Union Bankshares (UBSH) Competitors

Union Bankshares (NASDAQ:UBSH) and First Horizon (NYSE:FHN) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.

Which has preferable earnings & valuation, UBSH or FHN?

First Horizon has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than First Horizon, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Union Bankshares	$633.03M	4.68	$146.25M	$2.71	13.31
First Horizon	$5.03B	2.32	$775M	$1.55	14.83

Is UBSH or FHN a better dividend stock?

Union Bankshares pays an annual dividend of $0.92 per share and has a dividend yield of 2.5%. First Horizon pays an annual dividend of $0.60 per share and has a dividend yield of 2.6%. Union Bankshares pays out 33.9% of its earnings in the form of a dividend. First Horizon pays out 38.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do institutionals and insiders hold more shares of UBSH or FHN?

64.4% of Union Bankshares shares are owned by institutional investors. Comparatively, 80.3% of First Horizon shares are owned by institutional investors. 1.8% of Union Bankshares shares are owned by company insiders. Comparatively, 0.9% of First Horizon shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is UBSH or FHN more profitable?

Union Bankshares has a net margin of 24.34% compared to First Horizon's net margin of 17.10%. First Horizon's return on equity of 10.55% beat Union Bankshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Union Bankshares	24.34%	9.35%	1.33%
First Horizon	17.10%	10.55%	1.13%

Does the media favor UBSH or FHN?

In the previous week, First Horizon had 12 more articles in the media than Union Bankshares. MarketBeat recorded 14 mentions for First Horizon and 2 mentions for Union Bankshares. First Horizon's average media sentiment score of 0.54 beat Union Bankshares' score of 0.00 indicating that First Horizon is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Union Bankshares	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
First Horizon	3 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend UBSH or FHN?

First Horizon has a consensus target price of $24.94, suggesting a potential upside of 8.52%. Given First Horizon's stronger consensus rating and higher probable upside, analysts clearly believe First Horizon is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Union Bankshares	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
First Horizon	0 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.60

Which has more volatility and risk, UBSH or FHN?

Union Bankshares has a beta of 1.42, indicating that its share price is 42% more volatile than the S&P 500. Comparatively, First Horizon has a beta of 0.67, indicating that its share price is 33% less volatile than the S&P 500.

Summary

First Horizon beats Union Bankshares on 12 of the 19 factors compared between the two stocks.