Vital Farms (VITL) Insider Trading & Ownership

$13.20 +0.25 (+1.91%)

As of 09:45 AM Eastern

Current Insider Ownership Percentage: 3.90%
Number Of Insiders Buying (Last 12 Months): 10
Amount Of Insider Buying (Last 12 Months): $413.11K
Number Of Insiders Selling (Last 12 Months): 4
Amount Of Insider Selling (Last 12 Months): $25.21M

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VITL Insider Buying and Selling by Quarter

Vital Farms Insider and Congressional Trades History

Transaction Type

Time Frame

Start Date

End Date

Export

Transaction Date	Insider	Buy/Sell	Number of Shares	Average Share Price	Total Transaction
5/19/2026	Hoven Reena Chauhan Van Insider	Buy	2,242	$8.92	$19,998.64
5/18/2026	Glenda J Flanagan Director	Buy	6,100	$8.33	$50,813.00
5/15/2026	Kofi Owusu Amoo-Gottfried Director	Buy	2,375	$8.45	$20,068.75
5/15/2026	Stephanie Coon Insider	Buy	5,895	$8.42	$49,635.90
5/14/2026	Joseph Michael Holland Insider	Buy	12,484	$8.00	$99,872.00
5/14/2026	Kathryn Mckeon CMO	Buy	604	$8.28	$5,001.12
5/14/2026	Kelly J Kennedy Director	Buy	2,500	$8.40	$21,000.00
5/14/2026	Peter Nicholas Pappas Insider	Buy	3,500	$8.51	$29,785.00
5/13/2026	Denny Marie Post Director	Buy	3,000	$8.23	$24,690.00
3/9/2026	Karl Khoury Director	Buy	5,000	$18.45	$92,250.00
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3/2/2026	Matthew Ohayer Major Shareholder	Sell	20,000	$20.33	$406,600.00
2/2/2026	Matthew Ohayer Insider	Sell	20,000	$27.91	$558,200.00
1/2/2026	Matthew Ohayer Insider	Sell	25,000	$30.85	$771,250.00
12/15/2025	Matthew Ohayer Insider	Sell	5,000	$35.25	$176,250.00
12/15/2025	Russell Diez-Canseco CEO	Sell	16,734	$35.05	$586,526.70
12/1/2025	Matthew Ohayer Insider	Sell	25,000	$33.17	$829,250.00
11/4/2025	Matthew Ohayer Insider	Sell	5,000	$37.78	$188,900.00
11/3/2025	Matthew Ohayer Insider	Sell	25,000	$31.92	$798,000.00
10/8/2025	Russell Diez-Canseco CEO	Sell	9,667	$44.39	$429,118.13
9/10/2025	Russell Diez-Canseco CEO	Sell	16,700	$47.32	$790,244.00
9/4/2025	Matthew Ohayer Insider	Sell	100,000	$50.96	$5,096,000.00
9/2/2025	Matthew Ohayer Insider	Sell	145,000	$51.98	$7,537,100.00
8/29/2025	Matthew Ohayer Insider	Sell	100,000	$51.13	$5,113,000.00
8/22/2025	Joanne Bal Insider	Sell	4,796	$50.95	$244,356.20
8/21/2025	Matthew Ohayer Insider	Sell	4,200	$50.25	$211,050.00
8/19/2025	Matthew Ohayer Insider	Sell	800	$50.31	$40,248.00
8/12/2025	Russell Diez-Canseco CEO	Sell	16,700	$46.11	$770,037.00
8/12/2025	Stephanie Coon SVP	Sell	10,005	$46.15	$461,730.75
7/23/2025	Matthew Ohayer Insider	Sell	5,000	$40.34	$201,700.00

(Data available from 1/1/2013 forward)

VITL Insider Trading Activity - Frequently Asked Questions

The list of insiders at Vital Farms includes Denny Marie Post, Glenda J Flanagan, Hoven Reena Chauhan Van, Jason Dale, Joanne Bal, Joseph Michael Holland, Karl Khoury, Kathryn Mckeon, Kelly J Kennedy, Kofi Owusu Amoo-Gottfried, Matthew Ohayer, Peter Nicholas Pappas, Russell Diez-Canseco, Stephanie Coon, and Thilo Wrede. Learn more on insiders at VITL.

3.90% of Vital Farms stock is owned by insiders. Learn more on VITL's insider holdings.

The following insiders have purchased VITL shares in the last 24 months: Denny Marie Post ($24,690.00), Glenda J Flanagan ($50,813.00), Hoven Reena Chauhan Van ($19,998.64), Joseph Michael Holland ($99,872.00), Karl Khoury ($92,250.00), Kathryn Mckeon ($5,001.12), Kelly J Kennedy ($21,000.00), Kofi Owusu Amoo-Gottfried ($20,068.75), Peter Nicholas Pappas ($29,785.00), and Stephanie Coon ($49,635.90).

Insiders have purchased a total of 43,700 VITL shares in the last 24 months for a total of $413,114.41 bought.

The following insiders have sold VITL shares in the last 24 months: Joanne Bal ($1,518,250.80), Kathryn Mckeon ($1,059,399.00), Matthew Ohayer ($29,394,678.00), Russell Diez-Canseco ($9,454,942.30), Stephanie Coon ($461,730.75), and Thilo Wrede ($85,080.00).

Insiders have sold a total of 992,981 Vital Farms shares in the last 24 months for a total of $41,974,080.85 sold.

Vital Farms Active Insiders

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This page (NASDAQ:VITL) was last updated on 7/13/2026 by MarketBeat.com Staff.

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Vital Farms (VITL) Insider Trading & Ownership

VITL Insider Buying and Selling by Quarter

Vital Farms Insider and Congressional Trades History

VITL Insider Trading Activity - Frequently Asked Questions

Vital Farms Active Insiders

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Vital Farms (VITL) Insider Trading & Ownership

Vital Farms (NASDAQ:VITL) Insider Buying and Selling Activity

VITL Insider Buying and Selling by Quarter

Vital Farms Insider and Congressional Trades History

VITL Insider Trading Activity - Frequently Asked Questions

Who is on Vital Farms' Insider Roster?

What percentage of Vital Farms stock is owned by insiders?

Which Vital Farms insiders have been buying company stock?

How much insider buying is happening at Vital Farms?

Which Vital Farms insiders have been selling company stock?

How much insider selling is happening at Vital Farms?

Vital Farms Active Insiders

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