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NASDAQ:SGA

Saga Communications (SGA) Stock Price, News & Analysis

Saga Communications logo
$8.20 -0.20 (-2.38%)
Closing price 10/23/2026 04:00 PM Eastern
Extended Trading
$8.24 +0.04 (+0.49%)
As of 10/23/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Saga Communications Stock (NASDAQ:SGA)

Advanced

Key Stats

Today's Range
$8.20
▼
$8.59
50-Day Range
$8.10
▼
$9.42
52-Week Range
$8.08
▼
$12.76
Volume
17,526 shs
Average Volume
7,524 shs
Market Capitalization
$52.14 million
P/E Ratio
N/A
Dividend Yield
12.20%
Price Target
N/A
Consensus Rating
Reduce

Company Overview

Saga Communications, Inc. is a broadcast media company that owns and operates radio stations in mid-sized markets across the United States. Its portfolio includes both FM and AM stations serving local audiences with a range of formats, including news, talk, sports, country, rock, and adult contemporary programming.

The company generates revenue primarily through the sale of local and national advertising. In addition to traditional radio broadcasts, Saga’s stations offer digital content and streaming, online advertising, and other audience-engagement services. Its local operations also support community events, promotions, and marketing initiatives for businesses and organizations.

Founded in 1986, Saga Communications has expanded through the acquisition and operation of radio station groups in various U.S. markets. The company is headquartered in Grosse Pointe Farms, Michigan. Christopher E. Forgy serves as president and chief executive officer.

AI Generated. May Contain Errors.

Saga Communications Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
22nd Percentile Overall Score

SGA MarketRank™: 
1.118219378915 of 5 stars

Saga Communications scored higher than 22% of companies evaluated by MarketBeat, and ranked 188th out of 237 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Saga Communications has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

  • Amount of Analyst Coverage

    Saga Communications has only been the subject of 1 research reports in the past 90 days.

  • Read more about Saga Communications' stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Saga Communications is -5.94, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Saga Communications is -5.94, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Saga Communications has a P/B Ratio of 0.45. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Saga Communications' valuation and earnings.
  • Percentage of Shares Shorted

    0.28% of the float of Saga Communications has been sold short.
  • Short Interest Ratio / Days to Cover

    Saga Communications has a short interest ratio ("days to cover") of 1.09, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Saga Communications has recently increased by 38.26%, indicating that investor sentiment is decreasing significantly.
  • Dividend Leadership

    Saga Communications is a leading dividend payer. It pays a dividend yield of 11.90%, putting its dividend yield in the top 25% of dividend-paying stocks.

  • Dividend Growth

    Saga Communications does not have a long track record of dividend growth.

  • Read more about Saga Communications' dividend.
    • Insider Buying vs. Insider Selling

      In the past three months, Saga Communications insiders have not sold or bought any company stock.

    • Percentage Held by Insiders

      23.20% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.

    • Percentage Held by Institutions

      74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

    • Read more about Saga Communications' insider trading history.
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    SGA Stock News Headlines

    Virtus SGA U.S. Large Cap Growth Q2 2026 Portfolio Update
    “The crisis that’s emerging now is just the tip of the iceberg,” says Dr. Martin D. Weiss, who has made shocking and accurate predictions for 55 years
    Dr. Martin D. Weiss, who predicted the Dot-Com collapse and the failures of Fannie Mae, Bear Stearns, and Lehman Brothers, is warning of a developing financial crisis. The New York Times has credited him as among the first to see the dangers ahead, and Forbes dubbed him Mr. Independence. He says this emerging situation could trigger a chain reaction across banks and markets. Watch his free video breakdown and see the five steps he outlines for investors.tc pixel
    Saga Communications, Inc. Reports 2nd Quarter 2026 Results
    See More Headlines

    SGA Stock Analysis - Frequently Asked Questions

    Saga Communications' stock was trading at $11.45 at the start of the year. Since then, SGA stock has decreased by 28.4% and is now trading at $8.20.

    Saga Communications, Inc. (NASDAQ:SGA) posted its earnings results on Thursday, August, 13th. The company reported $0.15 earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.18) by $0.33. The firm had revenue of $26.40 million for the quarter, compared to analyst estimates of $25.50 million. Saga Communications had a positive trailing twelve-month return on equity of 3.87% and a negative net margin of 8.55%.
    Read the conference call transcript
    .

    Shares of SGA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

    Based on aggregate information from My MarketBeat watchlists, some other companies that Saga Communications investors own include Taiwan Semiconductor Manufacturing (TSM), AGNC Investment (AGNC), Micron Technology (MU), NVIDIA (NVDA), PayPal (PYPL), T-Mobile US (TMUS) and Salesforce (CRM).

    Company Calendar

    Last Earnings
    8/13/2026
    Record date for 10/16 Dividend
    9/23/2026
    Ex-Dividend for 10/16 Dividend
    9/23/2026
    Dividend Payable
    10/16/2026
    Today
    10/24/2026
    Next Earnings (Estimated)
    11/12/2026
    Fiscal Year End
    12/31/2026

    Industry, Sector and Symbol

    Stock Exchange
    NASDAQ
    Industry
    Media
    Sub-Industry
    Broadcasting
    Current Symbol
    NASDAQ:SGA
    CIK
    886136
    Employees
    779
    Year Founded
    1986

    Profitability

    EPS (Trailing Twelve Months)
    ($1.38)
    Trailing P/E Ratio
    N/A
    Forward P/E Ratio
    N/A
    P/E Growth
    N/A
    Net Income
    -$7.90 million
    Net Margins
    -8.55%
    Pretax Margin
    -11.33%
    Return on Equity
    3.87%
    Return on Assets
    2.90%

    Debt

    Debt-to-Equity Ratio
    N/A
    Current Ratio
    2.24
    Quick Ratio
    2.24

    Sales & Book Value

    Annual Sales
    $103.94 million
    Price / Sales
    0.50
    Cash Flow
    $2.86 per share
    Price / Cash Flow
    2.87
    Book Value
    $18.25 per share
    Price / Book
    0.45

    Miscellaneous

    Outstanding Shares
    6,358,000
    Free Float
    4,883,000
    Market Cap
    $52.14 million
    Optionable
    Not Optionable
    Beta
    -0.12

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    This page (NASDAQ:SGA) was last updated on 10/23/2026 by MarketBeat.com Staff.
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