Upland Software, Inc. provides cloud-based enterprise work management software in the United States, the United Kingdom, Canada, and internationally. The company offers a family of software applications under the Upland brand in the areas of information technology, digital marketing, ecommerce, customer service and support, project management, business operations, human resources and legal departments, and sales and marketing. Its software applications address enterprise work challenges in various categories comprising customer experience management that enables organizations to manage customer lifecycle, which include awareness, acquisition, and advocacy across multiple channels consisting of email, short and multimedia messaging services, web, social, and mobile apps; and enterprise sales enablement solutions to optimize sales activities, digital content production, automate key proposal and reference processes, and track key metrics. The company also provides professional services automation solution for proposal automation, customer reference management, voice of the customer, and insights-driven business intelligence; project and financial management solution that provide a centralized framework for demand management, resource optimization, project delivery, and financial oversight; enterprise knowledge management solution suite that enables knowledge sharing across different departments within an organization; secure document services; and document lifecycle automation solution, which enables enterprises to manage and automate document intensive business processes with data security. It sells its products through direct and indirect sales organization to financial services, retail, manufacturing, legal, consumer goods, media, and other industries. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was founded in 2010 and is headquartered in Austin, Texas.
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