Go Pro

BuzzFeed (BZFD) Competitors

BuzzFeed logo
$1.06 -0.01 (-0.93%)
Closing price 09/10/2026 04:00 PM Eastern
Extended Trading
$1.08 +0.02 (+2.26%)
As of 08:04 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BZFD vs. ZIP, SY, TRUE, ZH, and SSTK

Should you buy BuzzFeed stock or one of its competitors? BuzzFeed's main competitors and comparable companies include ZipRecruiter (ZIP), So-Young International (SY), TrueCar (TRUE), Zhihu (ZH), and Shutterstock (SSTK). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does BuzzFeed compare to ZipRecruiter?

ZipRecruiter (NYSE:ZIP) and BuzzFeed (NASDAQ:BZFD) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, analyst recommendations, institutional ownership and media sentiment.

ZipRecruiter has a net margin of 6.20% compared to BuzzFeed's net margin of -35.83%. ZipRecruiter's return on equity of 0.00% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
ZipRecruiter6.20% N/A -3.73%
BuzzFeed -35.83%-113.86%-34.00%

ZipRecruiter currently has a consensus price target of $4.17, indicating a potential upside of 13.07%. BuzzFeed has a consensus price target of $1.00, indicating a potential downside of 5.66%. Given ZipRecruiter's stronger consensus rating and higher probable upside, equities research analysts clearly believe ZipRecruiter is more favorable than BuzzFeed.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ZipRecruiter
0 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

70.6% of ZipRecruiter shares are owned by institutional investors. Comparatively, 37.6% of BuzzFeed shares are owned by institutional investors. 19.9% of ZipRecruiter shares are owned by company insiders. Comparatively, 15.6% of BuzzFeed shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, BuzzFeed had 1 more articles in the media than ZipRecruiter. MarketBeat recorded 3 mentions for BuzzFeed and 2 mentions for ZipRecruiter. ZipRecruiter's average media sentiment score of 0.64 beat BuzzFeed's score of 0.63 indicating that ZipRecruiter is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ZipRecruiter
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
BuzzFeed
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ZipRecruiter has higher revenue and earnings than BuzzFeed. BuzzFeed is trading at a lower price-to-earnings ratio than ZipRecruiter, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ZipRecruiter$448.95M0.67-$32.99M$0.3510.53
BuzzFeed$185.27M0.48-$57.72M-$1.54N/A

ZipRecruiter has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, BuzzFeed has a beta of 3.78, meaning that its stock price is 278% more volatile than the broader market.

Summary

ZipRecruiter beats BuzzFeed on 13 of the 15 factors compared between the two stocks.

How does BuzzFeed compare to So-Young International?

BuzzFeed (NASDAQ:BZFD) and So-Young International (NASDAQ:SY) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, profitability, risk, earnings, dividends and valuation.

37.6% of BuzzFeed shares are owned by institutional investors. Comparatively, 35.3% of So-Young International shares are owned by institutional investors. 15.6% of BuzzFeed shares are owned by company insiders. Comparatively, 16.7% of So-Young International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

So-Young International has a net margin of -13.62% compared to BuzzFeed's net margin of -35.83%. So-Young International's return on equity of -13.65% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
BuzzFeed-35.83% -113.86% -34.00%
So-Young International -13.62%-13.65%-8.52%

So-Young International has higher revenue and earnings than BuzzFeed. So-Young International is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BuzzFeed$185.27M0.48-$57.72M-$1.54N/A
So-Young International$217.84M1.22-$34.65M-$0.34N/A

BuzzFeed has a beta of 3.78, suggesting that its share price is 278% more volatile than the broader market. Comparatively, So-Young International has a beta of 2.11, suggesting that its share price is 111% more volatile than the broader market.

In the previous week, BuzzFeed had 2 more articles in the media than So-Young International. MarketBeat recorded 3 mentions for BuzzFeed and 1 mentions for So-Young International. So-Young International's average media sentiment score of 1.34 beat BuzzFeed's score of 0.63 indicating that So-Young International is being referred to more favorably in the news media.

Company Overall Sentiment
BuzzFeed Positive
So-Young International Positive

BuzzFeed presently has a consensus price target of $1.00, indicating a potential downside of 5.66%. Given BuzzFeed's stronger consensus rating and higher possible upside, equities analysts clearly believe BuzzFeed is more favorable than So-Young International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
So-Young International
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

So-Young International beats BuzzFeed on 9 of the 15 factors compared between the two stocks.

How does BuzzFeed compare to TrueCar?

BuzzFeed (NASDAQ:BZFD) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends, profitability and media sentiment.

In the previous week, BuzzFeed had 2 more articles in the media than TrueCar. MarketBeat recorded 3 mentions for BuzzFeed and 1 mentions for TrueCar. BuzzFeed's average media sentiment score of 0.63 beat TrueCar's score of 0.00 indicating that BuzzFeed is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BuzzFeed
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrueCar
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

BuzzFeed has a beta of 3.78, meaning that its share price is 278% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, meaning that its share price is 122% more volatile than the broader market.

