Saga Communications (SGA) Stock Price, News & Analysis

Company Overview

Saga Communications, Inc. (NASDAQ: SGA) is an independent radio broadcasting company that owns and operates a portfolio of local radio stations across the United States. Headquartered in Grosse Pointe Farms, Michigan, the company focuses on full‐service radio properties offering a variety of formats, including music, news‐talk and sports programming. In addition to traditional over‐the‐air broadcasts, Saga leverages web streaming and mobile platforms to broaden listener reach and provide advertisers with multimedia opportunities.

Founded in 1985 by Edward J. “Ed” Christian, Saga Communications has pursued steady growth through strategic acquisitions and market development. Over the decades, it has expanded into numerous regional clusters, combining centralized support functions for programming, sales and technical operations with locally driven content and community engagement. The company’s integrated approach enables advertisers to execute targeted campaigns across both on-air and digital channels, enhancing audience connection and measurement capabilities.

Operating primarily in the Midwest and Southern United States, Saga serves markets including Wisconsin, Florida and the Mid-Atlantic region, among others. Under the guidance of founder and CEO Ed Christian, the company emphasizes localism through live events, community partnerships and bespoke marketing solutions. By maintaining a balance between national best practices and local market insight, Saga Communications aims to deliver compelling programming and advertising value in each of its service areas.

Key Stats

• Today's Range: $11.19 to $11.30
• 50-Day Range: $11.00 to $12.74
• 52-Week Range: $10.68 to $14.27
• Volume: 2,182 shs
• Average Volume: 9,288 shs
• Market Capitalization: $71.40 million
• P/E Ratio: N/A
• Dividend Yield: 8.91%
• Price Target: N/A
• Consensus Rating: Reduce

Saga Communications Stock Analysis - MarketRank™

Saga Communications scored higher than 20% of companies evaluated by MarketBeat, and ranked 218th out of 272 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Reduce

Consensus Rating

Saga Communications has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Saga Communications has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Saga Communications is -9.37, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Saga Communications is -9.37, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Saga Communications has a P/B Ratio of 0.63. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.25% of the float of Saga Communications has been sold short.

Short Interest Ratio / Days to Cover

Saga Communications has a short interest ratio ("days to cover") of 3.91, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Saga Communications has recently increased by 9.18%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Saga Communications is a leading dividend payer. It pays a dividend yield of 8.87%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Saga Communications does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

Search Interest

2 people have searched for SGA on MarketBeat in the last 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Saga Communications insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $68,377.00 in company stock.

Percentage Held by Insiders

22.40% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SGA Stock Analysis - Frequently Asked Questions

How have SGA shares performed this year?

Saga Communications' stock was trading at $11.45 at the beginning of 2026. Since then, SGA shares have decreased by 0.2% and is now trading at $11.43.

How were Saga Communications' earnings last quarter?

Saga Communications, Inc. (NASDAQ:SGA) announced its earnings results on Thursday, March, 12th. The company reported $1.27 earnings per share for the quarter, beating the consensus estimate of $0.04 by $1.23. The firm earned $26.51 million during the quarter, compared to analyst estimates of $27.70 million. Saga Communications had a positive trailing twelve-month return on equity of 4.51% and a negative net margin of 7.37%.
Read the conference call transcript.

How do I buy shares of Saga Communications?

Shares of SGA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Saga Communications own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Saga Communications investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Voyager Therapeutics (VYGR), Humana (HUM), iShares Micro-Cap ETF (IWC) and AUO (AUOTY).

Company Calendar

• Record date for 3/20 Dividend: 2/26/2026
• Ex-Dividend for 3/20 Dividend: 2/26/2026
• Last Earnings: 3/12/2026
• Dividend Payable: 3/20/2026
• Today: 5/05/2026
• Next Earnings (Estimated): 5/07/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NASDAQ:SGA
• CIK: 886136
• Web: sagacom.com
• Phone: (313) 886-7070
• Fax: 313-886-7150
• Employees: 570
• Year Founded: 1986

Profitability

• EPS (Trailing Twelve Months): ($1.22)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$7.90 million
• Net Margins: -7.37%
• Pretax Margin: -9.77%
• Return on Equity: 4.51%
• Return on Assets: 3.37%

Debt

• Debt-to-Equity Ratio: 0.03
• Current Ratio: 3.04
• Quick Ratio: 3.04

Sales & Book Value

• Annual Sales: $107.11 million
• Price / Sales: 0.67
• Cash Flow: $2.98 per share
• Price / Cash Flow: 3.76
• Book Value: $18.25 per share
• Price / Book: 0.61

Miscellaneous

• Outstanding Shares: 6,364,000
• Free Float: 4,970,000
• Market Cap: $71.40 million
• Optionable: Not Optionable
• Beta: -0.07