Sotherly Hotels (SOHO) Competitors

Sotherly Hotels (NASDAQ:SOHO) and Medalist Diversified REIT (NASDAQ:MDRR) are both small-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, profitability, community ranking, earnings, analyst recommendations, media sentiment, institutional ownership, dividends and valuation.

Do analysts rate SOHO or MDRR?

Sotherly Hotels currently has a consensus target price of $1.50, indicating a potential upside of 20.00%. Given Sotherly Hotels' higher possible upside, research analysts plainly believe Sotherly Hotels is more favorable than Medalist Diversified REIT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sotherly Hotels	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Medalist Diversified REIT	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Does the MarketBeat Community believe in SOHO or MDRR?

Sotherly Hotels received 134 more outperform votes than Medalist Diversified REIT when rated by MarketBeat users. However, 66.30% of users gave Medalist Diversified REIT an outperform vote while only 43.53% of users gave Sotherly Hotels an outperform vote.

Company	Underperform	Outperform
Sotherly Hotels	Outperform Votes 195 43.53%	Underperform Votes 253 56.47%
Medalist Diversified REIT	Outperform Votes 61 66.30%	Underperform Votes 31 33.70%

Which has more volatility and risk, SOHO or MDRR?

Sotherly Hotels has a beta of 1.67, suggesting that its share price is 67% more volatile than the S&P 500. Comparatively, Medalist Diversified REIT has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500.

Which has higher earnings & valuation, SOHO or MDRR?

Sotherly Hotels has higher revenue and earnings than Medalist Diversified REIT. Medalist Diversified REIT is trading at a lower price-to-earnings ratio than Sotherly Hotels, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sotherly Hotels	$178.57M	0.14	$3.94M	-$0.21	-5.95
Medalist Diversified REIT	$10.17M	1.35	-$4.57M	-$1.84	-6.66

Do institutionals & insiders believe in SOHO or MDRR?

27.5% of Sotherly Hotels shares are owned by institutional investors. Comparatively, 17.4% of Medalist Diversified REIT shares are owned by institutional investors. 15.9% of Sotherly Hotels shares are owned by company insiders. Comparatively, 16.9% of Medalist Diversified REIT shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media refer more to SOHO or MDRR?

In the previous week, Medalist Diversified REIT had 6 more articles in the media than Sotherly Hotels. MarketBeat recorded 8 mentions for Medalist Diversified REIT and 2 mentions for Sotherly Hotels. Medalist Diversified REIT's average media sentiment score of 0.99 beat Sotherly Hotels' score of 0.96 indicating that Medalist Diversified REIT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sotherly Hotels	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Medalist Diversified REIT	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SOHO or MDRR more profitable?

Sotherly Hotels has a net margin of 1.88% compared to Medalist Diversified REIT's net margin of -16.11%. Sotherly Hotels' return on equity of 6.82% beat Medalist Diversified REIT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sotherly Hotels	1.88%	6.82%	0.84%
Medalist Diversified REIT	-16.11%	-18.80%	-3.71%

Is SOHO or MDRR a better dividend stock?

Sotherly Hotels pays an annual dividend of $0.52 per share and has a dividend yield of 41.6%. Medalist Diversified REIT pays an annual dividend of $0.20 per share and has a dividend yield of 1.6%. Sotherly Hotels pays out -247.6% of its earnings in the form of a dividend. Medalist Diversified REIT pays out -10.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sotherly Hotels is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Sotherly Hotels beats Medalist Diversified REIT on 13 of the 18 factors compared between the two stocks.