View analyst ratings for Purple Innovation. When is Purple Innovation's next earnings date? Purple Innovation is scheduled to release its next quarterly earnings announcement on Wednesday, November 4th 2020. View our earnings forecast for Purple Innovation. How were Purple Innovation's earnings last quarter? Purple Innovation Inc (NASDAQ:PRPL) released its earnings results on Monday, May, 11th. The company reported $0.11 EPS for the quarter, beating the Zacks' consensus estimate of $0.05 by $0.06. The firm earned $122.38 million during the quarter, compared to the consensus estimate of $104.80 million. Purple Innovation had a net margin of 1.06% and a return on equity of 528.14%. View Purple Innovation's earnings history. What price target have analysts set for PRPL? 8 equities research analysts have issued 12 month target prices for Purple Innovation's stock. Their forecasts range from $10.00 to $31.00. On average, they anticipate Purple Innovation's share price to reach $22.88 in the next year. This suggests a possible upside of 2.7% from the stock's current price. View analysts' price targets for Purple Innovation. Has Purple Innovation been receiving favorable news coverage? News stories about PRPL stock have trended somewhat negative on Friday, according to InfoTrie Sentiment Analysis. The research firm ranks the sentiment of media coverage by reviewing more than six thousand blog and news sources in real time. The firm ranks coverage of publicly-traded companies on a scale of negative five to five, with scores closest to five being the most favorable. Purple Innovation earned a coverage optimism score of -1.6 on InfoTrie's scale. They also assigned news stories about the company a news buzz of 10.0 out of 10, indicating that recent media coverage is extremely likely to have an impact on the company's share price in the next few days. View the latest news about Purple Innovation. Are investors shorting Purple Innovation? Purple Innovation saw a increase in short interest in the month of June. As of June 30th, there was short interest totaling 3,050,000 shares, an increase of 47.3% from the June 15th total of 2,070,000 shares. Based on an average daily trading volume, of 784,500 shares, the short-interest ratio is currently 3.9 days. View Purple Innovation's Short Interest. Who are some of Purple Innovation's key competitors? Some companies that are related to Purple Innovation include Tempur Sealy International (TPX), La-Z-Boy (LZB), Sleep Number (SNBR), Compass Diversified (CODI), Kimball International (KBAL), Hooker Furniture (HOFT), Flexsteel Industries (FLXS), Natuzzi, S.p.A (NTZ), Nova Lifestyle (NVFY) and Luvu Brands (LUVU). View all competitors. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some companies that other Purple Innovation investors own include Procter & Gamble (PG), Advanced Micro Devices (AMD), Johnson & Johnson (JNJ), Pfizer (PFE), Cisco Systems (CSCO), AT&T (T), Abbott Laboratories (ABT), Alibaba Group (BABA), Home Depot (HD) and Honeywell International (HON). Who are Purple Innovation's key executives? Purple Innovation's management team includes the following people: Mr. Terry V. Pearce, Co-founder, Chairman and Co-Director of R&D (Age 70)Mr. Joseph B. Megibow, CEO & Director (Age 50)Mr. Tony Marion Pearce, Co-founder, Co-Director of R&D and Director (Age 63)Mr. Craig Lee Phillips, Interim Chief Financial Officer (Age 53)Mr. John A. Legg, Chief Operating Officer (Age 57) What is Purple Innovation's stock symbol? Purple Innovation trades on the NASDAQ under the ticker symbol "PRPL." Who are Purple Innovation's major shareholders? Purple Innovation's stock is owned by a number of retail and institutional investors. Top institutional shareholders include Wasatch Advisors Inc. (3.11%), Gilder Gagnon Howe & Co. LLC (1.79%), Principal Financial Group Inc. (1.72%), Driehaus Capital Management LLC (1.69%), AWM Investment Company Inc. (0.99%) and Stormborn Capital Management LLC (0.61%). Company insiders that own Purple Innovation stock include Casey Kale Mcgarvey, Coliseum Capital Management, L, Innohold, Llc, John A Legg, John W Gann Jr, Joseph B Megibow and Tony Marion Pearce. View institutional ownership trends for Purple Innovation. Which major investors are selling Purple Innovation stock? PRPL stock was sold by a variety of institutional investors in the last quarter, including Rip Road Capital Partners LP, and Gilder Gagnon Howe & Co. LLC. Company insiders that have sold Purple Innovation company stock in the last year include Casey Kale Mcgarvey, Innohold, Llc, John W Gann Jr, and Tony Marion Pearce. View insider buying and selling activity for Purple Innovation. Which major investors are buying Purple Innovation stock? PRPL stock was purchased by a variety of institutional investors in the last quarter, including Wasatch Advisors Inc., Driehaus Capital Management LLC, Principal Financial Group Inc., AWM Investment Company Inc., Stormborn Capital Management LLC, Marshall Wace LLP, Marshall Wace North America L.P., and EAM Investors LLC. Company insiders that have bought Purple Innovation stock in the last two years include Coliseum Capital Management, L, John A Legg, and Joseph B Megibow. View insider buying and selling activity for Purple Innovation. How do I buy shares of Purple Innovation? Shares of PRPL can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. What is Purple Innovation's stock price today? One share of PRPL stock can currently be purchased for approximately $22.27. How big of a company is Purple Innovation? Purple Innovation has a market capitalization of $1.20 billion and generates $428.36 million in revenue each year. The company earns $-4,030,000.00 in net income (profit) each year or $1.42 on an earnings per share basis. Purple Innovation employs 620 workers across the globe. What is Purple Innovation's official website? The official website for Purple Innovation is www.purple.com. How can I contact Purple Innovation? Purple Innovation's mailing address is 4100 N. CHAPEL RIDGE RD SUITE 200, LEHI UT, 84043. The company can be reached via phone at 801-756-2600 or via email at [email protected] This page was last updated on 8/14/2020 by MarketBeat.com Staff 30 Days of MarketBeat All Access for $1.00 Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools: Best-in-Class Portfolio Monitoring View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. 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