Troops, Inc. (NASDAQ:TROO) is a software-as-a-service (SaaS) company that provides a revenue operations platform designed to streamline communication and automate workflows across sales, marketing and customer success teams. Leveraging integrations with leading customer relationship management (CRM) systems—such as Salesforce and Microsoft Dynamics—and collaboration tools like Slack and Microsoft Teams, Troops’ bot-driven interface delivers real-time notifications, performance metrics and actionable insights directly to users’ preferred messaging channels.
The company’s flagship product uses configurable automation to reduce manual data entry and accelerate routine sales processes. Features include deal motion alerts, quota tracking, pipeline updates and approval workflows, all accessible via simple chat commands. By embedding CRM intelligence into everyday conversations, Troops aims to improve data quality, shorten sales cycles and foster greater alignment between revenue-generating departments.
Founded in 2018 and headquartered in San Francisco, Troops serves a global customer base spanning technology, financial services, healthcare and other sectors. The platform is designed to scale from small teams to large enterprises, offering flexible deployment options for organizations operating across North America, Europe, Asia-Pacific and Latin America. Strategic partnerships with major CRM and collaboration vendors enhance product interoperability and extend Troops’ reach into new markets.
Under the leadership of co-founders Dan Reich (Chief Executive Officer) and Eric Dupont (Chief Technology Officer), Troops has secured venture funding from prominent investors in the SaaS and enterprise software space. The management team emphasizes continuous innovation in AI-driven automation and user experience design, with a focus on helping customers realize faster time to value and measurable improvements in sales productivity.
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