TrueCar has lower revenue, but higher earnings than BuzzFeed. TrueCar is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BuzzFeed$185.27M0.48-$57.72M-$1.54N/A
TrueCar$181.22M1.25-$31.05M-$0.22N/A

37.6% of BuzzFeed shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 15.6% of BuzzFeed shares are held by company insiders. Comparatively, 3.9% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

TrueCar has a net margin of -10.27% compared to BuzzFeed's net margin of -35.83%. TrueCar's return on equity of -23.76% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
BuzzFeed-35.83% -113.86% -34.00%
TrueCar -10.27%-23.76%-18.02%

BuzzFeed currently has a consensus target price of $1.00, suggesting a potential downside of 5.66%. TrueCar has a consensus target price of $2.55, suggesting a potential upside of 0.39%. Given TrueCar's stronger consensus rating and higher probable upside, analysts plainly believe TrueCar is more favorable than BuzzFeed.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Summary

TrueCar beats BuzzFeed on 9 of the 15 factors compared between the two stocks.

How does BuzzFeed compare to Zhihu?

Zhihu (NYSE:ZH) and BuzzFeed (NASDAQ:BZFD) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their risk, media sentiment, dividends, institutional ownership, earnings, analyst recommendations, profitability and valuation.

28.9% of Zhihu shares are held by institutional investors. Comparatively, 37.6% of BuzzFeed shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Comparatively, 15.6% of BuzzFeed shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

BuzzFeed has a consensus price target of $1.00, suggesting a potential downside of 5.66%. Given BuzzFeed's stronger consensus rating and higher probable upside, analysts clearly believe BuzzFeed is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Zhihu has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, BuzzFeed has a beta of 3.78, meaning that its share price is 278% more volatile than the broader market.

Zhihu has a net margin of -11.33% compared to BuzzFeed's net margin of -35.83%. Zhihu's return on equity of -7.71% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
BuzzFeed -35.83%-113.86%-34.00%

In the previous week, Zhihu and Zhihu both had 3 articles in the media. BuzzFeed's average media sentiment score of 0.63 beat Zhihu's score of 0.52 indicating that BuzzFeed is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
BuzzFeed
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zhihu has higher revenue and earnings than BuzzFeed. Zhihu is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.62-$27.58M-$0.55N/A
BuzzFeed$185.27M0.48-$57.72M-$1.54N/A

Summary

Zhihu and BuzzFeed tied by winning 7 of the 14 factors compared between the two stocks.

How does BuzzFeed compare to Shutterstock?

Shutterstock (NYSE:SSTK) and BuzzFeed (NASDAQ:BZFD) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

In the previous week, Shutterstock and Shutterstock both had 3 articles in the media. BuzzFeed's average media sentiment score of 0.63 beat Shutterstock's score of 0.50 indicating that BuzzFeed is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Shutterstock
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
BuzzFeed
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Shutterstock has higher revenue and earnings than BuzzFeed. Shutterstock is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Shutterstock$989.92M0.19$45.50M-$5.65N/A
BuzzFeed$185.27M0.48-$57.72M-$1.54N/A

Shutterstock currently has a consensus price target of $7.00, indicating a potential upside of 38.20%. BuzzFeed has a consensus price target of $1.00, indicating a potential downside of 5.66%. Given Shutterstock's stronger consensus rating and higher probable upside, equities analysts clearly believe Shutterstock is more favorable than BuzzFeed.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shutterstock
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

82.8% of Shutterstock shares are owned by institutional investors. Comparatively, 37.6% of BuzzFeed shares are owned by institutional investors. 32.3% of Shutterstock shares are owned by company insiders. Comparatively, 15.6% of BuzzFeed shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Shutterstock has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, BuzzFeed has a beta of 3.78, meaning that its stock price is 278% more volatile than the broader market.

Shutterstock has a net margin of -22.87% compared to BuzzFeed's net margin of -35.83%. Shutterstock's return on equity of 13.61% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
Shutterstock-22.87% 13.61% 5.49%
BuzzFeed -35.83%-113.86%-34.00%

Summary

Shutterstock beats BuzzFeed on 10 of the 15 factors compared between the two stocks.

Get BuzzFeed News Delivered to You Automatically

Sign up to receive the latest news and ratings for BZFD and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZFD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

BZFD vs. The Competition

MetricBuzzFeedInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$89.17M$92.57B$32.99B$12.81B
Dividend YieldN/A3.79%5.38%10.55%
P/E Ratio-0.6928.4123.8625.11
Price / Sales0.48105.3662.1490.53
Price / CashN/A17.5520.6551.83
Price / Book0.7926.6611.416.18
Net Income-$57.72M$3.51B$1.10B$358.18M
7 Day Performance-2.75%-2.64%-1.11%-2.51%
1 Month Performance-5.36%-3.39%-1.28%-2.73%
1 Year Performance-48.79%-18.35%-8.06%7.73%

BuzzFeed Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZFD
BuzzFeed
1.455 of 5 stars
$1.06
-0.9%
$1.00
-5.7%
-43.9%$89.17M$185.27MN/A1,520
ZIP
ZipRecruiter
2.8597 of 5 stars
$4.03
-4.6%
$4.17
+3.5%
-22.7%$346.99M$452.26M11.501,400
SY
So-Young International
1.0012 of 5 stars
$2.65
-4.0%
N/A-28.6%$280.42M$217.84MN/A2,348
TRUE
TrueCar
0.1136 of 5 stars
$2.54
flat
$2.55
+0.4%
N/A$225.91M$181.22MN/A440
ZH
Zhihu
0.5927 of 5 stars
$2.83
+9.8%
N/A-45.4%$223.30M$2.64BN/A1,154

Related Companies and Tools


This page (NASDAQ:BZFD) was last updated on 9/11/2026 by MarketBeat.com Staff.
From Our Partners