BuzzFeed (BZFD) Competitors

BuzzFeed (NASDAQ:BZFD) and E.W. Scripps (NASDAQ:SSP) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, community ranking, risk, earnings and media sentiment.

Do analysts recommend BZFD or SSP?

E.W. Scripps has a consensus target price of $6.25, suggesting a potential upside of 210.95%. Given E.W. Scripps' stronger consensus rating and higher probable upside, analysts clearly believe E.W. Scripps is more favorable than BuzzFeed.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BuzzFeed	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more volatility and risk, BZFD or SSP?

BuzzFeed has a beta of 3.58, meaning that its share price is 258% more volatile than the S&P 500. Comparatively, E.W. Scripps has a beta of 0.92, meaning that its share price is 8% less volatile than the S&P 500.

Does the media prefer BZFD or SSP?

In the previous week, E.W. Scripps had 3 more articles in the media than BuzzFeed. MarketBeat recorded 7 mentions for E.W. Scripps and 4 mentions for BuzzFeed. E.W. Scripps' average media sentiment score of 1.32 beat BuzzFeed's score of 1.07 indicating that E.W. Scripps is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BuzzFeed	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
E.W. Scripps	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable valuation and earnings, BZFD or SSP?

BuzzFeed has higher earnings, but lower revenue than E.W. Scripps. BuzzFeed is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BuzzFeed	$189.89M	0.40	-$88.58M	-$0.32	-6.09
E.W. Scripps	$2.51B	0.07	-$998.09M	$0.99	2.03

Do insiders and institutionals have more ownership in BZFD or SSP?

37.6% of BuzzFeed shares are owned by institutional investors. Comparatively, 67.8% of E.W. Scripps shares are owned by institutional investors. 20.3% of BuzzFeed shares are owned by insiders. Comparatively, 4.1% of E.W. Scripps shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is BZFD or SSP more profitable?

E.W. Scripps has a net margin of -8.55% compared to BuzzFeed's net margin of -22.51%. E.W. Scripps' return on equity of 9.40% beat BuzzFeed's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BuzzFeed	-22.51%	-33.17%	-8.70%
E.W. Scripps	-8.55%	9.40%	1.34%

Does the MarketBeat Community favor BZFD or SSP?

E.W. Scripps received 10 more outperform votes than BuzzFeed when rated by MarketBeat users. Likewise, 35.29% of users gave E.W. Scripps an outperform vote while only 11.11% of users gave BuzzFeed an outperform vote.

Company	Underperform	Outperform
BuzzFeed	Outperform Votes 2 11.11%	Underperform Votes 16 88.89%
E.W. Scripps	Outperform Votes 12 35.29%	Underperform Votes 22 64.71%

Summary

E.W. Scripps beats BuzzFeed on 14 of the 18 factors compared between the two stocks.