comScore (SCOR) Stock Price, News & Analysis

Company Overview

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.

Key Stats

• Today's Range: $5.10 to $5.52
• 50-Day Range: $4.60 to $5.85
• 52-Week Range: $4.39 to $14.00
• Volume: 26,680 shs
• Average Volume: 17,614 shs
• Market Capitalization: $27.32 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $10.75
• Consensus Rating: Moderate Buy

comScore Stock Analysis - MarketRank™

comScore scored higher than 57% of companies evaluated by MarketBeat, and ranked 145th out of 305 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

comScore has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

comScore has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for comScore are expected to grow in the coming year, from ($2.49) to ($1.11) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of comScore is -0.35, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of comScore is -0.35, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.70% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently decreased by 16.84%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

comScore does not currently pay a dividend.

Dividend Growth

comScore does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.70% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently decreased by 16.84%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.42

News Sentiment

comScore has a news sentiment score of 0.42. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.55 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for comScore this week, compared to 6 articles on an average week.

Search Interest

Only 2 people have searched for SCOR on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added comScore to their MarketBeat watchlist in the last 30 days. This is a decrease of -80% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, comScore insiders have not sold or bought any company stock.

Percentage Held by Insiders

11.10% of the stock of comScore is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SCOR Stock Analysis - Frequently Asked Questions

How have SCOR shares performed this year?

comScore's stock was trading at $5.84 on January 1st, 2025. Since then, SCOR stock has decreased by 5.5% and is now trading at $5.52.

How were comScore's earnings last quarter?

comScore, Inc. (NASDAQ:SCOR) issued its quarterly earnings data on Tuesday, March, 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.36 by $0.63. The business had revenue of $94.94 million for the quarter, compared to analyst estimates of $91.66 million. comScore had a negative net margin of 17.80% and a negative trailing twelve-month return on equity of 1,124.27%.
Read the conference call transcript.

When did comScore's stock split?

comScore's stock reverse split on the morning of Wednesday, December 20th 2023.The 1-20 reverse split was announced on Wednesday, December 20th 2023. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, December 20th 2023. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

How do I buy shares of comScore?

Shares of SCOR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of comScore own?

Based on aggregate information from My MarketBeat watchlists, some other companies that comScore investors own include Costco Wholesale (COST), Sandstorm Gold (SAND), CRISPR Therapeutics (CRSP), Radius Recycling (RDUS), Meta Platforms (META), Avino Silver & Gold Mines (ASM) and Phillips 66 (PSX).

Company Calendar

• Last Earnings: 3/04/2025
• Today: 8/03/2025
• Next Earnings (Estimated): 8/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: BUSINESS SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:SCOR
• CIK: 1158172
• Web: www.comscore.com
• Phone: (703) 438-2000
• Fax: 703-438-2051
• Employees: 1,200
• Year Founded: N/A

Price Target and Rating

• Average Price Target for comScore: $10.75
• High Price Target: $13.50
• Low Price Target: $8.00
• Potential Upside/Downside: +94.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($15.91)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$60.25 million
• Net Margins: -17.80%
• Pretax Margin: -17.94%
• Return on Equity: -1,124.27%
• Return on Assets: -13.83%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.74
• Quick Ratio: 0.74

Sales & Book Value

• Annual Sales: $356.05 million
• Price / Sales: 0.08
• Cash Flow: $6.42 per share
• Price / Cash Flow: 0.86
• Book Value: ($1.69) per share
• Price / Book: -3.27

Miscellaneous

• Outstanding Shares: 4,950,000
• Free Float: 4,398,000
• Market Cap: $27.32 million
• Optionable: No Data
• Beta: 1.11