E.W. Scripps (SSP) Stock Price, News & Analysis

Company Overview

E.W. Scripps (NASDAQ:SSP) is an American media company that operates local television stations, national television networks and digital media businesses. Its local media operations provide broadcast news, weather, sports and other programming to communities across the United States, with stations affiliated with major networks as well as independent stations.

The company’s national networks include Scripps News, a 24-hour news service, and entertainment and specialty networks such as ION, Bounce, Court TV, Grit, Laff and Defy TV. Scripps also distributes content through digital platforms and streaming services, extending its news and entertainment programming beyond traditional broadcast television.

Founded by newspaper publisher E.W. Scripps in 1878, the company developed from a newspaper business into a broader media enterprise. Scripps expanded its national television presence through the acquisition of ION Media in 2021. The company is headquartered in Cincinnati, Ohio, and is led by President and Chief Executive Officer Adam Symson.

Key Stats

• Today's Range: $2.70 to $2.83
• 50-Day Range: $2.60 to $3.46
• 52-Week Range: $2.02 to $5.39
• Volume: 33,304 shs
• Average Volume: 658,784 shs
• Market Capitalization: $250.67 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.90
• Consensus Rating: Hold

E.W. Scripps Stock Analysis - MarketRank™

E.W. Scripps scored higher than 54% of companies evaluated by MarketBeat, and ranked 125th out of 237 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Hold

Consensus Rating

E.W. Scripps has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and 1 sell rating.

Upside Potential

E.W. Scripps has a consensus price target of $5.90, representing about 107.7% upside from its current price of $2.84.

Amount of Analyst Coverage

E.W. Scripps has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of E.W. Scripps is -0.20, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of E.W. Scripps is -0.20, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

E.W. Scripps has a P/B Ratio of 0.31. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.69% of the float of E.W. Scripps has been sold short.

Short Interest Ratio / Days to Cover

E.W. Scripps has a short interest ratio ("days to cover") of 6.27.

Change versus previous month

Short interest in E.W. Scripps has recently decreased by 10.83%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

E.W. Scripps does not currently pay a dividend.

Dividend Growth

E.W. Scripps does not have a long track record of dividend growth.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: N/A

News Sentiment

E.W. Scripps has a news sentiment score of 0.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for E.W. Scripps this week, compared to 5 articles on an average week.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, E.W. Scripps insiders have not sold or bought any company stock.

Percentage Held by Insiders

5.24% of the stock of E.W. Scripps is held by insiders.

Percentage Held by Institutions

67.81% of the stock of E.W. Scripps is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/14/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Broadcasting
• Current Symbol: NASDAQ:SSP
• CIK: 832428
• Web: www.scripps.com
• Phone: (513) 977-3000
• Fax: 513-977-3024
• Employees: 4,600
• Year Founded: 1878

Price Target and Rating

• Average Price Target for E.W. Scripps: $5.90
• High Price Target: $8.00
• Low Price Target: $3.80
• Potential Upside/Downside: +117.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($13.94)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$100.88 million
• Net Margins: -58.02%
• Pretax Margin: -61.65%
• Return on Equity: -4.58%
• Return on Assets: -0.53%

Debt

• Debt-to-Equity Ratio: 3.08
• Current Ratio: 1.34
• Quick Ratio: 1.34

Sales & Book Value

• Annual Sales: $2.15 billion
• Price / Sales: 0.12
• Cash Flow: $1.86 per share
• Price / Cash Flow: 1.46
• Book Value: $9.29 per share
• Price / Book: 0.29

Miscellaneous

• Outstanding Shares: 92,670,000
• Free Float: 87,813,000
• Market Cap: $251.41 million
• Optionable: Optionable
• Beta: 0.71