Rush Enterprises (RUSHA) Stock Price, News & Analysis

Company Overview

Rush Enterprises, Inc. operates as one of North America’s largest commercial vehicle dealership networks, specializing in the sale, lease, rental, and service of heavy- and medium-duty trucks, school and transit buses, and related parts. Since its founding in 1965 by W.M. “Rusty” Rush, the company has expanded its footprint to encompass over 100 locations across more than 20 states, providing customers with access to leading truck brands such as Freightliner, Western Star, and Ford.

The company’s core business activities are organized into four segments: vehicle sales, leasing and rental, parts and service, and finance and insurance. Vehicle sales include new and used commercial trucks and buses, while leasing and rental solutions offer flexible fleet management options for businesses of varying sizes. Its parts and service division supports ongoing maintenance needs through a network of service centers staffed by ASE–certified technicians, ensuring uptime and reliability for fleet operators. Additionally, Rush Enterprises provides tailored financing and insurance products designed to help customers manage capital expenditures and mitigate risk.

Rush Enterprises serves a diverse customer base spanning transportation and logistics companies, governmental agencies, and private fleet operators throughout the United States. The company has strategically grown in key markets such as Texas, Florida, and California, and continues to explore selective expansion opportunities to meet regional demand for commercial vehicle solutions. Complementing its domestic operations, the organization maintains strategic partnerships with manufacturers to stay at the forefront of vehicle technology, including alternative fuel and telematics-enabled platforms.

Leadership at Rush Enterprises is anchored by founder W.M. “Rusty” Rush, who serves as Chairman and Chief Executive Officer, alongside a seasoned executive team with deep industry expertise. This leadership guides the company’s commitment to customer service excellence, operational efficiency, and sustainable growth, ensuring Rush Enterprises remains a trusted partner for commercial vehicle needs in North America.

Key Stats

• Today's Range: $54.34 to $55.89
• 50-Day Range: $47.79 to $55.50
• 52-Week Range: $41.07 to $65.43
• Volume: 321,240 shs
• Average Volume: 400,410 shs
• Market Capitalization: $4.24 billion
• P/E Ratio: 15.23
• Dividend Yield: 1.32%
• Price Target: $61.00
• Consensus Rating: Buy

Rush Enterprises Stock Analysis - MarketRank™

Rush Enterprises scored higher than 94% of companies evaluated by MarketBeat, and ranked 24th out of 210 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Buy

Consensus Rating

Rush Enterprises has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Rush Enterprises has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 26.09%

Earnings Growth

Earnings for Rush Enterprises are expected to grow by 26.09% in the coming year, from $3.91 to $4.93 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rush Enterprises is 15.23, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.65.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rush Enterprises is 15.23, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.77.

Price to Earnings Growth Ratio

Rush Enterprises has a PEG Ratio of 1.54. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Rush Enterprises has a P/B Ratio of 2.00. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.39% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 8.8.

Change versus previous month

Short interest in Rush Enterprises has recently decreased by 1.80%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Rush Enterprises pays a meaningful dividend of 1.32%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rush Enterprises has been increasing its dividend for 6 years.

Dividend Coverage

The dividend payout ratio of Rush Enterprises is 20.11%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Rush Enterprises will have a dividend payout ratio of 14.60% next year. This indicates that Rush Enterprises will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.0 / 5
• Environmental Score: -4.70

Percentage of Shares Shorted

6.39% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 8.8.

Change versus previous month

Short interest in Rush Enterprises has recently decreased by 1.80%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.86

News Sentiment

Rush Enterprises has a news sentiment score of 0.86. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Rush Enterprises this week, compared to 4 articles on an average week.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Rush Enterprises insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $303,634.00 in company stock.

Percentage Held by Insiders

12.28% of the stock of Rush Enterprises is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

84.43% of the stock of Rush Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RUSHA Stock Analysis - Frequently Asked Questions

How have RUSHA shares performed this year?

Rush Enterprises' stock was trading at $54.79 on January 1st, 2025. Since then, RUSHA shares have decreased by 0.5% and is now trading at $54.54.

How were Rush Enterprises' earnings last quarter?

Rush Enterprises, Inc. (NASDAQ:RUSHA) announced its quarterly earnings data on Wednesday, April, 30th. The company reported $0.73 earnings per share for the quarter, topping the consensus estimate of $0.72 by $0.01. The company earned $1.85 billion during the quarter, compared to analyst estimates of $1.86 billion. Rush Enterprises had a net margin of 3.76% and a trailing twelve-month return on equity of 13.82%.

When did Rush Enterprises' stock split?

Rush Enterprises's stock split on Monday, August 28th 2023.The 3-2 split was announced on Tuesday, July 25th 2023. The newly minted shares were payable to shareholders after the closing bell on Friday, August 25th 2023. An investor that had 100 shares of stock prior to the split would have 150 shares after the split.

Does Rush Enterprises have any subsidiaries?

The following companies are subsidiaries of Rush Enterprises: Transwest Truck Center Las Vegas, Peterbilt of Las Vegas, Dallas Truck Center, Yancey Truck Centers, Effingham Truck Sales, North Florida Truck Parts, House of Trucks, and others.

How do I buy shares of Rush Enterprises?

Shares of RUSHA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Last Earnings: 4/30/2025
• Record date for 6/12 Dividend: 5/12/2025
• Ex-Dividend for 6/12 Dividend: 5/12/2025
• Dividend Payable: 6/12/2025
• Today: 7/05/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RET/WHLSL AUTO/TRUCK
• Sub-Industry: Trading Companies & Distributors
• Current Symbol: NASDAQ:RUSHA
• CIK: 1012019
• Web: www.rushenterprises.com
• Phone: (830) 302-5200
• Fax: 830-626-5310
• Employees: 7,388
• Year Founded: 1965

Price Target and Rating

• Average Stock Price Target: $61.00
• High Stock Price Target: $61.00
• Low Stock Price Target: $61.00
• Potential Upside/Downside: +11.8%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.58
• Trailing P/E Ratio: 15.23
• Forward P/E Ratio: 13.95
• P/E Growth: 1.54
• Net Income: $304.15 million
• Net Margins: 3.76%
• Pretax Margin: 4.93%
• Return on Equity: 13.82%
• Return on Assets: 6.35%

Debt

• Debt-to-Equity Ratio: 0.22
• Current Ratio: 1.44
• Quick Ratio: 0.32

Sales & Book Value

• Annual Sales: $7.80 billion
• Price / Sales: 0.54
• Cash Flow: $6.82 per share
• Price / Cash Flow: 8.00
• Book Value: $27.27 per share
• Price / Book: 2.00

Miscellaneous

• Outstanding Shares: 77,820,000
• Free Float: 68,261,000
• Market Cap: $4.24 billion
• Optionable: Optionable
• Beta: 0.88