Tuniu (TOUR) Stock Price, News & Analysis

Company Overview

Tuniu Corporation (NASDAQ: TOUR) is a China-based online leisure travel company that provides travel products and related services through its Tuniu.com website, mobile applications and other platforms. The company primarily serves Chinese consumers planning domestic and international leisure trips.

Tuniu offers organized and packaged tours, self-guided travel products, hotel accommodations, transportation arrangements, attraction tickets, visa assistance, travel insurance and other travel-related services. Its platform is designed to support trip planning, booking and customer service across multiple stages of the travel experience.

Founded in 2006 and headquartered in Nanjing, China, Tuniu has expanded its offerings to cover destinations within China and overseas. The company completed its initial public offering on the Nasdaq in 2014. Tuniu’s business is focused on using online and mobile technology to connect travelers with tourism products and service providers.

Key Stats

• Today's Range: $5.05 to $5.12
• 50-Day Range: $4.74 to $5.30
• 52-Week Range: $4.53 to $9.85
• Volume: 665 shs
• Average Volume: 15,143 shs
• Market Capitalization: $55.95 million
• P/E Ratio: 16.01
• Dividend Yield: 23.03%
• Price Target: N/A
• Consensus Rating: Sell

Tuniu Stock Analysis - MarketRank™

Tuniu scored higher than 29% of companies evaluated by MarketBeat, and ranked 393rd out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Tuniu has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Tuniu has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Tuniu is 15.92, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.95.

Price to Earnings Ratio vs. Sector

The P/E ratio of Tuniu is 15.92, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.14.

Price to Book Value per Share Ratio

Tuniu has a P/B Ratio of 0.41. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

3.94% of the float of Tuniu has been sold short.

Short Interest Ratio / Days to Cover

Tuniu has a short interest ratio ("days to cover") of 13.33, which indicates bearish sentiment.

Change versus previous month

Short interest in Tuniu has recently increased by 2.36%, indicating that investor sentiment is decreasing.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Tuniu is a leading dividend payer. It pays a dividend yield of 22.42%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Tuniu does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Tuniu is 368.75%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.91

News Sentiment

Tuniu has a news sentiment score of 0.91. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.53 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Tuniu this week, compared to 1 article on an average week.

Search Interest

1 people have searched for TOUR on MarketBeat in the last 30 days.

MarketBeat Follows

2 people have added Tuniu to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Tuniu insiders have not sold or bought any company stock.

Percentage Held by Insiders

76.10% of the stock of Tuniu is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Tuniu has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/26/2026
• Today: 9/25/2026
• Next Earnings (Estimated): 12/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Hotels, Resorts & Cruise Lines
• Current Symbol: NASDAQ:TOUR
• CIK: 1597095
• Web: www.tuniu.com
• Phone: 862586853969
• Fax: N/A
• Employees: 856
• Year Founded: 2006

Profitability

• EPS (Trailing Twelve Months): $0.32
• Trailing P/E Ratio: 15.92
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $4.45 million
• Net Margins: 3.73%
• Pretax Margin: 3.72%
• Return on Equity: 3.17%
• Return on Assets: 1.90%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.94
• Quick Ratio: 1.94

Sales & Book Value

• Annual Sales: $82.65 million
• Price / Sales: 0.67
• Cash Flow: $0.66 per share
• Price / Cash Flow: 7.74
• Book Value: $12.55 per share
• Price / Book: 0.41

Miscellaneous

• Outstanding Shares: 10,920,000
• Free Float: 2,610,000
• Market Cap: $55.64 million
• Optionable: Optionable
• Beta: 0.44