TSQ vs. SGA, IHRT, UONE, UONEK, ESCA, FLXS, LCUT, RCKY, KNDI, and HOFT
Should you be buying Townsquare Media stock or one of its competitors? The main competitors of Townsquare Media include Saga Communications (SGA), iHeartMedia (IHRT), Urban One (UONE), Urban One (UONEK), Escalade (ESCA), Flexsteel Industries (FLXS), Lifetime Brands (LCUT), Rocky Brands (RCKY), Kandi Technologies Group (KNDI), and Hooker Furnishings (HOFT). These companies are all part of the "consumer discretionary" sector.
Saga Communications (NASDAQ:SGA) and Townsquare Media (NYSE:TSQ) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, community ranking, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.
Saga Communications has higher earnings, but lower revenue than Townsquare Media. Townsquare Media is trading at a lower price-to-earnings ratio than Saga Communications, indicating that it is currently the more affordable of the two stocks.
Saga Communications has a net margin of 8.42% compared to Saga Communications' net margin of -9.90%. Saga Communications' return on equity of 55.40% beat Townsquare Media's return on equity.
In the previous week, Saga Communications and Saga Communications both had 3 articles in the media. Saga Communications' average media sentiment score of 0.35 beat Townsquare Media's score of 0.00 indicating that Townsquare Media is being referred to more favorably in the news media.
Saga Communications has a beta of 0.41, meaning that its share price is 59% less volatile than the S&P 500. Comparatively, Townsquare Media has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500.
Townsquare Media received 244 more outperform votes than Saga Communications when rated by MarketBeat users. Likewise, 66.58% of users gave Townsquare Media an outperform vote while only 36.84% of users gave Saga Communications an outperform vote.
Saga Communications currently has a consensus price target of $27.00, suggesting a potential upside of 18.94%. Townsquare Media has a consensus price target of $16.83, suggesting a potential upside of 36.75%. Given Saga Communications' higher possible upside, analysts plainly believe Townsquare Media is more favorable than Saga Communications.
74.3% of Saga Communications shares are owned by institutional investors. Comparatively, 71.7% of Townsquare Media shares are owned by institutional investors. 21.9% of Saga Communications shares are owned by insiders. Comparatively, 34.9% of Townsquare Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Saga Communications pays an annual dividend of $1.00 per share and has a dividend yield of 4.4%. Townsquare Media pays an annual dividend of $0.79 per share and has a dividend yield of 6.4%. Saga Communications pays out 65.8% of its earnings in the form of a dividend. Townsquare Media pays out -28.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Saga Communications has increased its dividend for 1 consecutive years and Townsquare Media has increased its dividend for 2 consecutive years. Townsquare Media is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Summary
Townsquare Media beats Saga Communications on 12 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding TSQ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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