NASDAQ:SGA Saga Communications (SGA) Stock Price, News & Analysis $9.58 0.00 (0.00%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$9.56 -0.02 (-0.16%) As of 05/22/2026 04:40 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Saga Communications Stock (NASDAQ:SGA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Saga Communications alerts:Sign Up Key Stats Today's Range$9.53▼$10.0650-Day Range$9.58▼$12.0552-Week Range$9.53▼$14.27Volume18,086 shsAverage Volume15,235 shsMarket Capitalization$60.93 millionP/E RatioN/ADividend Yield10.44%Price TargetN/AConsensus RatingReduce Company Overview Saga Communications, Inc. (NASDAQ: SGA) is an independent radio broadcasting company that owns and operates a portfolio of local radio stations across the United States. Headquartered in Grosse Pointe Farms, Michigan, the company focuses on full‐service radio properties offering a variety of formats, including music, news‐talk and sports programming. In addition to traditional over‐the‐air broadcasts, Saga leverages web streaming and mobile platforms to broaden listener reach and provide advertisers with multimedia opportunities. Founded in 1985 by Edward J. “Ed” Christian, Saga Communications has pursued steady growth through strategic acquisitions and market development. Over the decades, it has expanded into numerous regional clusters, combining centralized support functions for programming, sales and technical operations with locally driven content and community engagement. The company’s integrated approach enables advertisers to execute targeted campaigns across both on-air and digital channels, enhancing audience connection and measurement capabilities. Operating primarily in the Midwest and Southern United States, Saga serves markets including Wisconsin, Florida and the Mid-Atlantic region, among others. Under the guidance of founder and CEO Ed Christian, the company emphasizes localism through live events, community partnerships and bespoke marketing solutions. By maintaining a balance between national best practices and local market insight, Saga Communications aims to deliver compelling programming and advertising value in each of its service areas.AI Generated. May Contain Errors. Read More Saga Communications Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks40th Percentile Overall ScoreSGA MarketRank™: Saga Communications scored higher than 40% of companies evaluated by MarketBeat, and ranked 178th out of 270 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.2 / 5Analyst RatingReduce Consensus RatingSaga Communications has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Amount of Analyst CoverageSaga Communications has only been the subject of 2 research reports in the past 90 days.Read more about Saga Communications' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Saga Communications are expected to grow in the coming year, from ($0.57) to ($0.36) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Saga Communications is -7.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Saga Communications is -7.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioSaga Communications has a P/B Ratio of 0.41. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Saga Communications' valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted0.21% of the float of Saga Communications has been sold short.Short Interest Ratio / Days to CoverSaga Communications has a short interest ratio ("days to cover") of 1.1, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Saga Communications has recently decreased by 15.14%, indicating that investor sentiment is improving significantly. Dividend1.7 / 5Dividend StrengthWeak Dividend LeadershipSaga Communications is a leading dividend payer. It pays a dividend yield of 10.44%, putting its dividend yield in the top 25% of dividend-paying stocks.Dividend GrowthSaga Communications does not have a long track record of dividend growth.Read more about Saga Communications' dividend. News and Social Media0.6 / 5News SentimentN/A Search Interest5 people have searched for SGA on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days. Company Ownership2.1 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Saga Communications insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $68,377.00 in company stock.Percentage Held by Insiders22.40% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Saga Communications' insider trading history. Receive SGA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Saga Communications and its competitors with MarketBeat's FREE daily newsletter. 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SGA Stock News HeadlinesSaga Communications (SGA) price target decreased by 22.22% to 14.28May 14, 2026 | msn.comSaga Communications, Inc. (SGA) Q1 2026 Earnings Call TranscriptMay 7, 2026 | seekingalpha.comHey, it's Jon Najarian. The SpaceX IPO is right around the corner. But I discovered Elon may have something BIGGER planned. Check this out before June 9th...After being invited to the SpaceX launch headquarters in Cape Canaveral from one of Elon's top lobbyists… Hall of Fame Trader Jon Najarian now says EVERYONE is missing an even bigger story about the SpaceX IPO… That it's just the start of an Elon Musk $44 trillion "Superconvergence…" An event that could kick off as soon as June 12th. | Banyan Hill Publishing (Ad)Saga Communications, Inc. Reports 1st Quarter 2026 ResultsMay 7, 2026 | globenewswire.comSaga Communications, Inc. Declares a Quarterly Cash Dividend of $0.25 per ShareMay 7, 2026 | globenewswire.comSaga Communications, Inc. Announces Date and Time of 1st Quarter 2026 Earnings Release and Conference CallApril 15, 2026 | globenewswire.comSaga Communications, Inc. Class AApril 12, 2026 | edition.cnn.comVirtus SGA International Growth Q4 2025 Portfolio Activity And PerformanceMarch 26, 2026 | seekingalpha.comSee More Headlines SGA Stock Analysis - Frequently Asked Questions How have SGA shares performed this year? Saga Communications' stock was trading at $11.45 at the start of the year. Since then, SGA stock has decreased by 16.3% and is now trading at $9.58. How were Saga Communications' earnings last quarter? Saga Communications, Inc. (NASDAQ:SGA) announced its quarterly earnings data on Thursday, March, 12th. The company reported $1.27 EPS for the quarter, beating analysts' consensus estimates of $0.04 by $1.23. The company earned $26.51 million during the quarter, compared to analyst estimates of $27.70 million. Saga Communications had a negative net margin of 8.24% and a positive trailing twelve-month return on equity of 3.88%. Read the conference call transcript. Who are Saga Communications' major shareholders? Saga Communications' top institutional shareholders include Dimensional Fund Advisors LP (5.51%), Renaissance Technologies LLC (1.67%) and Empowered Funds LLC (0.57%). Insiders that own company stock include Edward K Christian Trust and Gate City Capital Management,. View institutional ownership trends. How do I buy shares of Saga Communications? Shares of SGA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Saga Communications own? Based on aggregate information from My MarketBeat watchlists, some other companies that Saga Communications investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Voyager Therapeutics (VYGR), Humana (HUM), iShares Micro-Cap ETF (IWC) and AUO (AUOTY). Company Calendar Record date for 3/20 Dividend2/26/2026Ex-Dividend for 3/20 Dividend2/26/2026Last Earnings3/12/2026Dividend Payable3/20/2026Record date for 6/12 Dividend5/22/2026Ex-Dividend for 6/12 Dividend5/22/2026Today5/25/2026Dividend Payable6/12/2026Next Earnings (Estimated)8/06/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (2w+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 For the last 2 weeks, SGA's financial health has been in the Yellow zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry BRDCST - RADIO/TV Sub-IndustryCommunication Current SymbolNASDAQ:SGA CIK886136 Websagacom.com Phone(313) 886-7070Fax313-886-7150Employees570Year Founded1986Profitability EPS (Trailing Twelve Months)($1.35) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$7.90 million Net Margins-8.24% Pretax Margin-10.75% Return on Equity3.88% Return on Assets2.90% Debt Debt-to-Equity Ratio0.03 Current Ratio2.81 Quick Ratio2.81 Sales & Book Value Annual Sales$107.11 million Price / Sales0.57 Cash Flow$2.93 per share Price / Cash Flow3.27 Book Value$23.31 per share Price / Book0.41Miscellaneous Outstanding Shares6,360,000Free Float4,938,000Market Cap$60.93 million OptionableNot Optionable Beta-0.07 Social Links 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleLooking for the next FAANG stock before everyone has heard about it? 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