RLX Technology (RLX) Stock Price, News & Analysis

Company Overview

RLX Technology Inc. is a China-based company specializing in the design, development and distribution of electronic vapor products. Listed on the New York Stock Exchange under the symbol RLX, the company focuses on providing adult smokers with alternative, non-combustible nicotine delivery systems. Its core business activities encompass hardware research and development, proprietary atomization technology, and quality-controlled manufacturing processes to ensure consistency and safety in its product offerings.

The company’s flagship product line features pod-based systems and disposable e-vapor devices available in a variety of flavor profiles and nicotine strengths. RLX Technology leverages a vertically integrated supply chain that spans from component sourcing and in-house assembly to logistics and last-mile retail execution. Through a combination of branded retail stores, vending machines and partnerships with e-commerce platforms, the company has built a national distribution network serving adult consumers across mainland China.

Founded in 2018, RLX Technology has rapidly expanded its geographic footprint through strategic retail rollouts and collaborations with regional distributors. The company’s product innovation centers employ data-driven insights and consumer feedback to refine device ergonomics, liquid formulations and battery performance. RLX’s emphasis on rigorous quality control, compliance with local regulations and ongoing research into harm reduction positions it as a leading player in China’s burgeoning electronic vapor market.

RLX Technology is led by an experienced management team with backgrounds in consumer electronics, tobacco and regulated industries. This leadership group has overseen the company’s growth from a start-up into a publicly traded enterprise, guided by a mission to develop scientifically backed alternatives for adult smokers and to promote responsible use through education, regulatory engagement and corporate social responsibility initiatives.

Key Stats

• Today's Range: $2.34 to $2.48
• 50-Day Range: $1.80 to $2.36
• 52-Week Range: $1.50 to $2.69
• Volume: 8.20 million shs
• Average Volume: 4.96 million shs
• Market Capitalization: $3.71 billion
• P/E Ratio: 39.32
• Dividend Yield: 0.42%
• Price Target: $2.25
• Consensus Rating: Hold

RLX Technology Stock Analysis - MarketRank™

RLX Technology scored higher than 22% of companies evaluated by MarketBeat, and ranked 736th out of 861 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

RLX Technology has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

RLX Technology has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of RLX Technology is 39.32, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.54.

Price to Earnings Ratio vs. Sector

The P/E ratio of RLX Technology is 39.32, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.99.

Price to Book Value per Share Ratio

RLX Technology has a P/B Ratio of 1.70. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.54% of the float of RLX Technology has been sold short.

Short Interest Ratio / Days to Cover

RLX Technology has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in RLX Technology has recently decreased by 18.58%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.8 / 5
• Dividend Strength: Weak

Dividend Yield

RLX Technology has a dividend yield of 0.34%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

RLX Technology does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of RLX Technology is 16.67%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.54% of the float of RLX Technology has been sold short.

Short Interest Ratio / Days to Cover

RLX Technology has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in RLX Technology has recently decreased by 18.58%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.8 / 5
• News Sentiment: 0.31

News Sentiment

RLX Technology has a news sentiment score of 0.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.61 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for RLX Technology this week, compared to 3 articles on an average week.

Search Interest

Only 2 people have searched for RLX on MarketBeat in the last 30 days. This is a decrease of -60% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RLX Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

53.40% of the stock of RLX Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 22.68% of the stock of RLX Technology is held by institutions.

RLX Stock Analysis - Frequently Asked Questions

How have RLX shares performed this year?

RLX Technology's stock was trading at $2.16 at the start of the year. Since then, RLX stock has increased by 9.2% and is now trading at $2.3590.

How were RLX Technology's earnings last quarter?

RLX Technology Inc. Sponsored ADR (NYSE:RLX) announced its quarterly earnings data on Friday, May, 16th. The company reported $0.02 EPS for the quarter, missing the consensus estimate of $0.17 by $0.15. The company earned $111.35 million during the quarter, compared to the consensus estimate of $763.38 million. RLX Technology had a trailing twelve-month return on equity of 4.05% and a net margin of 21.38%.
Read the conference call transcript.

When did RLX Technology IPO?

RLX Technology (RLX) raised $1 billion in an IPO on Thursday, January 21st 2021. The company issued 116,500,000 shares at $8.00-$10.00 per share. Citigroup acted as the underwriter for the IPO and China Renaissance was co-manager.

How do I buy shares of RLX Technology?

Shares of RLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of RLX Technology own?

Based on aggregate information from My MarketBeat watchlists, some other companies that RLX Technology investors own include Meta Platforms (META), Alibaba Group (BABA), Advanced Micro Devices (AMD), NVIDIA (NVDA), Tesla (TSLA), Salesforce (CRM) and PayPal (PYPL).

Company Calendar

• Last Earnings: 5/16/2025
• Today: 7/04/2025
• Next Earnings (Estimated): 8/15/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Tobacco Products
• Current Symbol: NYSE:RLX
• CIK: 1828365
• Web: www.relxtech.com
• Phone: 86-10-2173-7265
• Fax: N/A
• Employees: 1,240
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $2.25
• High Stock Price Target: $2.25
• Low Stock Price Target: $2.25
• Potential Upside/Downside: -4.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.06
• Trailing P/E Ratio: 39.32
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $75.60 million
• Net Margins: 21.38%
• Pretax Margin: 24.99%
• Return on Equity: 4.05%
• Return on Assets: 3.85%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 10.97
• Quick Ratio: 10.83

Sales & Book Value

• Annual Sales: $376.55 million
• Price / Sales: 9.84
• Cash Flow: $0.05 per share
• Price / Cash Flow: 45.31
• Book Value: $1.39 per share
• Price / Book: 1.70

Miscellaneous

• Outstanding Shares: 1,570,790,000
• Free Float: 731,989,000
• Market Cap: $3.71 billion
• Optionable: Optionable
• Beta: 1.08