Saga Communications (SGA) Stock Price, News & Analysis

Company Overview

Saga Communications, Inc. is a broadcast media company that owns and operates radio stations in mid-sized markets across the United States. Its portfolio includes both FM and AM stations serving local audiences with a range of formats, including news, talk, sports, country, rock, and adult contemporary programming.

The company generates revenue primarily through the sale of local and national advertising. In addition to traditional radio broadcasts, Saga’s stations offer digital content and streaming, online advertising, and other audience-engagement services. Its local operations also support community events, promotions, and marketing initiatives for businesses and organizations.

Founded in 1986, Saga Communications has expanded through the acquisition and operation of radio station groups in various U.S. markets. The company is headquartered in Grosse Pointe Farms, Michigan. Christopher E. Forgy serves as president and chief executive officer.

Key Stats

• Today's Range: $8.25 to $8.58
• 50-Day Range: $8.10 to $10.15
• 52-Week Range: $8.08 to $12.99
• Volume: 13,894 shs
• Average Volume: 12,582 shs
• Market Capitalization: $53.29 million
• P/E Ratio: N/A
• Dividend Yield: 11.93%
• Price Target: N/A
• Consensus Rating: Reduce

Saga Communications Stock Analysis - MarketRank™

Saga Communications scored higher than 29% of companies evaluated by MarketBeat, and ranked 176th out of 234 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Reduce

Consensus Rating

Saga Communications has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Saga Communications has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Saga Communications is -6.09, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Saga Communications is -6.09, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Saga Communications has a P/B Ratio of 0.46. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.28% of the float of Saga Communications has been sold short.

Short Interest Ratio / Days to Cover

Saga Communications has a short interest ratio ("days to cover") of 1.09, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Saga Communications has recently increased by 38.26%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Saga Communications is a leading dividend payer. It pays a dividend yield of 12.21%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Saga Communications does not have a long track record of dividend growth.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.89

News Sentiment

Saga Communications has a news sentiment score of 0.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Saga Communications this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Saga Communications insiders have not sold or bought any company stock.

Percentage Held by Insiders

23.20% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/13/2026
• Record date for 10/16 Dividend: 9/23/2026
• Ex-Dividend for 10/16 Dividend: 9/23/2026
• Today: 10/16/2026
• Dividend Payable: 10/16/2026
• Next Earnings (Estimated): 11/12/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Broadcasting
• Current Symbol: NASDAQ:SGA
• CIK: 886136
• Web: sagacom.com
• Phone: (313) 886-7070
• Fax: 313-886-7150
• Employees: 779
• Year Founded: 1986

Profitability

• EPS (Trailing Twelve Months): ($1.38)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$7.90 million
• Net Margins: -8.55%
• Pretax Margin: -11.33%
• Return on Equity: 3.87%
• Return on Assets: 2.90%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.24
• Quick Ratio: 2.24

Sales & Book Value

• Annual Sales: $107.11 million
• Price / Sales: 0.50
• Cash Flow: $3.00 per share
• Price / Cash Flow: 2.79
• Book Value: $18.25 per share
• Price / Book: 0.46

Miscellaneous

• Outstanding Shares: 6,360,000
• Free Float: 4,883,000
• Market Cap: $53.29 million
• Optionable: Not Optionable
• Beta: -0.12