SOBR Safe (SOBR) Stock Price, News & Analysis

Company Overview

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company provides SOBRcheck, a stationary identification and alcohol monitoring product; and SOBRsure, a transdermal, alcohol-detecting wearable band. It also offers SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution for applications in probation management, fleet and facility, alcohol rehabilitation, and youth drivers. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.

Key Stats

• Today's Range: $3.17 to $3.38
• 50-Day Range: $2.80 to $4.74
• 52-Week Range: $2.40 to $193.50
• Volume: 13,758 shs
• Average Volume: 503,438 shs
• Market Capitalization: $292.50 thousand
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

SOBR Safe Stock Analysis - MarketRank™

SOBR Safe scored higher than 3% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for SOBR Safe.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of SOBR Safe is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of SOBR Safe is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

SOBR Safe has a P/B Ratio of 0.03. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.38% of the float of SOBR Safe has been sold short.

Short Interest Ratio / Days to Cover

SOBR Safe has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in SOBR Safe has recently increased by 269.41%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

SOBR Safe does not currently pay a dividend.

Dividend Growth

SOBR Safe does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

10.38% of the float of SOBR Safe has been sold short.

Short Interest Ratio / Days to Cover

SOBR Safe has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in SOBR Safe has recently increased by 269.41%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.0 / 5
• News Sentiment: N/A

News Sentiment

SOBR Safe has a news sentiment score of -0.14. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.45 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for SOBR Safe this week, compared to 0 articles on an average week.

Search Interest

Only 1 people have searched for SOBR on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, SOBR Safe insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.13% of the stock of SOBR Safe is held by insiders.

Percentage Held by Institutions

Only 7.93% of the stock of SOBR Safe is held by institutions.

SOBR Stock Analysis - Frequently Asked Questions

How have SOBR shares performed this year?

SOBR Safe's stock was trading at $11.60 at the beginning of 2025. Since then, SOBR shares have decreased by 72.0% and is now trading at $3.25.

How were SOBR Safe's earnings last quarter?

SOBR Safe, Inc. (NASDAQ:SOBR) released its quarterly earnings results on Thursday, August, 7th. The company reported ($1.32) earnings per share (EPS) for the quarter. The firm had revenue of $0.10 million for the quarter. SOBR Safe had a negative trailing twelve-month return on equity of 117.88% and a negative net margin of 3,180.08%.

When did SOBR Safe's stock split?

SOBR Safe's stock reverse split before market open on Wednesday, October 2nd 2024.The 1-110 reverse split was announced on Wednesday, October 2nd 2024. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, October 2nd 2024. An investor that had 100 shares of stock prior to the reverse split would have 1 shares after the split.

When did SOBR Safe IPO?

SOBR Safe (SOBR) raised $12 million in an initial public offering on Thursday, April 28th 2022. The company issued 2,700,000 shares at a price of $4.00-$5.00 per share. Alexander Capital, LP acted as the underwriter for the IPO and Revere Securities LLC was co-manager.

How do I buy shares of SOBR Safe?

Shares of SOBR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of SOBR Safe own?

Based on aggregate information from My MarketBeat watchlists, some other companies that SOBR Safe investors own include Ford Motor (F), Meta Platforms (META), Walt Disney (DIS), CrowdStrike (CRWD), NVIDIA (NVDA), PayPal (PYPL) and Shopify (SHOP).

Company Calendar

• Last Earnings: 8/07/2025
• Today: 8/08/2025
• Next Earnings (Estimated): 8/11/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Printing And Publishing
• Current Symbol: NASDAQ:SOBR
• CIK: 1425627
• Web: sobrsafe.com
• Phone: (844) 762-7723
• Fax: N/A
• Employees: 9
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($307.69)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$8.61 million
• Net Margins: -3,180.08%
• Pretax Margin: -3,180.08%
• Return on Equity: -117.88%
• Return on Assets: -98.76%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 9.86
• Quick Ratio: 9.68

Sales & Book Value

• Annual Sales: $210 thousand
• Price / Sales: 1.38
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $106.32 per share
• Price / Book: 0.03

Miscellaneous

• Outstanding Shares: 90,000
• Free Float: 92,000
• Market Cap: $289.80 thousand
• Optionable: Not Optionable
• Beta: 0.43