SOBR Safe (SOBR) Stock Price, News & Analysis

Company Overview

SOBR Safe, Inc. (NASDAQ: SOBR) is a technology company specializing in the development and commercialization of cognitive impairment monitoring solutions. The company’s flagship offerings consist of handheld breath alcohol screening devices and integrated cognitive assessment tools designed to detect impairment in real time. SOBR Safe’s product line pairs portable breathalyzers with proprietary software that captures, records and analyzes impairment data to help organizations maintain safety and compliance standards.

Founded in 2020 and headquartered in Vancouver, Canada, SOBR Safe has focused on research and development of non-invasive impairment detection technology. Its devices combine traditional breath alcohol measurement with cognitive testing modules, enabling employers and safety managers to assess not only blood alcohol content but also broader neuro-cognitive function. SOBR Safe’s solutions are delivered through cloud-based platforms, allowing for secure data storage, customizable reporting and integration with existing safety protocols.

The company primarily serves industries where impairment management is critical, including transportation fleets, oil and gas operations, construction sites and manufacturing facilities, with a footprint spanning North America. Through partnerships and channel agreements, SOBR Safe has begun to expand its reach into additional markets and verticals that demand continuous safety monitoring. Under the leadership of CEO Thomas Llewellyn, the company continues to refine its technology roadmap and pursue strategic alliances aimed at reducing on-the-job impairment incidents.

Key Stats

• Today's Range: $3.20 to $3.95
• 50-Day Range: $3.13 to $3.81
• 52-Week Range: $2.40 to $193.50
• Volume: 132,286 shs
• Average Volume: 15,032 shs
• Market Capitalization: $5.79 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

SOBR Safe Stock Analysis - MarketRank™

SOBR Safe scored higher than 27% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for SOBR Safe.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of SOBR Safe is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of SOBR Safe is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

SOBR Safe has a P/B Ratio of 0.04. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.27% of the float of SOBR Safe has been sold short.

Short Interest Ratio / Days to Cover

SOBR Safe has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in SOBR Safe has recently decreased by 25.96%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

SOBR Safe does not currently pay a dividend.

Dividend Growth

SOBR Safe does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.27% of the float of SOBR Safe has been sold short.

Short Interest Ratio / Days to Cover

SOBR Safe has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in SOBR Safe has recently decreased by 25.96%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 4.0 / 5
• News Sentiment: 1.25

News Sentiment

SOBR Safe has a news sentiment score of 1.25. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.73 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for SOBR Safe this week, compared to 0 articles on an average week.

Search Interest

2 people have searched for SOBR on MarketBeat in the last 30 days.

MarketBeat Follows

3 people have added SOBR Safe to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, SOBR Safe insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.13% of the stock of SOBR Safe is held by insiders.

Percentage Held by Institutions

Only 7.93% of the stock of SOBR Safe is held by institutions.

SOBR Stock Analysis - Frequently Asked Questions

How have SOBR shares performed this year?

SOBR Safe's stock was trading at $11.60 on January 1st, 2025. Since then, SOBR stock has decreased by 67.2% and is now trading at $3.81.

How were SOBR Safe's earnings last quarter?

SOBR Safe, Inc. (NASDAQ:SOBR) posted its quarterly earnings results on Thursday, August, 7th. The company reported ($1.32) EPS for the quarter. The business had revenue of $0.10 million for the quarter. SOBR Safe had a negative net margin of 2,624.92% and a negative trailing twelve-month return on equity of 100.53%.

When did SOBR Safe's stock split?

SOBR Safe shares reverse split before market open on Wednesday, October 2nd 2024.The 1-110 reverse split was announced on Wednesday, October 2nd 2024. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, October 2nd 2024. An investor that had 100 shares of stock prior to the reverse split would have 1 shares after the split.

When did SOBR Safe IPO?

SOBR Safe (SOBR) raised $12 million in an initial public offering on Thursday, April 28th 2022. The company issued 2,700,000 shares at a price of $4.00-$5.00 per share. Alexander Capital, LP acted as the underwriter for the IPO and Revere Securities LLC was co-manager.

How do I buy shares of SOBR Safe?

Shares of SOBR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of SOBR Safe own?

Based on aggregate information from My MarketBeat watchlists, some other companies that SOBR Safe investors own include Ford Motor (F), Meta Platforms (META), Walt Disney (DIS), CrowdStrike (CRWD), NVIDIA (NVDA), PayPal (PYPL) and

Company Calendar

• Last Earnings: 8/07/2025
• Today: 10/09/2025
• Next Earnings (Estimated): 11/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Printing And Publishing
• Current Symbol: NASDAQ:SOBR
• CIK: 1425627
• Web: sobrsafe.com
• Phone: (844) 762-7723
• Fax: N/A
• Employees: 9
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($197.90)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$8.61 million
• Net Margins: -2,624.92%
• Pretax Margin: -2,624.58%
• Return on Equity: -100.53%
• Return on Assets: -83.02%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.16
• Quick Ratio: 3.09

Sales & Book Value

• Annual Sales: $210 thousand
• Price / Sales: 27.58
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $106.32 per share
• Price / Book: 0.04

Miscellaneous

• Outstanding Shares: 1,520,000
• Free Float: 1,514,000
• Market Cap: $5.79 million
• Optionable: Not Optionable
• Beta: 0.57