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BuzzFeed (BZFD) Competitors

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$1.11 +0.01 (+0.91%)
As of 08/21/2026 04:00 PM Eastern

BZFD vs. TRVG, BMBL, ZH, SY, and TRUE

Should you buy BuzzFeed stock or one of its competitors? BuzzFeed's main competitors and comparable companies include Trivago N.V. ADS (TRVG), Bumble (BMBL), Zhihu (ZH), So-Young International (SY), and TrueCar (TRUE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does BuzzFeed compare to Trivago N.V. ADS?

BuzzFeed (NASDAQ:BZFD) and Trivago N.V. ADS (NASDAQ:TRVG) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, earnings, dividends, profitability, analyst recommendations, valuation and risk.

Trivago N.V. ADS has higher revenue and earnings than BuzzFeed. BuzzFeed is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BuzzFeed$170.71M0.54-$57.72M-$1.54N/A
Trivago N.V. ADS$620.90M0.62$12.69M$0.0690.17

In the previous week, Trivago N.V. ADS had 2 more articles in the media than BuzzFeed. MarketBeat recorded 2 mentions for Trivago N.V. ADS and 0 mentions for BuzzFeed. Trivago N.V. ADS's average media sentiment score of 1.48 beat BuzzFeed's score of 1.02 indicating that Trivago N.V. ADS is being referred to more favorably in the news media.

Company Overall Sentiment
BuzzFeed Positive
Trivago N.V. ADS Positive

Trivago N.V. ADS has a net margin of 2.19% compared to BuzzFeed's net margin of -35.83%. Trivago N.V. ADS's return on equity of 7.76% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
BuzzFeed-35.83% -113.86% -34.00%
Trivago N.V. ADS 2.19%7.76%4.23%

37.6% of BuzzFeed shares are held by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are held by institutional investors. 15.6% of BuzzFeed shares are held by insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

BuzzFeed presently has a consensus target price of $1.00, indicating a potential downside of 9.91%. Trivago N.V. ADS has a consensus target price of $5.57, indicating a potential upside of 2.96%. Given Trivago N.V. ADS's stronger consensus rating and higher probable upside, analysts clearly believe Trivago N.V. ADS is more favorable than BuzzFeed.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Trivago N.V. ADS
0 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.14

BuzzFeed has a beta of 3.78, meaning that its share price is 278% more volatile than the broader market. Comparatively, Trivago N.V. ADS has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market.

Summary

Trivago N.V. ADS beats BuzzFeed on 13 of the 16 factors compared between the two stocks.

How does BuzzFeed compare to Bumble?

Bumble (NASDAQ:BMBL) and BuzzFeed (NASDAQ:BZFD) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.

In the previous week, Bumble had 2 more articles in the media than BuzzFeed. MarketBeat recorded 2 mentions for Bumble and 0 mentions for BuzzFeed. BuzzFeed's average media sentiment score of 1.02 beat Bumble's score of -0.12 indicating that BuzzFeed is being referred to more favorably in the news media.

Company Overall Sentiment
Bumble Neutral
BuzzFeed Positive

Bumble currently has a consensus target price of $3.87, suggesting a potential upside of 38.10%. BuzzFeed has a consensus target price of $1.00, suggesting a potential downside of 9.91%. Given Bumble's stronger consensus rating and higher probable upside, equities research analysts plainly believe Bumble is more favorable than BuzzFeed.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bumble
2 Sell rating(s)
15 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.94
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Bumble has a beta of 1.87, meaning that its stock price is 87% more volatile than the broader market. Comparatively, BuzzFeed has a beta of 3.78, meaning that its stock price is 278% more volatile than the broader market.

94.9% of Bumble shares are held by institutional investors. Comparatively, 37.6% of BuzzFeed shares are held by institutional investors. 15.4% of Bumble shares are held by company insiders. Comparatively, 15.6% of BuzzFeed shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

BuzzFeed has a net margin of -35.83% compared to Bumble's net margin of -58.99%. Bumble's return on equity of 35.88% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
Bumble-58.99% 35.88% 17.46%
BuzzFeed -35.83%-113.86%-34.00%

BuzzFeed has lower revenue, but higher earnings than Bumble. BuzzFeed is trading at a lower price-to-earnings ratio than Bumble, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bumble$965.66M0.38-$693.14M-$4.23N/A
BuzzFeed$170.71M0.54-$57.72M-$1.54N/A

Summary

Bumble beats BuzzFeed on 9 of the 16 factors compared between the two stocks.

How does BuzzFeed compare to Zhihu?

Zhihu (NYSE:ZH) and BuzzFeed (NASDAQ:BZFD) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, media sentiment, dividends, earnings, institutional ownership and risk.

Zhihu has a beta of 0.28, indicating that its stock price is 72% less volatile than the broader market. Comparatively, BuzzFeed has a beta of 3.78, indicating that its stock price is 278% more volatile than the broader market.

Zhihu has a net margin of -7.25% compared to BuzzFeed's net margin of -35.83%. Zhihu's return on equity of -4.83% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-7.25% -4.83% -3.60%
BuzzFeed -35.83%-113.86%-34.00%

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 37.6% of BuzzFeed shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 15.6% of BuzzFeed shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

BuzzFeed has a consensus price target of $1.00, suggesting a potential downside of 9.91%. Given BuzzFeed's stronger consensus rating and higher probable upside, analysts plainly believe BuzzFeed is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Zhihu had 3 more articles in the media than BuzzFeed. MarketBeat recorded 3 mentions for Zhihu and 0 mentions for BuzzFeed. BuzzFeed's average media sentiment score of 1.02 beat Zhihu's score of 0.00 indicating that BuzzFeed is being referred to more favorably in the news media.

