Ulta Beauty, Inc. (NASDAQ: ULTA) is a leading beauty retailer in the United States, offering a broad assortment of cosmetics, skincare, haircare, fragrance and bath and body products. The company operates more than 1,300 retail stores across all 50 states and the District of Columbia, complemented by a robust e-commerce platform. Ulta Beauty distinguishes itself by combining a retail environment with in-store salon services, providing customers with makeup application, hair styling, skincare consultations and brow shaping.
The company’s product portfolio spans both prestige and mass market brands, including beauty names such as MAC, Clinique, Estée Lauder and Urban Decay, alongside its private-label Ulta Beauty Collection. Ulta Beauty also offers exclusive brand launches, limited-edition sets and customized merchandise to meet evolving consumer trends. Its loyalty program, Ultamate Rewards, has become a cornerstone of Ulta’s customer engagement strategy, incentivizing repeat visits and personalized shopping experiences.
Ulta Beauty was founded in 1990 and is headquartered in Bolingbrook, Illinois. Over the past three decades, the company has grown from a single store concept into the nation’s largest beauty retailer by store count. Ulta’s expansion strategy has centered on opening new stores in high-traffic retail corridors and enhancing its omnichannel capabilities, including buy online, pick up in-store and curbside fulfillment options. The retailer’s commitment to digital innovation has strengthened its competitive position in an increasingly online-driven marketplace.
The company is led by President and Chief Executive Officer Dave Kimbell, who assumed the role in June 2021. Under his leadership, Ulta Beauty continues to focus on strategic category growth, elevated customer experiences and seamless integration of in-store and digital channels. With a workforce of over 38,000 employees, Ulta remains committed to diversity, equity and inclusion initiatives, as well as partnerships with emerging beauty entrepreneurs and philanthropic programs aimed at supporting women and underserved communities.
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