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Saga Communications (SGA) Competitors

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$9.13 0.00 (0.00%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$9.13 0.00 (0.00%)
As of 04:11 AM Eastern
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SGA vs. MDIA, BBGI, UONE, UONEK, and FOXA

Should you buy Saga Communications stock or one of its competitors? Saga Communications's main competitors and comparable companies include MediaCo (MDIA), Beasley Broadcast Group (BBGI), Radio One (UONE), Radio One (UONEK), and FOX (FOXA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadcasting" industry.

How does Saga Communications compare to MediaCo?

MediaCo (NASDAQ:MDIA) and Saga Communications (NASDAQ:SGA) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, dividends, risk, media sentiment and earnings.

64.0% of MediaCo shares are held by institutional investors. Comparatively, 74.3% of Saga Communications shares are held by institutional investors. 9.8% of MediaCo shares are held by insiders. Comparatively, 23.2% of Saga Communications shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaCo
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Saga Communications
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

MediaCo has a net margin of 0.00% compared to Saga Communications' net margin of -8.55%. Saga Communications' return on equity of 3.87% beat MediaCo's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaCoN/A N/A N/A
Saga Communications -8.55%3.87%2.90%

MediaCo has a beta of -0.05, suggesting that its stock price is 105% less volatile than the broader market. Comparatively, Saga Communications has a beta of -0.11, suggesting that its stock price is 111% less volatile than the broader market.

In the previous week, Saga Communications had 2 more articles in the media than MediaCo. MarketBeat recorded 5 mentions for Saga Communications and 3 mentions for MediaCo. Saga Communications' average media sentiment score of 0.97 beat MediaCo's score of 0.86 indicating that Saga Communications is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaCo
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Saga Communications
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Saga Communications has lower revenue, but higher earnings than MediaCo. Saga Communications is trading at a lower price-to-earnings ratio than MediaCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaCo$139.42M0.69-$69.74M-$0.83N/A
Saga Communications$107.11M0.54-$7.90M-$1.38N/A

Summary

Saga Communications beats MediaCo on 8 of the 14 factors compared between the two stocks.

How does Saga Communications compare to Beasley Broadcast Group?

Saga Communications (NASDAQ:SGA) and Beasley Broadcast Group (NASDAQ:BBGI) are both small-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, media sentiment, dividends, risk, profitability and institutional ownership.

74.3% of Saga Communications shares are owned by institutional investors. Comparatively, 21.7% of Beasley Broadcast Group shares are owned by institutional investors. 23.2% of Saga Communications shares are owned by company insiders. Comparatively, 51.8% of Beasley Broadcast Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga Communications
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Beasley Broadcast Group
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

Saga Communications has higher earnings, but lower revenue than Beasley Broadcast Group. Saga Communications is trading at a lower price-to-earnings ratio than Beasley Broadcast Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Saga Communications$107.11M0.54-$7.90M-$1.38N/A
Beasley Broadcast Group$205.94M0.14-$196.55M-$59.65N/A

Saga Communications has a beta of -0.11, meaning that its share price is 111% less volatile than the broader market. Comparatively, Beasley Broadcast Group has a beta of 4.41, meaning that its share price is 341% more volatile than the broader market.

Saga Communications has a net margin of -8.55% compared to Beasley Broadcast Group's net margin of -55.68%. Saga Communications' return on equity of 3.87% beat Beasley Broadcast Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Saga Communications-8.55% 3.87% 2.90%
Beasley Broadcast Group -55.68%-96.53%-5.84%

In the previous week, Saga Communications had 2 more articles in the media than Beasley Broadcast Group. MarketBeat recorded 5 mentions for Saga Communications and 3 mentions for Beasley Broadcast Group. Saga Communications' average media sentiment score of 0.97 beat Beasley Broadcast Group's score of 0.54 indicating that Saga Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Saga Communications
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Beasley Broadcast Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Saga Communications beats Beasley Broadcast Group on 9 of the 15 factors compared between the two stocks.

How does Saga Communications compare to Radio One?

Radio One (NASDAQ:UONE) and Saga Communications (NASDAQ:SGA) are both small-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.

Saga Communications has a net margin of -8.55% compared to Radio One's net margin of -19.04%. Saga Communications' return on equity of 3.87% beat Radio One's return on equity.

Company Net Margins Return on Equity Return on Assets
Radio One-19.04% -7.13% -0.43%
Saga Communications -8.55%3.87%2.90%

Saga Communications has lower revenue, but higher earnings than Radio One. Saga Communications is trading at a lower price-to-earnings ratio than Radio One, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Radio One$374.37M0.06-$146.87M-$15.11N/A
Saga Communications$107.11M0.54-$7.90M-$1.38N/A

Radio One has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, Saga Communications has a beta of -0.11, suggesting that its stock price is 111% less volatile than the broader market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Radio One
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Saga Communications
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, Saga Communications had 4 more articles in the media than Radio One. MarketBeat recorded 5 mentions for Saga Communications and 1 mentions for Radio One. Radio One's average media sentiment score of 1.89 beat Saga Communications' score of 0.97 indicating that Radio One is being referred to more favorably in the media.

Company Overall Sentiment
Radio One Very Positive
Saga Communications Positive

8.2% of Radio One shares are owned by institutional investors. Comparatively, 74.3% of Saga Communications shares are owned by institutional investors. 47.2% of Radio One shares are owned by company insiders. Comparatively, 23.2% of Saga Communications shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Saga Communications beats Radio One on 9 of the 14 factors compared between the two stocks.