Company Overall Sentiment
Zhihu Neutral
BuzzFeed Positive

Zhihu has higher revenue and earnings than BuzzFeed. Zhihu is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.70-$27.58M-$0.36N/A
BuzzFeed$170.71M0.54-$57.72M-$1.54N/A

Summary

Zhihu beats BuzzFeed on 8 of the 15 factors compared between the two stocks.

How does BuzzFeed compare to So-Young International?

So-Young International (NASDAQ:SY) and BuzzFeed (NASDAQ:BZFD) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, media sentiment, dividends and profitability.

So-Young International has higher revenue and earnings than BuzzFeed. So-Young International is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
So-Young International$217.84M1.07-$34.65M-$0.36N/A
BuzzFeed$170.71M0.54-$57.72M-$1.54N/A

In the previous week, So-Young International had 1 more articles in the media than BuzzFeed. MarketBeat recorded 1 mentions for So-Young International and 0 mentions for BuzzFeed. BuzzFeed's average media sentiment score of 1.02 beat So-Young International's score of 0.00 indicating that BuzzFeed is being referred to more favorably in the news media.

Company Overall Sentiment
So-Young International Neutral
BuzzFeed Positive

35.3% of So-Young International shares are held by institutional investors. Comparatively, 37.6% of BuzzFeed shares are held by institutional investors. 16.7% of So-Young International shares are held by company insiders. Comparatively, 15.6% of BuzzFeed shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

BuzzFeed has a consensus target price of $1.00, indicating a potential downside of 9.91%. Given BuzzFeed's stronger consensus rating and higher possible upside, analysts plainly believe BuzzFeed is more favorable than So-Young International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
So-Young International
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

So-Young International has a beta of 2, suggesting that its stock price is 100% more volatile than the broader market. Comparatively, BuzzFeed has a beta of 3.78, suggesting that its stock price is 278% more volatile than the broader market.

So-Young International has a net margin of -15.59% compared to BuzzFeed's net margin of -35.83%. So-Young International's return on equity of -13.95% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
So-Young International-15.59% -13.95% -9.10%
BuzzFeed -35.83%-113.86%-34.00%

Summary

So-Young International beats BuzzFeed on 9 of the 15 factors compared between the two stocks.

How does BuzzFeed compare to TrueCar?

BuzzFeed (NASDAQ:BZFD) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

BuzzFeed has a beta of 3.78, suggesting that its share price is 278% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its share price is 122% more volatile than the broader market.

TrueCar has higher revenue and earnings than BuzzFeed. TrueCar is trading at a lower price-to-earnings ratio than BuzzFeed, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BuzzFeed$170.71M0.54-$57.72M-$1.54N/A
TrueCar$181.22M1.25-$31.05M-$0.22N/A

In the previous week, BuzzFeed's average media sentiment score of 1.02 beat TrueCar's score of 0.00 indicating that BuzzFeed is being referred to more favorably in the media.

Company Overall Sentiment
BuzzFeed Positive
TrueCar Neutral

BuzzFeed currently has a consensus target price of $1.00, indicating a potential downside of 9.91%. TrueCar has a consensus target price of $2.55, indicating a potential upside of 0.39%. Given TrueCar's stronger consensus rating and higher probable upside, analysts plainly believe TrueCar is more favorable than BuzzFeed.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BuzzFeed
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

37.6% of BuzzFeed shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 15.6% of BuzzFeed shares are held by company insiders. Comparatively, 3.9% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

TrueCar has a net margin of -10.27% compared to BuzzFeed's net margin of -35.83%. TrueCar's return on equity of -23.76% beat BuzzFeed's return on equity.

Company Net Margins Return on Equity Return on Assets
BuzzFeed-35.83% -113.86% -34.00%
TrueCar -10.27%-23.76%-18.02%

Summary

TrueCar beats BuzzFeed on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZFD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZFD vs. The Competition

MetricBuzzFeedInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$91.67M$92.59B$32.54B$12.76B
Dividend YieldN/A3.70%5.35%11.08%
P/E Ratio-0.7230.9324.5524.20
Price / Sales0.54425.60127.51109.35
Price / CashN/A17.9720.5653.23
Price / Book1.7926.6911.386.37
Net Income-$57.72M$3.51B$1.10B$347.74M
7 Day PerformanceN/A-0.76%-1.06%0.06%
1 Month Performance-10.48%1.26%1.73%2.86%
1 Year Performance-45.05%-14.04%-0.59%17.13%

BuzzFeed Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZFD
BuzzFeed
1.0149 of 5 stars
$1.11
+0.9%
$1.00
-9.9%
-41.9%$91.67M$170.71MN/A1,520
TRVG
Trivago N.V. ADS
2.8171 of 5 stars
$4.79
-4.4%
$5.57
+16.3%
+70.7%$360.16M$620.90M79.83710
BMBL
Bumble
4.2112 of 5 stars
$2.72
+4.6%
$3.87
+42.2%
-56.5%$357.63M$965.66MN/A1,200
ZH
Zhihu
0.6528 of 5 stars
$3.13
-2.0%
N/A-35.4%$275.23M$393.10MN/A1,154
SY
So-Young International
0.1888 of 5 stars
$2.21
flat
N/A-41.1%$227.58M$217.84MN/A2,348

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This page (NASDAQ:BZFD) was last updated on 8/22/2026 by MarketBeat.com Staff.
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