E.W. Scripps (SSP) Stock Price, News & Analysis

Company Overview

The E.W. Scripps Company is a diversified media company that operates local television stations and national broadcast and digital media networks. Its local media business provides news, weather, sports and community programming through television stations serving markets across the United States, along with related digital platforms.

Scripps’ national portfolio includes Scripps News, a 24-hour news service, and entertainment and specialty networks such as ION, Bounce, Court TV, Grit and ION Mystery. The company also develops and distributes content across broadcast, streaming and digital channels, and operates Scripps Sports, which focuses on sports programming and media partnerships.

Founded in 1878 by newspaper publisher E.W. Scripps, the company has evolved from a newspaper publisher into a broadcast and digital media organization. Scripps is headquartered in Cincinnati, Ohio, and serves audiences primarily throughout the United States. Adam Symson has served as the company’s president and chief executive officer since 2017.

Key Stats

• Today's Range: $2.58 to $2.76
• 50-Day Range: $2.69 to $3.46
• 52-Week Range: $2.02 to $5.39
• Volume: 508,303 shs
• Average Volume: 663,148 shs
• Market Capitalization: $241.87 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.90
• Consensus Rating: Hold

E.W. Scripps Stock Analysis - MarketRank™

E.W. Scripps scored higher than 35% of companies evaluated by MarketBeat, and ranked 163rd out of 240 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Hold

Consensus Rating

E.W. Scripps has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and 1 sell rating.

Upside Potential

E.W. Scripps has a consensus price target of $5.90, representing about 124.8% upside from its current price of $2.63.

Amount of Analyst Coverage

E.W. Scripps has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of E.W. Scripps is -0.19, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of E.W. Scripps is -0.19, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

E.W. Scripps has a P/B Ratio of 0.28. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.26% of the float of E.W. Scripps has been sold short.

Short Interest Ratio / Days to Cover

E.W. Scripps has a short interest ratio ("days to cover") of 7.13.

Change versus previous month

Short interest in E.W. Scripps has recently increased by 6.31%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

E.W. Scripps does not currently pay a dividend.

Dividend Growth

E.W. Scripps does not have a long track record of dividend growth.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: 0.67

News Sentiment

E.W. Scripps has a news sentiment score of 0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for E.W. Scripps this week, compared to 5 articles on an average week.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, E.W. Scripps insiders have not sold or bought any company stock.

Percentage Held by Insiders

5.24% of the stock of E.W. Scripps is held by insiders.

Percentage Held by Institutions

67.81% of the stock of E.W. Scripps is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 9/29/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Broadcasting
• Current Symbol: NASDAQ:SSP
• CIK: 832428
• Web: www.scripps.com
• Phone: (513) 977-3000
• Fax: 513-977-3024
• Employees: 4,600
• Year Founded: 1878

Price Target and Rating

• Average Price Target for E.W. Scripps: $5.90
• High Price Target: $8.00
• Low Price Target: $3.80
• Potential Upside/Downside: +126.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($13.94)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$100.88 million
• Net Margins: -58.02%
• Pretax Margin: -61.65%
• Return on Equity: -4.58%
• Return on Assets: -0.53%

Debt

• Debt-to-Equity Ratio: 3.08
• Current Ratio: 1.34
• Quick Ratio: 1.34

Sales & Book Value

• Annual Sales: $2.15 billion
• Price / Sales: 0.11
• Cash Flow: $1.80 per share
• Price / Cash Flow: 1.45
• Book Value: $9.29 per share
• Price / Book: 0.28

Miscellaneous

• Outstanding Shares: 92,670,000
• Free Float: 87,813,000
• Market Cap: $241.87 million
• Optionable: Optionable
• Beta: 0.68