How does Saga Communications compare to Radio One?

Radio One (NASDAQ:UONEK) and Saga Communications (NASDAQ:SGA) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, media sentiment, risk, dividends and earnings.

Saga Communications has a net margin of -8.55% compared to Radio One's net margin of -19.04%. Saga Communications' return on equity of 3.87% beat Radio One's return on equity.

Company Net Margins Return on Equity Return on Assets
Radio One-19.04% -7.13% -0.43%
Saga Communications -8.55%3.87%2.90%

19.7% of Radio One shares are held by institutional investors. Comparatively, 74.3% of Saga Communications shares are held by institutional investors. 50.5% of Radio One shares are held by insiders. Comparatively, 23.2% of Saga Communications shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Radio One
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Saga Communications
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, Saga Communications had 3 more articles in the media than Radio One. MarketBeat recorded 5 mentions for Saga Communications and 2 mentions for Radio One. Radio One's average media sentiment score of 1.44 beat Saga Communications' score of 0.97 indicating that Radio One is being referred to more favorably in the media.

Company Overall Sentiment
Radio One Positive
Saga Communications Positive

Saga Communications has lower revenue, but higher earnings than Radio One. Saga Communications is trading at a lower price-to-earnings ratio than Radio One, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Radio One$374.37M0.05-$146.87M-$15.11N/A
Saga Communications$107.11M0.54-$7.90M-$1.38N/A

Radio One has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, Saga Communications has a beta of -0.11, meaning that its share price is 111% less volatile than the broader market.

Summary

Saga Communications beats Radio One on 9 of the 14 factors compared between the two stocks.

How does Saga Communications compare to FOX?

Saga Communications (NASDAQ:SGA) and FOX (NASDAQ:FOXA) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, earnings, profitability, media sentiment and risk.

FOX has a net margin of 9.84% compared to Saga Communications' net margin of -8.55%. FOX's return on equity of 20.64% beat Saga Communications' return on equity.

Company Net Margins Return on Equity Return on Assets
Saga Communications-8.55% 3.87% 2.90%
FOX 9.84%20.64%10.76%

Saga Communications has a beta of -0.11, indicating that its stock price is 111% less volatile than the broader market. Comparatively, FOX has a beta of 0.55, indicating that its stock price is 45% less volatile than the broader market.

Saga Communications pays an annual dividend of $1.00 per share and has a dividend yield of 11.0%. FOX pays an annual dividend of $0.58 per share and has a dividend yield of 0.9%. Saga Communications pays out -72.5% of its earnings in the form of a dividend. FOX pays out 15.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FOX has raised its dividend for 4 consecutive years. Saga Communications is clearly the better dividend stock, given its higher yield and lower payout ratio.

74.3% of Saga Communications shares are owned by institutional investors. Comparatively, 52.5% of FOX shares are owned by institutional investors. 23.2% of Saga Communications shares are owned by insiders. Comparatively, 19.7% of FOX shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, FOX had 8 more articles in the media than Saga Communications. MarketBeat recorded 13 mentions for FOX and 5 mentions for Saga Communications. Saga Communications' average media sentiment score of 0.97 beat FOX's score of 0.87 indicating that Saga Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Saga Communications
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FOX
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

FOX has higher revenue and earnings than Saga Communications. Saga Communications is trading at a lower price-to-earnings ratio than FOX, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Saga Communications$107.11M0.54-$7.90M-$1.38N/A
FOX$17.13B1.62$1.69B$3.8317.22

FOX has a consensus target price of $74.38, suggesting a potential upside of 12.79%. Given FOX's stronger consensus rating and higher possible upside, analysts plainly believe FOX is more favorable than Saga Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Saga Communications
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
FOX
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44

Summary

FOX beats Saga Communications on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SGA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SGA vs. The Competition

MetricSaga CommunicationsMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$58.07M$3.06B$33.51B$12.84B
Dividend Yield10.95%5.54%5.34%11.71%
P/E Ratio-6.6231.9323.8725.35
Price / Sales0.5434.4062.3490.72
Price / Cash3.1117.4620.8434.96
Price / Book0.5010.2011.506.21
Net Income-$7.90M-$45.84M$1.10B$358.54M
7 Day Performance-0.54%-0.69%-0.58%-2.39%
1 Month Performance-6.45%-2.24%-1.67%-3.39%
1 Year Performance-23.92%-10.32%-7.71%8.81%

Saga Communications Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SGA
Saga Communications
1.8451 of 5 stars
$9.13
flat
N/A-23.9%$58.07M$107.11MN/A570
MDIA
MediaCo
0.918 of 5 stars
$1.13
-0.9%
N/A-19.0%$94.94M$139.42MN/A190
BBGI
Beasley Broadcast Group
1.4942 of 5 stars
$17.06
-1.9%
N/A+207.3%$32.22M$205.94MN/A1,160
UONE
Radio One
0.789 of 5 stars
$4.74
+0.3%
N/A-66.7%$21.83M$374.37MN/A1,160
UONEK
Radio One
1.2624 of 5 stars
$4.10
-1.2%
N/A-47.2%$19.15M$374.37MN/A1,272

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This page (NASDAQ:SGA) was last updated on 9/14/2026 by MarketBeat.com Staff.
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