Ulta Beauty (ULTA) Stock Price, News & Analysis

Company Overview

Ulta Beauty, Inc. (NASDAQ: ULTA) operates as a leading beauty retailer in the United States, providing a one-stop shopping destination for cosmetics, skincare, haircare, fragrance, and salon services. With a comprehensive assortment of prestige, mass, and emerging beauty brands, the company caters to a wide spectrum of consumer tastes and budgets. Ulta Beauty stores combine an open-sell environment for self-service retail browsing with full-service salons that offer hair cuts, color services, and skin treatments, creating a unique retail and service hybrid.

The company’s product portfolio encompasses more than 25,000 items across 500 brands, featuring both established names and exclusive partnerships. Core categories include color cosmetics, skincare products, haircare solutions, fragrance collections, bath and body items, and tools and accessories. Ulta Beauty has also developed proprietary brands such as ULTA Beauty Collection, offering trend-driven products at accessible price points. The in-store salon network complements the retail offering by delivering professional services through trained stylists and estheticians.

Founded in 1990 in Bolingbrook, Illinois, Ulta Beauty has grown from a single store to over 1,300 retail locations across all 50 states, serving millions of customers annually. The company’s digital platform and mobile app enhance customer engagement through personalized recommendations, loyalty rewards, online ordering, curbside pickup, and same-day delivery. Over the years, Ulta Beauty has expanded its omnichannel capabilities, integrating in-store experiences with digital interactions to foster customer loyalty and drive sales growth.

Under the leadership of President and CEO Dave Kimbell and a seasoned executive team, Ulta Beauty focuses on innovation in customer experience, data-driven merchandising, and strategic brand partnerships. The company continues to invest in store expansion, technology enhancements, and talent development to maintain its competitive edge. By leveraging consumer insights and operational efficiencies, Ulta Beauty aims to strengthen its position as a premier beauty destination and deliver long-term value for its stakeholders.

Key Stats

• Today's Range: $471.02 to $477.99
• 50-Day Range: $377.74 to $475.67
• 52-Week Range: $309.01 to $491.98
• Volume: 642,978 shs
• Average Volume: 1.04 million shs
• Market Capitalization: $21.34 billion
• P/E Ratio: 18.55
• Dividend Yield: N/A
• Price Target: $462.22
• Consensus Rating: Hold

Ulta Beauty Stock Analysis - MarketRank™

Ulta Beauty scored higher than 76% of companies evaluated by MarketBeat, and ranked 80th out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Ulta Beauty has received a consensus rating of Hold. The company's average rating score is 2.48, and is based on 13 buy ratings, 11 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Ulta Beauty has been the subject of 17 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: -1.25%

Earnings Growth

Earnings for Ulta Beauty are expected to decrease by -1.25% in the coming year, from $23.96 to $23.66 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Ulta Beauty is 18.55, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.21.

Price to Earnings Ratio vs. Sector

The P/E ratio of Ulta Beauty is 18.55, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.76.

Price to Earnings Growth Ratio

Ulta Beauty has a PEG Ratio of 2.84. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Ulta Beauty has a P/B Ratio of 8.78. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

5.20% of the float of Ulta Beauty has been sold short.

Short Interest Ratio / Days to Cover

Ulta Beauty has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Ulta Beauty has recently decreased by 12.08%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Ulta Beauty does not currently pay a dividend.

Dividend Growth

Ulta Beauty does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 1.8 / 5
• Environmental Score: -1.83

Percentage of Shares Shorted

5.20% of the float of Ulta Beauty has been sold short.

Short Interest Ratio / Days to Cover

Ulta Beauty has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Ulta Beauty has recently decreased by 12.08%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 1.40

News Sentiment

Ulta Beauty has a news sentiment score of 1.40. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.75 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 48 news articles for Ulta Beauty this week, compared to 31 articles on an average week.

Search Interest

Only 12 people have searched for ULTA on MarketBeat in the last 30 days. This is a decrease of -64% compared to the previous 30 days.

MarketBeat Follows

6 people have added Ulta Beauty to their MarketBeat watchlist in the last 30 days. This is an increase of 20% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Ulta Beauty insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.39% of the stock of Ulta Beauty is held by insiders.

Percentage Held by Institutions

90.39% of the stock of Ulta Beauty is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

ULTA Stock Analysis - Frequently Asked Questions

How have ULTA shares performed this year?

Ulta Beauty's stock was trading at $434.93 at the start of the year. Since then, ULTA shares have increased by 9.2% and is now trading at $474.84.
View the best growth stocks for 2025 here.

How were Ulta Beauty's earnings last quarter?

Ulta Beauty Inc. (NASDAQ:ULTA) posted its earnings results on Thursday, May, 29th. The specialty retailer reported $6.70 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $5.73 by $0.97. The firm's quarterly revenue was up 4.5% compared to the same quarter last year.
Read the conference call transcript.

How will Ulta Beauty's stock buyback program work?

Ulta Beauty's Board of Directors authorized a stock buyback plan on Thursday, March 14th 2024, which allows the company to buy back $2,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 7.3% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's management believes its stock is undervalued.

Does Ulta Beauty have any subsidiaries?

Ulta Beauty subsidiaries include these companies: GlamST, QM Scientific, Ulta Beauty Cosmetics, Ulta Beauty Credit Services Corporation, Ulta Inc., and Ulta Salon Cosmetics & Fragrance.

Who are Ulta Beauty's major shareholders?

Top institutional investors of Ulta Beauty include HBW Advisory Services LLC (0.01%), Rowlandmiller & PARTNERS.ADV and Kera Capital Partners Inc.. Insiders that own company stock include Kecia Steelman, Jodi J Caro, Lorna Nagler, Anita Jane Ryan, Catherine Ann Halligan and Mike C Smith.
View institutional ownership trends.

How do I buy shares of Ulta Beauty?

Shares of ULTA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Ulta Beauty own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Ulta Beauty investors own include NVIDIA (NVDA), Meta Platforms (META), Humana (HUM), American Water Works (AWK), Salesforce (CRM), Verizon Communications (VZ) and Tesla (TSLA).

Company Calendar

• Last Earnings: 5/29/2025
• Today: 7/02/2025
• Next Earnings (Estimated): 8/27/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RETAIL - MISC/DIV
• Sub-Industry: Specialty Stores
• Current Symbol: NASDAQ:ULTA
• CIK: 1403568
• Web: www.ulta.com
• Phone: (630) 410-4800
• Fax: N/A
• Employees: 58,000
• Year Founded: 1990

Price Target and Rating

• Average Stock Price Target: $462.22
• High Stock Price Target: $550.00
• Low Stock Price Target: $330.00
• Potential Upside/Downside: -2.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.48
• Research Coverage: 25 Analysts

Profitability

• EPS (Trailing Twelve Months): $25.60
• Trailing P/E Ratio: 18.55
• Forward P/E Ratio: 19.82
• P/E Growth: 2.87
• Net Income: $1.20 billion
• Net Margins: 10.45%
• Pretax Margin: 13.82%
• Return on Equity: 49.73%
• Return on Assets: 20.15%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.67
• Quick Ratio: 0.46

Sales & Book Value

• Annual Sales: $11.30 billion
• Price / Sales: 1.89
• Cash Flow: $31.76 per share
• Price / Cash Flow: 14.95
• Book Value: $54.07 per share
• Price / Book: 8.78

Miscellaneous

• Outstanding Shares: 44,950,000
• Free Float: 44,870,000
• Market Cap: $21.34 billion
• Optionable: Optionable
• Beta: 1.08