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Union Bankshares (UBSH) Competitors

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UBSH vs. FHN, SSB, WBS, WAL, UMBF, WTFC, ONB, CFR, ZION, and CBSH

Should you be buying Union Bankshares stock or one of its competitors? The main competitors of Union Bankshares include First Horizon (FHN), SouthState (SSB), Webster Financial (WBS), Western Alliance Bancorporation (WAL), UMB Financial (UMBF), Wintrust Financial (WTFC), Old National Bancorp (ONB), Cullen/Frost Bankers (CFR), Zions Bancorporation, N.A. (ZION), and Commerce Bancshares (CBSH). These companies are all part of the "regional banks" industry.

Union Bankshares vs. Its Competitors

First Horizon (NYSE:FHN) and Union Bankshares (NASDAQ:UBSH) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, earnings, valuation, media sentiment, risk, analyst recommendations, profitability and institutional ownership.

80.3% of First Horizon shares are owned by institutional investors. Comparatively, 64.4% of Union Bankshares shares are owned by institutional investors. 0.9% of First Horizon shares are owned by insiders. Comparatively, 1.8% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, First Horizon had 16 more articles in the media than Union Bankshares. MarketBeat recorded 16 mentions for First Horizon and 0 mentions for Union Bankshares. First Horizon's average media sentiment score of 0.83 beat Union Bankshares' score of 0.00 indicating that First Horizon is being referred to more favorably in the media.

Company Overall Sentiment
First Horizon Positive
Union Bankshares Neutral

Union Bankshares has a net margin of 24.34% compared to First Horizon's net margin of 17.10%. First Horizon's return on equity of 10.55% beat Union Bankshares' return on equity.

Company Net Margins Return on Equity Return on Assets
First Horizon17.10% 10.55% 1.13%
Union Bankshares 24.34%9.35%1.33%

First Horizon has a beta of 0.65, meaning that its stock price is 35% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 1.42, meaning that its stock price is 42% more volatile than the S&P 500.

First Horizon has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than First Horizon, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Horizon$5.03B2.29$775M$1.5514.67
Union Bankshares$633.03M4.62$146.25M$2.7113.17

First Horizon presently has a consensus price target of $23.34, suggesting a potential upside of 2.68%. Given First Horizon's stronger consensus rating and higher probable upside, analysts clearly believe First Horizon is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Horizon
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.71
Union Bankshares
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

First Horizon pays an annual dividend of $0.60 per share and has a dividend yield of 2.6%. Union Bankshares pays an annual dividend of $0.92 per share and has a dividend yield of 2.6%. First Horizon pays out 38.7% of its earnings in the form of a dividend. Union Bankshares pays out 33.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

First Horizon beats Union Bankshares on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UBSH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UBSH vs. The Competition

MetricUnion BanksharesState Commercial Banks IndustryFinance SectorNASDAQ Exchange
Market Cap$2.93B$1.52B$12.54B$9.80B
Dividend Yield2.61%8.89%5.43%4.01%
P/E Ratio13.179.8818.7722.49
Price / Sales4.623.4926.35113.07
Price / Cash11.5310.4722.1759.36
Price / Book1.191.082.366.68
Net Income$146.25M$819.47M$1.01B$265.59M

Union Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UBSH
Union Bankshares
N/A$35.68
+1.5%
N/A-10.5%$2.93B$633.03M13.171,609High Trading Volume
FHN
First Horizon
4.7886 of 5 stars
$22.88
+0.8%
$23.34
+2.0%
+40.9%$11.52B$5.03B14.767,252News Coverage
Analyst Forecast
Insider Trade
SSB
SouthState
4.3411 of 5 stars
$101.94
+1.9%
$115.27
+13.1%
+7.1%$10.32B$2.12B14.655,030News Coverage
Positive News
WBS
Webster Financial
4.9392 of 5 stars
$62.80
+1.3%
$66.77
+6.3%
+34.7%$10.30B$4.18B12.744,407News Coverage
Positive News
WAL
Western Alliance Bancorporation
4.9489 of 5 stars
$88.95
+1.0%
$97.79
+9.9%
+10.6%$9.72B$5.08B11.693,524Positive News
Analyst Forecast
UMBF
UMB Financial
4.8562 of 5 stars
$122.99
+0.2%
$132.11
+7.4%
+19.9%$9.32B$2.80B14.143,698News Coverage
WTFC
Wintrust Financial
4.9132 of 5 stars
$137.71
+1.0%
$145.77
+5.9%
+30.5%$9.13B$3.97B13.035,903News Coverage
Positive News
ONB
Old National Bancorp
4.5548 of 5 stars
$23.02
+1.1%
$26.40
+14.7%
+18.7%$8.92B$2.96B13.624,066News Coverage
Positive News
CFR
Cullen/Frost Bankers
3.7965 of 5 stars
$132.26
+0.3%
$133.71
+1.1%
+19.5%$8.49B$2.85B14.245,854News Coverage
Positive News
ZION
Zions Bancorporation, N.A.
4.7685 of 5 stars
$58.00
+2.1%
$60.78
+4.8%
+19.0%$8.39B$4.99B10.609,406News Coverage
CBSH
Commerce Bancshares
4.2692 of 5 stars
$62.81
+0.2%
$68.20
+8.6%
-0.2%$8.36B$2.09B14.954,687News Coverage
Positive News
High Trading Volume

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This page (NASDAQ:UBSH) was last updated on 8/28/2025 by MarketBeat.com Staff
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