Rocky Brands (RCKY) Stock Price, News & Analysis

Company Overview

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Retail segment sells its products directly to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. In addition, it serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; western; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin brand names Rocky Brands, Inc. was formerly known as William Brooks Shoe Co. The company was founded in 1932 and is headquartered in Nelsonville, Ohio.

Key Stats

• Today's Range: $26.63 to $27.97
• 50-Day Range: $20.91 to $27.83
• 52-Week Range: $11.93 to $33.04
• Volume: 67,129 shs
• Average Volume: 67,901 shs
• Market Capitalization: $200.90 million
• P/E Ratio: 10.86
• Dividend Yield: 2.30%
• Price Target: $30.00
• Consensus Rating: Hold

Rocky Brands Stock Analysis - MarketRank™

Rocky Brands scored higher than 66% of companies evaluated by MarketBeat, and ranked 187th out of 287 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.0 / 5
• Analyst Rating: Hold

Consensus Rating

Rocky Brands has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Rocky Brands has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rocky Brands is 10.86, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 27.80.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rocky Brands is 10.86, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.77.

Price to Book Value per Share Ratio

Rocky Brands has a P/B Ratio of 0.86. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.43% of the float of Rocky Brands has been sold short.

Short Interest Ratio / Days to Cover

Rocky Brands has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rocky Brands has recently increased by 8.05%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Rocky Brands pays a meaningful dividend of 2.23%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rocky Brands does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Rocky Brands is 25.00%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.43% of the float of Rocky Brands has been sold short.

Short Interest Ratio / Days to Cover

Rocky Brands has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rocky Brands has recently increased by 8.05%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.92

News Sentiment

Rocky Brands has a news sentiment score of 0.92. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Rocky Brands this week, compared to 1 article on an average week.

Search Interest

1 people have searched for RCKY on MarketBeat in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Rocky Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $4,692.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 5.10% of the stock of Rocky Brands is held by insiders.

Percentage Held by Institutions

75.06% of the stock of Rocky Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RCKY Stock Analysis - Frequently Asked Questions

How have RCKY shares performed this year?

Rocky Brands' stock was trading at $22.80 at the beginning of the year. Since then, RCKY shares have increased by 18.1% and is now trading at $26.93.

How were Rocky Brands' earnings last quarter?

Rocky Brands, Inc. (NASDAQ:RCKY) issued its quarterly earnings data on Tuesday, July, 29th. The textile maker reported $0.55 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.25 by $0.31. The textile maker had revenue of $105.65 million for the quarter, compared to analysts' expectations of $102.54 million. Rocky Brands had a net margin of 4.03% and a trailing twelve-month return on equity of 10.49%.
Read the conference call transcript.

Who are Rocky Brands' major shareholders?

Rocky Brands' top institutional shareholders include North Star Investment Management Corp. (2.83%), Waterfront Wealth Inc. (0.44%), Koss Olinger Consulting LLC (0.34%) and Los Angeles Capital Management LLC (0.20%). Insiders that own company stock include Mike Brooks, Curtis A Loveland, Robert Burton Jr Moore, G Courtney Haning, James L Stewart and Thomas D Robertson.
View institutional ownership trends.

How do I buy shares of Rocky Brands?

Shares of RCKY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Rocky Brands own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Rocky Brands investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Humana (HUM), Voyager Therapeutics (VYGR), DiamondRock Hospitality (DRH) and iShares Micro-Cap ETF (IWC).

Company Calendar

• Record date for 6/16 Dividend: 6/02/2025
• Ex-Dividend for 6/16 Dividend: 6/02/2025
• Dividend Payable: 6/16/2025
• Last Earnings: 7/29/2025
• Today: 8/07/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: SHOES&REL APPRL
• Sub-Industry: Apparel
• Current Symbol: NASDAQ:RCKY
• CIK: 895456
• Web: www.rockybrands.com
• Phone: (740) 753-1951
• Fax: 740-753-4024
• Employees: 2,535
• Year Founded: 1932

Price Target and Rating

• Average Price Target for Rocky Brands: $30.00
• High Price Target: $30.00
• Low Price Target: $30.00
• Potential Upside/Downside: +10.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.48
• Trailing P/E Ratio: 10.89
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $11.39 million
• Net Margins: 4.03%
• Pretax Margin: 3.75%
• Return on Equity: 10.49%
• Return on Assets: 5.22%

Debt

• Debt-to-Equity Ratio: 0.51
• Current Ratio: 2.64
• Quick Ratio: 0.85

Sales & Book Value

• Annual Sales: $453.77 million
• Price / Sales: 0.44
• Cash Flow: $4.01 per share
• Price / Cash Flow: 6.75
• Book Value: $31.16 per share
• Price / Book: 0.87

Miscellaneous

• Outstanding Shares: 7,460,000
• Free Float: 7,080,000
• Market Cap: $201.76 million
• Optionable: Not Optionable
• Beta: 2.35